Gwendolyn Plummer

Gwen's coverage includes news stories, features and developments in the frames, sunwear and fashion accessories categories, including product, marketing initiatives, companies and brand licenses. She is the editor of Style.Pages, a monthly print feature exploring fashion trends in eyewear and sunwear as well as its accompanying e-blast. Gwen also handles VMAIL LaunchPad, daily briefings on frames, sunwear and accessories line additions. She helps to oversee The Independent Eye, VM's e-newsletter and special section focusing on Inspiration and Expertise for Independent ECPs. She also manages Vision Monday’s social media platforms including Twitter, Facebook, Instagram and LinkedIn. Contact Gwen at

The Strangest Season of All

By Gwendolyn Plummer
Tuesday, December 22, 2020 7:00 PM Well, 2021 is on the horizon, and there’s no denying it anymore: 2020 was not the year any of us expected it to be, and we’re not quite out of the woods yet. With the first half of 2021 not looking to be much different from the past year, this holiday season is feeling a little strange, to say the least.

Okay, So, Maybe Not…

By Gwendolyn Plummer
Monday, August 10, 2020 12:00 AM Since the last time I wrote an opinion column, the world has changed drastically. That was in our February issue, and I had just returned from attending opti in Germany for the very first time. I wrote about how excited I was for trade show season—how opti “gave me the experience of a world traveler,” and how much I was looking forward to continuing my eyewear journey around the world throughout the year.

Doctors, Comedians and Community Join Forces With WebMD and Medscape for Rob Corddry's ‘Funny You Should Mask’ to Benefit Project C.U.R.E.

By Gwendolyn Plummer
Friday, April 17, 2020 2:15 PM NEW YORK—From “heroes” to “life-savers” to “trusted confidants,” there are plenty of words that come to mind when we think about doctors, especially right now. But what about “funny?” On Thursday, WebMD and Medscape joined forces with Daily Show alumnus and star of The Unicorn, Rob Corddry, to host “Funny You Should Mask,” a “fun-raiser” to help get PPE to frontline medical workers across the country. The event, hosted live on Facebook, combined humor and medicine to underscore why it’s so vital to get PPE to medical professionals, and what we can do to help them. 

Yes, Wash Your Hands—But Enough of ‘Happy Birthday’

By Gwendolyn Plummer
Friday, March 13, 2020 12:32 PM NEW YORK—Let’s be honest: standing at the sink and washing your hands for 20 seconds can get boring pretty fast. Expert advice has told us to sing Happy Birthday twice in a row to ensure we’re hitting the full 20 second mark and protecting ourselves from COVID-19 as best as possible, but Happy Birthday can be sung in a few different tempos, which makes that advice a little confusing. On top of all that, the song can turn into an earworm pretty quickly—and, potentially, ruin all future birthdays by making us think back on this scary, uncertain time. 

Traveling the World This Trade Show Season

By Gwendolyn Plummer
Monday, February 10, 2020 1:00 AM Last month, I embarked on my first-ever trip to Germany to attend opti 2020. This was my first trip to a European trade show, so, naturally, I wasn’t sure what to expect. To be honest, I was prepared to feel entirely out of my element—I don’t speak German (or any language other than English, for that matter), I have no idea how to find my way around Munich, and I don’t have any friends or family in the area. Thankfully, I turned out to be completely wrong.

Reflections on World Sight Day

By Gwendolyn Plummer
Monday, October 21, 2019 12:00 AM Another World Sight Day has come and gone, which means more people than ever before are seeing the world in a whole new light. Every year, our industry comes together to pull off an impressive feat—by returning sight to people all around the world, our community is changing lives forever. When you stop to think about it, it’s really mind-blowing.