Women In Optometry: Renovation Offers Refreshed New Look With Homage to Community and Practice History

By Staff
Tuesday, January 24, 2023 2:45 PM After Morgan Welburn, OD, graduated from the University of Waterloo School of Optometry in 2016, she joined the rural practice of Renfrew Eye Clinic in Renfrew, Ontario. “It worked out well for me because as I started working, one of the partners—who had practiced for more than 30 years—was retiring,” she says. After a year, she became a partner in 2017, joining Alexandra Rowley, OD. Today, Dr. Welburn and Dr. Rowley also have two associate ODs on their team. While the established practice had a loyal patient base over its years in the community, Dr. Welburn says that a revamp plus additional space was needed to help the practice continue to flourish and bring on additional associate doctors.

ECPs Spread Education This Glaucoma Awareness Month

By Gwendolyn Plummer
Wednesday, January 18, 2023 7:30 AM NEW YORK—Now that the new year is fully in swing and people are back to work, it’s time for ECPs everywhere to remind patients about scheduling their annual eye exam for 2023. January just so happens to be Glaucoma Awareness Month at Prevent Blindness, too—providing the perfect reason to bring up the importance of eye exams. Via the CDC, Prevent Blindness reports that about three million Americans have glaucoma, which is also the second leading cause of blindness worldwide. For many, the “sneak thief of sight” is a scary concept—but patients can keep their eye health in check with their annual eye exam, and there’s no better time than now to remind them about that.

SCORE Offers an Army of Volunteers to Help Small Independent Businesses Grow and Thrive

By Staff
Wednesday, January 18, 2023 7:15 AM HERNDON, Va.—SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA). Thanks to this generous support from the SBA and the selfless contributions of more than 10,000 dedicated volunteers, SCORE said it can deliver most of its offerings at no cost. SCORE, the nation’s largest network of volunteer, expert business mentors, is dedicated to helping small businesses get off the ground, grow and achieve their goals. Since 1964, the organization has provided education and mentorship to more than 11 million entrepreneurs.

Indies Celebrate the Holidays With Parties, Gift Exchanges and Opti-Fun

By Gwendolyn Plummer
Thursday, December 29, 2022 8:30 AM NEW YORK—The holiday season is full of social events, from family gatherings to Friends-Mas to, of course, the world holiday party. No matter what you celebrate this time of year and no matter what your line of work, an office holiday party is a special chance to spend time with your colleagues without discussing work or feeling deadline-induced stress. Instead, it’s a few hours to enjoy some holiday treats and get to know your co-workers in a new way—let’s face it, we spend almost as much time with our co-workers as we do our family and friends.

A Few Ways to Remind Patients About the Importance of #WinterSunglasses

By Staff
Thursday, December 29, 2022 8:20 AM NEW YORK—Winter has only just begun, and although the days are cold and dark those of us in the eyewear and eyecare industries know better than anyone just how important it is to keep the eyes protected during the winter months. It’s easy for people to think of sunglasses as just a summer accessory—part of the reason why education is such an important sector of our industry.

Women In Optometry: Kid-Focused Practice Keeps Younger Patients at Ease

By Staff
Friday, December 9, 2022 4:32 PM Shundale Mixon, OD, FAAO, FSLS, Diplomate ABO, started wearing glasses in second grade, and said visiting the eye doctor wasn’t exactly a pleasant experience. “I remember the rooms feeling dark and gloomy.” Now, Dr. Mixon focuses on making her pediatric patients feel as comfortable as possible at her own practice, Gwinnett Pediatric & Adult Eye Center in Suwanee, Georgia. She started seeing patients in September 2022, with an official ribbon cutting on October 1. Kids feel welcome, starting in the kid-designated waiting area, where a TV and a variety of games and toys keep them entertained while they wait. The practice features a calming color combination of green and taupe, giving the space a light and airy feel.

Indies Encourage Giving the Gift of Sight This December

By Gwendolyn Plummer
Wednesday, December 7, 2022 3:00 PM NEW YORK—For many of us, a sizable chunk of December is dedicated to gifting: giving gifts, receiving gifts, brainstorming gifts and even returning gifts. When we think about gifts in December, we often think about material things such as clothes, tech and food, but this year, ECPs everywhere are encouraging patients to expand their idea of what a gift can be and instead give the gift of sight this December. What it means to give the gift of sight can range from monetarily supporting sight-saving nonprofits to purchasing a pair of eyewear for someone you love—what matters is the impact.

Mastercard Offers a Range of Resources and Guidance for Small Businesses

By Staff
Wednesday, December 7, 2022 2:45 PM NEW YORK—Did you know that a range of helpful programs, articles and guides are available to small businesses through Mastercard? These span services that include ways to enhance mobile and contactless payments, but go beyond to help small businesses emerge from the COVID pandemic through the HelloAliceCovid19 Business Center of services. The company also works with Mastercard Business Card holders on special programs and assistance. You can learn more about those programs here. There are credits and promotions that can extend the reach of small business advertising. More details are found here.

This November, Diabetes Awareness Takes Center Stage for Indies

By Gwendolyn Plummer
Tuesday, November 22, 2022 8:30 AM NEW YORK—On October 31, President Biden released a statement declaring November 2022 as National Diabetes Month. In the statement, the President said, “Over 10 percent of Americans have Type 1, Type 2, or gestational diabetes, and tens of millions more remain at risk of developing this chronic condition… I call upon all Americans, school systems, government agencies, nonprofit organizations, health care providers, research institutions, and other interested groups to join in activities that raise diabetes awareness and help prevent, treat and manage this disease.”

With #OpticalWindow, Indies Show Off Their Window Displays

By Staff
Tuesday, November 22, 2022 8:20 AM NEW YORK—One of the most exciting things about running a small business is brainstorming creative ways to bring new customers in. In this day and age it’s more important than ever to attract customers online through social media and reviews, but it remains vital to never forget the power of a show-stopping window display. As they change through the seasons, window displays offer a perfect venue to celebrate a holiday, show off a new collection and set the general tone that customers can expect when they walk into a shop.

Indies Remind Patients That It’s Time to 'Use It or Lose It'

By Gwendolyn Plummer
Monday, November 14, 2022 8:30 AM NEW YORK—We’re hurtling toward the end of the year, which means, of course, that we’re firmly in the “use it or lose it” season for HSA/FSA benefits. This time of year is often a busy season for everyone—from the holidays to wrapping up work for the year—and it’s easy for things to fall through the cracks or get pushed off until sometime in the new year. As 2022 begins to wrap up, independent ECPs across the country are taking a moment to remind patients to use up their HSA/FSA benefits, encouraging them to schedule their annual appointment or pick out a new pair of frames before these benefits expire.

Indies Show Off Their #FallFrames

By Staff
Monday, October 31, 2022 8:20 AM NEW YORK—Thanksgiving is in the air, and fall is in full swing. Fall is remarkable for so many things, but there are few more special than the gorgeous, showstopping colors that appear in nature every autumn. The reds, oranges and yellows of fall provide some of nature’s most beautiful moments, so it makes perfect sense for those shades to carry over into fashion, too. Here, we’re taking a look at how some indies are incorporating the colors of fall into their frame staging and social media strategy. Get inspired—there are still plenty of leaves to fall.

#PumpkinPatchProject Brings Fun and Awareness to Amblyopia in Children

By Gwendolyn Plummer
Thursday, October 13, 2022 8:30 AM NEW YORK—Each year, the team at A Child’s Eyes, a pediatric practice, in Mechanicsburg, Pennsylvania, hosts the Pumpkin Patch Project, a community event to help spread awareness for amblyopia and vision impairment in children. The project involves patching one eye of a jack-o-lantern, and the goal is to designate homes with patched pumpkins as “scary free zones,” where children can trick-or-treat knowing there will be no jump scares. In addition, those taking part in the project can share their patched pumpkins on social media to spread awareness—both about vision impairment in children and the project itself.

Halloween and Optical Intersect on Social Media

By Staff
Thursday, October 13, 2022 8:20 AM NEW YORK—As the days of October dwindle down, Halloween is just two weeks away. Halloween is one of the holidays that lends itself best to social media content: from costumes to scary movies to creative, spooky treats, there’s no shortage of ways to share your Halloween excitement online. Plus, the holiday is pretty relevant for the optical industry, too. The right pair of frames can make or break a costume, and ensuring patients get properly fitted for costume contacts is a top priority for many ECPs this time of year.

Family Business Magazine Posts White Paper on ‘The Future of Family Enterprise’

By Staff
Thursday, October 13, 2022 8:15 AM NEW YORK—Family Business Magazine continues to be an excellent resource for those who are involved in family-run businesses, small or large. Articles, webinars and a free e-newsletter are all part of what's regularly offered. Recently the group posted a white paper from one of its partners, Citibank's Private Bank unit, on "The Future of Family Enterprise," free for download. The creators of the report pointed out, "If your family business is to survive and thrive in the coming years, we believe you should consider the 5 effective strategies from our year-long study, in which we interviewed many business-owning clients.”