Coronavirus BRIEFING
Supported by Essilor

Omnicom Ends Voluntary Pay Cuts as Q3 Results Improve

By Staff
Thursday, October 29, 2020 10:42 AM We’ve learned that things we didn’t think we could do remotely, we actually can. Even if people come back to the office, they may not have to come back five days a week. We may have a far more agile and flexible workforce as we move into the future.

Yes, We’re Thinking About the Holidays Already

By Gwendolyn Plummer
Thursday, October 29, 2020 9:39 AM NEW YORK—Yes, I know, it’s not even November yet. But I’m a Virgo: I like to be prepared, and I love to have a game plan—and so do small businesses. As we begin to approach what is sure to be a very different holiday season than the ones we’re used to, many small businesses across the country have joined the campaign to Shop Early, Shop Local, which encourages consumers to get their holiday shopping done ahead of time and to support local businesses in the process. This week, we’re taking a look at how different small businesses across the country are promoting this idea—giving you plenty of inspiration to get your practice on board, too.

A Safer Halloween

By Staff
Wednesday, October 28, 2020 1:03 PM On the search for alternative ways to celebrate Halloween with little ones this year? Head over to the CDC website for some options, from candy scavenger hunts to virtual costume concepts and so much more.

Decline in Halloween Costumes Is Expected for 2020

By Staff
Wednesday, October 28, 2020 12:51 PM Halloween will look a lot different across the U.S. this fall season, with many parents signaling they’ll be keeping their children home due to fear of COVID-19 transmission. Still, many kids will trick-or-treat on Oct. 31, and many adults will dress up and attend socially distanced parties (hopefully). New data shows how the sales of Halloween costumes are expected to decline by different generations of U.S. adults, according to a recent feature from

According to Morning Consult, just 25 percent of U.S. adults said they plan to dress up in a costume for this upcoming Halloween. That’s down from 31 percent last year, suggesting COVID-19 fears are having a noticeable effect on how people celebrate the spooky holiday.

Click here to read the full story from

NRF Foundation Introduces COVID-19 Trainings to Aid Retail Employees

By Staff
Wednesday, October 28, 2020 12:27 PM Retailers have been on the front lines of this pandemic as economic first responders and are going above and beyond to maintaining a safe work environment for themselves, their colleagues and their customers. These new credentials will give employees the training they need to continue operating and serving customers safely.

Optical Sales Remain Flat Despite Upward Trend of COVID-19 Cases

By Staff
Wednesday, October 28, 2020 12:30 AM NEW YORK—Optical sales throughout the U.S. continued to remain flat this past week, showing little change from the previous week (Oct. 12 to 18), according to the latest Jobson COVID-19 Performance Tracker for the week ending Oct. 25. Sales showed little change over the course of last week even as COVID-19 cases continue to break records throughout the country, according to the Johns Hopkins Coronavirus Resource Center. All service/product categories were up a slightly by 1 index point except contact lenses which were down by 1 index point.

Vote for VM's and 20/20 Magazine's Annual 2020 EyeVote Reader’s Choice Awards, Nominations Close on Nov. 11

By Staff
Wednesday, October 28, 2020 12:15 AM NEW YORK—Vision Monday and 20/20 Magazine are hosting the 12th annual EyeVote Reader’s Choice Awards to identify the optical industry’s favorite products and companies this year. These two Jobson Medical Information publications are teaming up once again this fall to get readers’ opinions by asking optical retailers’ and ECPs to identify their favorite products in 19 distinct categories.

GlobeChek to Present Webinar on its Telemedicine System

By Staff
Wednesday, October 28, 2020 12:09 AM

DAC Technologies Launches Virtual Trade Show Booth

By Staff
Wednesday, October 28, 2020 12:06 AM

Problem Solved: How a Practice Reformulated Its Strategy to Return to Profitability

By Staff
Tuesday, October 27, 2020 2:17 PM NEW YORK—With many eyecare practices working their way back to the “new normal” after the widespread closures of the spring, it’s important for these ECPs to take another look at their old, traditional marketing plans and evaluate whether they aligned with patients’ preferences and expectations in the pandemic environment that looks like it’s going to stick around for a while.

A BBC Interview With Dr. Anthony Fauci

By Staff
Tuesday, October 27, 2020 1:47 PM We will know whether a vaccine is safe and effective by the end of November, beginning of December. The amount of doses that will be available in December will not certainly be enough to vaccinate everybody—you'll have to wait several months into 2021.

Review of Myopia Management: Responsible and Safe Myopia Management During a Pandemic

By Staff
Tuesday, October 27, 2020 4:00 AM The traditional delivery of eye care, like myopia management, has changed because of the SARS-CoV-2 virus. It is a new virus, and ongoing research will create new ways to detect the virus and treat the resulting disease. The virus is above average in contagiousness and can result in hospitalization, especially in individuals with underlying health conditions. The danger from COVID-19 will likely continue for at least two more years. The age group 7-18 years of age when infected, can be sick and act as potential vectors even when asymptomatic. The myopia practice requires multiple visits in a year and can increase the chances of unintended transmission. To reduce the risk of infection in a myopia management practice, a strategy that addresses modifiable factors can help promote patient and staff safety. Read More

VM's News Quiz for the Week of Oct. 18: Halloween Eye Safety, the Hunt for a COVID Cure and the Get Out the Vote Movement

By Staff
Tuesday, October 27, 2020 12:15 AM Did you follow the optical news this week? Take VM’s News Quiz to see how much you know. This week's quiz takes a look at Halloween eye safety, the hunt for a COVID cure and the get out the vote movement. Click here to take the quiz.

VSP and NECO Partner for COVID-19 Sanitization Webinar

By Staff
Tuesday, October 27, 2020 12:03 AM