Friday, July 23, 2021 8:05 AM
“The contact lens market for presbyopes is a huge opportunity,” said Melissa D. Bailey, OD, PhD, associate professor at The Ohio State University College of Optometry. But nearly every option commercially available involves some kind of compromise. So Dr. Bailey had a graduate student survey more mature adults who were wearing eyeglasses at a science museum. Of the participants, approximately 70 percent said they would prefer to wear contact lenses. This finding convinced her there really is a hole in the market. “I see [the same] from our advanced clinical experience, too,” she says. “We knew this was a need.”
Wednesday, July 14, 2021 8:30 AM
NEW YORK—There’s no denying that, for many people around the world, eyewear is as much of a fashion statement as it is a medical device. It’s great to see fashion and the general public embrace eyewear, and even expand on our traditional definitions of it, but we of course don’t want people to forget the important medical and health care purpose eyewear serves too. This can be especially true on social media platforms like Instagram, which are visual-heavy and can focus more on how things look than what they do.
Thursday, July 8, 2021 10:58 AM
When Lynda Nguyen, OD, and her husband, Duy Bui, decided to take on the venture of opening a cold-start practice in 2018, they didn’t expect for her husband, an engineer, to physically be in the office. Yet when the COVID-19 pandemic hit, just months before the opening of Clarity Eye Care in McKinney, Texas, he started working remotely before his employer permanently eliminated its office space. Now, he’s juggling his full-time engineering job with his responsibilities at Clarity Eye Care, where he helps out with the lab and is good at frame styling and helping patients. “He’s our office manager, and I’m super grateful for that,” Dr. Nguyen says.
Thursday, June 24, 2021 8:30 AM
NEW YORK—It’s just a few more days until National Sunglasses Day 2021. This coming Sunday, June 27, people all around the world will take to social media to show off their #SunglassSelfies and their favorite pair of frames for the special day—but those of us in the optical community know there’s so much more to National Sunglasses Day than that. This week, we’re taking a look at how independent ECPs are gearing up for National Sunglasses Day, from special sales to important health and safety reminders. There’s still plenty of time to get geared up yourself—and, as always, The Vision Council
has prepared materials including ready-to-use logos, social media images, sample posts, downloadable posters, web banners and more, all available online.
Thursday, June 24, 2021 8:20 AM
NEW YORK—Summer has officially descended on the Northern Hemisphere, bringing hot and humid weather with it. When the weather gets overwhelmingly warm, we feel the need to cool down on every level—both physically, of course, and in how we look and dress ourselves. In this case, there’s nothing quite like a fresh, light new pair of frames to update your look for the summer—and nothing feels fresh and cool quite like crystal, translucent frames.
Thursday, June 10, 2021 8:30 AM
ORLANDO—Last week, ECPs, students, and optical companies across the country headed down to Orlando, Florida, for Vision Expo East—the first in-person Vision Expo event since September 2019. Though slightly, and understandably, smaller than past shows, there was no lack of enthusiasm or excitement at East 2021—in fact, the feeling on the show floor was as electric as ever, full of members of the optical community who were so excited to get back to doing what they love. This week, we’re taking a look at posts from some independent ECPs and students who packed a suitcase and headed to Orlando—all to give you a look at the Vision Expo East 2021 experience.
Wednesday, May 26, 2021 8:30 AM
NEW YORK—With summer on the horizon and the school year wrapping up, graduation season is in full swing. This year’s graduations are not quite the same as they used to be, with many ceremonies still taking place virtually or with capacity caps, but the accomplishment of finishing school and getting that diploma is just as worthy of celebration as it has always been. Across the country, many optometry schools wrapped up this May, and many new ODs headed to Instagram to celebrate their incredible accomplishment. At the same time, many college graduates across the country are gearing up for their next step: optometry school. This week, we’re taking a look at some of those new faces in optometry. Congratulations to all of this year’s graduates!
Wednesday, May 26, 2021 8:20 AM
NEW YORK—Memorial Day is right around the corner, marking the unofficial start of summer all across the United States. Of course, we know how important UV protection is year-round, but there is no better time than the start of summer to remind patients and loved ones to grab their sunglasses before heading out of the house, which makes May the perfect month to celebrate UV Awareness Month. There’s still time to get involved, and the need for UV protection never ends, so this week we’re taking a look at some social media posts that celebrate UV Awareness Month to provide you with some ideas and inspiration to get involved on your own.
Tuesday, May 18, 2021 8:30 AM
NEW YORK—At the beginning of the month, the National Eye Institute declared May Healthy Vision Month
. This year, the Healthy Vision Month theme is Eye Health on Equity, with a special focus on "the importance of increasing diversity in the eye health field—and how that can help everyone have an equal chance for healthy vision," the NEI said on its website. The NEI is celebrating the month with a variety of healthy vision resources for ECPs, including social media messages and graphics and sample newsletters, as well as resources for patients to find an ECP, pay for eyecare and more. Here, we’re taking a look at some of the ways ECPs are taking note of Healthy Vision Month on social media, and how you can get involved too.
Wednesday, April 28, 2021 8:30 AM
NEW YORK—For many, springtime brings joy. Spring and summer mean longer days, warmer weather, and more outdoor adventures—but, for millions, it can also mean brutal and sometimes debilitating allergies that make this beautiful season unbearable. According to the American Academy of Allergy, Asthma & Immunology
, a professional medical membership organization of nearly 6,800 allergist/immunologists and related professionals, roughly 7.8 percent of people 18 and over in the U.S. have hay fever. This week, we’re taking a look at how some ECPs around the country are tackling the dawn of allergy season.
Wednesday, April 28, 2021 8:20 AM
NEW YORK—With the days letting longer and warmer, and the sun seemingly getting brighter, there’s no better time than Spring to break out the colorful eyewear. Colorful frames and lenses help brighten up the requisite rainy days in Spring, but also help make the bright days even brighter—plus, there’s nothing like walking down the street in frames that match the blooming tulips. As we settle into Spring, many indies and eyewear brands are focusing on showing off their most colorful, springtime frames. This week, we’re taking a look through Instagram to offer inspiration and excitement for this vibrant season.
Wednesday, April 14, 2021 8:30 AM
NEW YORK—Running a social media account for your practice isn’t always easy. It can be hard to keep up with regular posting, and sometimes it feels impossible to figure out what to post, when to post, and how often to post. One of the easiest ways to truly get involved on social media, and to up engagement, is to participate in hashtags and challenges, especially those that are specific to your social media niche. For the optical community, #framefriday is a perfect example.
Tuesday, April 13, 2021 12:27 AM
NEW YORK—With millions of Americans facing job losses and other economic hardships resulting from the pandemic, providing access to healthcare for those in need has taken on new urgency. The crisis is prompting healthcare policy makers and researchers to sharpen their focus on the underlying causes that prevent many people from getting the healthcare services they need. In a new video, “Access to Care: The Social Determinants of Health,” VM
editorial director Marge Axelrad and lens and technology editor Andrew Karp discuss this timely topic and how it impacts vision care. The video, the third in a series of “Micro Chats on Macro Topics,” can be viewed here
Friday, March 19, 2021 4:09 PM
NEW YORK—These days, it’s not uncommon for things to feel a little stagnant. Many people are still spending most of their time safe and at home, and without things like concerts, live sporting events and parties to break up the months, it can feel like every day is the same—which makes holidays even more fun to celebrate. This week, millions of people around the world donned their trusty green T-shirts and headed to the store to buy a can of Guinness to celebrate St. Patrick’s Day, no matter how far away they are from The Emerald Isle. To bring a little joy into the monotony, we’re taking a look at how independent ECPs celebrated March 17, ranging from getting all dressed up to special sales.
Thursday, March 18, 2021 8:20 AM
NEW YORK—It may not feel like it, but Spring has officially arrived. Marking the start of a new season is always a fun excuse for a bit of a celebration—especially when it means rotating out some new spring-appropriate frames, or changing the décor inside and outside the shop. This week, we’re taking a look at how some indies are marking the start of Spring online—there’s still plenty of time to get inspired and celebrate the new season.