Thousands of ECPs Step Up Eye Health Education During Diabetes-Related Eye Disease Month

By CLICK Staff
Wednesday, December 4, 2019 8:06 AM NEW YORK—Thousands of eyecare professionals across the country stepped up to help patients and caregivers learn more about how diabetes can affect the eyes. To bring attention to the ways in which diabetes can affect the eyes, Prevent Blindness has put together a series of resources for ECPs and patients, including a "Diabetes and the Eye" toolkit that can help manage the conversations. The no-cost educational toolkit, “Diabetes and the Eyes,” includes fact sheets, shareable infographics for social media, and financial assistance resources to increase access to eyecare. 

Hoya Vision Care Helps Out Busy ECPs With a Holiday Social Media Kit

By CLICK Staff
Wednesday, December 4, 2019 8:03 AM LEWISVILLE, Texas—Hoya Vision Care has issued a helpful Holiday Social Media Kit for ECPs and their teams to use to connect with current and prospective patients during the busy holiday season. The company explained to ECPs, "We know how busy the holiday season is, so we didn’t want you to have to focus on a social marketing strategy when you need every team member focused on the patient." 

Eyefinity Teams With FIS to Advance Payments for U.S. Eyecare Practices

By CLICK Staff
Wednesday, December 4, 2019 8:00 AM RANCHO CORDOVA, Calif., and JACKSONVILLE, Fla.—FIS (NYSE: FIS) and Eyefinity, a VSP Global company, have announced an agreement to offer leading-edge new payment solutions to eyecare practices across the U.S. Eyefinity said it will integrate the Worldpay from FIS payment processing platform into its network of Eyefinity Practice Management, OfficeMate, and AcuityLogic optometric practices, which provide eyecare services across the nation. 

Social Media Content and SEO Can Help ODs Leverage Their Specialty Expertise

By CLICK Staff
Wednesday, November 20, 2019 8:06 AM NEW YORK—EyeCarePro, which works with optometric practices on their web and digital presence, started ODSpecialty because the digital media company was working with clients who more and more weren’t being served by the company's general marketing format. They were less interested in general care patient growth and had specific medical services they wanted to make a larger part of their practices. 

ESE International Debuts New B2B Website

By CLICK Staff
Wednesday, November 20, 2019 8:03 AM NEW YORK—ESE International launched its new B2B website, designed by Jobson Interactive. The new ESE International site features an improved and streamlined approach to its customer login area, as well as upgrades including the ability to check the stock of an item, a rapid order feature, the ability to save favorites, and the easy identification of new releases, the company said. 

AOA Releases Second Edition of Diabetes Clinical Practice Guidelines

By CLICK Staff
Wednesday, November 20, 2019 8:00 AM ST. LOUIS—Citing the significant public and economic burden posed by diabetes in the United States, the American Optometric Association (AOA) has issued its revised, evidence-based clinical practice guidelines on the disease for doctors of optometry and other health professionals who deliver care to patients with diabetes. 

Dashboard and Other Data Options Help ECPs Understand Patients' Path to Purchase

By CLICK Staff
Wednesday, November 6, 2019 8:06 AM NEW YORK—From health care to retail, data has become an invaluable resource for businesses and practitioners. It’s what many see as the key ingredient to meeting, and exceeding, patients’ expectations, and it provides a critical yardstick for measuring business success. In eyecare and optical retailing, the growing interest in data also has led to an increase in the number of options partner companies are developing that collect, track and analyze the data for ECPs to draw upon to manage their practice.

Topcon Healthcare to Support Transition of IBM Merge Eye Station and Merge Eye Care PACS Customers

By CLICK Staff
Wednesday, November 6, 2019 8:03 AM NEW YORK—Topcon Healthcare Solutions announced late last month that it is partnering with IBM Watson Health Imaging in an effort to support a transition plan for their Merge Eye Station digital fundus imaging platform and the Merge Eye Care PACS web-based image management system, two products from their global eyecare division that are being end-of-lifed ("EOL") as announced previously.

EyeCarePro.net Offers New On-Demand Webinars

By CLICK Staff
Wednesday, November 6, 2019 8:00 AM NEW YORK—EyeCarePro, the digital marketing company that helps optometric practices manage their online presence, has posted a new resource center on its updated website, displaying its many instructional webinars on a range of topics. As Daniel Rostenne, CEO of EyeCarePro points out in the group's blog this month, "We've posted lots of webinars over this past year with several leading optometry experts and partners. 

Think About Your Eyes Encourages Individuals to Contribute Stories and #SeeBeyond2020

By CLICK Staff
Thursday, October 24, 2019 8:06 AM ALEXANDRIA, Va.—On Oct. 23, Think About Your Eyes launched a new initiative, #SeeBeyond2020, to collect stories from individuals about a comprehensive eye exam that changed their lives. The goal is to emphasize that vision health means more than just 20/20, that an annual comprehensive eye exam can not only help people see more clearly, but can also detect health problems. 

[Partner Post] How Outsourced Billing Widened the Scope of This Family Practice

By CLICK Staff
Thursday, October 24, 2019 8:03 AM Dr. Laura Lang is an OD and co-owner of Lang Family Eye Care located in New Berlin, Wis. Alongside her husband, Dr. Ryan Lang, their family eyecare practice specializes in customized contacts using corneal mapping with an additional focus on Orthokeratology. Lang Family Eye Care outsourced their billing from day one of opening their practice cold six years ago. At ICO, they had only one day dedicated to learning about the business side of optometry. They realized they didn't know where to start when it came to filing medical claims.

Lighthouse Guild and AOTA Offer New eLearning Course on Pediatric Vision Loss

By CLICK Staff
Thursday, October 24, 2019 8:00 AM NEW YORK—Lighthouse Guild in partnership with American Occupational Therapy Association (AOTA), is now offering a 90-minute program for occupational therapists, titled “The Impact of Visual Issues on Child Development.” The program provides an overview of the visual system and describes the varied impact of visual impairment on children’s achievement of developmental milestones and their function in daily activities. It also provides tools and strategies for occupational therapists to develop therapeutic interventions for children of all ages with varying types of vision loss and comorbidities.

#WithoutMySight Challenge From WestGroupe Highlights Champions, Involves Collaborators and Encourages ECP and Patient Participation

By CLICK Staff
Wednesday, October 9, 2019 8:06 AM MONTREAL—This year, social media's role in escalating participation among patients and ECPs in World Sight Day (Oct. 10) is growing stronger. One of the many companies taking part is Montreal-based WestGroupe, the eyewear company which also has a large presence in the U.S. and internationally, that is an Optometry Giving Sight supporter, helping to bring the global optometry community together to help end preventable vision impairment. More than 1.2 billion visually impaired people in the world have limited access to an eye exam and a pair of eyeglasses. This figure includes millions of children who depend on their sight to succeed in school.

RightEye Releases its EyeQ Trainer Oculomotor Exercise Program

By CLICK Staff
Wednesday, October 9, 2019 8:03 AM BETHESDA, Md.—RightEye has released its fully commercialized version of EyeQ Trainer, a game-changing oculomotor exercise program. Paired with its suite of EyeQ Tests, RightEye now offers optometrists a complete solution for uncovering and treating functional vision impairments. RightEye's EyeQ Trainer features a completely revamped user experience that is more fun and easier to use through gamified features.

EyeMedsNow Provides Pharma Data for Ophthalmic Medications

By CLICK Staff
Wednesday, October 9, 2019 8:00 AM COLUMBUS, Ohio—EyeMedsNow is a new, free resource for doctors who treat ocular diseases. Designed by eye doctors for eye doctors, EyeMedsNow is the only comprehensive pharmaceutical information database specifically designed for prescribers of ophthalmic medications. Simply click on one of 100+ ophthalmic conditions and gain immediate access to vital information on all prescribing options, including OTC products.