Indies Around the World Take to Social Media for World Sight Day

By Gwendolyn Plummer
Thursday, October 14, 2021 8:30 AM NEW YORK—In addition to doing our part to help people all around the world access eyecare, one of the most important things we can do on World Sight Day each year is spread awareness. This year, as always, it’s vital to use our platforms to encourage everyone to prioritize their eye health, be aware of warning signs and learn more about why our eye health is so important.

Indies Get Spooky for Halloween

By Staff
Thursday, October 14, 2021 8:20 AM NEW YORK—Believe it or not, Halloween season has arrived. Halloween this year is feeling a lot more “normal” than it did in 2020, with kids around the country getting ready to head out for Trick or Treating and Halloween parties once again. We still have a few weeks until the beloved, spooky holiday, which gives plenty of time to decorate the office, plan a group costume and give your patients a heads up about potential dangers to their eyes this Halloween season.

Indies Head West for Vision Expo

By Gwendolyn Plummer
Thursday, September 30, 2021 8:30 AM NEW YORK—Last week the optical community returned to Las Vegas for Vision Expo West 2021. The show was a highly anticipated return to familiarity for many, offering a chance to reunite with friends, colleagues and business partners that we’ve been unable to see for almost two years now. Vision Expo West also showcased two years’ worth of innovation in frames, lenses and technology, with every booth offering something new and special.

CooperVision Opens Applications for 2022 ‘Best Practices’ Honorees, Now With Five Key Focus Areas

By Staff
Friday, September 24, 2021 12:27 AM SAN RAMON, CALIF.—CooperVision Inc. has announced its seventh annual search for the nation’s 2022 Best Practices. The program celebrates the innovative ways that U.S. eyecare practices deliver exceptional patient care and advance the profession, bringing them together to share their insights with their peers. New this year, the program structure has been enhanced so that honorees will now be recognized in five key categories: industry advancement, community impact, patient experience, specialty services, and team building.

In #FrameOfTheDay, Indies Show Off What’s New and Popular

By Gwendolyn Plummer
Wednesday, September 8, 2021 8:30 AM NEW YORK—There is no shortage of coveted, swoon-worthy eyewear these days, and sometimes all the choices can feel overwhelming for both patients and ECPs alike. Walking into a fully stocked optician’s space can make you feel like a kid in a candy shop, but it can also feel almost impossible to narrow things down and make a choice. For patients, this can lead to indecision and sometimes overlooking the perfect frame, while ECPs might be desperate to show off their favorite eyewear, but might not have the time to do so in every single session.

Indies Embrace Video Content to Ramp Up Social Media

By Gwendolyn Plummer
Wednesday, August 25, 2021 8:30 AM NEW YORK—There’s no question that maintaining a great social media presence is invaluable for any small business, ECPs included—but there’s also no question that social media can be tricky, fickle and frustrating. Things online are constantly changing, from trends to algorithms to follower counts, and it can feel next to impossible to stay on top of it all. But embracing change doesn’t have to be hard or scary, and sometimes it can lead to fun, exciting new discoveries or hobbies for small business owners.

With Local Artists, San Diego Indie Practice Makes Lens Cloths Cool

By Gwendolyn Plummer
Thursday, August 12, 2021 8:30 AM SAN DIEGO—For independent ECPs, few things are more important than connecting with patients and the local community. The local community is everything to a small business, and each help each other thrive in special ways. For many ECPs around the country, things like local fairs, charity drives and holiday events are a great way to get involved with neighbors, but there’s always space to improve on that connection, and to take things to the next level.

A Special Spot to Show Off New Frames

By Staff
Thursday, August 12, 2021 8:20 AM NEW YORK—A visit to the optometrist’s office is a unique experience in the health care world, because it often means that patients get to come away with something exciting—new glasses. While many patients dread all forms of doctors’ appointments, there’s no denying that the new frame feeling makes any and all time spent in the optometrist’s chair worth it, and, for many ECPs, it’s also part of their job that they want to share with all.

Four-Legged Staff Member Eases The Ruff Days

By Staff
Friday, August 6, 2021 8:05 AM Watch out for your neighborhood-friendly dog! Reese, a certified therapy dog, is the new staff addition to Whittington Eye Care Associates located in Charleston, West Virginia. Jennifer L. Stevens, OD, graduated from the University of Alabama at Birmingham School of Optometry and bought the practice from her parents with her brother, Mark Whittington, OD. She wishes to carry on her parents’ legacy of being “people who love people.” One of her biggest initiatives was incorporating Reese into her practice. Reese was recently introduced on the practice’s Facebook on July 18, but she’s been in the office for approximately a year.

Getting Ahead of the Back to School Rush

By Gwendolyn Plummer
Wednesday, July 28, 2021 8:30 AM NEW YORK—Believe it or not, August is almost here, which means the back to school season really is upon us. Stores around the country are already stocking up their back to school sections, and both parents and kids are starting to think about the academic year ahead. Even though there’s still plenty of summer left, it’s never too early to start encouraging parents to begin planning their children’s back to school eye exams—in fact, it might even be beneficial to get ahead of the game now, before parents get overwhelmed with back to school necessities and when eye exams could fall through the cracks.

OD Duo Breaks Ground With New Soft Contact Lens for Presbyopes

By Staff
Friday, July 23, 2021 8:05 AM “The contact lens market for presbyopes is a huge opportunity,” said Melissa D. Bailey, OD, PhD, associate professor at The Ohio State University College of Optometry. But nearly every option commercially available involves some kind of compromise. So Dr. Bailey had a graduate student survey more mature adults who were wearing eyeglasses at a science museum. Of the participants, approximately 70 percent said they would prefer to wear contact lenses. This finding convinced her there really is a hole in the market. “I see [the same] from our advanced clinical experience, too,” she says. “We knew this was a need.”

In #MyopiaControl Hashtag, Indies Share Knowledge, Tips and Tricks

By Gwendolyn Plummer
Wednesday, July 14, 2021 8:30 AM NEW YORK—There’s no denying that, for many people around the world, eyewear is as much of a fashion statement as it is a medical device. It’s great to see fashion and the general public embrace eyewear, and even expand on our traditional definitions of it, but we of course don’t want people to forget the important medical and health care purpose eyewear serves too. This can be especially true on social media platforms like Instagram, which are visual-heavy and can focus more on how things look than what they do.

Taking On the Challenge Together

By Staff
Thursday, July 8, 2021 10:58 AM When Lynda Nguyen, OD, and her husband, Duy Bui, decided to take on the venture of opening a cold-start practice in 2018, they didn’t expect for her husband, an engineer, to physically be in the office. Yet when the COVID-19 pandemic hit, just months before the opening of Clarity Eye Care in McKinney, Texas, he started working remotely before his employer permanently eliminated its office space. Now, he’s juggling his full-time engineering job with his responsibilities at Clarity Eye Care, where he helps out with the lab and is good at frame styling and helping patients. “He’s our office manager, and I’m super grateful for that,” Dr. Nguyen says.

Indies Gear Up for National Sunglasses Day

By Gwendolyn Plummer
Thursday, June 24, 2021 8:30 AM NEW YORK—It’s just a few more days until National Sunglasses Day 2021. This coming Sunday, June 27, people all around the world will take to social media to show off their #SunglassSelfies and their favorite pair of frames for the special day—but those of us in the optical community know there’s so much more to National Sunglasses Day than that. This week, we’re taking a look at how independent ECPs are gearing up for National Sunglasses Day, from special sales to important health and safety reminders. There’s still plenty of time to get geared up yourself—and, as always, The Vision Council has prepared materials including ready-to-use logos, social media images, sample posts, downloadable posters, web banners and more, all available online.

Crystal Frames Feel Fresh for the Summer

By Gwendolyn Plummer
Thursday, June 24, 2021 8:20 AM NEW YORK—Summer has officially descended on the Northern Hemisphere, bringing hot and humid weather with it. When the weather gets overwhelmingly warm, we feel the need to cool down on every level—both physically, of course, and in how we look and dress ourselves. In this case, there’s nothing quite like a fresh, light new pair of frames to update your look for the summer—and nothing feels fresh and cool quite like crystal, translucent frames.