Connecting Digital With the Physical Enhances Consumer Engagement

By Staff
Friday, July 12, 2024 9:00 AM The retail sector is moving toward omnichannel strategies, driven by consumer expectations for a consistent brand experience across all platforms.

Economy Is Facing ‘Critical Moment’ Says NRF

By Staff
Thursday, July 11, 2024 9:00 AM We’re waiting for inflation to come down—and we’re also waiting for the Federal Reserve to decide on when to lower interest rates.

Consumer Demand Slowing in Summer Months

By Staff
Wednesday, July 10, 2024 9:00 AM When you think of services, a lot of it is driven by the consumer, and consumers are key to where the U.S. economy goes. We’re starting to see stress in more and more households.

U.S. Job Market Still Going Strong in May

By Staff
Tuesday, July 9, 2024 9:00 AM The report was another sign that the labor market is holding firm. So far there are no indications that job growth will flag this year, so consumer spending power will continue to increase and the expansion looks solid.

Personalized SMS Can Be a Powerful Marketing Tool

By Staff
Monday, July 8, 2024 10:41 AM Personalization means making a bigger effort than simply including a customer’s first name in a text message. It’s about understanding and caring about the wants and needs of your customer, as well as the intent behind their actions.

Consumers to Spend More on Back to School Shopping

By Staff
Friday, July 5, 2024 2:39 PM For the second consecutive year, parents are increasing their per-child spending from $390 to $475, despite concerns about inflation. Our survey demonstrates that parents are prioritizing back-to-school essentials and will continue to play a crucial part in driving consumer spending and foot traffic.

U.S. Employers Seeking Part-Time Workers

By Staff
Wednesday, July 3, 2024 9:00 AM Whether out of competitive necessity to attract workers in a still-tight market with the promise of additional flexibility, and/or out of economic necessity as the economy cools and fewer worker hours are needed, the upshot for workers is clear: More part-time roles are available for those that desire or require them.

Is There Relief on the Way for First-Time Home Buyers?

By Staff
Tuesday, July 2, 2024 9:00 AM This will take many years to work itself out. There isn’t a magic fix.

Consumer Adoption of TikTok on the Rise

By Staff
Monday, July 1, 2024 10:35 AM When it comes to consumer adoption of TikTok, 31 percent of U.S. adults are using the social media app, making it the fifth most-popular behind Facebook, YouTube, Instagram and Pinterest, respectively.

‘Reasonably Healthy Consumers’ Lead the Way in May Retail Sales Growth

By Staff
Friday, June 28, 2024 11:39 AM May’s retail sales give us a snapshot of a reasonably healthy consumer even though spending growth is fluctuating somewhat.

Consumers Embrace Loyalty Programs

By Staff
Thursday, June 27, 2024 3:05 PM Loyalty program offerings are a key factor when considering which companies and brands consumers choose to do business with.

Male Consumers Are Top Gift Card Buyers

By Staff
Wednesday, June 26, 2024 10:32 AM Gift cards remain a win-win for both consumers and retailers, but after years of confusion and anxiety around the economy and the rising cost-of-living, it's important to continue to reassess how consumers are purchasing and utilizing gift cards.

Consumers Downloading Apps for Loyalty Promotions

By Staff
Tuesday, June 25, 2024 9:00 AM Sales have gone from specific moments in time, like Black Friday and back to school, to consistent opportunities for deals—and strong loyalty programs elevate that culture of consistent savings even further.

Consumers Still Spending Despite Smaller Jobs, Wage Gains

By Staff
Monday, June 24, 2024 10:39 AM The good news is that the economy is growing, inflation is moderating, and overall fundamentals look fine as increased consumer spending supports underlying momentum.

Can Unhappy Workers Hurt the Economy?

By Staff
Friday, June 21, 2024 9:00 AM Employees who dislike their jobs tend to have high levels of daily stress and worry, as well as elevated levels of all other negative emotions. For many employees, being actively disengaged at work is equivalent to or worse than being unemployed.