Transitions Launches Facebook Virtual Try-On Experience

By Staff
Friday, August 16, 2019 10:03 AM PINELLAS PARK, Fla.—There's a new way for patients to experience an augmented reality, virtual try-on experience via a new partnership between Transitions Optical and Facebook, using the Facebook camera. The first-of-its-kind social media experience allows users to see themselves in all 13 Transitions lens colors, including Transitions Signature lenses style colors and Transitions XTRActive style mirrors. Users can tap through the different Transitions lens colors, and switch between indoor and outdoor settings. Users can activate the Transitions Facebook Try-on by clicking on a link that is located on the Transitions Facebook Page or by scanning the QR code with their Facebook app (to find the QR code scanner, simply type “QR code” in the top of the Facebook search bar). Read More

Women In Optometry: Ready to Launch

By Staff
Friday, August 16, 2019 10:00 AM Maria Briceno Martin, OD, vividly recalls the moment when she decided she would take the leap forward on her dream of practice ownership. It was August 2017, and her second daughter was just one year old. As she was feeding the baby on a Friday afternoon, Dr. Briceno Martin’s husband Greg poised the question if opening an office was still her plan. “I was happy and stable, and I had a great job,” Dr. Briceno Martin says of the position she’d held for the past decade with an OD/MD group. “It was an ideal experience but I always felt like something was missing.” By Monday morning, she was ready to have a conversation with her employers about her future plans. And six months later she opened Lakes Family Eye Care. Read More

20/20 Magazine: Vision for Baltimore

By Staff
Wednesday, August 14, 2019 10:00 AM What was causing the gap in reading performance between poor and wealthier Baltimore students? Johns Hopkins University researchers wanted to know and in 2014 began investigating whether the gap might be due to poor students’ need for eyeglasses. As an eyecare professional, it is disturbing to note that studies over the last 10 years indicate that poorly performing students are frequently misdiagnosed with behavioral disorders or special education needs when the root of the problem is uncorrected vision, a comparatively easy fix. To begin, Hopkins researchers initially screened several hundred second- and third-grade students for vision deficiencies and gave two free pairs of eyeglasses to about 60 percent of them, as needed. Researchers then tracked the school performance of those students for one year. They found that reading performance improvement for the group that received glasses was significant when compared to students who did not need glasses. Read More

Maryann Youssef, OD, Is All About Educating and Traveling

By Staff
Tuesday, August 13, 2019 10:03 AM Dr. Maryann Youssef may be a novice to the social media game but judging by her page, she’s got the formula figured out. A graduate of the Western University of Health Sciences, this Florida native created Doctor.Maryann eight months ago in an effort to connect with patients outside the exam room. Since then, the page has garnered over 1,000 followers and counting. “I started my Instagram page as a way to share my passion with patients outside of the exam room,” she explained. “At least once a day, I have a patient say, ‘Wow, I never knew you could check all of that in an eye exam!’ Optometry is undervalued, and that is in part due to the lack of education we provide to our patients. I'm trying to do my small part in changing that.” Read More

Read Any Good Books Lately? Asking for a Friend

By Staff
Tuesday, August 13, 2019 10:03 AM What are you reading this summer? Well, in some circumstances, this can be a loaded question. If a work colleague or even your boss asks you about your beach reading list, it’s probably best to avoid talking up anything from the science fiction, romance or sports categories on Amazon. Better to choose one of The New York Times’ bestsellers in the business category, something like “Dare to Lead” or even Malcolm Gladwell’s “Outliers.” But if it’s a good friend who is asking, it’s easier to be honest (mostly honest) with your response, mentioning a book like “The Girl with the Lower Back Tattoo” by Amy Schumer or one of the Daniel Silva thrillers. I always find that it’s a good idea to have a couple of different lists top of mind just in case you get the dreaded “what-books-are-on-your-nightstand” question. Here’s what a few people in the optical industry are reading this summer. Read More

20/20 Europe: Zeiss Launches Visufit 1000

By Staff
Tuesday, August 13, 2019 10:00 AM Zeiss Visufit 1000 is a platform for the digital determination of 3D centration data, which is precise, quick and easy to use. With only a single shot a 3D image of the consumer can be created. Nine cameras and 45 million points ensure maximum precision of centration data. Zeiss Visufit 1000 provides the consumer with a 180° visualization of his/her head with the frames selected. Consumers try on at least seven different frames. The visualization means they can see themselves from different angles on iPad or PC. A study from Zeiss (conducted in 2018) on centration confirms that online shopping has become routine for most consumers. Read More

Review of Ophthalmology: How to Catch Narrow-Angle Glaucoma

By Staff
Tuesday, August 13, 2019 10:00 AM Narrow-angle glaucoma is a frequently missed diagnosis because patients don’t experience acute pain or vision loss. “Chronic angle-closure glaucoma is one of the most frequently missed glaucoma diagnoses I see in glaucoma referral because the angle anatomy wasn’t appreciated or wasn’t being treated,” said Louis B. Cantor, MD, professor at the Indiana University Department of Ophthalmology. “The referral may say the patient has primary open-angle glaucoma, when in fact he or she has slowly progressive chronic angle closure and he or she just wasn’t diagnosed properly initially. Chronic angle closure often clinically behaves like primary open-angle glaucoma.” In this feature, glaucoma experts share their tips for catching this unique variety of the disease. Read More

Seeking Solutions: ODs Explore New Options for Practice Ownership and Transition

By Staff
Monday, August 12, 2019 10:03 AM In the world of optical retailing and eyecare, the arrival of the year 2020 might be seen as the best of times for the profession. Demographics, especially an aging population, higher incidence of diseases that may impact eye health (such as diabetes), and new areas of practice focus—namely myopia and blue light protection—are opening up avenues of opportunity for ECPs. At the same time, advances in telehealth, industry consolidation, the digital revolution and broad changes across retail in general are creating tough challenges for independent practitioners. For eyecare professionals who have practiced for many years, and even younger doctors still dealing with student debt and indecision about their career path, these challenges are great. Perhaps there has never been as many important career choices to make or options to consider in their professional planning. Read More

Review of Myopia Management: How to Develop a Myopia Management Subspecialty Within a Primary Care Practice

By Staff
Monday, August 12, 2019 10:00 AM As eyecare professionals, we recognize the life-changing importance of myopia management. We marvel at the science of manipulating intraocular optics to slow axial elongation, and we appreciate the diverse therapy strategies to fit various lifestyles. After a child’s need for myopia management is identified, an effective conversation educating parents on the importance of intervention should take place, and a return visit to begin therapy should be scheduled. Unfortunately, families often leave the office with little more than concern, confusion and a new eyewear prescription. The existence of a myopia subspecialty within a primary care practice is vital. Here is a step-by-step guide to establishing one. Read More

Compulink Debuts a New User Interface for its Ophthalmology Smart EHR

By Staff
Friday, August 9, 2019 10:03 AM NEWBURY PARK, Calif.—Compulink Healthcare Solutions, the creator of Advantage Smart Practice, an all-in-one EHR and practice management solution powered by artificial intelligence (AI), previewed the new user interface for its Ophthalmology Advantage at the American Society of Retina Specialist’s (ASRS) annual meeting last month. Designed by a team of usability experts, the new UI includes an updated look and feel with new fonts, button styles and colors. Pop-up hover menus have been added to streamline screens. These new styles are not only pleasing to the eye but are designed to make it easier and more efficient to navigate the system. Read More

Review of Optometric Business: Turning Prescription Checks and Bad Reviews Into Practice Gold

By Staff
Friday, August 9, 2019 10:00 AM Patients who return to your office dissatisfied with their prescription, and negative online reviews, provide two key opportunities. These seemingly losing situations for practice owners can be turned around into victories that generate additional patients and profitability. My one location, two-OD practice has grown steadily over the last few years. Today, we see 2,800-3,000 patients per year for annual comprehensive exams. Prescription checks refer to patients coming back to your office because they feel that something is wrong with their glasses or contact lenses. The growth opportunity in prescription checks lies in your ability to show empathy, and develop a deeper level of trust with a patient. While not ideal, prescription checks are an organic and serendipitous way of building goodwill with a patient. Read More

Two Speakers Join VM LIVE Program, to Explain Telehealth's Potential and the 'New' Patient Experience

By Staff
Thursday, August 8, 2019 10:03 AM NEW YORK—A practicing optometrist and the CEO of a fast-growing retail/eyecare group will share their views about telehealth's potential in eyecare and how such new technologies can build bridges from the ECP to their patients in a session that's now part of the upcoming VM LIVE forum, "Smart Solutions at the Speed of Sight," to be held in Las Vegas on Wednesday, Sept. 18 just prior to the opening of Vision Expo West in Las Vegas. Daniel Stanton, CEO of Now Optics, has been offering ocular telehealth exams since 2016. Stanton will share the group's experience in a discussion with Paul Super, OD, FAAO, of EyeSite Optometric Group. The event will be held at the Sands Convention Center on Sept. 18 from 4:00 p.m. to 6:00 p.m., and registration is open now.  Read More

20/20 Magazine: The Second Coming of Consumer Smartglasses

By Staff
Thursday, August 8, 2019 10:00 AM In 2012, Google unveiled Google Glass and within a year made the proprietary smartglass available to consumers under their Glass Explorer program. With much fanfare, a partnership was launched with Diane von Furstenberg, and the device even starred in a multipage pictorial for Vogue. Despite some initial excitement among some consumers and eyecare practitioners, Google Glass had issues from the start. Its futuristic, geeky look was off-putting to many consumers, its built-in video camera seemed intrusive to those concerned about privacy, and it had a high price point. Ultimately, Google withdrew Glass from the consumer market. Several innovations have recently taken place, most notably breakthroughs in near-eye optics that will enable display systems to assume the form factor of a more traditional lens, and even embed these displays within a prescription lens. Read More

BuildFire Can Help Independents With Apps and Digital Solutions

By Staff
Wednesday, August 7, 2019 10:03 AM NEW YORK—With over 10,000 apps built to date and some 10 million users, BuildFire describes its mission as "empowering the business professional to solve complex problems with elegant mobile solutions that are simple to build, easy to manage and available to everyone." A Software-as-a-Service (SaaS) platform that "does for mobile apps what WordPress did for websites" enables non-technical professionals to rapidly build mobile apps with a minimum of custom coding or development. Anyone can operate, manage and administer the applications, no special training needed. Read More

Safilo Takes Steps Toward Sustainability

By Staff
Wednesday, August 7, 2019 10:00 AM Safilo has announced that starting with the Autumn 2019 selling season, all their globally produced point of purchase marketing materials, including counter cards or show cards, will be FSC certified, representing another step in the company towards environmental sustainability. Any new printed point of purchase materials produced globally or locally in individual countries, will follow the same global directive. FSC certification sustainability is becoming increasingly relevant at a global level and with consumers who are sensitive to products that are produced by eco-friendly brands. FSC certification ensures that items come from responsibly managed forests that provide environmental, social and economic benefits. Read More