A Conversation With OD Innovators About Customer Engagement

By Staff
Wednesday, August 14, 2019 7:00 AM NEW YORK—Three innovative independent optometry innovators will discuss the ways they are bringing new ideas to vision care retail and office environments. They'll share best ways to address today’s customers and patients who expect easy, seamless interactions, speedier, more convenient service and new experiences in both retail and health care environments. Brief presentations and a conversation among the three practices will be a featured highlight of Vision Monday's Sept. 18 VM LIVE forum, "Smart Solutions at the Speed of Sight," to be held just prior to the opening of Vision Expo West in Las Vegas.

Family Matters for California-Based Brand Optometry

By Staff
Wednesday, August 14, 2019 7:00 AM GLENDALE, Calif.—Building and maintaining a network is important for anyone in any business, but not everyone can say they’ve turned their network into a family. For Brand Optometry, an independent practice in Glendale, California, however, family is at the center of everything. Brand Optometry calls themselves a family practice, and they mean it in every sense of the word, referring to their employees, patients and community as part of their extended family. The ability to do this is central to their being an independent practice, explained Ivon Jimenez, an optician at the practice.

Optical Falls in Love With #IndieRetailerMonth

By Staff
Wednesday, August 14, 2019 7:00 AM Back at the beginning of July, we geared up for Indie Retailer Month, a time set aside for celebrating and supporting independent retailers.  Indie Retailer Month encouraged consumers to support independent retailers from all industries, including the optical community, who embraced it with open arms. Now that August is speeding toward September, let’s take a look back at how some of the optical community celebrated this Indie Retailer Month, and maybe even take a few notes for next year. 

RDU Family Vision in Morrisville, North Carolina

By Staff
Wednesday, August 14, 2019 7:00 AM As optical gears up for the back to school season, Amorette Hanna, OD, owner of RDU Family Vision in Morrisville, North Carolina, shared some useful images on how our vision affects our learning

BuildFire Can Help Independents With Apps and Digital Solutions

By Staff
Wednesday, July 31, 2019 8:00 AM NEW YORK—With over 10,000 apps built to date and some 10 million users, BuildFire describes its mission as "empowering the business professional to solve complex problems with elegant mobile solutions that are simple to build, easy to manage and available to everyone." A Software-as-a-Service (SaaS) platform that "does for mobile apps what WordPress did for websites" enables non-technical professionals to rapidly build mobile apps with a minimum of custom coding or development. Anyone can operate, manage and administer the applications, no special training needed. Organizations from Fortune 500 companies to neighborhood community associations have used BuildFire to develop, publish and maintain thousands of apps that reach millions of users every day.

EyeShop Optical Makes Being Indie Fun

By Staff
Wednesday, July 31, 2019 6:01 AM LEWIS CENTER, Ohio—If there’s one thing that sets EyeShop Optical apart, it’s just how much fun owner Cynthia Sayers, OD, seems to be having all the time. Dr. Sayers’ bio on her website includes a series of fun facts—she hosts Dessert Fridays at the office, and sometimes patients show up to their eye exams in their baseball uniforms. “I understand health care needs to be a serious business to a point, but combining professionalism with fun has brought EyeShop great success. No one should be that stressed coming to an eye appointment,” Dr. Sayers told VM.

[Partner Post] Kick Off Back-to-School Season With the Essilor Next GEN Offer

By Staff
Wednesday, July 31, 2019 6:00 AM Vision is the most overlooked factor impacting a child’s success in school and in life. With clear vision, there are no limits to what they can achieve. So, Essilor of America is gearing up for back-to-school season with the launch of the Essilor Next GEN Offer, a consumer promotion designed to enable eyecare professionals to recommend the new Transitions® Signature® GEN 8TM lenses to more patients and increase overall practice revenue while providing patients with their best vision possible.

For Decades, Artists Have Looked to Polaroids for Inspiration

By Staff
Wednesday, July 31, 2019 6:00 AM MONTREAL—This summer, the McCord Museum in Montreal, Quebec, is running an exhibition titled “The Polaroid Project: At the Intersection of Art and Technology,” with Safilo's Polaroid as a corporate sponsor. The exhibition, which was organized by the Foundation for the Exhibition of Photography, New York/Lausanne, in collaboration with the MIT Museum in Cambridge, Massachusetts, and the WestLicht Museum for Photography in Vienna, takes a look at the ways in which the world’s most famous artists have used Polaroid pictures in their inspiration process. 

Montgomery Vision Care in Cincinnati, Ohio

By Staff
Wednesday, July 31, 2019 6:00 AM The team at Montgomery Vision Care in Cincinnati, Ohio, bond over a Cincinnati Reds game.

Finding Inspiration From The Shopkeepers

By Staff
Wednesday, July 17, 2019 10:00 AM NEW YORK—Plant shops? Bakeries? Interior furnishings? Jewelry? Eyewear retailers who are always in search of novel ways to display and design their presentations of frames, sunwear and other optical accessories and would be well-served to find inspiration and design ideas from The Shopkeepers. A beautiful website, The Shopkeepers also manage a distinctive and expansive social media presence, showcasing shops and vignettes from the U.S. and around the world on Instagram, Facebook and a range of amazing and colorful boards on Pinterest.

Eyes on Trade in Winston-Salem, North Carolina

By Staff
Wednesday, July 17, 2019 7:00 AM Eyes on Trade celebrates its one year birthday.

Independents Gear Up for the Back to School Season

By Staff
Wednesday, July 17, 2019 7:00 AM NEW YORK—We may still be in the heat of summer, but there’s no doubt that the hustle and bustle of the back to school season is beginning to pick up pace. As parents and kids prepare to head back to the classroom, independent ECPs and brands are also preparing in their own way. For many kids, heading back to school for the year also means it’s time for their annual eye exam—and for a fun new pair of glasses to kick off the new school year. For ECPs, that means more appointments and brand new stock to celebrate the back to school season. Here, we’ve rounded up some of the ways independent brands and ECPs are already getting set up to head back to school.

Finding Your Niche in New York With Brooklyn’s Indie Sunny Eye Shop

By Gwendolyn Plummer
Wednesday, July 17, 2019 12:10 AM NEW YORK—New York is one of those cities where they say only the strong survive. And while that kind of thinking might be a little dramatic, it does have some hints of truth. After all, New York is busy all the time—there’s places to go, people to see, and exorbitant rent to pay. It can be hard to make it in New York—but for Sunny Eye Shop, an independent practice located in Greenpoint, Brooklyn, there’s no better place to be. 

[Partner Post] Dr. Aaron Goffinet’s 5 tips for Talking to Patients About Sun Protection

By Staff
Wednesday, July 17, 2019 12:05 AM A majority of Americans know they need to protect their skin from the sun, but only about 5% know to protect their eyes.1 With summer here, Dr. Aaron Goffinet, professional development director at Essilor, wants to ensure patients understand how important it is to shield their eyes from the sun. Here are the questions he poses to patients about total eye protection this summer season.