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Transitions Debuts Largest Consumer Campaign of Seven Years in Canada

By Staff
Friday, May 7, 2021 12:02 AM In the largest consumer media campaign for the company in Canada since 2014, Transitions Optical is debuting a digital campaign from mid-May through December which combines display banners, videos, paid search and social media reaching out to eyeglass wearers.

The First Eyewear Collection Designed by Lorenzo Serafini in Collaboration with Lozza Makes its Debut This Spring

By Staff
Thursday, May 6, 2021 12:02 AM The sharing of common values between Philosophy and Lozza—synonymous with Italian style and extreme attention to detail—has shaped this sophisticated capsule collection and strikes the perfect balance between timeless beauty and contemporary glamour.

World’s First Contact Lens for Allergic Eye Itch Now Available in Canada

By Staff
Wednesday, May 5, 2021 12:02 AM FYidoctors announced it has received exclusive Canadian in market assessment access for 2021 to the world’s first and only drug-releasing contact lens for vision correction and allergic eye itch: Acuvue Theravision with Ketotifen.

Surfer Maud Le Car Is the Face of the Optic 2000 x Sea2see Campaign

By Staff
Tuesday, May 4, 2021 12:02 AM Sea2see has renewed its collaboration with French optical retailer Optic 2000 and the continued rollout of the exclusive collection in 1,200 stores across France and Switzerland. Committed to raising awareness about sustainability since launching the partnership in 2020, the Optic 2000 campaign (2020/2021) for Sea2see features professional surfer, model and ocean lover Maud Le Car.

Rodenstock Lenses Now Distributed in Canada by Centennial Optical

By Staff
Monday, May 3, 2021 12:02 AM Rodenstock GmbH and Centennial Optical Limited announced a new distribution agreement for Rodenstock lenses in Canada, which takes effect in May 2021. Rodenstock digitally customized lenses will be available through Centennial Optical to Canadian eyecare professionals and optical laboratories.

The New Advertising Campaign of Cristiano Ronaldo Eyewear

By Staff
Friday, April 30, 2021 12:02 AM Cristiano Ronaldo is the protagonist of the new communication campaign of the collection created by Italia Independent that bears his name. Fresh, fun and colorful images capable of intercepting the DNA, the soul and character of the new SS 21 collection signed CR7.

opti 2022: Commercial Driving Force and Platform for the Future

By Staff
Thursday, April 29, 2021 12:02 AM The next opti will be held from Jan. 14 to 16, 2022. Exhibitors can register for the trade show in Munich right away, doing so entirely free of risk but with the prospect of important and valuable business opportunities.

Modo’s Titanium Collection Is Recognized With the Red Dot Award for Product Design

By Staff
Wednesday, April 28, 2021 12:02 AM With memory plastic and inventive details, Modo’s winning R 1000 + Titanium frames are super-light and flexible. The collection uses durable and adaptable materials with thoughtful construction to provide the perfect balance of technique and aesthetics.

Novartis Pharmaceuticals Canada Helps Canadians With Sight Loss Face Challenges of COVID-19 Head On

By Staff
Tuesday, April 27, 2021 12:02 AM CNIB thanks Novartis Pharmaceuticals Canada Inc. for their long-standing support of people with sight loss across the country. Most recently, Novartis enabled a telephone outreach campaign to occur right when COVID-19 hit to make sure none of the CNIB participants was left behind.

Vogue Eyewear’s New Campaign Features British Actress Millie Bobby Brown

By Staff
Monday, April 26, 2021 12:02 AM Millie Bobby Brown is the star of the #MBBDiaries campaign shot by Quentin Jones and paired with a more intimate behind-the-scenes report captured through the lens of Millie’s older brother Charlie.

Novartis Canada Named a Top 50 Best Workplace in the Country

By Staff
Friday, April 23, 2021 12:02 AM Novartis Pharmaceuticals Canada has been recognized as a Great Place to Work and announced that Novartis in Canada has earned a spot on the “Top 50 Best Workplaces” in the country.

CooperVision Adds to its Executive Management Team

By Staff
Thursday, April 22, 2021 12:02 AM To support the continued growth of CooperVision Specialty EyeCare customers, the group has promoted Ledonna Buckner to head technical advisor and hired Christine Moufarrej as head of marketing, EMEA.

Gene Therapy Approach Is Used to Regenerate Damaged Optic Nerves

By Staff
Wednesday, April 21, 2021 12:02 AM Scientists from the University of Cambridge have used gene therapy to regenerate damaged optic nerves in the eyes of mice, offering hope that this information could help in the development of new treatments for glaucoma. The optic nerve isn’t normally able to heal once it is damaged, however, research in the last few years has shown that it may be possible to stimulate nerves to regenerate.

Visottica Comotec Acquires Eurodecori

By Staff
Tuesday, April 20, 2021 12:02 AM Visottica Comotec, a company based in the Veneto region and world leader in the production of eyewear components, has completed the acquisition of 50 percent of Eurodecori, a company based in Belluno that specializes in the production and processing of elements made in zamak (a zinc alloy).

FYidoctors Announces Merger With Prescott Optometric Centre

By Staff
Monday, April 19, 2021 12:05 AM FYidoctors announced a merger with Prescott Optometric Centre. The announcement marks the eyecare provider’s 50th location in Ontario.