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Nikon Launches New Online Ordering Platform

By Staff
Thursday, September 24, 2020 12:25 AM To further improve the consumer experience, Nikon announces the launch of a new online ordering platform. This platform will help improve efficiency in clinics so ECPs can provide the best service to their patients. Read More 

Safilo North America to Focus on Fall Eyewear Trends in Next Virtual Episode of SAFILO LIVE

By Staff
Wednesday, September 23, 2020 12:25 AM Safilo North America’s next SAFILO LIVE virtual episode, titled SAFILO LIVE Fall Expo, will be an hour-long program that is set to air on Wednesday, September 23 at 2:00 p.m. EDT. Broadcast on its own dedicated channel, the episode will focus on Fall 2020 frame trends for men, women and millennials.

Transitions Launches ‘Get the Real Thing’ Contest in Canada

By Staff
Tuesday, September 22, 2020 12:25 AM Transitions Optical has launched a promotion to drive awareness about the importance of making sure patients receive authentic Transitions lenses when purchasing Transitions photochromic lenses. Read More 

Formuleyes Partners With Formula 1 to Launch the Formula 1 Eyewear Collection

By Staff
Monday, September 21, 2020 12:25 AM Formula 1 has announced a partnership with specialist eyewear company Formuleyes to release an exclusive collection of premium glasses, celebrating the sport’s past, present and future as part of its 70th anniversary celebrations.

CooperCompanies and Divisions Named One of Fortune’s Best Large Workplaces

By Staff
Thursday, September 17, 2020 12:25 AM CooperCompanies announced that the company, along with its CooperVision and CooperSurgical divisions has been named one of Fortune’s Best Large Workplaces in Manufacturing and Production.

More Than 80 Brands Will Be on Hand at the 8TH Edition of DaTE

By Staff
Thursday, September 17, 2020 12:25 AM More than 80 brands will display their latest innovations at the 8th edition of DaTE, scheduled for September 19 to 21 at the Stazione Leopolda di Firenze.

A New Media Campaign by Essilor Canada to Accelerate Recovery

By Staff
Wednesday, September 16, 2020 12:25 AM To accelerate the post-Covid relaunch, Essilor Canada is back in full force with a media campaign to reach consumers in need of visual solutions and offer them the possibility to find an ey care professional near them and, in turn, help drive traffic to ECP practices.

Marcolin Supports the Get In Touch Foundation

By Staff
Tuesday, September 15, 2020 12:25 AM For the fifth consecutive year, Guess and the Marcolin Group have renewed their commitment to support breast cancer awareness by partnering with the American non-profit The Get In Touch Foundation to create a capsule collection of dedicated eyewear.

Essilor Group Embraces the 'New Normal' Through Digital Technologies

By Staff
Monday, September 14, 2020 12:25 AM Essilor has been leveraging new digital technologies in order to connect with nearly 600,000 people, including customers and employees in more than 45 countries via webinars, virtual summits, online training… to adapt the “new normal.”

The Independent Sector of the Optical Industry Needs to Work Together

By Staff
Friday, September 11, 2020 12:25 AM According to Jason Kirk, founder and designer of Kirk & Kirk, a common structured approach together with a targeted policy are the keys to dealing with the uncertainties of this period.

Help Support the World Sight Day Challenge

By Staff
Thursday, September 10, 2020 12:25 AM Optometry Giving Sight’s support of Ver Bien in Mexico has helped many school children receive the eyecare they desperately need. Approximately 12 percent percent of public-school children in Mexico suffer from a refractive error which can be corrected with glasses. 

The Future of Eyewear Through the Eyes of the Designer

By Staff
Wednesday, September 9, 2020 12:25 AM Lionel Bellet, designer and president of Xit Eyewear, a Marseille-based company that has established itself on the market with a cutting-edge product, illustrates his vision of eyewear to WMIDO.

Canadian Brand Kits Launches its Direct-to-Consumer Platform for Eyewear

By Staff
Wednesday, September 9, 2020 12:18 AM VANCOUVER—Kits, a Canadian eyewear brand backed by the investor Roger Hardy, has launched what it calls a “revolutionary platform” at Kits.com to sell eyewear, sunwear and contact lenses online.

CNIB Announces New Partnership With LEARNstyle

By Staff
Tuesday, September 8, 2020 12:25 AM CNIB has signed a new partnership agreement with LEARNstyle, experts in specialized education and assistive technology training.

Lightness Is an Added Value

By Staff
Friday, September 4, 2020 12:25 AM Silhouette develops the theme of lightness, which has always been a hallmark of the brand, through the company’s new communication campaign.