A Relaxing Weekend After National Stress Awareness Day

By Staff
Monday, November 11, 2019 10:03 AM NEW YORK—From National Grilled Cheese Day (April 12) to International Talk Like a Pirate Day (September 19), there’s no shortage of fun, wacky holidays to celebrate every year. However, the first Wednesday in November marks a slightly heavier holiday: National Stress Awareness Day. I think most of us can agree that we don’t need a dedicated day to make us “aware” of stress—we’re aware of it all the time. But even though we’re no stranger to stress, there’s still value in setting aside one day a year to really talk about stress—and how to deal with it. It’s no question that stress can have an effect on every aspect of our lives, but especially on our mental and physical health. Jay Winner, MD, author of Take the Stress Out of Your Life and director of the Stress Management Program for Sansum Clinic in Santa Barbara, Calif., told WebMD, “Stress doesn't only make us feel awful emotionally. It can also exacerbate just about any health condition you can think of." Read More

Aligning Our Myopia World With the Real World

By Staff
Monday, November 11, 2019 10:00 AM You and I live in a world where myopia is front of mind every day, seemingly the most discussed topic in optometry. We’re familiar with the challenges it creates for children who are left uncorrected. We can quote the statistics of its growing prevalence and severity around the world. We can name several increased risks that it poses to vision later in life. And we know that efforts are underway around the world to manage its progression. Yet our world is not the real world. Most people, even parents of myopic kids, lack the basic knowledge that myopia exists, don’t understand its near-term challenges and long-term effects, and lack any inkling that options are being explored to tackle this global health care crisis. Read More 

Dashboard and Other Data Options Help ECPs Understand Patients' Path to Purchase

By Staff
Friday, November 8, 2019 10:03 AM NEW YORK—From health care to retail, data has become an invaluable resource for businesses and practitioners. It’s what many see as the key ingredient to meeting, and exceeding, patients’ expectations, and it provides a critical yardstick for measuring business success. In eyecare and optical retailing, the growing interest in data also has led to an increase in the number of options partner companies are developing that collect, track and analyze the data for ECPs to draw upon to manage their practice. From software and tech companies to alliances and large retail groups, a dashboard or other analytical tools have become part of the de facto offering to member ECPs. Vision Monday in its October issue profiled several of the groups offering dashboard-type tools and other options for tracking practice performance in a special feature on the "Path to Purchase." Read More

20/20 Europe: Etnia Barcelona, a New Idea of Perfection

By Staff
Friday, November 8, 2019 10:00 AM Etnia Barcelona presents a new campaign to launch its AW19 collection. Described as “I’MPERFECT”, it re-examines the idea of perfection itself and champions what is unique in us all. Etnia’s statement about the imagery said,“We are reclaiming the kind of imperfection that breaks the mold and challenges stereotypes. It is the same imperfection that makes us unique and authentic. We are truly convinced that we need to embrace our differences rather than hide them, proudly turning them into a mark of our identity. Always loyal to ourselves, and feeling comfortable even in the discomfort of looks. Because it’s only when you stop searching for perfection that the truth appears.” Read More

EyeCarePro’s Optometry Marketing Ebooks Now Available for Download

By Staff
Thursday, November 7, 2019 10:03 AM NEW YORK—For ECPs who are looking to grow their practice, increase online presence and enhance revenue, EyeCarePro is offering their complete collection of ebooks, all available for free. These in-depth guides feature everything from how to shoot great practice videos to developing your practice brand and more. “Our mission is to give every eyecare practice the tools and strategies needed to truly grow. Now, we’re one step closer to that cause,” EyeCarePro said. As part of the library of Optometry Marketing ebooks, EyeCarePro continuously writes about and develops the most advanced marketing strategies, articles on best-practices, as well as guides for those practices that want to do-it-themselves. Read More

20/20 Magazine: The Art of Packaging Lens Options

By Staff
Thursday, November 7, 2019 10:00 AM There’s a movie called “The Legend of 1900” that I have never watched the entirety of… it’s not that great—but it has an excellent scene in it that I’ve found myself referencing time and again in a variety of situations. In the movie, Tim Roth plays a piano prodigy who has spent his entire life on board a ship at sea. Learning that he’s ultimately going to have to leave and learn to adjust to life in a world he’s never known, he opts instead to stay on board and go down with the ship, explaining his choice in musical terms. With a limited number of keys on a piano, he says knowing what tune each of them make, he can perform infinite music; with an infinite number of keys from which to choose though, he says he can make no music whatsoever. Too many choices can leave a person stymied and unable to make any choice at all. The same holds true in the realm of opticianry, especially for a patient not well-versed in optics, choosing the right pair of lenses with myriad materials, treatments, PALs and other features can leave them at a loss for what’s the right choice. Read More

Only 1 Day Left to Vote for the 2019 EyeVote Readers’ Choice Awards

By Staff
Wednesday, November 6, 2019 10:03 AM NEW YORK—Time is running out to vote in this year’s 11th annual EyeVote Readers’ Choice Awards—voting will end tomorrow, Nov. 8 at 11:59 p.m. The Readers’ Choice Awards are sponsored by Vision Monday and 20/20 Magazine. The two Jobson Medical Information publications have teamed up once again to collect readers’ opinions by asking optical retailers’ and ECPs to identify their favorite products in 16 distinct categories. EyeVote is about you, our readers, and your choices on the top products in the optical industry today. Votes can be cast here. Voting is open to ECPs/optical retailers and to lab executives. Read More

Review of Ophthalmology: Recognizing Systemic Drug Side Effects

By Staff
Wednesday, November 6, 2019 10:00 AM As every ophthalmologist knows, diagnosing ocular disease can be a challenge. One reason it’s not always easy to nail the diagnosis is that patients are often being treated for other health concerns with drugs that can have ocular side effects. “A variety of systemic medications cause ocular side effects,” says Eric D. Donnenfeld, MD, an anterior segment specialist and clinical professor of ophthalmology at New York University Medical Center and a partner at Ophthalmic Consultants of Long Island. “Those side effects are real, and they’re commonly underdiagnosed.” Here, doctors with expertise in the ocular side effects of systemic medications share their experience with some of the drugs most often associated with ocular problems, and offer advice on how to proceed when you encounter them. Read More

Dr. Jennifer Wademan Doubles Up on Her Online Presence With Instagram Page and Blog

By Staff
Tuesday, November 5, 2019 10:03 AM Dr. Jennifer Wademan’s Instagram page is a carefully curated platform that is indicative of its purpose—to be a creative, yet educational and an informative outlet. While it mostly showcases Wademan’s life as an optometrist, the page also features glances into her private life as a mother and a wife. A native of northern California, Dr. Wademan is a bonafide veteran of the optometry field, with 11 years of professional experience under her belt. Her Instagram page, DrJenWademan was created first as a solely professional Instagram account. However, after some time, it naturally evolved to feature other facets of her life beyond the exam room. “The page has definitely evolved from highlighting my office to sharing my life as an eye doctor, mom, and all the in-between facets of work and life that my life revolves around,” Wademan stated. Read More 

Review of Optometric Business: Setting Your Fees for 2020 to Be More Profitable

By Staff
Tuesday, November 5, 2019 10:00 AM It’s the time of year to begin thinking about your fees for the next year. One place to start is to look at the Medicare Physician Fee Schedule Final Rule for next year. The CY 2020 Medicare Physician Fee Schedule Final Rule was placed on display at the Federal Register on Nov. 1, 2019. This final rule updates payment policies, payment rates, and other provisions for services furnished under the Medicare Physician Fee Schedule (PFS) on or after Jan. 1, 2020. In addition to policies affecting the calculation of payment rates, this final rule identifies potentially mis-valued codes, adds procedures to the telehealth list, and finalizes a number of new policies. Read More 

Tricks, Treats and Tweets from Optical's Halloween

By Staff
Monday, November 4, 2019 10:03 AM Halloween may date back almost 2000 years, but as holidays go it certainly has aged well. Indeed, one might say Halloween is looking better than ever. The proof is all over social media. And the optical community—judging by the numerous posts we spotted on Instagram, Facebook and Twitter—appeared to have an outrageously good time celebrating Halloween this year. Costumes, cookies and comic images were ubiquitous on social media for many eyecare practices and their staffs, from New York to Los Angeles and just about everywhere in between. Read More

Review of Myopia Management: Oculus Teams Up With BHVI to Improve Myopia Management

By Staff
Monday, November 4, 2019 10:00 AM Oculus and BHVI (Brien Holden Vision Institute) announced an agreement that will see Oculus incorporate BHVI’s algorithms for tracking and estimating refractive error into its Myopia Master ophthalmic instruments developed for the management of myopia. The Oculus Myopia Master is the world’s first device to combine all the important measurements for myopia management: axial length, refraction values and the central corneal radii. Axial length measurement today is regarded by experts as the gold standard for myopia management and a must for every practitioner engaged in managing myopia. Read More

Independents Get Involved for Breast Cancer Awareness

By Staff
Friday, November 1, 2019 10:03 AM Depending on how you define it, “making a difference” can feel a little daunting. Most of us don’t have the net worth, or networks, to change the world—but that doesn’t mean we can’t change the small world around us. This past month, independents across the country have done their bit to help bring attention to Breast Cancer Awareness Month. Through special sales, donations, charity events, parties, special edition T-shirts, and more, independent practices have proven the age-old adage that every little bit counts. As October comes to a close, so does Breast Cancer Awareness Month—but that doesn’t mean we should write it off. This week, we’re taking a look at just a few of the ways independents have done their part this October; go ahead and take some inspiration from these ideas—it doesn’t have to wait until next year. Read More

Women In Optometry: Meeting the Demand for Pediatric Vision Therapy

By Staff
Friday, November 1, 2019 10:00 AM When Megan Sis, OD, MS, FAAO, opened the doors to Pediatric Vision Development Center in Coon Rapids, Minnesota, in May 2019, it was a place to call her own where she could focus on pediatric vision therapy (VT) care. “I love helping kids, and I named the clinic to emphasize this,” she said. “I’m not trying to deter adults or brain injury patients, but this space is not specifically designed for that crowd.” Warm and welcoming, the space has lots of natural light that streams through giant windows in her therapy area. A palette of orange, green and blue is incorporated in her logo and strategically throughout the office space. There’s pop art of brightly colored animals wearing eyeglasses, and a cozy nook for children to wait for their appointment. Read More

Expanding to New Horizons With Indie Moscot

By Staff
Thursday, October 31, 2019 10:03 AM Rome-based L.G.R opened their second store in their home city just a short while ago. The location in Via della Fontanella di Borghese, one of Rome’s luxurious shopping areas offers a perfect showcase for the artisan label whose offices are located just a few kilometres away. Both L.G.R stores are inspired by Ottica Bini, the store which Luca’s grandfather, Raffaello Bini ran in Asmara (Eritrea, Africa) between the 1930s and the 1970s. It was that shop in which Luca discovered some old and elegant frames back in 2005 and decided to take them to Italy and embark on a new business venture. Read More