DaTE Organizers Begin Countdown to the Sept. 11-13 Show in Florence, Italy

By Staff
Thursday, September 9, 2021 12:15 AM MILAN—Organizers for DaTE Eyewear have started their countdown for the 9th edition of the show, the international exhibition dedicated to avant-garde eyewear, which will open at the Leopolda in Florence, Italy on Saturday Sept. 11 and will continue until Monday Sept. 13, "DaTE represents an important moment for the eyewear sector: 2021 was not the year that everyone was hoping for, but we have never lost sight of the goal of our mission, to build an unmissable and original event, true fulcrum of the ferment and vivacity of avant-garde eyewear, an appointment that has grown year after year," commented Giovanni Vitaloni, president of DaTE. 

DaTE Exhibit to Return to Florence, Italy Sept. 11 to 13

By Staff
Thursday, June 17, 2021 12:15 AM MILAN—DaTE, the international trade show featuring avant-garde eyewear is set to return with its ninth edition to Florence, Italy from September 11 to 13 this year. The Fall-Winter 2021-22 show will return to the centrally-located  Stazione Leopolda, easily reached by car and train from various points within Italy, organizers said. The exhibition is focusing on a core aim of "heralding—through creativity and innovation—the re-opening and progress in the world of eyewear." Stated Giovanni Vitaloni, president of DaTE, "We are faced with a new challenge in 2021. Our aim is to send a strong message to the industry, mobilizing all of the industry movers and shakers who, thanks to their innovative prowess, embody the ability to build the future. For anyone engaged in research, experimentation and innovation. This is a custom-made event, an all-important business 'runway' to showcase their ideas and products that are an expression of change, the change we need, after the hiatus caused by the pandemic."

Reed Exhibitions, Partner With The Vision Council in Vision Expo, Announces Corporate Rebranding to RX

By Staff
Tuesday, June 15, 2021 12:15 AM LONDON—Reed Exhibitions, which is a partner with The Vision Council in the Vision Expo East and Vision Expo West shows, announced last week its evolution to RX, with an updated graphic visual identity and updated brand positioning.

Vision Expo East 2021 Concludes Show in Orlando, Brings Together Members for Education and Exhibition

By Staff
Tuesday, June 8, 2021 12:30 AM ALEXANDRIA, Va.—Vision Expo East 2021 concluded on Saturday, June 5. The four-day event, which took place for the first time in Orlando, Florida, from June 2-5 at the Orange County Convention Center, marked the first large-scale, in-person trade show for the vision care community since 2019. Organizers said the show "brought together thousands of members of the industry." VMAIL asked about attendance at the show. A spokesperson said that "Vision Expo will not be releasing attendance figures at this time."

Mido 2021 Digital Edition Brings Together Visionaries, Executives, Designers, Trend Observers for Three-Day Program and a Virtual Exhibition

By Staff
Tuesday, June 8, 2021 12:27 AM MILAN—The Mido 2021 Digital Edition concluded its three-day program yesterday but extended on-demand viewings of the comprehensive program and speaker presentations geared to an international audience, along with a virtual exhibition hall, and other special reports which will be available to registered attendees through Dec. 31.

Registration Opens for Vision Expo East 2021, Taking Place June 2-5 in Orlando, Fla.

By Staff
Monday, March 22, 2021 12:24 AM ALEXANDRIA, Va.—The Vision Council and Reed Exhibitions, organizers of Vision Expo, have announced that registration is now open for Vision Expo East 2021, taking place June 2-5 in Orlando, Fla. at the Orange County Convention Center. The show is themed ONE Vision – ONE Focus – ONE Future. Hotel reservations at Vision Expo’s official partner hotels also open today, March 22. The Show’s educational program, together with OptiCon @Vision Expo, will open Wednesday, June 2 and exhibits open Thursday, June 3. To register for Vision Expo East’s Exhibit Hall and Education, click here.

Midwest Best Set for Chicago to Showcase Indie Brands, March 25-27

By Staff
Wednesday, February 24, 2021 12:15 AM CHICAGO—Coming together with a common goal and a shared desire to re-establish a more personal exchange between brand and customers possibly within a safe and relaxed environment, leading independent eyewear brands are joining forces again to hold Midwest Best, a cooperative kick-off to the spring/summer order season which will be held here March 25-27. Organized in collaboration with Marriott Suites-O'Hare in Rosemont, Ill., each brand will have its own suite, enabling the showing of collections in a safe environment, organizers said. The group, held a similar show last October, as VMAIL reported and this is its third event in Chicago.

Mido Organizers Emphasize Optimistic Outlook as June 5-7 Event Registration Opens

By Staff
Thursday, February 11, 2021 12:18 AM MILAN, Italy—Mido organizers have been busy organizing the next edition of the leading international show, and registration, which opened Jan. 28, continues now.

LOFT Sets Dates for San Francisco Show Sept. 18-19 at Fort Mason Gallery 308 Venue

By Staff
Wednesday, February 10, 2021 12:21 AM NEW YORK—The organizers of the LOFT Eyewear show have announced that LOFT SF will be held in San Francisco, Sept. 18-19, at Fort Mason in Gallery 308.

Vision Expo East 2020 Spotlights The Union Neighborhood

By Staff
Tuesday, February 11, 2020 1:00 AM NEW YORK—Show organizers have announced additional details about The Union, one of three new distinct neighborhoods being unveiled at Vision Expo East 2020 and a key component of the larger reimagination of the signature event by The Vision Council and co-owner of the Show, Reed Exhibitions. “An evolution of the dynamic Galleria, The Union offers the ultimate exhibition and shopping experience for boutique and premium independent brands with a discerning edit of exclusive, hip, and fashion-forward eyewear,” according to the announcement.

opti 2020 Goes for the Bold

By Gwendolyn Plummer
Monday, February 10, 2020 1:00 AM MUNICH, Germany—From Jan. 10 to 12, 2020, this city was once again a hub for the eyewear and eye-care industries as opti 2020 took place. This year, opti welcomed 28,000 visitors from 93 countries, who came to explore the 605 exhibitors across the show’s six halls. The show featured both industry veterans and brand new companies and designers—including the opti BOXES, which were home to recently launched up-and-coming brands—and gave a special platform to industry influencers through the Blogger Spectacle program.

Think About Your Eyes Launches New and Enhanced Website

By Staff
Monday, February 10, 2020 1:00 AM ALEXANDRIA, Va.—Think About Your Eyes (, a national public awareness campaign presented by The Vision Council and the American Optometric Association that aims to promote the importance of getting an annual comprehensive eye exam with an optometrist, has launched its new and enhanced website. Featuring new content and a modern, easy-to-navigate design, the reinvigorated platform provides information on eye health, eye conditions, vision correction options and treatment, and enables consumers to find an eye doctor and schedule an exam.

Vision Expo East 2020 Announces Reimagined Education Offerings

By Staff
Monday, February 10, 2020 1:00 AM ALEXANDRIA, Va.—Vision Expo is introducing never-before-seen education curated by the Education Advisory Board at Vision Expo East 2020 in New York City. Notably, this year’s Show will feature nine exclusive clinical tracks, staged for the first time ever, with more than 100 hours of new content organized by key subject areas. In addition to new clinical offerings, Vision Expo East will offer actionable, business-focused courses highlighting ways to stimulate leadership, culture and profitability with topics ranging from customer experience to human resources.

Innovative Vision Tech Abounds at CES 2020

By Andrew Karp
Tuesday, January 21, 2020 12:00 AM LAS VEGAS—Innovative vision technology is becoming more and more visible every year at CES, the annual mega meeting and trade show which drew more than 180,000 attendees here last week. From the latest mixed reality glasses for gamers to a tiny clip-on device that enables blind people to navigate their surrounds more easily, the full scope of vision tech was on display.

The Vision Council Unveils a Reimagination of Vision Expo

By Staff
Monday, January 20, 2020 12:00 AM ALEXANDRIA, Va.—Citing the year 2020’s optical symbolism for the eyecare industry, The Vision Council revealed in December “the reimagining of its signature event, Vision Expo. Innovation has always been at the heart of the industry as well as the bi-annual Vision Expo, the definitive trade event for ophthalmic professionals,” the organization said, adding, “Now, The Vision Council, together with co-owner of the Show, Reed Exhibitions, aims to mark a new era for Vision Expo with a laser-like focus on discovery, connection and experience.”