The Optical Community Takes to Instagram to Mark Women’s Eye Health & Safety Month

By Gwendolyn Plummer
Friday, April 9, 2021 8:30 AM NEW YORK—For many of us, April is when Spring truly begins. It’s a month of more sunlight, warmer days, blooming flowers, and a look toward what summer might have in store. And in the optical world, April is Women’s Eye Health and Safety Month, too. Women’s Eye Health and Safety Month, as declared by Prevent Blindness, is an effort to raise awareness of women’s increased risk of vision health issues, as well as the steps that they can take to prevent vision loss.

Build a Bridge

By Gwendolyn Plummer
Monday, March 22, 2021 1:30 PM Frames with unusual bridge or double bar construction that bring an extra layer of intrigue to otherwise classic frames.

Last Weekend, Oprah’s Frames Stole the Show

By Gwendolyn Plummer
Thursday, March 11, 2021 4:07 PM NEW YORK—If you spent any time on the internet at all last week, you probably saw people talking about Meghan, Harry and Oprah. Oprah’s bombshell interview with the former Duke and Duchess of Sussex trended for days, prompting important discussions about race, mental health and misogyny, and has reframed how many look at institutions like the British royal family. In addition to these important discussions, the two-hour long interview inspired another trend: serious love for Oprah’s glasses. In fact, her Götti OR02 frames in the colorway Sand pretty much stole the show—and prompted people all across the world to post on social media about how much they loved the frames, or wanted them for themselves.

This Valentine’s Day, Love Is in the Pair

By Gwendolyn Plummer
Friday, February 12, 2021 8:30 AM BLOOMINGTON, Ill.—No matter how you feel about the sometimes-controversial holiday, there’s no denying that Valentine’s Day brings a special feeling along with it each and every year. Whether you’re coupled up or practicing self-love, Valentine’s Day is the perfect excuse to spend a little more time thinking about the people and places you love. In Bloomington, Illinois, independent eyewear shop Specs Around Town is celebrating Valentine’s Day by showing the love for their customers—and their frames. On Instagram, the Specs Around Town team debuted a series called Love is in the Pair, which spotlights the shop’s customers, their other half, and, of course, their frames.

Chains and Charms

By Gwendolyn Plummer
Tuesday, February 9, 2021 8:00 AM Eyewear that takes design queues from jewelry, which can result in frames both classically beautiful and glamorously trendsetting.

As Vaccines Roll Out, ECPs Get in Line

By Gwendolyn Plummer
Friday, January 15, 2021 8:33 AM NEW YORK—Across the country, COVID-19 vaccine rollout has kicked off. Most states are still in the early phases of vaccination, which usually includes older, more vulnerable members of the population, and certain frontline and health care workers. In many states, those health care workers include ECPs. For many, receiving a COVID-19 vaccine is a cause for hope, joy and celebration. To honor the science that got us here, many in the optical community have taken to social media to share the news of their vaccinations—and to share what The Cut is calling “The Vaxxie,” or the Vaccination Selfie. Here we take a look at The Vaxxie in the optical community. Read More

As Vaccines Roll Out, ECPs Get in Line

By Gwendolyn Plummer
Friday, January 15, 2021 8:30 AM NEW YORK—Across the country, COVID-19 vaccine rollout has kicked off. Most states are still in the early phases of vaccination, which usually includes older, more vulnerable members of the population, and certain frontline and health care workers. In many states, those health care workers include ECPs. For many, receiving a COVID-19 vaccine is a cause for hope, joy and celebration. To honor the science that got us here, many in the optical community have taken to social media to share the news of their vaccinations—and to share what The Cut is calling “The Vaxxie,” or the Vaccination Selfie. Here we take a look at The Vaxxie in the optical community.

Indie Haywood Family Eye Care’s Elf on the Shelf Brings Social Media Joy

By Gwendolyn Plummer
Wednesday, December 23, 2020 1:50 AM WAYNESVILLE, North Carolina—For many, Elf on the Shelf is a holiday staple that brings laughter, excitement and just a little bit of mystery to every day. For the uninitiated, the Elf on a Shelf is a small elf doll, which parents move every night to surprise their children in the morning. Usually, the Elf on the Shelf is for kids—but at Haywood Family Eye Care, Elf on the Shelf Seymour Clearly has found himself a home inside the office.

A Pop of Color

By Gwendolyn Plummer
Tuesday, December 22, 2020 7:00 PM Frames with an unexpected pop of color—on the fronts, temples, or even the inside—that make eyewear as much of a statement piece as the highest of fashion.

The Strangest Season of All

By Gwendolyn Plummer
Tuesday, December 22, 2020 7:00 PM Well, 2021 is on the horizon, and there’s no denying it anymore: 2020 was not the year any of us expected it to be, and we’re not quite out of the woods yet. With the first half of 2021 not looking to be much different from the past year, this holiday season is feeling a little strange, to say the least.

A Year on TikTok

By Gwendolyn Plummer
Friday, December 18, 2020 12:00 AM NEW YORK—No doubt about it, 2020 is a year for the history books in countless different ways. Among the many culturally significant changes 2020 has brought us, the rise of TikTok as one of the world’s most popular and powerful social media channels is hard to ignore. Once a semi-niche video-sharing platform for teens and Gen-Z, TikTok is now one of the world’s most popular social channels, with over 200 million monthly active users, according to Statista. SocialMediaToday reported that the app is projected to reach one billion users in 2021.

Don't Forget Your Retainer

By Gwendolyn Plummer
Tuesday, December 1, 2020 12:00 AM No longer just associated with librarians and grandparents, eyewear with chains—attached or removable—is stepping forward as a trend both practical and fashionable.

141 Years of History, and a New Location to Boot: St. Louis Icon Erkers Eyewear

By Gwendolyn Plummer
Monday, November 30, 2020 3:21 PM ST. LOUIS—It was over 100 years ago, in 1879, when A.P. Erker arrived in the U.S. from Germany and founded Erkers in St. Louis, Missouri. Within a few years, A.P.’s brother August joined the business, and the rest, as they say, is history. Erkers is officially the first optical laboratory west of the Mississippi River, and also served as the official photographer for the 1904 St. Louis World’s Fair. The company is a steadfast and integral part of both St. Louis’ history and American optical history—and that stands true to today. Read More

A Few Ideas Approaching Small Business Saturday

By Gwendolyn Plummer
Wednesday, November 25, 2020 12:30 PM NEW YORK—Chances are, you or someone you know is already gearing up for Black Friday and Cyber Monday sales. But in-between those two major shopping holidays is another: Small Business Saturday. Championing small businesses across the U.S., Small Business Saturday is headed up by American Express, who put together an annual collection of resources for both shoppers and business owners. For shoppers, Small Business Saturday offers an interactive map to help find local small businesses, as well as resources that explain the impact shopping small can have. For businesses, there’s even more to offer. Read More

A Few Ideas Approaching Small Business Saturday

By Gwendolyn Plummer
Wednesday, November 25, 2020 9:17 AM NEW YORK—Chances are, you or someone you know is already gearing up for Black Friday and Cyber Monday sales. But in-between those two major shopping holidays is another: Small Business Saturday. Championing small businesses across the U.S., Small Business Saturday is headed up by American Express, who put together an annual collection of resources for both shoppers and business owners.