Thursday, January 14, 2021 11:56 AM
CHICAGO—January is Glaucoma Awareness Month. And to help practitioners better educate patients and caregivers on the disease, in partnership with Responum Health
, Prevent Blindness
has launched The Glaucoma Community
a new and comprehensive resource accessible online or via the mobile app. The Community provides users with a variety of features including:
Thursday, January 14, 2021 11:53 AM
NEW YORK—A new software tool, featuring 3D imaging and frame board layouts, enables ECPs to better plan and track their eyewear inventory and sales. Launched in late December by Eye Designs
, a leader in the manufacturing of custom ophthalmic environments and optical display systems, the Merchandiser Pro
is its new merchandising and plan-o-gram software. Merchandiser Pro allows users to generate plan-o-grams like retailing professionals.
Thursday, January 14, 2021 11:50 AM
WATERLOO, Ontario—The latest update of the Ultimate Eye Science Game, CORE Knowledge 2.0, is now available at COREKnowledgeGame.org
. With the addition of nearly 100 new topics and a reset leader board, its creators ask: who will become the top-ranked players among the global optometry and ophthalmology communities? The online game debuted at ARVO in 2018 and has since been played by thousands of practitioners, researchers, educators, students and ophthalmic industry professionals across six continents.
Friday, December 18, 2020 8:30 AM
NEW YORK – This year, COVID-19 stay-at-home and work-from-home policies and the impact of the pandemic on many people’s financial health and spending habits have prompted many consumers to shop more online or at least become more familiar with many online shopping options and technologies. Similarly, independent ECPs and optical retailers have looked to escalate their adoption of digital technologies to better serve their patients and create more efficiencies.
Friday, December 18, 2020 8:25 AM
NEW YORK—The year's pandemic has accelerated some eyecare professionals’ interest in finding ways to get credit for their professional expertise in vision care and its solutions while still competing in modern ways with those online players who have been experiencing rapid sales gains in 2020 as many consumers do more shopping online from home.
Friday, December 18, 2020 8:20 AM
WASHINGTON, D.C.—To generate greater consumer familiarity with contact lens health and safety year-round in the U.S. and Canada, the Contact Lens Institute (CLI) has launched The EASY Way (Eyes, Awareness, Safety and You) program. EASY Way includes simplified wear and care tips, attention-grabbing infographics, and companion digital resources for eyecare professionals and staff to use in their practices and help aid in their patient communications.
Wednesday, December 2, 2020 10:00 AM
GMAC is saying #GameOverMyopia by enlisting influencers to spread awareness about myopia through gaming. GMAC launched the campaign last June, as VMAIL reported
. Parenting influencers brought their kids’ favorite games to life by recreating them in their house or backyard and encouraging parents to be more aware about their kid’s screen usage and how it relates to myopia.
Wednesday, December 2, 2020 9:30 AM
AUSTIN, Texas—Many ECPs are revisiting the components and services that a patient portal can provide to their practice—before patients come in for visits and as a way of accessing secure information about their eyecare afterward.
Wednesday, December 2, 2020 9:00 AM
NEW YORK—Do you know that Instagram
is vitally important for your social media presence? But maybe you are unsure how to establish a meaningful presence on this increasingly popular visual platform. A new guide to Instagram, "Your Optometry Guide to Marketing on Instagram" has just been released by EyeCarePro. The guide is available for a free download here
Monday, November 30, 2020 12:24 AM
NEW YORK—Deen & Associates Software Architects, based in Toronto, Ontario, has announced a new integration with Frames Data Immediate, Frames Data's Canadian database of eyewear.
Thursday, October 15, 2020 8:00 AM
Product: Walman University
Virtual EventTop Line:
Walman Optical has scheduled a complimentary Walman University virtual event is scheduled for Saturday, October 17, 2020. Dynamic and entertaining industry experts, Phernell Walker and Mike Karlsrud, are set to live stream courses worth up to six ABO, NCLE or CPO credits.
Friday, October 9, 2020 12:03 AM
Light Up Your Sales study groupTop Line: Transitions Optical
is sponsoring a series of expert-led study groups. Starting October 12 and October 14, eyecare professionals can learn from peers how to take their practice to new heights by prescribing Transitions lenses, AR and sunwear.
Thursday, October 8, 2020 12:06 AM
Quick Take: Safilo
has announced Building an Unconventional Practice, a six part webinar series from Joseph Day, OD. Specifics:
The webinar series aims to help practices build a better future for independent optometry. Dr. Day, practicing optometrist for over 30 years at East Main Vision Clinic in Puyallup, Washington, will lead the virtual series, sharing resources, strategies and experiences to help ECPs increase profitability, diversify revenue streams, balance managed care business, improve overall efficiency and more. The series will take place over five consecutive Thursdays at 6pm PST, starting October 22 and concluding, after a two-week break, on Thursday, December 10.
Monday, September 21, 2020 12:30 AM
Long before COVID-19 turned our world upside-down, concerns over too much screen time and the rise of Digital Eye Strain (DES) were already escalating. But it’s safe to say the COVID-19 crisis is exacerbating the situation for people everywhere, and especially for children who have multiplied their time on-screen—using digital devices for both virtual education and recreational down-time.
While more time at home has been good for slowing the spread of COVID-19, it’s forcing many people’s eyes to suffer.
Thursday, May 7, 2020 8:33 AM
NEW YORK—Eyecare professionals are searching for ways to stay connected to their patients as the ongoing COVID-19 crisis continues to keep patients at home and businesses shuttered. One solution they are turning to is Frames Data's My Frame Gallery
which allows brick-and-mortar retailers to create an online virtual gallery of eyewear. As retailers have been faced with the need to limit in-person interactions with patients, the My Frame Gallery offers a simple way to comply with social distancing while still helping ECPs meet their patients' eyewear needs.