Majority of Shoppers Continue to Buy Prescription and Nonprescription Optical Products In-Store, Focused inSights Report Reveals

By Staff
Tuesday, March 12, 2024 12:30 AM ALEXANDRIA, Va.—The Vision Council, a trade association dedicated to supporting the optical industry, released Focused inSights 2024: Online vs. In-Person Purchase Patterns, offering a comprehensive examination of consumer shopping habits for eyeglasses, contact lenses, sunglasses and readers. The report detailed both online and in-person buying trends, providing valuable insights for a variety of optical businesses. A summary, along with the full research report, is available in The Vision Council’s Research Download Center as a complimentary download for members of The Vision Council, with a paid option for non-members.

A New North American Sergio Cereda Eyewear Design Award Will Launch for Design Students During Vision Expo East 2024, Powered by 20/20 Magazine

By Staff
Wednesday, March 6, 2024 12:30 AM NEW YORK—A new Sergio Cereda Design Award will be formally announced at Vision Expo East on March 16, a second initiative created in honor of eyewear designer Sergio Cereda to recognize distinctive and emerging talent in the eyewear industry. The North American Award follows the creation of the European award to honor Cereda, which was successfully launched at the Mido exhibition in Milan on Feb. 3, as VMAIL previously reported. The deadline for submissions for the inaugural North American Sergio Cereda Design Award is Oct. 1, 2024. Winners of the award will be announced in 2025.

Kering Eyewear, Maui Jim, and Red Bull Announce Three-Year Partnership Program

By Staff
Monday, February 26, 2024 12:18 AM MILAN—Kering Eyewear, a top distributor in the luxury eyewear market, and Maui Jim, which recently joined the Kering Eyewear portfolio, announced that Maui Jim and Red Bull have teamed up for a three-year partnership.

Safilo’s Sustainability Efforts Have Been Validated by the Science Based Targets Initiative (SBTi)

By Staff
Wednesday, February 14, 2024 8:10 AM PADUA, Italy—Safilo Group (SFLG.MI) announced earlier this month that its near-term science-based targets have been validated by the Science Based Targets initiative (SBTi), a partnership between the CDP, the United Nations Global Compact, World Resources Institute (WRI) the World Wide Fund for Nature (WWF) and We Mean Business Coalition, which promotes ambitious climate action in the private sector by enabling organizations to set science-based emissions reduction targets.

The 'Extraordinary Italian Eyewear' Roadshow in the U.S. Showcases Independent Eyewear

By Staff
Wednesday, November 29, 2023 12:21 AM NEW YORK—The Italian Trade Agency concluded their independent eyewear roadshow held in Seattle and Chicago last month. Under the theme "Extraordinary Italian Eyewear," the events underscored elegance and innovation in eyewear.

Silmo Reveals 2023 Silmo d’Or Nominees

By Staff
Tuesday, September 19, 2023 12:24 AM PARIS—Silmo has revealed the list of nominees for the 2023 Silmo d’Or Awards, chaired by Nicolas Fafiotte. A graduate of the ESMOD School of Fashion Design, Fafiotte trained in Paris before moving to Lyon in the early 2000s, where he opened his design workshop offering bespoke wedding gowns and evening dresses. Fafiotte is a native of Oyonnax, in the Ain region, a central hub of the French eyewear industry. The Silmo d’Or Awards will be presented on October 1 at Silmo.

ECPs Show Off Their Sustainable Collections Online

By Gwendolyn Plummer
Thursday, August 17, 2023 8:30 AM NEW YORK—Having sustainable eyewear offerings in your practice is becoming a nonnegotiable these days—many patients are looking specifically to make purchases that are kinder to the planet, and sustainable eyewear has become just as fashionable and varied as traditional collections. But getting those sustainable collections into your practice is only half the battle—patients need to know that you have them available. One of the best ways to show off your in-office eyewear offerings is on social media—specifically apps like Instagram, TikTok and Facebook, which prioritize image and video sharing.

Altair’s JOE by Joseph Abboud Adds Recycled Stainless Steel to its Collection

By Staff
Thursday, August 17, 2023 8:20 AM What’s New: JOE by Joseph Abboud, from Altair Eyewear, is launching its Fall/Winter 2023 collection, which introduces recycled stainless steel for the first time.

The Vision Council Releases Focused inSights 2023 on Frames, Featuring U.S. Consumer Preferences and Buying Habits

By Staff
Friday, June 30, 2023 12:24 AM ALEXANDRIA, Va.—The Vision Council has released a new report featuring key insights into U.S. consumers’ optical frames preferences and purchasing habits. The report, "Focused inSights 2023 Frames," examines consumer behavior and trends.

Mido Introduces 'The Eyewear Universe,' a New Campaign Created With Artificial Intelligence

By Staff
Thursday, June 1, 2023 12:18 AM MILAN—Mido, set to take place at Fiera Milano Rho February 3 to 5, 2024, launched its new worldwide communication campaign, “THE EYEWEAR UNIVERSE,” created by combining human creativity with the power of artificial intelligence, the first trade show campaign to be developed with this technology.

Innovative Eyewear, Inc. Launches First ChatGPT Enabled Smart Eyewear

By Staff
Wednesday, April 12, 2023 12:15 AM MIAMI—Innovative Eyewear, Inc. the developer and retailer of smart eyewear under the Lucyd, Nautica and Eddie Bauer brands, announced that it has launched a new iOS/Android app called Lucyd.

NOW Pavilion Is Set to Return to Vision Expo East 2023

By Staff
Friday, January 27, 2023 12:24 AM ALEXANDRIA, Va.—The NOW Pavilion is returning to Vision Expo East 2023. The pavilion will feature a curated selection of frames and lenses that embody the latest trends and innovations in eyewear, according to show organizers The Vision Council and RX Global. Participating exhibitors are invited to submit products as complimentary, value-added opportunities to gain additional exposure at the show. Final product selection will be chosen by an advisory review committee of esteemed media and retailers immediately following the February 1 product submission deadline.

Eyewear Market Is Expected to Soar in Next Decade

By Staff
Tuesday, January 10, 2023 11:26 AM The number of people requiring glasses is on the rise, leading to a surge in the eyewear market. A new study published by Research and Markets shows the eyewear industry is expected to grow from $90.75 billion in 2121 to nearly $99 billion in 2022. This reflects a compound annual growth rate (CAGR) of approximately 9 percent. 

Long-term growth for the industry is expected to reach record values of $156 billion by 2026, holding steady at a CAGR of 8.9 percent. This figure is expected to double by 2030 reaching $323 billion as sales of contact lenses, eyeglasses and sunglasses skyrocket. 

The largest market region remains North America, with Asia Pacific close behind. According to figures from Statista, the U.S. eyewear industry was more than double the size of China in 2021, with Luxottica receiving the largest share of eyewear sales. Brands like Ray-Ban, Persol and Oakley are among the most popular with U.S. consumers. Vision Source, Walmart, National Vision Holdings and Eyecare Partners round out the top five retailers in the U.S., according to Statista. 

Smart glasses sales are also expected to rise as users see these technologies as less of a novelty. Bluetooth connectivity, open ear speakers and fitness trackers will be the main drivers for smart glasses sales as consumers look for functionality and modular design in their eyewear purchases.

Setting the Tone With Color

By Mary Kane
Friday, December 16, 2022 8:30 AM For anyone in the fashion or design industry, color can be a beautiful thing. But it can also be a very valuable tool on any designer’s palette. Color has the power to (pardon the pun) set the tone for just about everything—from sneakers to smartphones to packaging and the color of a room. The folks at the Pantone Color Institute know a thing or two about color and the effect it can have on creating just the right mood or atmosphere. Viva Magenta 18-1750, which Pantone describes as a color that “vibrates with vim and vigor” has been named the Pantone color of the year for 2023. Pantone describes the color as “brave and fearless … a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

The Vision Council Releases Focused inSights: Online vs. In-Person Buyers 2022

By Staff
Friday, November 18, 2022 12:30 AM ALEXANDRIA, Va.—The Vision Council has released Focused inSights: Online vs. In-Person Buyers 2022.  The report provides information on the differences and similarities between online and in-person eyewear buyers, including demographic data, managed vision care use, eye exams, prescription eyeglasses/sunglasses, contact lenses, plano sunglasses and reading glasses. The report examines the results of two recent surveys, including The Vision Council’s monthly consumer survey and a survey focused on how consumers make decisions about their eyewear and eyecare.