Indies Celebrate Healthy Vision Month Online and in the Office

By Gwendolyn Plummer
Thursday, May 25, 2023 8:30 AM NEW YORK—May is Healthy Vision Month, 30 days set aside by the Centers for disease Control and Prevention (CDC) and the National Eye Institute (NEI) to promote the importance of taking care of the eyes—from annual, comprehensive eye exams to everyday habits that will protect eye health. Through its Vision Heath Initiative, the CDC has made a number of resources available for free to all, including information about the basics of eye health, prevention and risk management and more. Infographics are also available for download, which can be posted online or in the office.

Eyes on Litchfield

By Staff
Thursday, May 25, 2023 8:25 AM Bring Your Son to Work Day was a success at Eyes on Litchfield in Litchfield, Connecticut.

#AAPIinHealthcare Celebrates AAPI Heritage Month

By Staff
Thursday, May 25, 2023 8:20 AM NEW YORK—In 1992, Congress passed Public Law 102-450, which designates May as Asian American Pacific Islander Heritage Month each year. May, chosen because of the arrival of the first Japanese immigrant to the U.S. on May 7, 1843, now represents “a celebration of Asians and Pacific Islanders in the United States,” according to The Library of Congress. There’s no better time than now to learn about the incredible impact Asian Americans have had on the U.S. in all areas—and particularly in health care.

DHL Express U.S. Launches ‘GoGreen Giveaway’ to Help Small Businesses Expand Sustainably

By Staff
Thursday, May 25, 2023 8:15 AM PLANTATION, Fla.—Although Small Business Month concludes within the week, DHL Express continues to find ways to support these growing businesses year-round. Today, one of the leading providers of international express shipping services has launched its GoGreen Giveaway to help U.S.-based small businesses grow more sustainably. Those who enter the DHL GoGreen Giveaway have the opportunity to win the grand prize, which includes a $10,000 international shipping stipend to apply to transport costs and GoGreen Plus services, good for up to 12 months; $20,000 worth of sustainable business consulting; and GoGreen Carbon Reporting.

Miami-Based Indies Celebrate Race Week With Ray-Ban, Ferrari and Formula 1

By Gwendolyn Plummer
Thursday, May 11, 2023 8:30 AM MIAMI—For the first weekend in May, Miami turned into the racing capital of the world. The Formula 1 World Championship descended on the south Florida city, bringing thousands of racing fans to the Magic City. Sports Business Journal reported an attendance of over 90,000 for the race on Sunday, May 7, with about 90,000 attending qualifying sessions on Saturday, and about 89,000 at practice sessions on Friday, too. In addition to racing fans, the Grand Prix brought celebrities galore to Miami: Tom Cruise, Shakira, Patrick Mahomes, Vin Diesel, J Balvin, Maluma, Queen Latifah, the Williams sisters, Roger Federer, and so many more strutted through the Formula 1 paddock.

[Partner Post] Video: Once-in-a-Lifetime F1 Experience With Ray-Ban x Scuderia Ferrari

By Staff
Thursday, May 11, 2023 8:28 AM Watch now! Ray-Ban brought their Ferrari partnership to life for independent practices in Miami ahead of last weekend’s Grand Prix at an exclusive event. Complete with once-in-a-lifetime immersive brand experiences and the opportunity to elevate the Ray-Ban x Ferrari presence in their practice, customers were treated to a day that prepared them to meet consumer demand for all things F1 around the race. Learn more and get the limited-edition Ray-Ban x Scuderia Ferrari collection in your practice by visiting My.EssilorLuxottica.com today!

Sager Eye Care Center

By Staff
Thursday, May 11, 2023 8:25 AM Sager Eye Care Center in Plantation, Florida, celebrated May the Fourth with a fun Star Wars joke.

Barton Perreira Supports Elle Women of Impact Event With Bidens as it Showcases Its Women’s Coalition

By Staff
Thursday, May 11, 2023 8:20 AM WASHINGTON, D.C.—On April 29, Elle hosted its Women of Impact Event at the Ciel Social Club in Washington, D.C., with Barton Perreira as a sponsor. The luxury eyewear brand showcased its collections at the event, with the main spotlight on its Women’s Coalition styles, which is part of the brand’s ongoing series of partnerships with women-led businesses across fashion, art and culture. Throughout this partnership, Barton Perreira highlights female visionaries and collaborate with these women to create limited-edition products that benefit non-profit organizations supporting women entrepreneurs.

Are You a Candidate for America’s Top Small Business Awards?

By Staff
Thursday, May 11, 2023 8:15 AM WASHINGTON D.C.—Could your small business help inspire others? Want to get recognized for the small business you’re building? Applications are now open for the U.S. Chamber of Commerce’s America’s Top Small Business 2023 Awards. This year’s awards will recognize the contributions of small business to America. The deadline for submissions is July 8. And the Chamber says it is looking for examples of “Ingenuity. Grit. Perseverance.” Rules are posted online, but to enter, applicants must be legal residents of the U.S., they must be a for-profit business operating for at least one year, primarily within the U.S., the business has to have fewer than 250 employees or gross revenue or less than $20 million for both 2021 and 2022.

Why Indie OD Tommasina Sideris Loves Independent Eyewear and Creative Frames

By Gwendolyn Plummer
Thursday, April 27, 2023 2:30 PM LITCHFIELD, Conn.—Tommasina Sideris, OD, owner/operator of Eyes On Litchfield in Litchfield, Connecticut, makes no secret of her love for independent, creative and unexpected eyewear. In fact, she only sells independent designs in her own practice, acting as a champion for the unique, exciting and often cutting edge world of eyewear design. Here, in a special feature for Jobson’s Independent Strong, Dr. Sideris discusses her passion for independent eyewear, her decision to keep her practice independent and her journey to Italy to design her own independent eyewear. 

Innovative Eye Care Kzoo

By Staff
Thursday, April 27, 2023 2:25 PM Members of the Innovative Eye Care Kzoo team, located in Kalamazoo, Michigan, recapped their experience at the Opticians Association of Michigan Spring Educational Meeting. Image via innovativeeyecarekzoo on Instagram

Celebrating Earth Day With Indies

By Staff
Thursday, April 27, 2023 2:20 PM NEW YORK—Last Saturday, everyone, everywhere celebrated the same special holiday: Earth Day. As is the case every year, Earth Day fell on April 22 and gave us all a moment to reflect on the beauty and importance of our planet—and to think about how we can continue to protect and nurture our unique home. For a look at the evolution of Earth Day, read Still Trying to Save the Planet as Earth Day Hits Its 53rd Year. Everyone celebrates Earth Day a little bit differently—so here’s a look at how some independent ECPs spent their April 22.

12 Small Business Marketing Best Practices for Social Media

By Staff
Thursday, April 27, 2023 2:15 PM America’s SBDC represents America’s nationwide network of Small Business Development Centers (SBDCs)—the most comprehensive small business assistance network in the U.S. and its territories. SBDCs are hosted by leading universities, colleges, state economic development agencies and private partners, and funded in part by the United States Congress through a partnership with the U.S. Small Business Administration. According to a recent feature from America’s SBDC, even the smallest of businesses and influencers can thrive with strategic social media marketing. You don’t need a stacked team of specialists or a paid partnership with a celebrity to launch your brand successfully.

Georgetown Optician Steps Into the Future With ‘Adventures in A-EYE’

By Gwendolyn Plummer
Wednesday, April 19, 2023 8:30 AM WASHINGTON, D.C.—There is a lot of talk about products, ideas and innovations that sit at “intersections,” forging new worlds by bridging the gap between two markets. But no matter what, nothing new could ever occupy that intersection between science and style the way eyewear does. Fashion, health and technology are the pillars of good eyewear—and sometimes it can feel like our industry deserves more credit for finding that perfect balance when creating truly good eyewear. For Georgetown Optician in Washington, D.C., the rise of AI technology provided the perfect canvas to showcase that vital intersection, while reflecting the retail’s own pioneering spirit.

Eyes on Trade

By Staff
Wednesday, April 19, 2023 8:25 AM The team at Eyes on Trade in Winston-Salem, North Carolina, showed off their new Spring window display.