Friday, July 10, 2020 3:49 PM
Not many optometric families can boast three generations of ODs—and even fewer can say that they’re three generations of women ODs—but the Montecalvos can. Brenda Montecalvo, OD, FCOVD, FAAO, FCSO, and her daughter Natalie Montecalvo, OD, MS, had the influence and mentorship of Marilyn Brenne Heinke, OD, FAAO, FCOVD. Dr. Heinke is a 1945 graduate of the Northern Illinois College of Optometry. An accomplished optometrist, lobbyist for physicians and single mother of four after her husband passed away while the young couple was still in their 40s, Dr. Heinke took few breaks.
Thursday, May 28, 2020 10:00 AM
NEW YORK—Many ECPs find that independence comes with a lot of space for creativity and freedom, and just as many say that this space is what allows them to stand out amongst competition, to make their practices entirely their own. Along with fun and creative names, signs, and promotions, some ECPs have taken an additional step in their independence: creating their own eyewear collections. To get a grasp on what it’s like to create your own eyewear collection, The Independent Eye
reached out to three independent ODs who created their collections with Your Brand
, which works directly with ECPs to create unique, private label brands.
Wednesday, May 27, 2020 2:13 PM
For ECPs around the country, heading back into the office means spending a lot of time thinking about masks. From wearing your own mask to making sure your staff and patients are covered as well, thinking and talking about face masks has become a part of our daily routines. Most practices require that both staff and patients wear masks at all times—and many are making this requirement abundantly clear through signage and social media posts.
Friday, April 3, 2020 12:26 PM
NEW YORK—If the pandemic has not impacted your practice yet, it’s just a matter of time until it does. One of your goals in a time of decreased revenue collected is to downsize expenses to avoid going negative on your practice cash flow. This specially designed spreadsheet is designed to help you achieve that goal. This article will show you how to use the spreadsheet to guide your practice not only in these difficult times but also as we climb back out of this problem. There are four pieces of background information important for you to know.
Friday, March 20, 2020 12:27 PM
NEW YORK—There is absolutely no making light of our current situation. The COVID-19 pandemic is an international tragedy, and there’s no denying that—but in times of extreme unhappiness, it’s important and helpful to be positive where and whenever we can in order to help ourselves and those around us get through an otherwise overwhelming period. For ECPs, this pandemic has ultimately meant many practices either have been or will be forced to temporarily close their doors until it is safe to open up once again. But in spite of this, ECPs all around the world have been coming together to spread positivity and messages of help and hope however they can. This week, we headed over to Instagram to take a look at how independent ECPs are doing their part to keep spirits up.
Friday, March 6, 2020 4:16 PM
NEW YORK—This year, February was AMD/Low Vision Awareness Month. According to Prevent Blindness
, AMD, affects an estimated 1.8 million Americans aged 40 years and older, with an additional 7.3 million with large drusen at substantial risk of developing it. Although most of us in the community know the stats and risks associated with AMD, many members of the public might not know just how common AMD actually is. Independents took to social media to share information about AMD and Low Vision Awareness month, including basic information about the disease, resources to help, and more.
Friday, February 28, 2020 2:25 PM
Justine Simon Bailey, OD, FCOVD, says that nothing quite compares to the experience working with patients through vision therapy (VT) and rehabilitation. “There’s no greater feeling to me when children go into VT and start succeeding in school,” she says. “Not only does VT lift up their academic performance, but it lifts their spirit, confidence, and self-worth.” She first observed VT during her undergraduate studies which led her to attend Western University of Health Sciences College of Optometry, graduating in 2015.
Friday, February 14, 2020 1:26 PM
NEW YORK—Taken, single, or somewhere in between, there’s plenty of love to go around this time of year. Although it can be easy to feel cynical—or to not want to play into the consumerism and wastefulness surrounding a holiday like Valentine’s Day—there’s also no question that we all need the little boost of brightness, love, and sugar-induced happiness, that Feburary 14 brings. When it comes down to it, celebrating Valentine’s Day doesn’t have to mean an expensive dinner at a stuffy, crowded restaurant. It can also mean spending time with your friends and family, or taking your dog out for an extra-long walk, or—as many independents are doing—getting in the spirit by decking out the office in more hearts than Kim Kardashian’s Instagram notifications.
Friday, January 31, 2020 12:19 PM
We took a new approach in hosting our trunk show at the end of last year, showing our appreciation by inviting patients to join us at Fleming's restaurant, which is located in our shopping center. We thought our patients would appreciate an invitation to a holiday champagne brunch at a nice restaurant versus bringing them back in our office as we've done in the past. As much as our patients like our office, it's still a nice change to be treated at a fine restaurant. The special format, which we advertised as a Sip + SEE, was well-received and a big success.
Friday, January 24, 2020 12:49 PM
ALEXANDRIA, Va.—Think About Your Eyes
, a national public awareness campaign about the importance of scheduling an annual eye exam with an optometrist, has announced the winners of the #seebeyond2020 contest. Think About Your Eyes launched the contest
last October to capture and feature the stories of individuals whose lives were enhanced by visiting the eye doctor. Criteria in winner selection included how well the eye health story communicated a life-changing impact of an eye exam and how well it conveyed how eye health contributes to the quality of life. The contest’s grand prize winner is Patricia Burke of Summerville, S.C., who submitted her adopted daughter Gwendolyn’s story about her need for eyeglasses. A total of 10 additional winners
were also selected to receive a cash prize.
Friday, January 10, 2020 3:18 PM
Lena Walker, OD, of Family Vision of Oregon in St. Helens, Oregon, first became interested in Marie Kondo’s KonMari method of keeping one’s life tidy when her book The Life-Changing Magic of Tidying Up
came out. Dr. Walker applied the method of finding the items that spark joy in her own home and purging the excess items accumulated over time. The KonMari website defines the method to help people “keep only those things that speak to the heart, and discard items that no longer spark joy. Thank them for their service—then let them go.” Dr. Walker was so engaged with the method, she became certified in the method.
Friday, January 3, 2020 11:21 AM
NEW YORK—The Pantone Color Institute recently announced their 2020 color of the year: Classic Blue
. Pantone describes the color as “a timeless and enduring blue hue elegant in its simplicity.” According to Pantone, it makes the perfect choice for 2020’s Color of the Year because, “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” Across the design world—from fashion to interior design and everything in between—designers are looking to Classic Blue for inspiration, and frame companies and independent ECPs are no exception.
Friday, December 20, 2019 11:21 AM
As the last days of December dwindle down, it’s always nice to look back at the year’s accomplishments and highlight some of Jobson’s signature achievements. Women In Optometry
, one of Jobson’s sister publications, recently completed a look back at some of their most popular Pop-Up Polls from 2019. The surveys, posted by WIO
every few weeks throughout the year, delved into a host of subjects ranging from making time for yourself, to parenting, and pay parity. Women In Optometry
would like to thank its silver sponsor, CareCredit, for this exclusive report, which takes a closer look at the results from their top Pop-Up Polls from 2019. Read the full report here
Monday, December 16, 2019 12:00 AM
BELMONT, North Carolina—It’s been two years since husband and wife team Drs. Brad and Rachael Wruble, took the plunge and opened Belmont Eye, an independent practice located here. Michigan natives who met and fell in love while pursuing their degrees at Michigan College of Optometry at Ferris State University, Drs. Wruble moved south in 2010 after completing their residencies, when Rachael landed a job in Gastonia, North Carolina.
Friday, December 13, 2019 12:37 PM
DES PLAINES, Ill.—After Shelley Kim, OD, graduated from Illinois College of Optometry, she, like many other independents, never really planned on opening her own practice. But, in April of 2002 she did exactly that, opening Best Vision Optometry
in Des Plaines, Illinois, inspired, mostly, by her desire to spend more time with her sons. At the time, her youngest son was just nine months old, and owning her own business while raising her kids “worked out in a way that the boys grew up more mature and independent at earlier age,” Emily Alpizar, Best Vision’s office manager, told Vision Monday