ECPs Spread Education This Glaucoma Awareness Month

By Gwendolyn Plummer
Wednesday, January 18, 2023 7:30 AM NEW YORK—Now that the new year is fully in swing and people are back to work, it’s time for ECPs everywhere to remind patients about scheduling their annual eye exam for 2023. January just so happens to be Glaucoma Awareness Month at Prevent Blindness, too—providing the perfect reason to bring up the importance of eye exams. Via the CDC, Prevent Blindness reports that about three million Americans have glaucoma, which is also the second leading cause of blindness worldwide. For many, the “sneak thief of sight” is a scary concept—but patients can keep their eye health in check with their annual eye exam, and there’s no better time than now to remind them about that.

Oxford Eyes

By Staff
Wednesday, January 18, 2023 7:25 AM In Orlando, Florida, Oxford Eyes has officially unveiled its own Little Free Library for the whole community.

Indies Raise Their Glasses to the New Year

By Staff
Wednesday, January 18, 2023 7:20 AM NEW YORK—Fresh year, fresh starts and fresh frames—a perfect motto to welcome in 2023. As the new year begins in full force, independent ECPs are celebrating the way we all know best: with new glasses and updated eye exams. This week, we’re taking a look at how indies have been ringing in the new year, and how they’re making their patients part of the celebration. There’s still time to wish people a happy new year—we’re still in January, after all—so get ready to take down some social media inspiration.

SCORE Offers an Army of Volunteers to Help Small Independent Businesses Grow and Thrive

By Staff
Wednesday, January 18, 2023 7:15 AM HERNDON, Va.—SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA). Thanks to this generous support from the SBA and the selfless contributions of more than 10,000 dedicated volunteers, SCORE said it can deliver most of its offerings at no cost. SCORE, the nation’s largest network of volunteer, expert business mentors, is dedicated to helping small businesses get off the ground, grow and achieve their goals. Since 1964, the organization has provided education and mentorship to more than 11 million entrepreneurs.

Indies Celebrate the Holidays With Parties, Gift Exchanges and Opti-Fun

By Gwendolyn Plummer
Thursday, December 29, 2022 8:30 AM NEW YORK—The holiday season is full of social events, from family gatherings to Friends-Mas to, of course, the world holiday party. No matter what you celebrate this time of year and no matter what your line of work, an office holiday party is a special chance to spend time with your colleagues without discussing work or feeling deadline-induced stress. Instead, it’s a few hours to enjoy some holiday treats and get to know your co-workers in a new way—let’s face it, we spend almost as much time with our co-workers as we do our family and friends.

Connecticut Vision

By Staff
Thursday, December 29, 2022 8:25 AM Allise Markowski, OD, celebrates 100 5-star Google reviews at her practice Connecticut Vision in Suffield, Connecticut.

A Few Ways to Remind Patients About the Importance of #WinterSunglasses

By Staff
Thursday, December 29, 2022 8:20 AM NEW YORK—Winter has only just begun, and although the days are cold and dark those of us in the eyewear and eyecare industries know better than anyone just how important it is to keep the eyes protected during the winter months. It’s easy for people to think of sunglasses as just a summer accessory—part of the reason why education is such an important sector of our industry.

Social Media Calendar Suggestions for Small Businesses

By Staff
Thursday, December 29, 2022 8:15 AM NEW YORK—Managing a range of daily tasks can be a challenge for any practice but the importance of keeping a business’ name out there on the range of social media platforms now available are no longer a “nice to have” but a “must have” for most small independent businesses. One resource in general is Small Business Trends, which offers a range of advisory articles, references and support for small businesses. One example is the website’s Social Media Calendar, available in a range of formats from Excel to PDF, can be found here and is also illustrated below.

Indies Encourage Giving the Gift of Sight This December

By Gwendolyn Plummer
Wednesday, December 7, 2022 3:00 PM NEW YORK—For many of us, a sizable chunk of December is dedicated to gifting: giving gifts, receiving gifts, brainstorming gifts and even returning gifts. When we think about gifts in December, we often think about material things such as clothes, tech and food, but this year, ECPs everywhere are encouraging patients to expand their idea of what a gift can be and instead give the gift of sight this December. What it means to give the gift of sight can range from monetarily supporting sight-saving nonprofits to purchasing a pair of eyewear for someone you love—what matters is the impact.

Eye Pieces of Vail

By Staff
Wednesday, December 7, 2022 2:55 PM The team at Eye Pieces of Vail in Vail, Colorado, celebrated their feature in the local Vail-Beaver Creek Magazine.

Pantone’s Color of the Year: Viva Magenta

By Staff
Wednesday, December 7, 2022 2:50 PM NEW YORK—Last week, Pantone announced its color of the year for 2023: Viva Magenta. A strong, deep and warm shade of red, Viva Magenta is vivacious and bold—a color full of optimism for the year ahead. Pantone Color Institute’s executive director Leatrice Eiseman said, “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Mastercard Offers a Range of Resources and Guidance for Small Businesses

By Staff
Wednesday, December 7, 2022 2:45 PM NEW YORK—Did you know that a range of helpful programs, articles and guides are available to small businesses through Mastercard? These span services that include ways to enhance mobile and contactless payments, but go beyond to help small businesses emerge from the COVID pandemic through the HelloAliceCovid19 Business Center of services. The company also works with Mastercard Business Card holders on special programs and assistance. You can learn more about those programs here. There are credits and promotions that can extend the reach of small business advertising. More details are found here.

This November, Diabetes Awareness Takes Center Stage for Indies

By Gwendolyn Plummer
Tuesday, November 22, 2022 8:30 AM NEW YORK—On October 31, President Biden released a statement declaring November 2022 as National Diabetes Month. In the statement, the President said, “Over 10 percent of Americans have Type 1, Type 2, or gestational diabetes, and tens of millions more remain at risk of developing this chronic condition… I call upon all Americans, school systems, government agencies, nonprofit organizations, health care providers, research institutions, and other interested groups to join in activities that raise diabetes awareness and help prevent, treat and manage this disease.”

Eyes on Westlake

By Staff
Tuesday, November 22, 2022 8:25 AM The team at Eyes on Westlake in Westlake, Texas, celebrated two years in business with a birthday party celebration that included sweet treats, special décor and lots of fun.

With #OpticalWindow, Indies Show Off Their Window Displays

By Staff
Tuesday, November 22, 2022 8:20 AM NEW YORK—One of the most exciting things about running a small business is brainstorming creative ways to bring new customers in. In this day and age it’s more important than ever to attract customers online through social media and reviews, but it remains vital to never forget the power of a show-stopping window display. As they change through the seasons, window displays offer a perfect venue to celebrate a holiday, show off a new collection and set the general tone that customers can expect when they walk into a shop.