Walman University, Now Virtual, Returns

By Staff
Thursday, October 15, 2020 8:00 AM Product: Walman University Virtual Event
Top Line: Walman Optical has scheduled a complimentary Walman University virtual event is scheduled for Saturday, October 17, 2020. Dynamic and entertaining industry experts, Phernell Walker and Mike Karlsrud, are set to live stream courses worth up to six ABO, NCLE or CPO credits.

Transitions Sponsors Expert-Led Study Groups

By Staff
Friday, October 9, 2020 12:03 AM Product: Light Up Your Sales study group
Top Line: Transitions Optical is sponsoring a series of expert-led study groups. Starting October 12 and October 14, eyecare professionals can learn from peers how to take their practice to new heights by prescribing Transitions lenses, AR and sunwear.

Safilo Announces Six-Part Webinar From Joseph Day, OD

By Staff
Thursday, October 8, 2020 12:06 AM Quick Take: Safilo has announced Building an Unconventional Practice, a six part webinar series from Joseph Day, OD.
Specifics: The webinar series aims to help practices build a better future for independent optometry. Dr. Day, practicing optometrist for over 30 years at East Main Vision Clinic in Puyallup, Washington, will lead the virtual series, sharing resources, strategies and experiences to help ECPs increase profitability, diversify revenue streams, balance managed care business, improve overall efficiency and more. The series will take place over five consecutive Thursdays at 6pm PST, starting October 22 and concluding, after a two-week break, on Thursday, December 10.

Soaring Screen Time

By Julie Bos
Monday, September 21, 2020 12:30 AM Long before COVID-19 turned our world upside-down, concerns over too much screen time and the rise of Digital Eye Strain (DES) were already escalating. But it’s safe to say the COVID-19 crisis is exacerbating the situation for people everywhere, and especially for children who have multiplied their time on-screen—using digital devices for both virtual education and recreational down-time. While more time at home has been good for slowing the spread of COVID-19, it’s forcing many people’s eyes to suffer.

SeePort Optometry Engages Patients Via Frames Data's Online Gallery

By CLICK Staff
Thursday, May 7, 2020 8:33 AM NEW YORK—Eyecare professionals are searching for ways to stay connected to their patients as the ongoing COVID-19 crisis continues to keep patients at home and businesses shuttered. One solution they are turning to is Frames Data's My Frame Gallery which allows brick-and-mortar retailers to create an online virtual gallery of eyewear. As retailers have been faced with the need to limit in-person interactions with patients, the My Frame Gallery offers a simple way to comply with social distancing while still helping ECPs meet their patients' eyewear needs.

EyeCarePro COVID-19 Practice Resource Page and Recovery Guide

By CLICK Staff
Thursday, May 7, 2020 8:30 AM NEW YORK—As thousands of practices across the country take steps to reopen during the coronavirus pandemic, EyeCarePro has launched an in-depth COVID-19 Practice Resource Page and Recovery Guide. It provides ODs and practice managers with the steps to take for a strong and vibrant recovery. This includes downloadable campaigns, free telehealth, communication strategies, and ways to shore up revenue during reduced operations.

ADO Practice Solutions Debuts Marketing REBOUND to Help ECPs Implement Grand Reopening Rebound Program

By CLICK Staff
Thursday, May 7, 2020 8:27 AM NEW YORK—ADO Practice Solutions, a Walman division, has debuted a new marketing program, REBOUND powered by DONE4YOU Marketing. This new program was designed to extend a helping hand to independent eyecare providers as they try to counter the effects of COVID-19 and implement a successful Grand Reopening plan. 

Bright Eyes Family Vision Care Kicks Off Facebook #LegoGlassesChallenge to Stay Connected With Patients During the Crisis

By Marge Axelrad
Thursday, April 23, 2020 8:30 AM TAMPA, Fla.—Like many optometric practices around the country in the midst of the COVID-19 crisis, Bright Eyes Family Vision Care and Bright Eyes Kids based here, have been open only for urgent and emergency patient eyecare needs, closed for routine eyecare since the start of the coronavirus pandemic. Dr. Nathan Bonilla-Warford owns and operates Bright Eyes with his wife, Cristina Bonilla-Warford. Dr. Beth Knighton joined the team in 2014. As busy as the team is in dealing with the business issues and human side of the crisis, Bonilla-Warford said that staying in touch with patients during this time is very important. 

VisionWeb Launches Telehealth Essentials Version of Uprise

By CLICK Staff
Thursday, April 23, 2020 8:15 AM NEW YORK—To help practices that have been forced to close or only see emergency patients due to the COVID-19 pandemic, VisionWeb has launched a Telehealth Essentials version of Uprise, which will allow practices to maintain their current EHR system and use Uprise Telehealth Essentials in the short-term while working remotely.

Zeiss Creates Virtual Expo, Featuring Highly Visual and Interactive Content for Zeiss Vision Care and Zeiss Meditec Innovations

By CLICK Staff
Thursday, April 23, 2020 8:00 AM NEW YORK—Zeiss has created a dynamic Virtual Expo a virtual version of its trade show booth. Intended as a response to the pandemic and the subsequent closing of many practices, the cancellation of Vision Expo and the stay-at-home orders, the Zeiss Virtual Expo lets visitors visit the Zeiss booth in 3D from the comfort of their home. 

To Address COVID-19: A Helpful Tool to Use in the Pandemic and Beyond

By Mark Wright, OD and Bob Schulz, CEO, VisionOne Credit Union
Wednesday, April 1, 2020 8:15 AM NEW YORK—If the pandemic has not impacted your practice yet, it’s just a matter of time until it does. One of your goals in a time of decreased revenue collected is to downsize expenses to avoid going negative on your practice cash flow. This specially designed spreadsheet is designed to help you achieve that goal. This article will show you how to use the spreadsheet to guide your practice not only in these difficult times but also as we climb back out of this problem.

COVID-19 and Practice Planning Advice and Tools Are Focus of EyeCarePro Facebook LIVE Event

By CLICK Staff
Wednesday, April 1, 2020 8:10 AM NEW YORK—Even in some areas where ECPs are still seeing patients or providing emergency or urgent care, eye clinics are experiencing unwanted and nerve-wracking downtime in the current coronavirus crisis, the team at EyeCarePro.net  points out. To help ODs learn ways they can use the downtime to help them effectively plan for the future, EyeCarePro's team hosted a Facebook LIVE event last week. 

Zeiss Launches Webinar Series to Focus on High-Impact Topics

By CLICK Staff
Wednesday, April 1, 2020 8:05 AM NEW YORK—Zeiss has launched a series of webinars to provide customers with easy access to information about high-impact topics and ideas. The webinars are scheduled three times a week at multiple times per day to accommodate customers’ schedules in various time zones. “These webinars are designed to educate our customers while they have additional time,” explained Matt Woelbern, head of U.S. ECP marketing for Zeiss Vision Care’s business group. 

For March Save Your Vision Month, The American Optometric Association Partners With Lyft to Offer Free Rides to Get a Comprehensive Eye Exam

By CLICK Staff
Wednesday, March 4, 2020 8:15 AM NEW YORK—The American Optometric Association (AOA), representing more than 30,000 doctors of optometry, announced that it is working with Lyft, the transportation network, to offer free rides to people in select cities in an effort to make it easier to get their #2020EyeExam with a doctor of optometry. For a limited time only, the AOA is offering a free roundtrip ride (up to $25) with rideshare partner Lyft to anyone traveling to the optometrist beginning March 2, while supplies last.

Eyefinity, Kno2 Team Up to Streamline Health Care Experience

By CLICK Staff
Wednesday, March 4, 2020 8:10 AM NEW YORK—Kno2 a company that provides interoperability as a service to health care providers, and Eyefinity, a VSP Global company and industry leader in practice management and electronic health record software, announced they have developed a “seamless integration experience between vision care practices and electronic health record platforms in the larger medical ecosystem.”