In New Awareness Campaign, Prevent Blindness Encourages Everyone to ‘Take a Screen Time-Out’

By Staff
Friday, October 23, 2020 12:24 AM CHICAGO—In response to increased virtual activity during the coronavirus pandemic, Prevent Blindness, launched Screen Time-Out, an awareness campaign to encourage Americans, especially parents of young children, to introduce regular screen breaks into their daily routines.

Online Resource MacuLearn Announces Partnership with Pacific University College of Optometry

By Staff
Friday, August 7, 2020 12:18 AM WATERFORD, Ireland—MacuLearn, an online learning resource for eyecare practitioners, has announced its partnership with Pacific University College of Optometry. MacuLearn was created by a pair of researchers who've earned global recognition for their work in the field of nutrition and vision: professor John Nolan of Nutrition Research Centre Ireland, Waterford Institute of Technology, and Dr. James Stringham, Visual Performance Laboratory, Duke University Medical School.

Versant Health Debuts New Eyecare Resource Center for Healthy Vision Month

By Staff
Monday, June 29, 2020 12:24 AM BALTIMORE—In celebration of Healthy Vision Month in July, Versant Health has launched a new resource center providing tools that enable people to take command of their vision health. This is an important, “but often overlooked, indicator of overall health and wellness,” Versant Health said.

For Eyes and Walgreens Enhance Optical Partnership With New e-Commerce Website

By Staff
Friday, June 19, 2020 12:30 AM DEERFIELD, Ill. and MIRAMAR, Fla.—For Eyes, which initiated an optical partnership with Walgreens earlier this year, has expanded the arrangement with a new co-branded website featuring a wide assortment of eyewear available for purchase. The new website is accessible at walgreens.foreyes.com.

The Vision Council Announces New Social Media Strategy

By Staff
Friday, February 14, 2020 12:18 AM ALEXANDRIA, Va.—As part of a new communications strategy announced earlier this month, The Vision Council's social media channels will now provide industry and member-facing content such as industry news and updates, member-specific events and happenings, Vision Council partner initiatives and content, and more. For industry news and updates and conversations about the industry, follow @OpticalIndustry on Twitter and ‘The Vision Council’ on Facebook and LinkedIn. For a more visual look at the industry and what’s new, follow @thevisioncouncil on Instagram

National Sunglasses Day 2019 Garnered Over 1.2 Billion Impressions

By Staff
Friday, July 19, 2019 12:24 AM NEW YORK—The Vision Council has released its final numbers for National Sunglasses Day 2019. This year, National Sunglasses Day achieved more than 1.2 bullion online, social media and broadcast consumer media impressions. In addition, #NationalSunglassesDay trended on Twitter throughout the day on June 27, 2019. According to The Vision Council, online placements garnered more than 223 million impressions, with top placements coming from websites such as businessinsider.com, yahoo.com, marketwatch.com, parade.com and golfdigest.com.

Alcon Launches New North American Medical Affairs Site for ECPs and Academic Institutions

By Staff
Tuesday, December 11, 2018 12:18 AM FORT WORTH, Texas—Alcon has announced the launch of AlconScience.com, a new medical affairs website for ECPs and academic institutions in Canada and the U.S. The new site consolidates information about Alcon’s scientific, academic and related activities into one easy access portal, and allows users to download many Alcon publications, submit grant applications for Investigator-Initiated Trials, and apply for independent medical education evaluation and educational equipment donations. Roee Lazebnik, MD, PhD and head of Alcon Medical Affairs & Clinical Development North America, said, “AlconScience.com brings together key Alcon Medical Affairs and Education information in one convenient place for our customers.

Alcon Launches Social Media Campaign to Help Cataract Patients Better Understand Treatment Options

By Staff
Monday, June 11, 2018 12:24 AM FORT WORTH, Texas—Alcon is launching a digital campaign, “See What You’re Missing,” to empower people to overcome the “FOMO” (fear of missing out) that can be associated with living with cataracts, according to an announcement last week. The campaign, launched during Cataract Awareness Month, “will arm millions of Americans with information to help on their journey from cataract diagnosis to treatment,” Alcon said. The efforts are part of an existing multi-year “My Cataracts” educational initiative, and will be included on the My Cataracts Facebook page.

EyeCarePro Achieves Google Partner Status

By Staff
Friday, June 1, 2018 12:24 AM NEW YORK—EyeCarePro received official notification from Google of being awarded Google Partner status. The Google Partner badge certifies that the EyeCarePro team has achieved certain criteria in paid search engine marketing (PPC) including performance, AdWords certification, the use of best practices and successful experience managing a certain amount of ad spend. The status also gives EyeCarePro a competitive advantage to clients with insider access to a dedicated Google Agency Team which they can contact directly and immediately to assist in managing their accounts, the company said.

MyEyeDr. Brings Attention to the ‘Condition’ of #RSF in New Creative Media Campaign

By Staff
Friday, May 25, 2018 12:18 AM VIENNA, Va.—MyEyeDr. is involving its doctors, associates, managers and patients in a new media campaign drawing attention to a “condition” known as Resting Squint Face, or #RSF. The sideways glance or squint, created when a person isn’t seeing too clearly, is demonstrated in a series of ads, short and long-form videos, posts and shares in a #RSF campaign which was launched May 23.

The Vision Council Garners More Than 147 Million Media Impressions, Attracts Nearly 3,000 at SXSW

By Staff
Friday, March 23, 2018 12:24 AM ALEXANDRIA, Va.—The Vision Council garnered 147.9 million media impressions and attracted nearly 3,000 visitors to its official health lounge, “The T-Eye-me Out Lounge: Give Your Eyes a Break during South by Southwest (SXSW). From March 9 to 13, The Vision Council’s lounge served as a space for them to educate conference and festival-goers and attending media about digital eye strain, its reported symptoms and available solutions. During the SXSW conference, the Vision Council also partnered with DJ and influencer, Brandi Cyrus, sister to Miley Cyrus, to visit and cover the lounge.

Portland Timbers, a Major League Soccer Team, Partners With Sightbox

By Staff
Thursday, March 8, 2018 12:15 AM PORTLAND, Ore.—The Portland Timbers of Major League Soccer have launched a multi-year, multifaceted partnership with Sightbox, an online, membership-based subscription service for contact lens wearers in the United States, according to a recent announcement. Johnson & Johnson Vision acquired Sightbox in September 2017, as VMAILreported. Under the terms of the deal, Sightbox will be the franchise’s official vision care partner, and will hold exclusive logo rights for all of the team’s training apparel. The two parties also plan to promote the partnership through a series of community-focused activations, according to the announcement.

edCFDA Creates First Digital Eyewear Design Showcase

By Staff
Wednesday, December 20, 2017 12:18 AM NEW YORK—The eyewear designers of the Council of Fashion Designers of America (edCFDA) have come together in the digital world to create the first ever online eyewear design showcase

Updated Tally: #NationalSunglassesDay Garners 836 Million Impressions with Help from Optical Industry

By Staff
Wednesday, July 12, 2017 12:15 AM ALEXANDRIA, Va.—Final and updated results from National Sunglasses Day 2017 are in and The Vision Council reported yesterday that the fourth annual campaign to promote the importance of sunwear, garnered more than 836 million online, broadcast, social media and print consumer impressions.

National Sunglasses Day Garners 644 Million Impressions and Counting

By Staff
Friday, June 30, 2017 12:24 AM ALEXANDRIA, Va.—National Sunglasses Day—The Vision Council’s fourth annual campaign to promote the importance of sunwear—went viral again this year with more than 644 million broadcast, online and social media impressions and counting.