Blindness and a Pandemic

By Staff
Tuesday, April 7, 2020 10:56 AM Almost everyone's life has changed due to the COVID-19 pandemic, but how has this "new normal" disrupted the lives of people who are visually impaired? This week, Mark O'Donnell, CEO of Royal Blind and Scottish War Blinded shared an article from the BBC that outlines the particular challenges this pandemic has presented to blind and visually impaired people. Head over to the BBC to read up on it. 

To Address COVID-19: A Helpful Tool to Use in the Pandemic and Beyond

By Staff
Tuesday, April 7, 2020 10:03 AM NEW YORK—If the pandemic has not impacted your practice yet, it’s just a matter of time until it does. One of your goals in a time of decreased revenue collected is to downsize expenses to avoid going negative on your practice cash flow. This specially designed spreadsheet is designed to help you achieve that goal. This article will show you how to use the spreadsheet to guide your practice not only in these difficult times but also as we climb back out of this problem. There are four pieces of background information important for you to know. Read More

Review of Optometric Business: Tasks One Practice Can Keep Doing Inside a Closed Office

By Staff
Tuesday, April 7, 2020 10:00 AM Your office is closed, but that doesn’t mean it’s necessarily time to send staff home, and check yourselves out from practice management. Now is the time to catch up on tasks that will reap rewards for completion after the office reopens. We closed our office for routine and comprehensive care on March 20, 2020. We have our staff working in pairs on a shortened schedule answering the phones, processing insurance claims, ordering contact lenses and triaging care. Read More

Apple to Donate Millions of Face Masks

By Staff
Monday, April 6, 2020 10:50 AM This weekend, Apple CEO Tim Cook took to Twitter to share the news that Apple has sourced over 20 million face masks through its supply chain, which the company will donate to healthcare professionals in need. In addition, Apple is developing its own face shield, and plans to ship one million shields a week. Head over to Tim Cook's Twitter to learn more. 

Zeiss Launches Webinar Series to Focus on High-Impact Topics

By Staff
Monday, April 6, 2020 10:30 AM NEW YORK—Zeiss has launched a series of webinars to provide customers with easy access to information about high-impact topics and ideas. The webinars are scheduled three times a week at multiple times per day to accommodate customers’ schedules in various time zones. “These webinars are designed to educate our customers while they have additional time,” explained Matt Woelbern, head of U.S. ECP marketing for Zeiss Vision Care’s business group. Read More

Review of Myopia Management: Why Eyecare Professionals Must Consider a Personalized Approach to Myopia Management

By Staff
Monday, April 6, 2020 10:00 AM In preparation for treating myopia, optometrists study what causes the condition while also keeping up with the therapies that are most effective in managing it. Yet none of that knowledge will help children if we can’t find a way to pair our expertise with motivating parents to take action. Creating an effective care plan requires a personalized communication and clinical approach. As ECPs, we have algorithms and protocols, and we hope that patients will fall nicely into these boxes and follow these flow charts. But people don’t fall into flow charts. Read More

Bausch Health Companies Shifts to ‘Virtual’ Format for its Annual Shareholders’ Meeting on April 28

By Staff
Monday, April 6, 2020 12:24 AM LAVAL, Quebec—Bausch Health Companies Inc. announced that due to the health impact of the COVID-19 pandemic the location of the company's 2020 annual meeting of shareholders will be held in a virtual meeting format.

8 Things (Some Free) to Keep You Distracted From Thinking About That Other Thing

By Mark Tosh
Friday, April 3, 2020 2:58 PM NEW YORK—Good morning. It’s Saturday, in case you’ve lost track. The start of the weekend and time to take a break and relax. Yes, in fact, it might be a good day to get out and ….. oh, wait. We’re not doing that now. If you’re in New York, New Jersey, New Orleans or many other places around the nation, what you need is a distraction—a fun and tranquil diversion—to get you through the weekend. So here are eight things that we believe will carry you through the weekend and take your mind off that other stuff going on out there. At least it’s a start on what to talk about on your next Zoom happy hour.

How That Coronavirus Image Came To Be

By Staff
Friday, April 3, 2020 11:33 AM You've probably seen this image more times than you can count by now, but where did it come from, and how did it end up as the de facto COVID-19 image? Head over to the New York Times to learn more about how the CDC's medical illustrators created the now famous image. 

COVID-19 and Practice Planning Advice and Tools Are Focus of EyeCarePro Facebook LIVE Event

By Staff
Friday, April 3, 2020 10:03 AM NEW YORK—Even in some areas where ECPs are still seeing patients or providing emergency or urgent care, eye clinics are experiencing unwanted and nerve-wracking downtime in the current coronavirus crisis, the team at EyeCarePro.net points out. To help ODs learn ways they can use the downtime to help them effectively plan for the future, EyeCarePro's team hosted a Facebook LIVE event last week. The video session is now archived on the EyeCarePro website here. EyeCarePro covered such topics as using time to make great videos, develop your social media skills and strategy, plan new approaches for optical campaigns and build up referrals networks. Read More 

20/20 Europe: Desio Donating to Lombardy in COVID-19 Crisis

By Staff
Friday, April 3, 2020 10:00 AM Italian colored contact lenses brand Desio is supporting the Lombardy Region of Italy in the fight against Coronavirus with a significant donation of €100.000. “Many say that we are at war against an invisible enemy and although I have fortunately not experienced any conflict up close, this is the feeling that takes me every time I learn the numbers of this terrible epidemic from TV or social media,” said CEO Tereza Uhrova. “Giving help to those most in need has always been an integral part of our philosophy and in the face of this emergency which is hitting our country so hard, we cannot stand still and watch. We wanted to do what our hearts told us: to give.” Read More

Guide Dogs for the Blind's Puparazzi Photo Contest

By Staff
Thursday, April 2, 2020 11:03 AM Every dog is cute enough to be a model, and now's their chance. Until April 16, Guide Dogs for the Blind is accepting submissions for its Puparazzi Photo Contest. There are categories for both Guide Dogs and non-working dogs, and winning dogs will be considered for inclusion in GDB's 2020-2021 calendars. Head over to Guide Dogs for the Blind to learn all the details

New Mido Dates, Feb. 6-8, 2021, Will Celebrate the 50th Anniversary of the International Eyewear Show

By Staff
Thursday, April 2, 2020 10:15 AM MILAN—In an announcement today, the management board of Mido said that they had made the difficult but unavoidable decision to move the 50th edition of the show to Feb. 6-8, 2021. “The ongoing COVID-19 pandemic in Italy and its swift spread to the rest of the world, along with doubts about when the crisis will normalize globally, have forced us to make the painful, but crucial, decision,” said Mido president Giovanni Vitaloni.

Independents Rally to Spread Positivity Amid COVID-19 Pandemic

By Staff
Thursday, April 2, 2020 10:03 AM NEW YORK—There is absolutely no making light of our current situation. The COVID-19 pandemic is an international tragedy, and there’s no denying that—but in times of extreme unhappiness, it’s important and helpful to be positive where and whenever we can in order to help ourselves and those around us get through an otherwise overwhelming period. For ECPs, this pandemic has ultimately meant many practices either have been or will be forced to temporarily close their doors until it is safe to open up once again. In addition, routine eye exams will have to be on pause for the time being. This is devastating for so many of us—but in spite of this, ECPs all around the world have been coming together to spread positivity and messages of help and hope however they can. Read More

Women In Optometry: Looking Outside the Box Leads OD to Find Relief From Health Issue—And a New Mentor

By Staff
Thursday, April 2, 2020 10:00 AM Several years before Neda Gioia, OD, FOWNS, opened her practice, Integrative Vision in Shrewsbury, New Jersey, she was living in Seattle, Washington, and battling symptoms of her not-yet-diagnosed condition of trigeminal neuralgia. Dr. Gioia saw many doctors but no one could find a solution or provide relief, so she started exploring the concept of functional medicine. She found inspiration in the work of the doctors who tried to determine what was causing her severe pain and symptoms that suddenly disappeared when she was pregnant, only to return again afterward. Read More