In #MyopiaControl Hashtag, Indies Share Knowledge, Tips and Tricks

By Gwendolyn Plummer
Wednesday, July 14, 2021 8:30 AM NEW YORK—There’s no denying that, for many people around the world, eyewear is as much of a fashion statement as it is a medical device. It’s great to see fashion and the general public embrace eyewear, and even expand on our traditional definitions of it, but we of course don’t want people to forget the important medical and health care purpose eyewear serves too. This can be especially true on social media platforms like Instagram, which are visual-heavy and can focus more on how things look than what they do.

Eye5 Optometrists

By Staff
Wednesday, July 14, 2021 8:25 AM In Perth, Australia, the team at Eye5 Optometrists celebrated 17 years in business.

A Handy Pocket Guide to Using Social Media for Your Business

By Staff
Wednesday, July 14, 2021 8:15 AM NEW YORK—Ever feel that the world of social media has expanded so much that you and your team might need a refresher course on it? A new, handy Social Media Pocket Guide for business is available for download at no charge from Khoros, the company that helps others with digital customer experience and engagement. The company works with some of the world’s largest brands but the Pocket Guide has great advice for businesses of all sizes and its site offers resources for many aspects of enhancing customer relationships.

Indies Gear Up for National Sunglasses Day

By Gwendolyn Plummer
Thursday, June 24, 2021 8:30 AM NEW YORK—It’s just a few more days until National Sunglasses Day 2021. This coming Sunday, June 27, people all around the world will take to social media to show off their #SunglassSelfies and their favorite pair of frames for the special day—but those of us in the optical community know there’s so much more to National Sunglasses Day than that. This week, we’re taking a look at how independent ECPs are gearing up for National Sunglasses Day, from special sales to important health and safety reminders. There’s still plenty of time to get geared up yourself—and, as always, The Vision Council has prepared materials including ready-to-use logos, social media images, sample posts, downloadable posters, web banners and more, all available online.

Eye Care Plus Amarillo

By Staff
Thursday, June 24, 2021 8:25 AM The team at Eye Care Plus Amarillo in Amarillo, Texas, were so excited to have a sweet, furry patient who didn’t want to leave.

Crystal Frames Feel Fresh for the Summer

By Gwendolyn Plummer
Thursday, June 24, 2021 8:20 AM NEW YORK—Summer has officially descended on the Northern Hemisphere, bringing hot and humid weather with it. When the weather gets overwhelmingly warm, we feel the need to cool down on every level—both physically, of course, and in how we look and dress ourselves. In this case, there’s nothing quite like a fresh, light new pair of frames to update your look for the summer—and nothing feels fresh and cool quite like crystal, translucent frames.

Indies Head Out to Vision Expo East

By Gwendolyn Plummer
Thursday, June 10, 2021 8:30 AM ORLANDO—Last week, ECPs, students, and optical companies across the country headed down to Orlando, Florida, for Vision Expo East—the first in-person Vision Expo event since September 2019. Though slightly, and understandably, smaller than past shows, there was no lack of enthusiasm or excitement at East 2021—in fact, the feeling on the show floor was as electric as ever, full of members of the optical community who were so excited to get back to doing what they love. This week, we’re taking a look at posts from some independent ECPs and students who packed a suitcase and headed to Orlando—all to give you a look at the Vision Expo East 2021 experience.

Winthrop Eyes Center

By Staff
Thursday, June 10, 2021 8:25 AM Winthrop Eyes Center, opening in Winthrop, Massachusetts this July, is working toward becoming a fully paperless practice.

Launching and Managing Your Business With The Balance

By Staff
Thursday, June 10, 2021 8:15 AM NEW YORK—When you don’t know where to start, there’s usually no better place to begin than the library. For small business owners—new, old, or aspiring—The Balance Small Business is an online library dedicated to your needs, featuring more than 7,000 pieces of content collected over 20 years to help entrepreneurs launch and balance their own business.

Optometry’s Next Generation Celebrates Graduation

By Gwendolyn Plummer
Wednesday, May 26, 2021 8:30 AM NEW YORK—With summer on the horizon and the school year wrapping up, graduation season is in full swing. This year’s graduations are not quite the same as they used to be, with many ceremonies still taking place virtually or with capacity caps, but the accomplishment of finishing school and getting that diploma is just as worthy of celebration as it has always been. Across the country, many optometry schools wrapped up this May, and many new ODs headed to Instagram to celebrate their incredible accomplishment. At the same time, many college graduates across the country are gearing up for their next step: optometry school. This week, we’re taking a look at some of those new faces in optometry. Congratulations to all of this year’s graduates!

Capitol Optometry

By Staff
Wednesday, May 26, 2021 8:25 AM Nichole R. Moos, OD, of Capitol Optometry in Sacramento, appeared on a local news channel to discuss digital eye strain in children.

Getting Involved With UV Awareness Month

By Staff
Wednesday, May 26, 2021 8:20 AM NEW YORK—Memorial Day is right around the corner, marking the unofficial start of summer all across the United States. Of course, we know how important UV protection is year-round, but there is no better time than the start of summer to remind patients and loved ones to grab their sunglasses before heading out of the house, which makes May the perfect month to celebrate UV Awareness Month. There’s still time to get involved, and the need for UV protection never ends, so this week we’re taking a look at some social media posts that celebrate UV Awareness Month to provide you with some ideas and inspiration to get involved on your own.

‘Bold Vision and New Ideas’ From Creative Indie Agency Thinkers

By Staff
Wednesday, May 26, 2021 8:15 AM NEW YORK—Strategy is a creative and comprehensive Canadian service which helps indies in various sectors with “bold vision, and brand new ideas” marketing hacks and strategies from independent agencies who work with their clients on a range of solutions. Recently it posted “THE INDIE LIST” which takes a look at how top independent shops turned the “chaos” of the year into “creativity.” The Indie List post said, “Early on, in the face of unprecedented uncertainty, it was all about battening down the hatches and preparing for what came next. But it wasn’t long before our intrepid indies started to do what they do best, what they always do: adapt.