By Staff
Tuesday, September 24, 2024 1:46 PM
With more than a month left before Halloween, shoppers are already purchasing items to celebrate the holiday. A
new report from the National Retail Federation finds that 47 percent of survey participants have already begun Halloween shopping. This is up from 37 percent five years ago and 32 percent in 2014.
Total Halloween spending is expected to top $11 billion this year, shy of last year’s record of more than $12 billion.
New data shows that early demand for Halloween items continues to grow. Approximately 48 percent of respondents said they are making their purchases well ahead of Halloween because they are looking forward to fall. Meanwhile, 38 percent said they want to avoid the stress of last-minute shopping. Additionally, 27 percent said they purchase well in advance of the holiday because Halloween is their favorite time of year.
Seventy-two percent of consumers said they plan to celebrate Halloween this year, consistent with last year’s record of 73 percent. This year, 67 percent of respondents said they will be spending their time handing out candy, while 52 percent said they will be decorating their home or yard. Nearly 50 percent said they plan on dressing up this year, while 43 percent said they plan to carve a pumpkin.
The average shopper will spend just over $103 on Halloween items, down $4.62 compared with 2023. Nearly $3.5 billion will be spent on candy, while more than $3.8 billion will be spent on decorations.
Several costume trends have emerged this year with 2.6 million children planning to dress up as Spider-Man 1.8 million as a ghost, 1.7 million as a princess, 1.6 million as a witch and 1.5 million as their favorite superhero.
Adults will also be getting into the costume spirit, with 67 percent of respondents saying they already know what they are going to wear. Nearly $6 million plan on dressing up as a witch, 3 million as a vampire, 1.6 million as a cat, 1.5 million as Batman and 1.4 million as a pirate.
Pets will also be included in the fun this year with 10 percent being dressed as pumpkins, 6 percent as hot dogs, 4 percent as bats and 3 percent being dressed as ghosts and bumblebees, respectively.