Back to School Lessons on Children's Eye Health

NEW YORK—Remember the feeling of starting a new school year? Kissing summer goodbye was always a bit of a drag, but there’s something about the crisp, fresh start of a brand new school year that still makes me excited. There’s so much potential in a new year—so many classes to enroll in, friends to make, lockers to decorate, stuff to learn—that it feels impossible not to associate the start of the semester with a bright, lively future. As parents, kids and teachersgear up for school, the optical community is getting involved as well.

Seeking Solutions

In the world of optical retailing and eyecare, the arrival of the year 2020 might be seen as the best of times for the profession. Demographics, especially an aging population, higher incidence of diseases that may impact eye health (such as diabetes), and new areas of practice focus—namely myopia and blue light protection—are opening up avenues of opportunity for eyecare professionals.

Essilor of America and Actress Marsai Martin to Raise Awareness About Need for Kids to Receive Total Eyecare This Back to School Season

DALLAS—Essilor of America and 14-year-old actress Marsai Martin, best known for her role on the award-winning TV comedy show "Black-ish," are raising awareness about the urgent need for children across the nation to receive total vision care this back to school season.

Read Any Good Books Lately? Asking for a Friend

What are you reading this summer? Well, in some circumstances, this can be a loaded question. If a work colleague or even your boss asks you about your beach reading list, it’s probably best to avoid talking up anything from the science fiction, romance or sports categories on Amazon. Better to choose one of The New York Times’ bestsellers in the business category, something like “Dare to Lead” or even Malcolm Gladwell’s “Outliers.”

Two Speakers Join VM LIVE Program in Vegas, to Explain Telehealth's Potential and the 'New' Patient Experience

NEW YORK—A practicing optometrist and the CEO of a fast-growing retail/eyecare group will share their views about telehealth's potential in eyecare and how such new technologies can build bridges from the ECP to their patients in a session that's now part of the upcoming VM LIVE forum, "Smart Solutions at the Speed of Sight," to be held in Las Vegas on Wednesday, Sept. 18 just prior to the opening of Vision Expo West in Las Vegas.