New Partnership Between Kings Guard Gaming and VSP Global Innovation Center Will Focus on Eye Health and Vision Performance

By CLICK Staff
Monday, August 9, 2021 8:15 AM SACRAMENTO, Calif.—A new multi-year partnership, which will promote eye health to the gaming community and focus on vision performance, was recently announced between Kings Guard Gaming, the official NBA 2K League affiliate of the Sacramento Kings, and the VSP Global Innovation Center. The program will leverage emerging technology to improve vision performance for the athletes. The partnership also named Dr. Randall Fuerst, a VSP network optometrist, as the official eye doctor of the Kings Guard Gaming team who will work with the esports athletes on personalized vision training regimens to improve player performance in the 2021-2022 NBA 2K League season.

Contact Lens Institute Publishes Research and Practice Guide, In-Depth Report to Help Practices 'See Tomorrow'

By CLICK Staff
Monday, August 9, 2021 8:10 AM WASHINGTON, D.C.—The Contact Lens Institute (CLI) has published a practice guide to help eyecare practitioners turn new research insights into actions that enhance clinical and business success in a post-pandemic society. The guide provides an in-depth look at CLI-commissioned data and eyecare's elevated role in a changed society. Available for free as a downloadable PDF, the report shares recommendations to connect with patients and better meet their expectations, and why good vision—including contact lens wear—plays a central role in a bright future.

Perfect Corp. Adds Automated Pupillary Detection to its Virtual Try-On System

By By CLICK Staff
Monday, August 9, 2021 8:05 AM NEW YORK—Perfect Corp. a leading global beauty tech solutions provider and developer of the YouCam Makeup app, is introducing enhancements to its new 3D virtual eyewear try-on system. The system, which VMAIL LaunchPad featured in February, now includes Automated Pupillary Detection. This enables the distance from the center of one pupil to the other to be measured accurately, driving a more hyper-realistic virtual rendering of the eyewear, according to Perfect Corp.

Eyecare Professional Influencers and a Range of Resources and Tools Will Help Point the Way to ‘See Tomorrow,’ a New Initiative from the Contact Lens Institute

By CLICK Staff
Tuesday, August 3, 2021 8:15 AM NEW YORK—A new national initiative has just launched to explore post-pandemic patient mindsets and to enable eyecare professionals to have productive and relevant conversations with patients. Called the See Tomorrow campaign the program is a comprehensive new professional and consumer initiative from the Contact Lens Institute (CLI), which is accompanied by new insights about how patient psyches surrounding vision, health care and their lives have changed over the course of the pandemic—and the ensuing opportunities for the optometry community. Later this month, there will be the debut of a U.S. consumer marketing campaign. It will include a national sweepstakes with more than $20,000 in prizes, digital advertising, and a consumer media tour with human behavior expert Collette Carlson as a high-profile spokesperson. CLI will provide practices with social media content in advance to help them spread word about eyecare’s role in helping people live richer, fulfilling lives as the country continues to emerge from the pandemic.

It's Time to Optimize for Voice Search and Learn How It Can Influence Practices' SEO Results

By CLICK Staff
Tuesday, August 3, 2021 8:10 AM NEW YORK—Eyecare professionals need to optimize "voice search," an important, developing trend which is impacting their practice's SEO results, according to a new range of information and downloadable e-book from EyeCare Pro, which helps ECPs manage their digital presence. A special report and the e-book are available at the site here.

Ditto's Webinars and Resources Offer Insights About Virtual Try-On Platforms

By CLICK Staff
Tuesday, August 3, 2021 8:05 AM OAKLAND, Calif.—Ditto, which describes itself as "the leading frame recommendation and virtual try-on platform for forward-looking eyewear retailers, has hosted a series of webinars about VTO and other digital technologies which are available for viewing.

An ECP Panel Discusses the Unique Opportunites and Advantages of Teleoptometry

By CLICK Staff
Wednesday, July 7, 2021 8:15 AM NEW YORK —ECPs utilizing teleoptometry to perform comprehensive eye exams remotely, with the direct involvement of an optometrist, predicted a bright future for the process as its use across practice settings continues to grow and gain favor with patients. The comments came during a first-of-its-kind panel discussion on the telehealth topic that was part of the June 23 VirtualEYZE! Session, the first event of this year's VM Leadership Summit. The VirtualEYZE session was set up to examine the opportunities for telehealth to expand eyecare's boundaries and it featured the perspective of several experts in ocular telehealth and the related issues.

Innovative Tech Practice Booster from Healthy Eyes Advantage Helps ECPs Adapt Technologies to Boost Revenues

By Click Staff
Wednesday, July 7, 2021 8:10 AM BOCA RATON, Fla.—Healthy Eyes Advantage (HEA) has introduced its Innovative Tech Practice Booster to support HEA members in diversifying their practices with services not yet widely available and developing new revenue streams through implementation of the newest and most cutting-edge technologies that deliver an enhanced patient experience. Each HEA Practice Booster strategically combines a group of unique vendor partners within a specific practice niche that has been vetted to enhance health outcomes while strengthening the competitiveness and bottom line of HEA member practices.

Marco to Add Olleyes VisuALL S Virtual Reality Set to Help Help Practices Detect Glaucoma

By Click Staff
Wednesday, July 7, 2021 8:05 AM JACKSONVILLE, Fla.—Marco Ophthalmic, a leading ophthalmic technology company that is part of the Advancing Eyecare group, has entered into a distribution agreement with Olleyes, Inc., which offers intuitive and easy-to-use virtual reality ophthalmic products. Marco has added the Olleyes VisuALL S VRP (Virtual Reality Platform) into their existing portfolio of ophthalmic medical devices. The VisuALL is the latest commercially available virtual reality visual field analyzer that can be used in clinical practice to detect glaucoma and to evaluate other eye diseases. 

Podium, a Customer Messaging Platform, Connects Doctors and Patients

By Mary Kane
Friday, February 26, 2021 8:15 AM LEHI, Utah—If you are an eyecare provider looking to connect with your patients and customers, having the right tools in your toolbox can make all the difference in business, whether you are trying to grow your bottom line or just survive these turbulent times. If you’re looking to up your communication game with patients meet Podium, a messaging platform that enables companies with a local presence to conveniently connect with their customers at critical touchpoints to help them strengthen their business.

ABB Verify Enhances Its Vision Care Benefits Optimization Platform

By Click Staff
Friday, February 26, 2021 8:10 AM CORAL SPRINGS, Fla.—ABB Verify is launching an enhancement to its vision care benefits optimization platform from ABB Optical Group. ABB Verify’s new feature allows ECPs who utilize ABB Verify to retrieve medical plan information in addition to the current vision insurance search offering. This will provide ECPs with a centralized location to review both vision and medical eligibility and benefits information.

EyeCarePro’s New Webinar Updates ECPs About What They Need to Know About Google Ads

By Click Staff
Friday, February 26, 2021 8:05 AM NEW YORK—According to Google, Google Ads are the best way to get a steady supply of new customers for every business. The experts at EyeCarePro are going to share their perspective on this important topic in a new webinar that can help ECPs better understand what Google ads can and can’t do for their practice. The webinar, PowerUp 2021, is being hosted this week by EyeCarePro and Review of Optometric Business. It will also be made available for viewing by March 3, the company told CLICK.

New GetSetPro Real-Time Appointment Scheduler Boosts Patient Engagement and Syncs With Many PMS/EHR Systems

By CLICK Staff
Thursday, February 11, 2021 8:30 AM PASSAIC, N.J.—EyeCarePro has released a real-time appointment scheduler, making it more convenient for patients to book and providing significant time-saving for front-end staff. This scheduler syncs with a large number of popular PMS/EHR systems, with more to follow, the company said. Additionally, the scheduler accurately tracks patient appointments and distinguishes between new and returning patients for improved performance metrics and analysis.

New Site Enables ECPs to Order, Create Custom Catalogs

By CLICK Staff
Thursday, February 11, 2021 8:25 AM CARROLLTON, Texas—ImageWear, one of the country’s largest frame companies, has launched the new Eyecare professionals can order ophthalmic frames and Rx-able sunwear online, create custom catalogs and more at the newly redesigned, state-of-the-art website.

Eyewear Designs Ltd. Launches New Website With Online Ordering Ability, Brand Info and Resources

By CLICK Staff
Thursday, February 11, 2021 8:20 AM BETHPAGE, N.Y.—Eyewear Designs Ltd., an industry leader in the manufacture of licensed eyewear, announced the launch of their new website with the ability to order online. The new online ordering capability will speed the order process for customers and result in more efficient shipments to customers, the company said.