Noha Abdalla Joins MyEyeDr. Leadership Team as Chief Marketing Officer

VIENNA, Va.—MyEyeDr. has announced the newest member of its leadership team, Noha Abdalla, who joined the company as chief marketing officer on Nov. 30. Sue Downes, MyEyeDr. CEO, said, “I am excited to have Noha’s talents on our team and the opportunity to work closely with her to lead our marketing innovation and digitization efforts. We know that her skills and talents will accelerate our efforts in creating the next generation patient experience.” Downes added, “Noha brings to MyEyeDr. strong functional leadership, a focus on service experiences, significant experience building teams and running marketing efforts.”

During a Pandemic, Data and Analytics Rise to the Occasion

NEW YORK—Battling the coronavirus pandemic throughout 2020, ECPs and optical professionals have tried to pull out all the stops to manage their businesses effectively and to operate under some of the new restrictions related to social distancing and capacity limits. During this time, most professionals have turned to data and analytics as a way to tackle these new business challenges and look for ways to guide their decision-making

Sustainability Gains Traction in Optical Industry

NEW YORK—Taking it seriously. That’s what’s seemed to be happening to the subject of sustainability in this year like no other, 2020. From individuals and families to companies and businesses large and small, a new awareness of climate change, economic challenges, social causes, human vulnerability and a growing priority toward health and wellness are all factors. Many felt this way before, but the pandemic and a one-of-a-kind year has created more concern among customers about corporate social responsibility. In other words, they are concerned about companies’ values and what they stand for and support.

As Daily Cases of the Virus Consistently Top 100,000 Per Day, Optical Sales Remain Flat, Jobson Tracker Says

NEW YORK—With 20 days in a row of more than 100,000 new COVID-19 cases per day throughout the U.S., according to The COVID Tracking Project, optical sales nationwide remained flat over the past week. For the week of Nov. 16-22, only two categories—gross revenue and lens pairs—showed an uptick of 1 index point, according to the Jobson COVID-19 Practice Performance Tracker. Regionally, optical sales were either flat or changed by only 1 index point up or down.

VM and 20/20 Magazine Announce EyeVote Readers’ Choice Awards for 2020

NEW YORK—Vision Monday and 20/20 Magazine are pleased to announce the selections in the 12th annual EyeVote Readers’ Choice Awards, a special survey aimed at identifying readers’ favorite products and companies of the year. Optical retailers and ECP readers of the two Jobson Medical Information publications were asked to identify their “favorite” products in 19 distinct categories.