Eyemart Express Pledges $20,000 Donation for Fifth Annual Stand Up To Cancer Fundraiser

By Staff
Wednesday, September 23, 2020 12:21 AM DALLAS—Eyemart Express,  a leading national optical retailer, is kicking off its fifth annual fundraiser to benefit Stand Up To Cancer (SU2C).

Crystal and Gems

By Gwendolyn Plummer
Monday, September 21, 2020 12:00 AM Translucent acetate frames in gem and crystal tones that are just as precious as they are trendy.

Independent Eyewear Brands Join Forces at Midwest Best, Oct. 2 to 4, in Chicago

By Staff
Friday, September 18, 2020 12:21 AM CHICAGO—A range of leading independent eyewear brands have joined forces to launch The Suites at Midwest Best described by its organizer as "a socially distant optical experience," and a cooperative kick-off to the autumn eyewear season to be held Oct. 2 to 4 in Rosemont, Ill.

I-deal Optics and Haggar Clothing Company Announce Renewed License Agreement

By Staff
Monday, September 14, 2020 12:18 AM TROY, Mich. and DALLAS, Teas—I-deal Optics Holdings, Inc. and the Haggar Clothing Company have announced a multi-year extension of their license agreement that grants I-deal Optics the rights to design, produce and distribute sun and prescription eyewear under the Haggar brand through Dec. 31, 2023. Founded in 1926, Haggar has grown into America’s number one selling dress pant brand and one of the world's most recognized brands of men's apparel and accessories. Haggar products feature industry leading innovations in comfort and quality, providing men with the ultimate in style and value. I-deal Optics has proudly held the eyewear license since 2005, the company noted.

Oakley Launches ‘We Shape the Future’ Campaign Featuring an Array of NFL’s Top Players

By Staff
Friday, September 11, 2020 12:24 AM FOOTHILL RANCH, Calif.—Oakley, a leader in sport performance and optical innovation, this week launched the brand’s 2020 NFL campaign, “We Shape the Future,” which honors “the dominant on-field performances of Team Oakley’s football athletes and their influential and steadfast leadership off the field,” according to the announcement. The campaign is headlined by the NFL players Patrick Mahomes II and Lamar Jackson and features JuJu Smith-Schuster, Derwin James Jr., Aaron Jones and Trevon Diggs. The latter two players are billed as “new young faces” in what Oakley says is an “already star-studded lineup of Oakley football athletes.” Jones is a running back with the Green Bay Packers and Diggs is a rookie cornerback with the Dallas Cowboys.

Philipp Plein Group and De Rigo Group Announce Global License Agreement

By Staff
Thursday, September 10, 2020 12:27 AM LONGARONE, Italy—The Philipp Plein Group and the De Rigo Group have announced a license agreement for the creation, production and distribution, globally, of both sunglasses and optical frames. The companies said the license takes effect immediately and the launch of the first collection is expected for the second half of 2021. The Philipp Plein eyewear collections will be distributed worldwide through the De Rigo sales network and in the brand’s boutique stores. The announcement also noted, "The coming together of these two leading international fashion powerhouses has led to a partnership that will soon see the launch of eyewear collections combining the extraordinary technical savoir-faire and no-compromise quality of the De Rigo Group with the unmistakable aesthetics and strong and innovative style codes of the Philipp Plein brand." 

Canadian Brand Kits Launches its Direct-to-Consumer Platform for Eyewear

By Staff
Wednesday, September 9, 2020 12:18 AM VANCOUVER—Kits, a Canadian eyewear brand backed by the investor Roger Hardy, has launched what it calls a “revolutionary platform” at Kits.com to sell eyewear, sunwear and contact lenses online.

Safilo’s Jimmy Choo and Marchon’s Longchamp Win at 2020 Accessories Council Design Excellence Awards

By Staff
Friday, September 4, 2020 12:30 AM NEW YORK—The Accessories Council announced the winners of its second annual Design Excellence Awards via Zoom. In the eyewear categories, Safilo and Marchon both took home awards.

Michael Shavitz to Join Eyewear Designs as Vice President of U.S. Sales

By Staff
Tuesday, August 25, 2020 12:18 AM BETHPAGE, N.Y.—Eyewear Designs Ltd. has announced that Michael Shavitz has been named vice president of U.S. sales for the company. In this new role, Shavitz will be responsible for the development, advancement, and execution of expanding its existing channels of distribution and widening the company's reach with independent ECPs.

Reminder: Voting for Accessories Council's 2020 Design Excellence Awards Ends Aug. 21

By Staff
Friday, August 14, 2020 12:12 AM NEW YORK—Voting continues this week, ending Aug. 21, for anyone who wants to take part, to help select the winning entries in the Accessories Council Design Excellence Awards. A number of eyewear and sunwear companies are among the finalists chosen and named in the accessory categories in the program, as VMAIL reported earlier this month. Eyewear and sunwear companies, along with makers of PPE, sustainable products and a range of other fashion accessory categories, were announced yesterday as the finalists for the 2nd annual Design Excellence Awards of the Accessories Council.

Attention to Detail

By Gwendolyn Plummer
Tuesday, August 11, 2020 12:00 AM WHAT: Detailed frames that make the little things just as important as the big picture.

Eyewear and Sunwear Products Among the Finalists in Accessories Council's Design Excellence Awards

By Staff
Tuesday, August 4, 2020 12:21 AM NEW YORK—Eyewear and sunwear companies, along with makers of PPE, sustainable products and a range of other fashion accessory categories, were announced yesterday as the finalists for the 2nd annual Design Excellence Awards of the Accessories Council. The finalists were selected by the Council's board of directors based on the criteria of excellence in design, unique appearance and/or function, consumer needs addressed by product, aesthetics, innovative materials, market positioning and other factors. The final winners in each category will be selected by popular vote and the winners will be announced on Thursday, Sept. 3rd, when they will each receive a trophy designed by Marchon Eyewear. Voting for the Final honorees in all categories is now open to the public, and that voting can be done here

Deadline Is July 26 to Submit Products for Accessories Council's Design Excellence Awards

By Staff
Monday, July 20, 2020 12:15 AM NEW YORK—Designers and product developers in the eyewear, sunwear and PPE categories still have time to submit their products for entry into the Accessories Council's upcoming Design Excellence Awards. The deadline is July 26 in the program which was announced earlier this year and reported by VMAIL. The Design Excellence Award finalists will be announced on Aug. 3 and the winners in each category will be unveiled on Sept. 3. Any accessory brand can enter multiple products, across a number of award categories, including eyewear and sunwear.

Gatto USA, Part of Italy's Gatto Group, Expands Its U.S. Presence

By Staff
Monday, July 13, 2020 12:18 AM NEW YORK—Gatto USA, part of the Italy-based Gatto Group is expanding its presence in the U.S. market to offer its services to American-based eyewear and accessories companies. Headed by Francesco de Grossi, Gatto USA has a showroom here in Manhattan as well as a service facility in Boonton, N.J. to support customers who are looking to collaborate on packaging and paper products, displays, product cases and visual merchandising for their collections, according to the company.

VSP Global Adds Kering Eyewear as Premier Program Strategic Partner

By Staff
Monday, June 29, 2020 12:21 AM RANCHO CORDOVA, Calif.—VSP Global announced a new strategic partnership with Kering Eyewear, the company said, adding that "This will expand choice and offer exclusive benefits to practices participating in the VSP Global Premier Program.