I-deal Optics and Haggar Clothing Company Announce Renewed License Agreement

By Staff
Monday, September 14, 2020 12:18 AM TROY, Mich. and DALLAS, Teas—I-deal Optics Holdings, Inc. and the Haggar Clothing Company have announced a multi-year extension of their license agreement that grants I-deal Optics the rights to design, produce and distribute sun and prescription eyewear under the Haggar brand through Dec. 31, 2023. Founded in 1926, Haggar has grown into America’s number one selling dress pant brand and one of the world's most recognized brands of men's apparel and accessories. Haggar products feature industry leading innovations in comfort and quality, providing men with the ultimate in style and value. I-deal Optics has proudly held the eyewear license since 2005, the company noted.

Oakley Launches ‘We Shape the Future’ Campaign Featuring an Array of NFL’s Top Players

By Staff
Friday, September 11, 2020 12:24 AM FOOTHILL RANCH, Calif.—Oakley, a leader in sport performance and optical innovation, this week launched the brand’s 2020 NFL campaign, “We Shape the Future,” which honors “the dominant on-field performances of Team Oakley’s football athletes and their influential and steadfast leadership off the field,” according to the announcement. The campaign is headlined by the NFL players Patrick Mahomes II and Lamar Jackson and features JuJu Smith-Schuster, Derwin James Jr., Aaron Jones and Trevon Diggs. The latter two players are billed as “new young faces” in what Oakley says is an “already star-studded lineup of Oakley football athletes.” Jones is a running back with the Green Bay Packers and Diggs is a rookie cornerback with the Dallas Cowboys.

Philipp Plein Group and De Rigo Group Announce Global License Agreement

By Staff
Thursday, September 10, 2020 12:27 AM LONGARONE, Italy—The Philipp Plein Group and the De Rigo Group have announced a license agreement for the creation, production and distribution, globally, of both sunglasses and optical frames. The companies said the license takes effect immediately and the launch of the first collection is expected for the second half of 2021. The Philipp Plein eyewear collections will be distributed worldwide through the De Rigo sales network and in the brand’s boutique stores. The announcement also noted, "The coming together of these two leading international fashion powerhouses has led to a partnership that will soon see the launch of eyewear collections combining the extraordinary technical savoir-faire and no-compromise quality of the De Rigo Group with the unmistakable aesthetics and strong and innovative style codes of the Philipp Plein brand." 

Michael Shavitz to Join Eyewear Designs as Vice President of U.S. Sales

By Staff
Tuesday, August 25, 2020 12:18 AM BETHPAGE, N.Y.—Eyewear Designs Ltd. has announced that Michael Shavitz has been named vice president of U.S. sales for the company. In this new role, Shavitz will be responsible for the development, advancement, and execution of expanding its existing channels of distribution and widening the company's reach with independent ECPs.

Eyewear and Sunwear Products Among the Finalists in Accessories Council's Design Excellence Awards

By Staff
Tuesday, August 4, 2020 12:21 AM NEW YORK—Eyewear and sunwear companies, along with makers of PPE, sustainable products and a range of other fashion accessory categories, were announced yesterday as the finalists for the 2nd annual Design Excellence Awards of the Accessories Council. The finalists were selected by the Council's board of directors based on the criteria of excellence in design, unique appearance and/or function, consumer needs addressed by product, aesthetics, innovative materials, market positioning and other factors. The final winners in each category will be selected by popular vote and the winners will be announced on Thursday, Sept. 3rd, when they will each receive a trophy designed by Marchon Eyewear. Voting for the Final honorees in all categories is now open to the public, and that voting can be done here

Deadline Is July 26 to Submit Products for Accessories Council's Design Excellence Awards

By Staff
Monday, July 20, 2020 12:15 AM NEW YORK—Designers and product developers in the eyewear, sunwear and PPE categories still have time to submit their products for entry into the Accessories Council's upcoming Design Excellence Awards. The deadline is July 26 in the program which was announced earlier this year and reported by VMAIL. The Design Excellence Award finalists will be announced on Aug. 3 and the winners in each category will be unveiled on Sept. 3. Any accessory brand can enter multiple products, across a number of award categories, including eyewear and sunwear.

Gatto USA, Part of Italy's Gatto Group, Expands Its U.S. Presence

By Staff
Monday, July 13, 2020 12:18 AM NEW YORK—Gatto USA, part of the Italy-based Gatto Group is expanding its presence in the U.S. market to offer its services to American-based eyewear and accessories companies. Headed by Francesco de Grossi, Gatto USA has a showroom here in Manhattan as well as a service facility in Boonton, N.J. to support customers who are looking to collaborate on packaging and paper products, displays, product cases and visual merchandising for their collections, according to the company.

VSP Global Adds Kering Eyewear as Premier Program Strategic Partner

By Staff
Monday, June 29, 2020 12:21 AM RANCHO CORDOVA, Calif.—VSP Global announced a new strategic partnership with Kering Eyewear, the company said, adding that "This will expand choice and offer exclusive benefits to practices participating in the VSP Global Premier Program.

Accessories Council Extends 'Design Excellence Awards' Nomination Deadlines and Adds PPE Among the Product Categories

By Staff
Tuesday, June 9, 2020 12:18 AM NEW YORK—The Accessories Council reports that the deadline to submit entries for its 2nd annual Design Excellence Awards has been extended through July 26, 2020. The Design Excellence Award finalists will be announced on Aug. 3 and the winners in each category will be unveiled on Sept. 3.

WestGroupe to Distribute Life Italia Kids in North America

By Staff
Thursday, January 9, 2020 12:21 AM VILLE St-LAURENT, Quebec—WestGroupe announced a distribution agreement with World Optik SRL for the North American distribution of Life Italia Kids. The initial launch of Life Italia Kids in Canada and the U.S. is set for early 2020. The Life Italia Kids eyewear collection offers durability, a comfortable fit and adorable styles for kids aged 3 to 16 years old, the company said. “WestGroupe is thrilled to begin 2020 with a new addition to our product portfolio," said Beverly Suliteanu, vice president, product development, WestGroupe.

National Vision’s America's Best Retail Brand Expands Prive Revaux Partnership to All Locations

By Staff
Tuesday, January 7, 2020 12:24 AM NEW YORK and DULUTH, Ga.—Prive Revaux, a celebrity-supported eyewear brand that debuted two years ago, will continue its retail expansion and exclusive optical partnership with America's Best Contacts & Eyeglasses.

Chanel and Luxottica Announce Renewed License Agreement

By Staff
Wednesday, October 23, 2019 12:21 AM PARIS and MILAN—Chanel and Luxottica have announced the early renewal of an exclusive licensing agreement for the development, production, and worldwide distribution of sunglasses and prescription frames under the Chanel brand name. It is a five-year agreement, which will come into effect on January 1, 2020 and run until December 31, 2024. It also includes a possibility for renewal for a period of three years, from January 1, 2025 to December 31, 2027.

Marchon Eyewear Inc. Announces Exclusive U.S. Distribution Agreement with Cutler and Gross Ltd.

By Staff
Monday, September 24, 2018 12:18 AM NEW YORK—Marchon Eyewear, Inc. and Cutler and Gross Ltd. have announced that they have entered into a long-term exclusive agreement for the distribution of Cutler and Gross optical and sun product throughout the U.S. This agreement leverages the unique scale and expertise of Marchon Eyewear’s U.S. distribution network and its increased focus on the luxury segment of the market.

A&A Optical Signs License for RACHEL Rachel Roy Eyewear

By Staff
Friday, September 14, 2018 12:21 AM CARROLLTON, Texas—A&A Optical has announced an exclusive licensing agreement for the design, development and distribution of RACHEL Rachel Roy (RRR) eyewear. The agreement includes worldwide distribution of women’s ophthalmic eyewear and sunglasses. RACHEL Rachel Roy will debut ophthalmic eyewear March 2019 at Vision Expo East.

California-Based RAEN Announces Plans to Expand to Europe

By Staff

Wednesday, August 1, 2018 12:21 AM OCEANSIDE, Calif.—Eyewear brand, Raen had announced plans to expand with the formation of Raen Optics GmbH or Raen Europe. Christian Grund, the founder of RAEN’s former European eyewear distributor, Eyegents, will lead this new division. Grund helped RAEN grow significantly in the region over the past two years, establishing itself as a top player in the premium eyewear market. In this new role he will be responsible for all business across Germany and France, where this division will serve, including sales, marketing, distribution and operations and will report to RAEN vice president of sales, Scott Chantos.