Americans’ Thirst for Beer Fuels Brewery Boom

By Staff
Friday, January 17, 2020 4:09 PM Statista data journalist Niall McCarthy observed that back in 1873, the U.S. boasted 4,144 breweries, a number that fell drastically by the middle of the 20th century. “After Prohibition, the brewery count grew extremely slowly and as recently as the 1970s, the country had fewer than 100 functional breweries. 1978 was particularly poor with the count falling to just 89. Amid the craft beer explosion, such a low number is unthinkable now,” McCarthy noted.

Today, Americans are living in a veritable beer paradise, with a myriad of national, regional and local number beers to choose from.

Almost One-In-Five Americans Use a Smart Watch or Fitness Tracker

By Staff
Thursday, January 16, 2020 12:22 PM As 2020 begins—and health-related New Year’s resolutions take effect—roughly one-in-five U.S. adults (21 percent) say they regularly wear a smart watch or wearable fitness tracker, according to a Pew Research Center survey conducted June 3-17, 2019.

As is true with many other forms of digital technology, use of these devices varies substantially by socioeconomic factors. Around three-in-ten Americans living in households earning $75,000 or more a year (31 percent) say they wear a smart watch or fitness tracker on a regular basis, compared with 12 percent of those whose annual household income falls below $30,000.

Differences by education follow a similar pattern, with college graduates adopting these devices at higher rates than those who have a high school education or less, according to the survey of 4,272 U.S. adults.

7 Ways to Turn Marketing Teams into Agile Jedi Masters

By Staff
Wednesday, January 15, 2020 4:07 PM Marketing technologies are opening up exciting new possibilities for marketers to communicate and engage with prospects and customers more effectively; instantly measure effectiveness; and adjust priorities, workloads, and campaigns as necessary. 

Marketers and marketing teams must change the way they work. They need to be able to pivot quickly, to be in sync with each other, and to be aligned with company goals. The answer, according to MarketingProfs, is to go agile—i.e., adopt agile methodologies.

This infographic by scalable project management software provider Clarizen lays out seven ways marketing teams can implement agile methodologies.

Music Fans Favor Single Tracks Over Albums

By Staff
Tuesday, January 14, 2020 11:07 AM It used to be that you could tell a lot about a person by the size and makeup of their record album collection. That is, if that person was a Baby Boomer. The more records they owned, and the more eclectic the selection—as well as their choice of turntable, amplifier and speakers—signaled that they were really “into music.”

The album format, which replaced vinyl singles that played at 45 RPM with larger 33⅓ RPM discs that contained multiple songs, was introduced in the 1950s and remained the dominant music format even when CDs hit the market in the 1980s.

Understanding the Digital Voice Assistant Opportunity

By Staff
Monday, January 13, 2020 1:40 PM Just a few years ago, tech industry analysts were bullish in their predictions about the growth of voice search within search marketing. But, as Stella Rising’s Elizabeth Timmis points out, the evolution, in reality, has been more gradual: voice search has by no means overtaken all of search marketing. That said, the majority of consumers are using voice assistants—and enjoying them—and digital audio listeners will make up 63.1 percent of the U.S. population by next year, according to Timmis. She notes that this opens up excellent new pathways for brands to connect with consumers, whether through digital audio advertising or Search Engine Optimization (SEO).

Forecast Projects Faster-than-Expected Growth for LinkedIn Among U.S. Adults

By Staff
Friday, January 10, 2020 1:12 PM NEW YORK—According to the latest eMarketer forecast, LinkedIn will grow faster than previously expected. The research firm noted that in 2020 it expects there will be 62.1 million adult LinkedIn users in the United States. This group is expected to increase 4.2 percent in 2021 to 64.7 million adult users, according to the forecast published last week.

By the end of the forecasting period in 2023, eMarketer said it expects there to be 68.8 million LinkedIn users.

“LinkedIn users make up about a third of all social network users in the U.S., and that will stay approximately the same for the next few years,” the research firm noted. “Revenues on the business social platform continue to grow, with most coming from B2B advertisers. This year, LinkedIn will see $1.59 billion in ad revenues, growing another 11.2 percent to $1.77 billion in 2021.”

U.S. Measles Cases Reach a New High in 2019

By Staff
Thursday, January 9, 2020 12:27 PM With nearly 1,300 cases in 2019, measles are at a 27-year high in the U.S., according to new CDC numbers. In the year 2000, the disease was declared eradicated in the U.S. but the country could now go on to lose that status, according to a recent feature from statista.com. 73 percent of the 2019 cases were linked to outbreaks in New York where different communities, among them Orthodox Jews, are often unvaccinated. Other U.S. communities where vaccination rates are falling also experienced outbreaks in 2019

Globally, measles declined between 2000 and 2016. The UN announced the War on Measles in 2001, with huge support from the U.S. federal government, the American Red Cross, and donors like Ted Turner and Bill and Melinda Gates. The funding went mostly toward providing training, resources, and logistic planning needed to administer the two-part vaccine that protects against measles, mumps, and rubella (MMR). Most recently, vaccination rates have also been falling around the world, causing an uptick in measles deaths

The WHO determined that the biggest factor for the increase in measles cases worldwide was gaps in vaccination coverage mainly caused by poverty. Click here to read the full story from Statista.com.

Chinese Tourists Are Spending More Overseas

By Staff
Wednesday, January 8, 2020 8:00 AM Chinese tourists spent a total of $203 billion (¥1,390 billion) in overseas markets in the 12 months ended August 2019, according to Coresight Research’s recently released fifth annual survey of Chinese overseas tourists’ travel, spending and behavior preferences.

Among the survey’s other key findings:

• Growth in the total number of trips taken by Chinese tourists has been driven by more people traveling, with our survey finding the average number of trips per traveler declined in 2019.

• Traveling independently—i.e., travelers making their own arrangements and not using a tour guide—became the most popular option this year, primarily driven by travelers from tier-one cities. This shift from group travel has negatively impacted outlet stores: Traditionally driven by group tourists, outlet stores captured 8.1 percent of total Chinese tourist retail spending, down from 9.3 percent a year ago.

Stella Rising Examines Intimate Apparel Market Shifts

By Staff
Tuesday, January 7, 2020 10:25 AM Stella Rising’s Elizabeth Timmis recently examined how the intimate apparel market is changing. She observed that athleisure has now transitioned into leisurée, a term aptly coined by Michelle Cordeiro Grant, founder and CEO of intimate apparel brand Lively. “Indeed, intimate apparel in the U.S. is changing, shifting towards comfort and support. As wardrobes become more casual, transitional, and even sporty, women are opting for their intimate apparel to be so as well,” Timmis noted.

She pointed out that new DTC players, savvy and responsive, have made inroads in disrupting this major market.

A Look at How Stock Markets Performed in 2019

By Staff
Monday, January 6, 2020 1:29 PM Major stock indices have gained value over the course of 2019—and some stock markets even posted substantial increases, according to a recent feature from Statista.com. The Dow Jones Industrial Average was up 22 percent at the end of the year compared to 12 months earlier, the same as the Shanghai Composite (SSE Composite Index). Both are beaten by the Dax, which gained 25 percent over the same time period.

Japan’s Nikkei index gained 18 percent in 2019, making it one of the stronger major indices in Asia. The index ended the year on a high note after the Japanese government announced a $120 billion stimulus package in early December. The Hong Kong and South Korean benchmark indices performed substantially worse.

The chart compares selected major indices that are considered benchmarks in their respective markets. The methodologies behind the indices differ, however. While the Dow shows the performance of the 30 largest companies listed on the New York Stock Exchange and the Nikkei includes 225 large Japanese firms, both the South Korean Kospi and the Shanghai Composite are indexes of all stocks traded in the respective marketplaces.

Instagram’s User Growth Projected to Slip Over Next Few Years

By Staff
Friday, January 3, 2020 4:54 PM NEW YORK—Has Instagram’s growth topped out among U.S. consumers? According to a recent analysis by eMarketer, Instagram's U.S. user growth rate in 2019 will show a drop to single digits for the first time, with expected user growth coming in at 6.7 percent. This is down from 10.1 percent growth in 2018, according to eMarketer’s recent analysis and forecast.  

“Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected,” the research firm noted.

In 2020, user growth is expected to be 4.5 percent, which is revised down from the firm’s earlier forecast of 5.4 percent user growth. In 2021, user growth will come in at 3.2 percent instead of the 4.1 percent previously forecast. “Contributing to Instagram’s overall slower growth is the fact that older age groups are not joining the platform as quickly as anticipated,” according to eMarketer.

While older users will not be growing as fast, there have been larger-than-expected gains in U.S. users in the 25 to 34 age group, with growth of 11.4 percent. “However, we don’t anticipate that this group will change substantially in the coming years, as increased competition from a Snapchat resurgence and the rise of TikTok will make it harder for Instagram to maintain high growth,” according to eMarketer.

ECPs Say That Cost Is Important Factor to Getting Patients to Accept Treatment Plan

By Staff
Thursday, January 2, 2020 3:48 PM There is a wide range in the Women In Optometry Pop-up Poll responses in how tightly patients want to stay within the allowables of their vision benefits plans. More than half of the respondents (56 percent) said that up half of their patients are willing to buy products that cost more than what their vision plan covers. Another 7 percent said that they didn’t know, and 37 percent said that the majority of their patients stay firmly within what the vision plan allows for frame/lens selections. 

In total, 58 percent of the respondents said that their offices are more often than not successful in getting the patient to follow through with the treatment plan prescribed or recommended by the doctor.

Three-quarters of practices offer patient financing options for their patients. Among those who said that they do offer such a plan, CareCredit or specific health care financing was the most common solution, with 67 percent of practices accepting and promoting CareCredit as an option. Another 18 percent said that they accept CareCredit but do not promote it.

The Most Popular Tech Gifts in 2019

By Staff
Monday, December 30, 2019 3:40 PM As technology plays an increasingly large role in our lives, it is no surprise that it also features prominently under the Christmas tree. According to the Consumer Technology Association, 74 percent of U.S. adults planned to buy at least one tech gift this year, spending an estimated total of $97.1 billion on technology this holiday season (October-December).

As this chart from Statista.com illustrates, tech gifts range from big ticket items such as laptops or smartphones to smaller, more affordable things such as activity trackers or digital media streaming devices that connect to a TV set. Headphones and earbuds were the most popular tech gift this year with 58 percent of U.S. adults planning to give a pair away. 

Looking at the Key Retail Trends for 2020

By Staff
Friday, December 27, 2019 12:47 PM The retail industry is undergoing a major transformation in ecommerce and brick-and-mortar, according to a recent eMarketer analysis. The era of inventory-led retail is ending, and the shift toward brands and the customer experience is emerging, the report noted, and these changes are set against a backdrop of heightened economic uncertainty.

But what are the changing fundamentals of the retail sector and the most important trends that will shape the year ahead?

First, how much will U.S. consumers spend on retail and ecommerce in 2020?

eMarketer has forecast a moderation in growth rates vs. previous years, with total retail sales expected to grow 2.0 percent to $5.574 trillion and ecommerce sales expected to grow 12.8 percent to $666.28 billion.

Secondly, which retailers will succeed, and which will struggle?

America's Top New Year's Resolutions for 2020

By Staff
Thursday, December 26, 2019 9:27 AM For 2020, Americans are making the resolution to adopt healthy habits—concerning their finances as well as their bodies, according to a recent feature in Statista.com. A survey by Ipsos for Urban Plates has found that out of all participants who said they were making one or several New Year’s resolutions, 51 percent wanted to manage their finances better and an equal amount wanted to adopt healthier eating habits. More popular resolutions for the upcoming year also circled around improving one’s health, with a more active lifestyle and weight loss being favorite answers.

38 percent of participants wanted to improve their mental well-being or practice mindfulness, a sign of a growing awareness for these aspects of mental health. Despite environmental protection being an equally popular topic at the moment, only 22 percent of survey participants said they wanted to be more eco-friendly in 2020.

Click here to read the full story from Statista.com.