Optical Gears Up for Vision Expo West

By Staff
Monday, September 16, 2019 10:03 AM Twice a year, Vision Expo takes over our Instagram feeds. During and after the show, attendees and exhibitors alike take to social media to share their experiences—and this year, many attendees are sharing their excitement for the show beforehand. There’s a lot to share in anticipation of Expo—Vision Monday will host VM LIVE: Smart Solutions at the Speed of Sight on September 18, and The Modern Lab on September 19, an event in collaboration with LabTalk. So, as we start packing our suitcases and figure out how many pairs of glasses it’s socially acceptable to wear over the course of three days, here's a look at how some in the optical community are gearing up for Expo West. Read More

Review of Ophthalmology: The Latest in Retinal Surgical Instruments

By Staff
Monday, September 16, 2019 10:00 AM “Retina is a rapidly changing field,” said Rahul Reddy, MD, in practice in Phoenix, pointing to the diabetes pandemic, which has been steadily increasing surgeon caseloads. “As we look to the future, what we want is instrumentation that will allow us to get good outcomes and be as efficient as possible so we can help as many patients as possible.” Here’s a look at some of the newest offerings available in vitreoretinal surgical instruments and how they’re improving patient outcomes. Read More

Indie Father-Daughter Duo Are a San Diego Staple

By Staff
Friday, September 13, 2019 10:03 AM SAN DIEGO, Calif.—Independent optometry is part of the Chinn family's DNA. Thirty years ago, Stephen Chinn, OD, opened his very first independent private practice in San Diego, after graduating from U.C. Berkeley School of Optometry in 1972. Throughout his career, Dr. Chinn has had up to three private practices at once—but these days he focuses his attention on one in particular. Today, he and his daughter, Jennifer Chinn, OD, who graduated from the University of Missouri St. Louis College of Optometry in 2015, practice together at Dr. Chinn’s Vision Care, in San Diego’s North Park neighborhood. Their independent practice is a member of the Vision Source network. Read More  

Review of Optometric Business: The Free Personality Assessment that Helps Us Create a Better Workforce

By Staff
Friday, September 13, 2019 10:00 AM Personality assessments can teach you and your staff about yourselves, and how you can best relate to one another. Here is how one practice uses this tool to help staff work together to deliver topnotch patient care. We use 16 Personalities in our three-OD, 26 support-staff practice. It’s free and highly effective in showing us the kind of work that an employee will be most effective at, and most fulfilled by. We started using this assessment two years ago. It was our office manager’s idea. She had learned about this assessment in a college psychology class, and thought it would be helpful for us to use. The goal for using a personality assessment was to see where the strengths and weaknesses lay for each individual, and to determine the parts of the office they would most likely excel at. Read More  

Independent Brand l.a.Eyeworks Goes International for 40th Anniversary

By Staff
Thursday, September 12, 2019 10:03 AM LOS ANGELES, Calif.—This year, independent eyewear brand l.a.Eyeworks is celebrating its 40th anniversary. A staple of the independent eyewear scene for over a generation now, l.a.Eyeworks has spread far beyond its Californian roots. To celebrate 40 years, the brand is leading an international window display campaign, which kicked off on September 9. The campaign art will appear on the facades of more than 80 optical retailers in seven countries, and features a custom graphic design, printed on transparent vinyl. The graphic depicts two signboards which say “Raise Your Glasses!” and “Uncensored Visions Since 1979,” floating above the l.a.Eyeworks logo, which has been modified to add a decorative “40.” L.A.-based artists Nina Palomba designed the placard artwork, and graphic designer Mike Fink created the logo. Read More

Review of Myopia Management: How to Make Myopia Management Work in a Corporate Practice

By Staff
Thursday, September 12, 2019 10:00 AM
The prevalence of myopia and high myopia is increasing in the U.S. and globally at an alarming rate, with significant increases in the risks for vision impairment from pathologic conditions associated with high myopia, including retinal detachment, myopic macular degeneration, cataract and glaucoma. Myopia is now the most common ocular abnormality in the world, yet many patients, parents, and other key stakeholders do not understand the significance of myopia and particularly high myopia to potential ocular health issues later in life. Myopia is often considered benign because it is easily corrected with glasses, contact lenses, or refractive surgery. I recognized these alarming trends almost a decade ago and began taking steps to incorporate myopia management into my two sub-leased primary care practices located inside LensCrafters. Read More

Living Life in 2020 With Gabriela Olivares, OD

By Staff
Wednesday, September 11, 2019 6:26 PM For Gabriela Olivares, life as an optometrist is not just about your job. The South Florida native promotes eye health on her page as well as overall wellness. While she encourages the general public to get their eyes checked, her Instagram page, LivingIn2020, is targeted toward her peers—engaging them in conditions she runs into in her practice and urging them to prioritize their own health as much as they prioritize their patients’. Livingin2020 was created in February 2017, in an effort to educate patients and also inspire other health care professionals to live what she calls a 20/20 lifestyle—a well-balanced life that incorporates work, regular exercise and healthy eating habits. Read More

Full Coverage of Women In Optometry’s First Leadership Summit

By Staff
Wednesday, September 11, 2019 10:00 AM The first female president of the American Optometric Association, Dori Carlson, OD, FAAO, greeted attendees to the first annual Women In Optometry (WO) leadership conference at host University of Missouri, St. Louis, College of Optometry. In her presentation, You Are the 20 Percent, Dr. Carlson, who owns two private practices in North Dakota and is pursuing a master’s in leadership, defined leadership as influence. “We all have the ability to be leaders,” Dr. Carlson said, through interactions with patients—young and old—as well as students. She said further developing a leadership philosophy requires personal growth and creating and cultivating the skills within us. Dr. Carlson praised attendees of the summit who self-selected to take a step forward with their own leadership initiatives. Read More

Come to VM LIVE for Optical Innovation

By Staff
Tuesday, September 10, 2019 10:03 AM VM LIVE presents optical innovators who are developing creative ideas and digital tools to build customer loyalty, drive engagement and grow sales. In this video, VM’s Marge Axelrad and Andrew Karp describe the program at this one-time-only event to be held Sept. 18, 2019 at the Sands Convention Center in Las Vegas. To register, click here.

Prodesign Denmark Launches New Communication Campaign

By Staff
Tuesday, September 10, 2019 10:00 AM Founded by Jorgen Vesterby in 1973, with more than 40 years’ experience in design innovation, Prodesign is releasing a stunning communication campaign for Autumn to bring the extraordinary creative history of the brand under the spotlight. The creative direction of the season has been designed to make a statement, supported by totally new images, with the purpose of promoting a new and unique look—beyond the norm. The messages include “This Fall Looks Green to Us;” “This Fall is looking Edgy;” “This Fall is Made a lot more Sophisticated;” and “This Fall Add Yellow” illustrating a new tone of voice adopted by the brand to support the presentation of fresh new product concepts in the new season. Read More  

Looking to the Future of Contact Lens Development With BCLA Medal Winner Lyndon Jones

By Staff
Monday, September 9, 2019 10:03 AM It’s been a busy 2019 for the contact lens sector of eyecare. Alcon once again became an independent company (following its spinoff from Novartis) and Johnson and Johnson debuted Acuvue Oasys with Transitions lenses, a first-of-its-kind contact lens that can sense lighting conditions. In the summer, Bausch + Lomb launched the Ultra Multifocal for Astigmatism contact lens, the first and only multifocal toric lens available as a standard offering in the ECP’s fit set. Researchers are busy pursuing the next new thing that will upend the CL category, including drug-delivering lenses. VMail Weekend sat down with one of those experts Dr. Lyndon Jones, PhD, and director of the Centre for Ocular Research & Education (CORE) in Waterloo, Ontario. Here’s what he had to say. Read More  

20/20 Magazine: Alec & Ashley

By Staff
Monday, September 9, 2019 10:00 AM
This is new territory for 20/20. Sure, we’ve interviewed celebrities and actors about eyewear. And there’s been volumes of text via our deep past as eyewear press purveyors when it comes to chatting up eyewear designers, those fascinating Artists of the Frame. And 20/20 has long considered the “slash” joining the two “20s” in our brand name as representing a certain sense of style set with a swirl of cache. But here we stand on a frontier-future of SPECulating with the renowned Alec Baldwin as he basically goes at it via answers AND questions with eyewear designer Ashley Bezamat on the occasion of being framed and fitted with Dom Vetro eyewear. Conceived and handcrafted right in Bezamat’s Los Angeles studio, Dom Vetro is set to establish frame standards of American-made eyewear in a manner and matter that is at once artisanal, classic and energetically futuristic. Read More  

FitSmallBusiness.com Offers a Range of Resources for Small-Sized Retailers

By Staff
Friday, September 6, 2019 10:03 AM NEW YORK—From a range of articles exploring the best sources to host a terrific Grand Opening event, to features that explain the newest mobile payment trends or tactics for the best store layout and visual merchandising ideas, FitSmallBusiness/Retail is a dedicated resource section with tons of helpful info and pointers for independent retailers. Yes, it's geared to independent retailers of all types, from fashion to coffee to accessories and auto supplies—but the ideas and info is definitely relatable to eyewear and vision care locations. From helpful info about leasing space, negotiating with landlords and sourcing multi-purpose displays, the site features sections for operations, marketing, software services, e-comm connections and more. Read More

Review of Optometry: Researchers Find New Diagnostic Clues in Tears

By Staff
Friday, September 6, 2019 10:00 AM
Can something in a patient’s tears tip you off as to whether they have diabetic peripheral neuropathy? According to an Australian research team, the answer is yes. The same investigators previously linked risk of diabetic corneal neuropathy to low levels of substance P—a neuropeptide found in tears that can be gathered non-invasively. Now, their new study, published in The Ocular Surface, shows that substance P can also be a biomarker for diabetic peripheral neuropathy. Read More
 
 
 
 
 
 

Teamwork Makes the Dream Work for Toronto OD

By Staff
Thursday, September 5, 2019 10:03 AM TORONTO, Ontario—Going to the doctor’s office can be quite daunting to some. The experience can be impersonal, with practitioners who are matter of fact and impersonable. And let’s face it, the whole thing can culminate into a dire diagnosis. Shalu Pal and her team at Dr. Shalu Pal & Associates in Yorkville, Toronto, are aware of this and have made it a mission to give you major FOMO through their Instagram page, helmed by Pal herself. The page is a fun outlet for the practice, intended to lure you and curb your reservations about doctors and the often harrowing experience of being in an examination room. DrShaluPal was created in 2016 as a companion page to a Facebook page she had created back in 2013. The goal for the page was to educate, as well as show personality and create a platform that people would want to engage with online, and in person. Read More