#OptometryWeek2019

By Staff
Monday, November 18, 2019 3:06 PM This week, the Ontario Association of Optometrists is sharing snapshots from #OptometryWeek2019. Throughout the week, local leaders have been visiting optometrists in their constituencies to learn more about what they do, and why it's so important. Take a look at the Ontario Association of Optometrists' Twitter account to get a larger look at the full week.

Teaching the World How to See

By Staff
Monday, November 18, 2019 10:03 AM Where do you turn to for information on protecting your eyesight? That’s an easy question nowadays. Medical information is everywhere. In fact, people are inundated with it on the web and TV. A simple Google search on “eyecare” comes back with more than 30 million results. Health care companies keep adding to this by spending billions on direct-to-consumer advertising each year. But none of this existed a generation ago. But none of this existed a generation ago. The first health information website wasn’t even launched until 1994 and TV commercials for most medical products were illegal in the U.S. until the 1990s—and are still prohibited in many countries today. So, how did people learn about eyecare and other health options in the pre-internet days? The single best source of information for consumers was the humble public service ad campaign. Read More

20/20 Europe: Taking Another Look at Gender Neutral Eyewear

By Staff
Monday, November 18, 2019 10:00 AM Gender fluid, genderless, gender neutral, no gender: just some of the words which define a relatively new concept that has been storming the fashion world. Not everybody remembers that it isn’t a new concept though, a trend that goes back to the 80s when Yves Saint Laurent and Chanel introduced the suit and men’s tailoring for women too. From unisex collections to mixed men’s and women’s catwalk shows, the fashion industry is experiencing a revolution. So now that we’re not bound by gender, a whole array of new eyewear options have opened up. Retro infused, small, oval and round glasses and sunglasses are a strong eyewear trend at the moment and also happen to be a gender neutral style (remember John Lennon and Yoko Ono wearing the same rounded sunnies?). Read More

Teaching the World How to See

By Ted Gioia
Friday, November 15, 2019 2:25 PM Where do you turn to for information on protecting your eyesight? That’s an easy question nowadays. Medical information is everywhere. In fact, people are inundated with it on the web and TV. A simple Google search on “eyecare” comes back with more than 30 million results. Health care companies keep adding to this by spending billions on direct-to-consumer advertising each year. But none of this existed a generation ago.

A Genetic Test for Childhood Myopia Could Be Within Reach

By Staff
Friday, November 15, 2019 10:56 AM Researchers from the Universities of Cardiff and Bristol in the United Kingdom have just brought us one step closer to developing a genetic test that could identify children who are at risk of developing myopia. To create the test, researchers "analysed genetic differences in more than 700,000 individuals, allowing them to come up with a score to predict an individual’s genetic risk of myopia," according to Cardiff University. Head over to Cardiff University News to learn more about this test and what it could mean for the future of myopia management. 

Indie Brand Looks to Bugs for Inspiration

By Staff
Friday, November 15, 2019 10:03 AM NEW YORK—Inspiration for frame design can strike from anywhere. We’re no strangers to terms like “vintage inspired,” or “travel inspired,” or “music inspired,” in this industry—but what about “bug inspired?” For independent brand Vuliwear, beauty is in the eye of the bug-holder. Vuliwear founder Dionne Ellison says she was struck by a magnified photo of a bug’s eyes, and began to design eyewear inspired by the colors and patterns of insects’ compound eyes. Working with Essilor Sun Solution, Ellison’s initial launch features six sun styles: BLKnBLU, Deuces, Zag, Flatliner, Pearl and Siren. Three featured styles, BLKnBLU, Deuces and Zag are lightweight unisex metal aviator styles inspired by the Blue Damselfly, Striped Horsefly and African Twig Mantis respectively. Read More

20/20 Magazine: Inside the Frame With De Rigo Rem’s Tatiana De Arruda Penteado

By Staff
Friday, November 15, 2019 10:00 AM 20/20 gets an exclusive take from De Rigo Rem's senior creative director and founder Tatiana De Arruda Penteado on her new role and design experience. “My career began shortly after I finished my degree in Industrial Design, when I made the move from Brazil to Treviso, Italy for a venture in furniture design. As much as I loved this role, furniture became very static and over time, I found myself craving something a bit more dynamic. I started taking the short train ride to Belluno and was completely immersed into the world of fashion eyewear—the city’s biggest industry. Not only did eyewear offer me a platform to use my technical skills, it gave me the freedom to be more creative and see my collections come to life every season. I was hooked. That’s when I started my journey with Marchon in 2006 and Safilo in 2008, where I worked for many years in Italy before moving to America to head up the U.S. design team.” Read More

#WeShareIt for 11-16-19

By Staff
Friday, November 15, 2019 9:59 AM This weekend’s #WeShareIt offers up the daintiest way to show off your opti-love, no matter how dressed up you need to get. Grab it on Etsy here.

Modern Workplace Rx Safety Eyewear

By Staff
Friday, November 15, 2019 9:00 AM NEW YORK—Did you know that more than 2,000 people injure their eyes at work every day? And of these injuries, an estimated 10 percent to 20 percent will cause temporary or permanent vision loss, Prevent Blindness points out. For ECPs, establishing a role in the prescription sector of the occupational and industrial safety business can help extend their expertise in new ways and can also enhance their relationships with workers, their families and organizations in their local communities. In this feature, VM takes a top-line look at just a few of the Rx Safety collections, products and programs on offer from suppliers, laboratories and distributors in the U.S.

Insta-Pick for 11-16-19

By Staff
Friday, November 15, 2019 8:00 AM

Southern Eye Group's Tweet for 11-16-19

By Staff
Friday, November 15, 2019 8:00 AM

VSP Vision Care's Tweet for 11-16-19

By Staff
Friday, November 15, 2019 8:00 AM

Following Up #WorldDiabetesDay With Resources

By Staff
Thursday, November 14, 2019 10:03 AM Yesterday, World Diabetes Day, marked a day dedicated to spreading awareness about the millions of people around the world dealing with diabetes every day. Diabetes is the leading cause of new cases of blindness in adults, so, as part of World Diabetes Day and Diabetes Awareness Month, Prevent Blindness is sharing a series of resources for ECPs and optical retailers to help with early detection of diabetes and more. Head over to Vision Expo's Twitter account to learn more. 

Taking the Plunge With What a Spectacle Optometry

By Staff
Thursday, November 14, 2019 10:03 AM RANCHO MISSION VIEJO, Calif.—Opening a practice cold wasn’t the initial plan of Michelle Ahumada, OD—actually, it was the bank’s idea. The rest, she said, “was history.” Dr. Ahumada graduated from the Southern California College of Optometry (SCCO), now the Southern California School of Optometry at Marshall B. Ketchum University, in 2001, and, about a year later, bought a house and started a family. Now a mother of three, Dr. Ahumada told Vision Monday, “I never stopped working, but I did cut back to part-time.” Throughout the years, she worked in a variety of practices—most recently at Costco—and eventually decided she wanted the ability to be her own boss. “I first looked at buying a practice, but that did not work out. I had already applied for the loan, and the bank suggested I look into opening cold. When they did, I remembered about a brand new shopping center; I got in touch with the leasing company and the rest was history.” Read More

Review of Optometry: Today’s Tech for Assisting the Visually Impaired

By Staff
Thursday, November 14, 2019 10:00 AM Visual impairment is included among the top 10 most prevalent causes of disability in the U.S. Low vision affects more than two million Americans and ranks only behind arthritis and heart disease as the reason for impaired daily functioning in Americans older than 70. In addition, blindness ranks third as one of peoples most feared disorders. The numbers of low vision patients is expected to increase, according to the National Eye Institute, and the prevalence of low vision is expected to almost triple by the year 2050. Many practitioners may be tempted to refer these patients immediately to a low vision provider without attempting to make any interventions themselves; however, all optometrists are capable of performing a basic low vision evaluation and providing the patient with vision impairment some initial tools to get started on their journey of improved functioning. Read More