By Gwendolyn Plummer
Monday, August 12, 2019 12:44 PM
Coachella Valley Optometry was founded in 2016, and we’ve had Ray-Ban on board since day one. Our top-sellers are the classic cult models embedded in history—the Clubmaster and the Wayfarer. We place all Ray-Ban product together, display product by segments to make it easier for the consumer to shop in store, ensure that the display is fully stocked, and position product according to levels of importance and best visibility, shapes and materials, and balance of colors to avoid duplication.
By Marge Axelrad
Monday, August 12, 2019 12:45 AM
WHAT: This season’s optical eyewear choices for kids make the most of both inside and outside surfaces to achieve print and pattern treatments to amp up back-to-school fashions. New accessories often use transfer prints or appliques combined with contemporary shapes. The treatments often take the place of logos to communicate about a brand’s signature details and licensed characters’ symbols and insignias.
By Gwendolyn Plummer
Monday, August 12, 2019 12:43 AM
Dennis has been working in the optical industry for 46 years. He developed an interest in the industry during his first summer home from college, when he used hard contact lenses and had to visit his OD every day.
By Marge Axelrad
Thursday, August 8, 2019 8:00 AM
WHAT: Eyewear aficionados embrace dimensional acetates and colorations that look different from different angles. We’re liking the shimmery tones of “white tortoise” and embrace the unexpected vibrancy of the many hues that can be found in pale opalescents or unexpected acetate combinations lightened up by white.
By Gwendolyn Plummer
Thursday, August 8, 2019 8:00 AM
NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route.
By Marge Axelrad
Monday, July 15, 2019 12:45 AM
WHAT: Eyewear aficionados embrace dimensional acetates and colorations that look different from different angles. We’re liking the shimmery tones of “white tortoise” and embrace the unexpected vibrancy of the many hues that can be found in pale opalescents or unexpected acetate combinations lightened up by white.
By Gwendolyn Plummer
Monday, July 15, 2019 12:44 AM
Founded by Pascal Jaulent and Nadine Roth in 1995, French eyewear brand Face a Face focuses on creating modern and creative frames. Now part of Design Eyewear Group, Face a Face is part of a broad selection of international brands.
By Gwendolyn Plummer
Monday, July 15, 2019 12:43 AM
NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route.
By Jamie Wilson
Monday, June 10, 2019 1:00 AM
Jessie has been in the optical industry for 10 years since her graduation from the Illinois College of Optometry in 2009.
By Jamie Wilson
Monday, June 10, 2019 1:00 AM
A partially rimless style that features the rim at the bottom of the frame front with the top of the style remaining rimless or one that shows off the rim’s construction in an unconventional manner.
By Staff
Thursday, June 6, 2019 11:20 AM
When Fred Friedfeld opened the doors to ClearVision Optical in 1949, he set his mind to meeting the needs of independent eye care professionals. But there was more to his plan than simply offering up a selection of frames. For Fred, who at 21 earned one of the first optician licenses in New York State, it was about community. It was his industry insight, but also his finely-honed people skills, that helped lay the foundation for what would become ClearVision today, a leading eyewear supplier. For seven decades, ClearVision has adapted, evolved and grown — never losing sight of its core values.
By Staff
Thursday, May 30, 2019 12:58 PM
Celebrating 30 years of American Glam,
Badgley Mischka has released their latest optical frames for men and women. "We are honored to celebrate this wonderful milestone and introduce the fashion world to our newest collection—an homage to our history and nod to today's steadfast, confident and captivating woman," said Mark Badgley. Shop the entire collection at
mcgeegroup.com.
By Staff
Tuesday, May 28, 2019 12:21 AM
NEW YORK—
JINS Eyewear, the eyewear brand and retailer which operates 546 stores throughout Asia, including five in the U.S., has opened its first shop on the East Coast via a pop-up shop inside the Museum of Modern Art (MoMA) Soho location.
By Staff
Thursday, May 23, 2019 11:15 AM
There’s so much experimentation to be had when playing around with makeup looks. But when it comes to our eyes there are certain tips and tricks for various eye colors and shapes. Take a look at this article from
Byrdie.com to see what the best makeup tips are for individuals with almond-shaped eyes.