As Summer Sneaks Up on Us, Indies Show Off Their Sunglasses

By Gwendolyn Plummer
Wednesday, May 11, 2022 8:30 AM NEW YORK—Although there’s still about a month until the official start of summer, there’s no denying that many of us are already thinking about sunny days by the beach or the pool, weekend trips away, ice cream and all of the other unique joys summer has to offer. As we wait for hot weather to fully arrive, there’s no better time than now to remind patients and clients just how important UV protection is—the warm weather and excitement for summer vacations might just make your patients more interested in picking up a new pair of sunglasses in the next few weeks.

Getting ‘Zen’ About Clever Merchandising and Window Display Ideas

By Staff
Wednesday, May 11, 2022 8:20 AM NEW YORK—Springtime weather is here and as the summer approaches, people, in smaller town main streets or urban center neighborhoods are out and about. Independent retailers and practices are starting to turn their attention to clever in-store and window displays highlighting new colorful eyewear styles and sunglasses to get their attention. One interesting resource for ideas is Zen Merchandiser, which engages with a community of creatives, from jewelry to clothing to beauty stores and more who show and tell what’s working for them.

Women In Optometry: ODs Share Their Secret to a Long-Standing Practice

By Staff
Thursday, May 5, 2022 11:22 AM Kim Eng, OD, and Wendy Lim, OD, have been husband and wife partners in practice for more than 25 years. With more than 600 patient reviews and a 97.5 percent recommendation rate, Redwood Eye Clinic is the leading provider of eyecare services in Woodinville, Washington. In addition to its comprehensive services, the practice is also known for its suite of technology. “Keeping up-to-date with equipment has helped us solidify our commitment to patient care. It’s something patients don’t experience elsewhere, and they appreciate it,” Dr. Lim said.

Indies Celebrate Sustainability and Recycling Ahead of Earth Day

By Gwendolyn Plummer
Thursday, April 21, 2022 8:30 AM NEW YORK—On Friday, people all around the world celebrated Earth Day differently. For some, the best way to celebrate Earth Day is to spend some time outside in nature, while others like to use the day to clean up a beach or forest, or spread important information about recycling, climate change and sustainability. No matter what you do, setting aside some time to honor our Earth is a great idea for everyone—and independent ECPs are getting involved, too.

Eyecare Professionals Can Learn From Primary Care Independents Via Elation

By Staff
Thursday, April 21, 2022 8:15 AM NEW YORK—Eyecare is of course a unique field, but many independent health care providers and professionals are facing similar challenges today. One resource that could inspire ideas to be utilized among eyecare professionals is a site called Elation Health. The site is about providing EHR services to primary care doctors, but we found a range of resources and ideas that can be adopted for vision care as well.

Indies, Students and Designers Return to Vision Expo East

By Gwendolyn Plummer
Monday, April 11, 2022 8:30 AM NEW YORK—From March 31-April 3, Vision Expo East returned to New York City for the first time since 2019—and so did thousands of members of the optical community from all around the world. This year’s show was a much-welcome return to New York, showcasing hours of education, special guests, brand-new tech and countless frames. Here, we’re taking a look at some fun snapshots from Vision Expo East 2022, from ECPs, designers, students and more.

Indies Encourage Workplace Eye Safety

By Gwendolyn Plummer
Wednesday, March 23, 2022 8:30 AM NEW YORK—This March, several organizations, including Prevent Blindness, are putting the focus on eye safety at work, dubbing the month Workplace Eye Wellness Month. As always, Prevent Blindness is providing a variety of free resources this month, including an overview of proper eye protection and safety glasses for various industries, as well as information on the effects of extended digital screen use.

Store Windows Ring In Spring

By Staff
Wednesday, March 23, 2022 8:20 AM NEW YORK—Spring is officially here, and, for many people, the warmer weather and longer days can’t come quick enough. Spring is often associated with new beginnings, fresh starts and bright colors—and it is also the perfect time for a quick refresh in-store. Here, we’re taking a look at a few fun, fresh and inspiring Spring related window displays from different kinds of retail stores. Feel free to get inspired for your own Spring setup.

Women In Optometry: OD Tackles Inspection Hurdles and COVID Delays to Open Private Practice

By Staff
Wednesday, March 16, 2022 2:18 PM Celesta Ferreira, OD, was raised by hardworking, entrepreneurial parents, who taught her at a young age about management quirks and realities. Not surprisingly, her end goal was to own her own business, and that idea only grew as she attained her optometry degree. A native Texan and family-oriented person, she had a few items on her location checklist. First, the spot had to be up-and-coming with promised growth opportunities. “The practice should be located in a place where people of all ages and multi-generational families resided—a neighborhood that was primarily occupied by schools and residential areas,” she says.

Indies Celebrate the Start of Women’s History Month

By Gwendolyn Plummer
Friday, March 4, 2022 8:30 AM NEW YORK—With March comes the start of spring, longer days, and Women’s History Month. As this month, dedicated to celebrating and honoring women’s history, kicks off, the optical world is celebrating too. In fact, women's history and the optical world are closely intertwined and the number of women ODs in practice has been steadily rising over the past 10 years, according to polls from Women In Optometry. In the fall of 2019, VM reported that 7 out of 10 students entering optometry school were women—making optometry part of women's futures, as well.

Mask Mandates and New Decisions

By Staff
Friday, March 4, 2022 8:20 AM NEW YORK—As COVID-19 cases drop, many states and cities are changing, relaxing or completely removing their indoor mask mandates. For many private businesses, especially those in the health care sector, these changes can create friction and force difficult decisions, as many health care locations are choosing to keep their mask mandates in place. Here, we’re taking a look at how some businesses are using social media to share this news with clients and patients—and how you can do the same, if you are choosing to keep a mask policy in place.

A Sweet Valentine’s Day for Indies

By Gwendolyn Plummer
Friday, February 18, 2022 7:30 AM NEW YORK—No matter how you feel about Valentine’s Day, it’s always good to set aside a moment—or a full day—to celebrate love in all its forms, whether it be romantic love, friendship, family or self-love. One of the great things about Valentine’s Day is that everyone can celebrate in their own way, and this year ECPs and other indies did exactly that, taking to social media to celebrate and share some love. This week, we’re taking a look at some of those sweet, lovely social media moments.

A New Way to Show Love for Your Clients

By Staff
Friday, February 18, 2022 7:20 AM NEW YORK—Even with Valentine’s Day behind us, there’s something about February that inspires love. Of course, we spend this time of year focusing on romantic, friendship and familial love, but there’s another type of love that’s worth recognizing too: love for the people we work with and the people who make our jobs so worthwhile. Recognizing and showing love for your clients is always a good—and rewarding—idea. For the team at Chinook Optical in Calgary, Alberta, Canada, February is Client Appreciation Month; on Instagram, the team spotlights a different client each day, sharing their story, their frames and their history with the shop.

Indies Celebrate the Lunar New Year, Welcoming the Year of the Tiger

By Gwendolyn Plummer
Thursday, February 3, 2022 8:30 AM NEW YORK—Millions of people around the world gathered with loved ones to celebrate Lunar New Year, saying goodbye to the Year of the Ox and welcoming in the Year of the Tiger. According to USA Today, this is the first Year of the Tiger since 2010, and the Tiger is associated with strength and hope. Everyone who celebrates the Lunar New Year has their own, special traditions. Here, we’re taking a look at how indies in the optical community are ringing in the New Year.

Sharing Ideas to Celebrate Black History Month

By Staff
Thursday, February 3, 2022 8:20 AM NEW YORK—February marks the beginning of Black History Month, a month dedicated to celebrating and honoring the contributions African Americans have made to help shape the U.S. 2022’s Black History Month theme is Black Health and Wellness, specifically honoring black health care professionals and medical scholars—making this Black History Month especially pertinent in the optical community, too.