Check.Out: Frameology Optical, Syracuse, New York

By Gwendolyn Plummer
Tuesday, September 17, 2019 12:00 AM Handmade in Germany, Lunor focuses on fine details and minimalist style. Their frames often feature the brand’s characteristic milled hinge and saddle bridge, and are finished with a hand painted high gloss.

ECPs, Educators, Influencers and Brands Get Excited for Vision Expo West

By Gwendolyn Plummer
Friday, September 13, 2019 10:00 AM Twice a year, Vision Expo takes over our Instagram feeds. During and after the show, attendees and exhibitors alike take to social media to share their experiences—and this year, many attendees are sharing their excitement for the show beforehand. There’s a lot to share in anticipation of Expo—Vision Monday will host VM LIVE: Smart Solutions at the Speed of Sight on September 18, and The Modern Lab on September 19, an event in collaboration with LabTalk. So, as we start packing our suitcases and figure out how many pairs of glasses it’s socially acceptable to wear over the course of three days, here's a look at how some in the optical community are gearing up for Expo West.

Indie Father-Daughter Duo Are a San Diego Staple

By Gwendolyn Plummer
Wednesday, September 11, 2019 4:00 PM SAN DIEGO, Calif.—Independent optometry is part of the Chinn family's DNA. Thirty years ago, Stephen Chinn, OD, opened his very first independent private practice in San Diego, after graduating from U.C. Berkeley School of Optometry in 1972. Throughout his career, Dr. Chinn has had up to three private practices at once—but these days he focuses his attention on one in particular. Today, he and his daughter, Jennifer Chinn, OD, who graduated from the University of Missouri St. Louis College of Optometry in 2015, practice together at Dr. Chinn’s Vision Care, in San Diego’s North Park neighborhood. Their independent practice is a member of the VisionSource Network.

Indie OD Rajat Shetty Does It All By Himself

By Gwendolyn Plummer
Wednesday, August 28, 2019 8:00 AM ASTORIA, New York—Team work makes the dream work, or so they say. But what if the dream is doing it all yourself? Rajat Shetty, OD, knows what that’s like; his practice, Astoria Park Eyecare, is a one man show. Located in Queen’s trendy, family-oriented Astoria neighborhood, Astoria Park Eyecare sits on the edge of Astoria Park, a large, waterfront park with green space, a public pool, a skate park, a playground, and stunning views of the Manhattan skyline. It’s a prime, peaceful location for a small business—and almost everyone who visits Astoria Park also lives in the neighborhood, so you’re likely to see the same faces—or the same frames—over and over again. That’s what Dr. Shetty, who’s lived in Astoria for six years and grew up just 15 minutes away, likes about it. 

What Are You Wearing?: Dean Optical, Chicago, Illinois

By Gwendolyn Plummer
Tuesday, August 20, 2019 12:00 AM Every month, we ask ECPs what their favorite eyewear is. This month, the team at Dean Optical in Chicago rounded up some of their personal eyewear choices.

Back to School Lessons on Children's Eye Health

By Gwendolyn Plummer
Wednesday, August 14, 2019 4:01 PM NEW YORK—Remember the feeling of starting a new school year? Kissing summer goodbye was always a bit of a drag, but there’s something about the crisp, fresh start of a brand new school year that still makes me excited. There’s so much potential in a new year—so many classes to enroll in, friends to make, lockers to decorate, stuff to learn—that it feels impossible not to associate the start of the semester with a bright, lively future. As parents, kids and teachersgear up for school, the optical community is getting involved as well.

Check.Out: Coachella Valley Optometry

By Gwendolyn Plummer
Monday, August 12, 2019 12:44 PM Coachella Valley Optometry was founded in 2016, and we’ve had Ray-Ban on board since day one. Our top-sellers are the classic cult models embedded in history—the Clubmaster and the Wayfarer. We place all Ray-Ban product together, display product by segments to make it easier for the consumer to shop in store, ensure that the display is fully stocked, and position product according to levels of importance and best visibility, shapes and materials, and balance of colors to avoid duplication.

What Are You Wearing?: Dean Optical, Chicago, Illinois

By Gwendolyn Plummer
Monday, August 12, 2019 12:43 AM Dennis has been working in the optical industry for 46 years. He developed an interest in the industry during his first summer home from college, when he used hard contact lenses and had to visit his OD every day.

Framing the Future

By Gwendolyn Plummer
Monday, August 12, 2019 12:00 AM As summer winds down, the back-to-school season inevitably picks up. As kids head into another school year, parents, teachers and the students themselves all want to ensure that everyone puts their best foot forward come September.  For many young students, eyewear is an essential piece of the back-to-school puzzle. The right eyewear helps kids see correctly so they can achieve their goals, but the perfect pair of frames also brings confidence, personality and fun to the every day.

Safilo’s Polaroid Celebrates Pride in New York City

By Gwendolyn Plummer
Thursday, August 8, 2019 8:00 AM NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route.

Finding Your Niche in New York With Brooklyn’s Indie Sunny Eye Shop

By Gwendolyn Plummer
Wednesday, July 17, 2019 12:10 AM NEW YORK—New York is one of those cities where they say only the strong survive. And while that kind of thinking might be a little dramatic, it does have some hints of truth. After all, New York is busy all the time—there’s places to go, people to see, and exorbitant rent to pay. It can be hard to make it in New York—but for Sunny Eye Shop, an independent practice located in Greenpoint, Brooklyn, there’s no better place to be. 

Check.Out: Spectacles of Great Neck

By Gwendolyn Plummer
Monday, July 15, 2019 12:44 AM Founded by Pascal Jaulent and Nadine Roth in 1995, French eyewear brand Face a Face focuses on creating modern and creative frames. Now part of Design Eyewear Group, Face a Face is part of a broad selection of international brands.

Saflio’s Polaroid Celebrates Pride in New York City

By Gwendolyn Plummer
Monday, July 15, 2019 12:43 AM NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route.

Social Media Helps #NationalSunglassesDay Become Worldwide Sensation

By Gwendolyn Plummer
Friday, July 12, 2019 10:00 AM NEW YORK—Every year, at the tail end of June, sunglasses take over social media. In 2018, The Vision Council’s National Sunglasses Day was a social media sensation, amassing over 1 billion online, social media, and broadcast media impressions across the board. According to The Vision Council, #NationalSunglassesDay was a trending topic on Twitter throughout the day on June 27, 2019.