What Is Coronavirus?

By Staff
Wednesday, January 22, 2020 12:12 PM It's almost impossible to escape talk about Coronavirus right now. But what exactly is the illness that's been making headlines everywhere and is now confirmed in the U.S.? Bloomberg spoke with Dr. Bill Schaffner, an infectious disease specalist, to make it clear. Head over to Twitter to learn more.

On the Horizon—What’s Trending in 2020

By Staff
Wednesday, January 22, 2020 10:03 AM A new year. A new decade. There’s so much to look forward to—the Summer Olympics, the presidential election, design trends and yes, alcohol abstinence, are all trending as we begin 2020. Here’s a short list of some of the major trends and events in store for us this year. For a look at business trends in the eyewear and eyecare world, check out VM’s January Cover Story, #PERSPECTIVES 2020. Read More

20/20 Magazine: Matching Rx, Eyewear and Patient for Appearance, Function and Comfort

By Staff
Wednesday, January 22, 2020 10:00 AM A successful matching of prescription, eyewear and patient is a three-way marriage which yields the outcome intended by the doctor and expected by the patient. Patients usually want and anticipate improved vision and an improved appearance. Additionally, the fit of the eyewear should work well and be comfortable. ECPs face these challenges daily, and they are often difficult to meet. Read More

Tackling Retinitis Pigmentosa With Retinal Implants

By Staff
Tuesday, January 21, 2020 12:42 PM Something remarkable is happening at the John Radcliffe Hospital in Oxford, England. There, doctors who are part of an NHS-funded trial are working to treat Retinitis Pigmentosa with advanced retinal implants that replace damaged photoreceptors and restore some elemnts of vision. Head over to the BBC to learn more about this groundbreaking trial, how the implant works, and what it might mean for the future of Retinitis Pigmentosa treatment.

Going Bold at opti

By Staff
Tuesday, January 21, 2020 10:03 AM MUNICH, Germany—The first trade show of the year, opti is always a fantastic place to get a feel for what might be trending in eyewear over the course of the next 12 months, and this year’s show was no exception. Packed with 28,000 visitors and 605 exhibitors, opti 2020 offered a landscape of trends, from new and exciting eyewear shapes to celebrity-inspired designs. While the trend forecast for 2020 is as expansive and varied as always, one particular trend seemed to stand out across the board: color. Read More

Review of Optometry: Binocular Vision Problems

By Staff
Tuesday, January 21, 2020 10:00 AM Binocular vision problems should not frighten optometrists—many of these conditions are relatively easy to diagnose and manage. We know more about treating these conditions today than we did 20 years ago thanks, in part, to an increase in binocular vision research. New research has helped optometrists develop a diversity of treatment options for patients with binocular vision conditions. Now optometrists have the unique ability to change patient’s lives by treating these visual conditions. Read More

Innovative Vision Tech Abounds at CES 2020

By Andrew Karp
Tuesday, January 21, 2020 12:00 AM LAS VEGAS—Innovative vision technology is becoming more and more visible every year at CES, the annual mega meeting and trade show which drew more than 180,000 attendees here last week. From the latest mixed reality glasses for gamers to a tiny clip-on device that enables blind people to navigate their surrounds more easily, the full scope of vision tech was on display.

The Vision Council Unveils a Reimagination of Vision Expo

By Staff
Monday, January 20, 2020 12:00 AM ALEXANDRIA, Va.—Citing the year 2020’s optical symbolism for the eyecare industry, The Vision Council revealed in December “the reimagining of its signature event, Vision Expo. Innovation has always been at the heart of the industry as well as the bi-annual Vision Expo, the definitive trade event for ophthalmic professionals,” the organization said, adding, “Now, The Vision Council, together with co-owner of the Show, Reed Exhibitions, aims to mark a new era for Vision Expo with a laser-like focus on discovery, connection and experience.”

Vision Expo Introduces the Vision Expo 2020 Talent Search, Supported by the edCFDA

By Staff
Monday, January 20, 2020 12:00 AM NEW YORK—Vision Expo has announced the Vision Expo 2020 Talent Search, supported by the eyewear designers of the Council of Fashion Designers of America, known as the edCFDA. The search is aimed to identify and support emerging designers and foster their talent during the symbolic year for the eyewear industry, 2020. “Supporting emerging designers is vital to the growth of our industry and it’s an honor to be working with the edCFDA on such an important program,” said Ashley Mills, CEO of The Vision Council. “As we grow and expand Vision Expo, we’re dedicated to providing a space for all designers to learn from one another and showcase what makes them unique.”

Going Mobile

By Staff
Friday, January 17, 2020 3:54 PM Mobile is more powerful than ever— in fact, according to Inc. and the State of Mobile report from App Annie, consumer and ad spend on mobile devices is expected to be $350 billion in 2020. As we spend more and more time (and money) on our phones each day, it's valuable to learn how customers are actually using their phones and spending that time and money. Head over to Inc. to learn more.

American Optometric Association's Tweet for 1-18-20

By Staff
Friday, January 17, 2020 3:47 PM

American Optometric Association's Tweet for 1-18-20

By Staff
Friday, January 17, 2020 3:44 PM

Specialty Care, Loyal Patients Fuel OD’s Drive at Insight Family and Pediatric Eyecare

By Staff
Friday, January 17, 2020 10:03 AM CLAYTON, N.C.—The journey to practice ownership, especially as a cold start, is a challenging one. It wasn’t the original plan for Julie Belanger, OD. Dr. Belanger started working at a LensCrafters in Raleigh in 2008 while looking to join an optometry or ophthalmology practice but nothing fit just quite right. As the economy took a dive, Dr. Belanger came to the realization that a cold-start practice was the next step. Read More

On the Horizon—What’s Trending in 2020

By Mary Kane
Friday, January 17, 2020 10:00 AM A new year. A new decade. There’s so much to look forward to—the Summer Olympics, the presidential election, design trends and yes, alcohol abstinence, are all trending as we begin 2020. Here’s a short list of some of the major trends and events in store for us this year. For a look at business trends in the eyewear and eyecare world, check out VM’s January Cover Story, #PERSPECTIVES 2020.

Review of Optometric Business: The 'Disruptions' That Are Boosting My Practice Profitability

By Staff
Friday, January 17, 2020 10:00 AM Optometry is facing challenges from competitors like online retailers and large optical chains, and also, a change in the consumer mindset. People want their healthcare, like the other products and services they buy, to be friction-free in the delivery, and personalized to suit their needs. Giving today’s consumers–our patients–what they expect sometimes requires us to take disruptive actions. Read More