Art-Craft Optical has been a staple of the American eyewear landscape for over 100 years. Established in Rochester, New York, in 1918, the company is currently led by the third generation of the Eagle family, carrying on a long legacy of American eyewear production.

Art-Craft has been supplying all branches of the U.S. and NATO-aligned military with frames for decades, and they will soon offer that same level of performance and precision to consumers. The company began looking into designing and creating an American-made sun line about four years ago, with plans to launch in January 2024. Inspired by vintage Art-Craft frames and lenses from the 1940s, the designs will be available for a “sneak peek” at Vision Expo West this year.

The Art-Craft Optical team has noticed more and more players entering the market over the past few years, underscoring the strength and importance of the Made in USA message, as well as the consumer demand. Once the new American-made sun collection is available, Art-Craft plans to underscore its long American heritage with shelf talkers and logo plaques for retailers that tell the brand’s story.

Discussing the collection last year, Art-Craft Optical’s owners Charlie and Christopher Eagle told Vision Monday, “Our desire was to bring our 100+ years of high-precision manufacturing skills, honed by our Department of Defense work, back to the commercial market. We also felt, as did many of the former Bausch + Lomb folks we’ve been consulting with, that Rochester, once the optical frame manufacturing center of the U.S. could once again be realized… We are excited to be once again on the commercial side of the business and we are looking forward to what the next century has in store for Art-Craft Optical.”