Independents Rally to Spread Positivity Amid COVID-19 Pandemic

By Gwendolyn Plummer
Wednesday, March 25, 2020 7:37 PM NEW YORK—There is absolutely no making light of our current situation. The COVID-19 pandemic is an international tragedy, and there’s no denying that—but in times of extreme unhappiness, it’s important and helpful to be positive where and whenever we can in order to help ourselves and those around us get through an otherwise overwhelming period.

Impeccably Inscribed

By Gwendolyn Plummer
Wednesday, March 25, 2020 12:05 AM WHAT: Frames that incorporate writing or lettering along the temples and fronts that bring fashion and penmanship together.

Luxottica’s Vogue Eyewear Collaborates With Millie Bobby Brown on Capsule Collection

By Gwendolyn Plummer
Wednesday, March 25, 2020 12:04 AM Vogue Eyewear, from Luxottica, is debuting a capsule collection with new brand ambassador Millie Bobby Brown. Most well known for her role as Eleven in Stranger Things, 16-year-old Brown fronts the collection campaign, which includes 14 styles in both sun and optical. The collection includes avant-garde lens shapes, powerful pops of color, retro-chic metal frames, and more.

Saving Your Sanity During a Crisis

By Gwendolyn Plummer
Friday, March 20, 2020 2:38 PM NEW YORK—For many of us, the COVID-19 pandemic means we’re spending more time at home than we’re probably used to. We all know that this, fundamentally, is an act of love—we’re staying home so that hospitals don’t get overwhelmed, so that we don’t accidentally get our friends, family, and strangers sick, and so healthcare professionals can do their jobs with as little interference as possible. We all know we’re making a sacrifice to do a good thing—but, honestly, that doesn’t really make it any less of a difficult, unhappy situation. 

Barton Perreira Joins Forces With Artist on Sustainable Cleaning Cloths

By Gwendolyn Plummer
Monday, March 16, 2020 1:00 AM NEW YORK—Barton Perreira has teamed up with artist Sage Vaughn to create new cleaning cloths made of recycled PET bottles. The cloths will feature Vaughn’s butterfly designs and are made of 70 percent recycled polyester and 30 percent polyamide. They are also REACH (Registration, Evaluation, Authorization and Restriction of Chemicals) compliant and CRS certified. These new cloths are a part of the company’s ongoing commitment to ensuring that sustainability is integrated into aspects of the business.

Impeccably Inscribed

By Gwendolyn Plummer
Monday, March 16, 2020 1:00 AM WHAT: Frames that incorporate writing or lettering along the temples and fronts that bring fashion and penmanship together.

Luxottica’s Vogue Eyewear Collaborates With Millie Bobby Brown on Capsule Collection

By Gwendolyn Plummer
Monday, March 16, 2020 1:00 AM NEW YORK—Vogue Eyewear, from Luxottica, is debuting a capsule collection with new brand ambassador Millie Bobby Brown.

Yes, Wash Your Hands—But Enough of ‘Happy Birthday’

By Gwendolyn Plummer
Friday, March 13, 2020 12:32 PM NEW YORK—Let’s be honest: standing at the sink and washing your hands for 20 seconds can get boring pretty fast. Expert advice has told us to sing Happy Birthday twice in a row to ensure we’re hitting the full 20 second mark and protecting ourselves from COVID-19 as best as possible, but Happy Birthday can be sung in a few different tempos, which makes that advice a little confusing. On top of all that, the song can turn into an earworm pretty quickly—and, potentially, ruin all future birthdays by making us think back on this scary, uncertain time. 

Independents Spread the Word About AMD/Low Vision Awareness Month

By Gwendolyn Plummer
Wednesday, February 26, 2020 1:41 PM NEW YORK—This year, February is AMD/Low Vision Awareness Month. According to Prevent Blindness, AMD, affects an estimated 1.8 million Americans aged 40 years and older, with an additional 7.3 million with large drusen at substantial risk of developing it. Although most of us in the community know the stats and risks associated with AMD, many members of the public might not know just how common AMD actually is. This month, independents took to social media to share information about AMD and Low Vision Awareness month, including basic information about the disease, resources to help, and more. 

Traveling the World This Trade Show Season

By Gwendolyn Plummer
Wednesday, February 26, 2020 10:03 AM Last month, I embarked on my first-ever trip to Germany to attend opti 2020. This was my first trip to a European trade show, so, naturally, I wasn’t sure what to expect. To be honest, I was prepared to feel entirely out of my element—I don’t speak German (or any language other than English, for that matter), I have no idea how to find my way around Munich, and I don’t have any friends or family in the area. Thankfully, I turned out to be completely wrong. Read More

Celebrating Mardi Gras With Independents

By Gwendolyn Plummer
Tuesday, February 25, 2020 4:52 PM NEW YORK—Last week, millions of people around the world headed out to celebrate Mardi Gras. Whether you go all out in New Orleans, or adopt the more chilled out British tradition of Pancake Day, Mardi Gras is a universally fun, decadent holiday that encourages us to live life to its fullest before some choose to make important sacrifices for Lent. 

Five Questions for Kerry Gelb, OD Star of ‘Open Your Eyes’ Documentary

By Gwendolyn Plummer
Friday, February 21, 2020 12:38 PM NEW YORK—On March 27, Vision Expo East will host the world premiere of “Open Your Eyes,” a documentary that aims to highlight the importance of optometric testing in preventive medicine. Created by Emmy Award winning filmmaker Wayne Chester and the ALLDocs Association, (the Association of Leaseholding LensCrafters Doctors) the documentary follows Kerry Gelb, OD, a practicing optometrist and president of ALLDocs, and podcast host Chris Maraboli as they travel across North America, Europe and Costa Rica to show how eye tests can tip doctors off to other diseases. VMail Weekend caught up with Dr. Gelb to ask him a few questions about the documentary, his experience making it, and what message he hopes his work will convey.

Paint the Town Red

By Gwendolyn Plummer
Wednesday, February 19, 2020 12:05 AM WHAT: Frames that incorporate a bold red shade that brings a sense of bravery, adventure and passion to their look.

Safilo Intros Orlando Bloom as Brand Ambassador for Boss Collection

By Gwendolyn Plummer
Wednesday, February 19, 2020 12:02 AM Safilo has selected Orlando Bloom as brand ambassador for the Boss collection. The Spring/Summer 2020 collection includes both sun and optical styles, modeled by Bloom.

opti 2020 Goes for the Bold

By Gwendolyn Plummer
Monday, February 10, 2020 1:00 AM MUNICH, Germany—From Jan. 10 to 12, 2020, this city was once again a hub for the eyewear and eye-care industries as opti 2020 took place. This year, opti welcomed 28,000 visitors from 93 countries, who came to explore the 605 exhibitors across the show’s six halls. The show featured both industry veterans and brand new companies and designers—including the opti BOXES, which were home to recently launched up-and-coming brands—and gave a special platform to industry influencers through the Blogger Spectacle program.