A Few Ideas Approaching Small Business Saturday

By Gwendolyn Plummer
Wednesday, November 25, 2020 12:30 PM NEW YORK—Chances are, you or someone you know is already gearing up for Black Friday and Cyber Monday sales. But in-between those two major shopping holidays is another: Small Business Saturday. Championing small businesses across the U.S., Small Business Saturday is headed up by American Express, who put together an annual collection of resources for both shoppers and business owners. For shoppers, Small Business Saturday offers an interactive map to help find local small businesses, as well as resources that explain the impact shopping small can have. For businesses, there’s even more to offer. Read More

Women In Optometry: Unexpected Ending Gives Rise To New Opportunity

By Staff
Wednesday, November 25, 2020 1:00 AM When life gave Myria Reese, OD, lemons, she got to work making lemonade. This past summer, she received a one-month notice that her corporate contract was ending, and she had to make some tough decisions. “I wasn’t sure what I was going to do,” she says. “I didn’t want to abandon my patients—I had been seeing many of them for eight years.” She finally decided she wanted to open her own practice, an idea that was pushed to the top of the priority list. After getting several recommendations to look in the Fairfield community near her home in Cypress, Texas, she found an empty location. She worked with a broker a colleague recommended, secured the location, and began a renovation. Read More

ClearVision Launches Face Mask Design Contest for ECPs

By Staff
Monday, November 23, 2020 10:00 AM HAUPPAUGE, N.Y.—By now, many of us have accepted that face masks will likely be around for a while. One good thing that comes out of accepting that fact is embracing the concept of fashionable face masks—ones that can show off your personality and keep you and those around you safe at the same time. There are countless face masks out there now, from over-the-top high fashion to your basic classics, and, now, ECPs have the opportunity to design their very own. Throughout the month of November, ClearVision Optical is hosting a face mask design contest specifically for ECPs. Read More

20/20 Europe: Danshari Announces Expansion of Global Distribution

By Staff
Monday, November 23, 2020 4:00 AM Danshari, the eyewear brand featuring Japanese made eyewear in acetate and pure titanium, announces further expansion of its global distribution. The brand is now available in Croatia and Slovenia in a collaboration with Miroslav Balaz CEO - Dado Vision. Miroslav Balaz is described as having extensive experience in the optical sector and has worked as a brand ambassador for prestigious labels, as well as having a role previously as country manager for De Rigo. Read More

November Is Diabetes-Related Eye Disease Month

By Gwendolyn Plummer
Friday, November 20, 2020 12:00 PM NEW YORK—In addition to the many things that have made this month an important one, November is also Diabetes-Related Eye Disease Month, an important month as any for ECPs. Diabetes can make patients two to five times more likely to develop cataract, according to Prevent Blindness, and can lead to a whole host of other eye health issues as well. This year, we’ve seen an impressive collective effort, particularly through the pandemic, to boost awareness about diabetes health threats and the connection of the disease to eye health. As part of that effort, ECPs and organizations have headed online to spread information about diabetes-related eye disease, providing templates and inspiration for all ECPs to help communicate with their patients. Read More

Review of Optometry: The Ophthalmic Workhorse

By Staff
Friday, November 20, 2020 4:00 AM Phenylephrine hydrochloride is ubiquitous among all ophthalmic practices. While it is used mostly to perform routine dilations, this readily available drug has a robust roster of ophthalmic uses, some of which might surprise you. But once you understand its mechanism of action, you will be confident when reaching for phenylephrine for far more than dilation; you will also be prepared for any potential side effects. Read More

Review of Myopia Management: Don’t Accept ‘It’s Too Expensive’ as an Answer

By Staff
Thursday, November 19, 2020 7:00 AM Getting parents to say yes to a recommended myopia management treatment plan requires commitment to educating parents and motivating them to turn their child’s ocular health needs into wants. When the doctor takes the time to educate parents about why treatment should be pursued, the results will be dramatic, and most parents will embrace treatment. Read More

The Birth of a Bifocal Lament

By Staff
Wednesday, November 18, 2020 1:22 PM Writing parody songs is a tricky business. Lots of folks try their hand at it, but it’s harder than it seems. Unless you’re Weird Al Yankovic, who has made a career of taking hit songs and transforming them into something totally different, with often hilarious results, you’d better be darn clever and have a deft way with a rhyme if you’re going to mess with someone’s perfectly good song in the hopes of making them laugh. Otherwise, the result can be laughable for all the wrong reasons. Writing an optical parody song is even trickier. The subject matter is much more limited, and so is the audience that can appreciate such esoterica. Read More

Women In Optometry: Shattering Glass Ceilings With The New MVP-E

By Staff
Wednesday, November 18, 2020 4:00 AM I was struck by the historical unprecedented moment in history of having a woman from a richly diverse background to serve as vice president of the United States. In this most challenging year, we have chosen the path of inclusion, diversity and hope. As Kamela Harris eloquently stated, “While I may be the first woman in this office, I will not be the last—because every little girl watching tonight sees that this is a country of possibilities.” My hope is that we can increase inclusion, diversity and hope to make our wonderful profession flourish. I reached out to some friends to get their perspectives on this historical time. Here’s what they said. Read More

ClearVision Launches Face Mask Design Contest for ECPs

By Staff
Tuesday, November 17, 2020 12:30 PM HAUPPAUGE, N.Y.—By now, many of us have accepted that face masks will likely be around for a while. One good thing that comes out of accepting that fact is embracing the concept of fashionable face masks—ones that can show off your personality and keep you and those around you safe at the same time. There are countless face masks out there now, from over-the-top high fashion to your basic classics, and, now, ECPs have the opportunity to design their very own. Throughout the month of November, ClearVision Optical is hosting a face mask design contest specifically for ECPs. Read More

2020 Magazine: Hoya Celebrates ‘Visionaries’ With New Global Brand Positioning

By Staff
Tuesday, November 17, 2020 12:26 PM Hoya Vision Care is implementing a new global brand positioning that celebrates and underscores its commitment to working closely with eyecare professionals. The tagline for the corporate messaging campaign is “For the Visionaries,” and the lens maker says it “amplifies Hoya’s strongly embedded partnerships with ECPs who are essential to the company’s research and innovation, driving solutions to meet the evolving needs of their patients and to promote business success.” Read More

American Express to Feature Eyewear Designers Coco and Breezy in New ‘Built to Last’ Black-Owned Small Business Podcast

By Staff
Monday, November 16, 2020 11:30 AM NEW YORK—American Express’ #ShopSmall  initiative has taken on new dimensions in this unique year, extending the spotlight on the importance of supporting local small businesses to consumers in a range of categories. Just last month, Amex launched a new podcast series, “Built to Last,” a series of conversations with trailblazing Black small business owners. The podcast is hosted by Elaine Welteroth, the former editor-in-chief of Teen Vogue, journalist, producer and New York Times best-selling author. Welteroth said, “I am excited to partner with American Express to shine a light on Black entrepreneurs that are blazing new trails and finding innovative ways to thrive despite unprecedented challenges.” Read More

Review of Ophthalmology: How to Plan Your Exit Strategy

By Staff
Monday, November 16, 2020 2:30 AM Bellwether shifts in procedural volume, practice patterns and profitability brought on by COVID-19 have prompted many ophthalmologists in private practice to rethink when and how they will walk away from their life’s work. Old assumptions have faded in the minds of aging practitioners as they explore future opportunities. Other physicians are exploring mergers with bigger practices and selling to private equity firms. Read More

Essilor’s Sherianne James Talks About Bespoke Products and the Need for ‘Customer Intimacy’

By Staff
Friday, November 13, 2020 12:30 PM Essilor of America operates the largest wholesale laboratory network in the U.S. The network, which consists of about 100 labs, was built through the acquisition of independent labs and through organic growth. To preserve the type of personalized customer service that characterizes the best independent labs, Essilor uses a systematic approach to training customer service representatives and organizes them into small work units called “pods.” This approach, when combined with modernized manufacturing and distribution methods, results in what Sherianne James, chief marketing officer and senior vice president of customer experience, calls “customer intimacy.” Read More

Review of Myopia Management: Investigational and Early-Stage Myopia Interventions

By Staff
Friday, November 13, 2020 8:30 AM With the increasing incidence of myopia all around the world, predictions of greatly increased prevalence by the year 2050 and the availability of multiple treatment approaches that have shown varying degrees of effectiveness in clinical studies, a time is fast approaching when the standard of care for childhood myopia is to prescribe safe and effective methods for controlling progression unless it is not possible for a particular patient. Read More