Yes, We’re Thinking About the Holidays Already

By Gwendolyn Plummer
Thursday, October 29, 2020 9:39 AM NEW YORK—Yes, I know, it’s not even November yet. But I’m a Virgo: I like to be prepared, and I love to have a game plan—and so do small businesses. As we begin to approach what is sure to be a very different holiday season than the ones we’re used to, many small businesses across the country have joined the campaign to Shop Early, Shop Local, which encourages consumers to get their holiday shopping done ahead of time and to support local businesses in the process. 

Communication and Creativity Keep Patients Coming Back to Boston’s Envision

By Gwendolyn Plummer
Wednesday, October 28, 2020 10:32 AM BOSTON—When Jaclyn Garlich, OD, FAAO, purchased her practice, Envision, on Jan. 1, 2020, this was definitely not the year she was expecting. A graduate of the New England College of Optometry, Dr. Garlich had been working at Envision, located in Boston’s Financial District, since 2018, before she purchased the practice. Now, as practice owner and optometrist, she and her team are working their way through a pandemic both in-store and online. 

Totally Tortoise

By Gwendolyn Plummer
Wednesday, October 28, 2020 12:00 AM Tortoise patterned frames that span the traditional and the trendy.

Made in USA

By Gwendolyn Plummer
Tuesday, October 27, 2020 12:30 AM NEW YORK—Each year when we set out to begin our annual Made in USA feature, the American social and political landscape looks a little different—and it’s safe to say that 2020 is no exception. It’s been a tumultuous year for Americans (and the year’s most anticipated moment is still to come) but we continue to chug along, all things considered. The same is true for the U.S.’ at-home eyewear companies, old and new.

ArtCraft Optical: Local Heritage, 100 Years in the Making

By Gwendolyn Plummer
Tuesday, October 27, 2020 12:29 AM Founded in 1918, Rochester, New York-based ArtCraft Optical prides itself on being the oldest family owned and operated frame manufacturer in the U.S. ArtCraft began with the aim of producing frames for the U.S., Canadian and British war efforts, and the company, now in the hands of the third generation of the Eagle family, hasn’t slowed down since.

Hilco Vision: Keeping Americans Safe

By Gwendolyn Plummer
Tuesday, October 27, 2020 12:28 AM Hilco Vision’s Made in the USA OnGuard safety frame collection grew out of a realization that the Hilco Vision team was brimming with internal expertise regarding safety, and that there are “exceptional materials and manufacturing capabilities located in the U.S.,” Debbie Fitzgibbons, Hilco Vision’s director of marketing and communications told VM. “We felt we had a unique opportunity to build a collection that celebrated these attributes while offering stylish Rx safety frames to our customers to prevent eye injuries while on the job.”

Lowercase: New York at the Center

By Gwendolyn Plummer
Tuesday, October 27, 2020 12:27 AM Lowercase founder Gerard Masci knew from the start that his brand would be built around local production—production in New York City specifically. Together with head of design Brian Vallario, Masci told VM, “I brought a passion for acetate frames and Brian brought a passion for local small batch production. At the center of our approach was that we commit to making everything ourselves in NYC.”

Modo: Brooklyn Made, Brooklyn Strong

By Gwendolyn Plummer
Tuesday, October 27, 2020 12:26 AM When Modo was founded in 1990 in New York City, making frames in the U.S. just wasn’t common practice. Being American made remained a dream for the team at Modo—one which was actualized in 2016, when Modo opened its M Factory in Brooklyn. Now, Modo Brooklyn Made is one of the brand’s most popular collections.

State and the ‘New’ American Optical: American Value

By Gwendolyn Plummer
Tuesday, October 27, 2020 12:25 AM Europa Eyewear was born in a Chicago garage in 1977. In the beginning, the company was an importer of quality eyewear—but all of that changed in 2014, when the company partnered with Marc Franchi and Jason Stanley of Frieze Frames in order to build a state-of-the-art factory in its Chicago home. From Chicago, the company produces State Optical, Alan J. and, starting just recently, it brought inside to its production facilities, the iconic American brand AO Eyewear.

Thema: Italian Know How, American Spirit

By Gwendolyn Plummer
Tuesday, October 27, 2020 12:24 AM Founded in 1993 and based in Italy, Thema now proudly calls Miami, Florida home to its company factory, which produces its brands iGreen Hi-Tech, O-Six, Giorgio Valmassoi 1971 and MIA Private Label Collection.

For Indie Oxford Eyes, a Grand Reopening Is the Talk of the Town

By Gwendolyn Plummer
Monday, September 28, 2020 11:24 AM ORLANDO, Fla—For the team at Oxford Eyes in Orlando, Florida, it’s been an exciting, bustling two years on Swanson’s Ivanhoe Row in Ivanhoe Village—and now things are about to get even better. This week, the family-owned indie eyewear shop is moving on up—six doors down, that is, to a larger location on “The Row,” in Ivanhoe Village, which will allow the shop to host bigger trunk shows, popups, and other events, as well as carry an expanded eyewear collection and offer other additional services in the future. 

It’s Fall—Time for Some Fun Facts

By Gwendolyn Plummer
Friday, September 25, 2020 1:57 PM NEW YORK—For those of us in the Northern Hemisphere, fall has officially… fallen. Autumn is usually a pretty exciting season—it means bringing the cozy sweaters out of the back of the closet, breaking out the scented candles, gorgeous foliage, and gearing up for the holiday season. Of course, things are looking a little different this year, and the holiday season we’re all so used to celebrating is shrouded in uncertainty. But that doesn’t mean we can’t celebrate and welcome the start of fall, or enjoy long walks outside in the crisp autumn air. To celebrate safely, we’ve searched high and low for some of the strangest fun facts about the autumnal season.

Crystal and Gems

By Gwendolyn Plummer
Monday, September 21, 2020 12:00 AM Translucent acetate frames in gem and crystal tones that are just as precious as they are trendy.

See the World Like Your Dog

By Gwendolyn Plummer
Tuesday, September 1, 2020 1:57 PM NEW YORK—It’s normal that every week has its ups and downs, its good days and its bad days. But this past week, there was one clear day that blew every other day out of the water: Wednesday, August 26, National Dog Day. According to the official National Dog Day website, animal welfare advocate and pet lifestyle expert Colleen Paige founded the day in 2004 as a day to raise awareness of the number of dogs who need to be adopted each year. It is a day to celebrate all dogs, all breeds, and all variations of man’s best friend. And, boy, is it a great day to be on Instagram. Read More

See the World Like Your Dog

By Gwendolyn Plummer
Friday, August 28, 2020 1:54 PM NEW YORK—It’s normal that every week has its ups and downs, its good days and its bad days. But this past week, there was one clear day that blew every other day out of the water: Wednesday, August 26, National Dog Day. According to the official National Dog Day website, animal welfare advocate and pet lifestyle expert Colleen Paige founded the day in 2004 as a day to raise awareness of the number of dogs who need to be adopted each year. It is a day to celebrate all dogs, all breeds, and all variations of man’s best friend. And, boy, is it a great day to be on Instagram