Thursday, June 24, 2021 8:30 AM
NEW YORK—It’s just a few more days until National Sunglasses Day 2021. This coming Sunday, June 27, people all around the world will take to social media to show off their #SunglassSelfies and their favorite pair of frames for the special day—but those of us in the optical community know there’s so much more to National Sunglasses Day than that. This week, we’re taking a look at how independent ECPs are gearing up for National Sunglasses Day, from special sales to important health and safety reminders. There’s still plenty of time to get geared up yourself—and, as always, The Vision Council
has prepared materials including ready-to-use logos, social media images, sample posts, downloadable posters, web banners and more, all available online.
Friday, June 18, 2021 8:05 AM
NEW YORK—This week, President Biden officially declared Juneteenth—today, June 19—a federal holiday. Juneteenth marks the day that Union troops arrived in Galveston, Texas in the summer of 1865 and freed more than 150,000 Black Americans, who had remained enslaved despite President Lincoln signing the Emancipation Proclamation nearly two years earlier. The anniversary has long been important to the Black community in the United States, and after nationwide Black Lives Matter protests in 2020, more and more U.S.-based organizations began to acknowledge this important day, too.
Thursday, June 10, 2021 8:30 AM
ORLANDO—Last week, ECPs, students, and optical companies across the country headed down to Orlando, Florida, for Vision Expo East—the first in-person Vision Expo event since September 2019. Though slightly, and understandably, smaller than past shows, there was no lack of enthusiasm or excitement at East 2021—in fact, the feeling on the show floor was as electric as ever, full of members of the optical community who were so excited to get back to doing what they love. This week, we’re taking a look at posts from some independent ECPs and students who packed a suitcase and headed to Orlando—all to give you a look at the Vision Expo East 2021 experience.
Friday, June 4, 2021 8:30 AM
NEW YORK—Tomorrow, June 6, marks the sixth annual National Eyewear Day
—a day set aside for the optical community, and dedicated to promoting tips, tools and philanthropic initiatives that bring awareness to the importance of comprehensive eye exams and overall eye health. National Eyewear Day became official in 2016, after Zyloware
submitted it to the Registrar at National Day Calendar
, and everyone can get involved with National Eyewear Day by posting on social media and using the hashtags #NationalEyewearDay #ZylowareEyewear #WeAreZyloware.
Wednesday, May 26, 2021 8:30 AM
NEW YORK—With summer on the horizon and the school year wrapping up, graduation season is in full swing. This year’s graduations are not quite the same as they used to be, with many ceremonies still taking place virtually or with capacity caps, but the accomplishment of finishing school and getting that diploma is just as worthy of celebration as it has always been. Across the country, many optometry schools wrapped up this May, and many new ODs headed to Instagram to celebrate their incredible accomplishment. At the same time, many college graduates across the country are gearing up for their next step: optometry school. This week, we’re taking a look at some of those new faces in optometry. Congratulations to all of this year’s graduates!
Tuesday, May 18, 2021 8:30 AM
NEW YORK—At the beginning of the month, the National Eye Institute declared May Healthy Vision Month
. This year, the Healthy Vision Month theme is Eye Health on Equity, with a special focus on "the importance of increasing diversity in the eye health field—and how that can help everyone have an equal chance for healthy vision," the NEI said on its website. The NEI is celebrating the month with a variety of healthy vision resources for ECPs, including social media messages and graphics and sample newsletters, as well as resources for patients to find an ECP, pay for eyecare and more. Here, we’re taking a look at some of the ways ECPs are taking note of Healthy Vision Month on social media, and how you can get involved too.
Friday, May 7, 2021 8:30 AM
NEW YORK—Celebrating mothers and motherhood has been a part of human history for pretty much as long as it has existed, but it wasn’t until 1914 that Mother’s Day actually became an official holiday in the United States. The first American Mother’s Day happened in 1908, when West Virginia woman Anna Jarvis wanted a way to honor the sacrifices that mothers make for their children, History reports
. Jarvis’ own mom had died three years prior, so she organized the first Mother’s Day celebration as a tribute to her, at a Methodist Church in Grafton, West Virginia. The holiday took off, and in 1914 President Woodrow Wilson officially declared the second Sunday in May Mother’s Day throughout the country.
Sunday, April 25, 2021 9:30 AM
Intriguing and unexpected cut out details that elevate even the most classic of frame shapes, creating a look that is edgy, exciting and intricate in every way.
Friday, April 23, 2021 8:05 AM
NEW YORK—Every year for the past 51 years, April 22 has been a day to honor, celebrate and protect our planet Earth. First founded in 1970, Earth Day marks the anniversary of the founding of the modern environmental movement, and offers us a day to think about how we treat the planet we call home. It is a day for action, legislation and reflection for everyone—including the optical community.
Friday, April 9, 2021 8:30 AM
NEW YORK—For many of us, April is when Spring truly begins. It’s a month of more sunlight, warmer days, blooming flowers, and a look toward what summer might have in store. And in the optical world, April is Women’s Eye Health and Safety Month, too. Women’s Eye Health and Safety Month, as declared by Prevent Blindness
, is an effort to raise awareness of women’s increased risk of vision health issues, as well as the steps that they can take to prevent vision loss.
Monday, March 22, 2021 1:30 PM
Frames with unusual bridge or double bar construction that bring an extra layer of intrigue to otherwise classic frames.
Thursday, March 11, 2021 4:07 PM
NEW YORK—If you spent any time on the internet at all last week, you probably saw people talking about Meghan, Harry and Oprah. Oprah’s bombshell interview with the former Duke and Duchess of Sussex trended for days, prompting important discussions about race, mental health and misogyny, and has reframed how many look at institutions like the British royal family. In addition to these important discussions, the two-hour long interview inspired another trend: serious love for Oprah’s glasses. In fact, her Götti OR02 frames in the colorway Sand pretty much stole the show—and prompted people all across the world to post on social media about how much they loved the frames, or wanted them for themselves.
Friday, February 12, 2021 8:30 AM
BLOOMINGTON, Ill.—No matter how you feel about the sometimes-controversial holiday, there’s no denying that Valentine’s Day brings a special feeling along with it each and every year. Whether you’re coupled up or practicing self-love, Valentine’s Day is the perfect excuse to spend a little more time thinking about the people and places you love. In Bloomington, Illinois, independent eyewear shop Specs Around Town
is celebrating Valentine’s Day by showing the love for their customers—and their frames. On Instagram, the Specs Around Town team debuted a series called Love is in the Pair, which spotlights the shop’s customers, their other half, and, of course, their frames.