A Few Ideas Approaching Small Business Saturday

By Gwendolyn Plummer
Wednesday, November 25, 2020 12:30 PM NEW YORK—Chances are, you or someone you know is already gearing up for Black Friday and Cyber Monday sales. But in-between those two major shopping holidays is another: Small Business Saturday. Championing small businesses across the U.S., Small Business Saturday is headed up by American Express, who put together an annual collection of resources for both shoppers and business owners. For shoppers, Small Business Saturday offers an interactive map to help find local small businesses, as well as resources that explain the impact shopping small can have. For businesses, there’s even more to offer. Read More

What May Have Made COVID-19 So Hard to Contain

By Staff
Wednesday, November 25, 2020 11:23 AM According to The New York Times, new research has uncovered just what might have made COVID-19 so contagious and so hard to contain: an early mutation, which gave the virus an edge when it comes to infecting hosts. Head over to The New York Times for an explaination on how it all might have gone down.

Women In Optometry: Unexpected Ending Gives Rise To New Opportunity

By Staff
Wednesday, November 25, 2020 1:00 AM When life gave Myria Reese, OD, lemons, she got to work making lemonade. This past summer, she received a one-month notice that her corporate contract was ending, and she had to make some tough decisions. “I wasn’t sure what I was going to do,” she says. “I didn’t want to abandon my patients—I had been seeing many of them for eight years.” She finally decided she wanted to open her own practice, an idea that was pushed to the top of the priority list. After getting several recommendations to look in the Fairfield community near her home in Cypress, Texas, she found an empty location. She worked with a broker a colleague recommended, secured the location, and began a renovation. Read More

#ShopSmall and Small Business Saturday Take on More Meaning in 2020

By Mark Tosh
Wednesday, November 25, 2020 12:00 AM NEW YORK—This has been a difficult year for many businesses, but perhaps small businesses have been hurt more than most. This is one reason many small-business owners are looking forward to the annual Small Business Saturday event that takes place today, Nov. 28, sandwiched in between Black Friday (which won’t look the same this year) and Cyber Monday, which is projected to be another boon for retailers with an online presence.

The Plan for The Parade

By Staff
Tuesday, November 24, 2020 11:28 AM For many, Thanksgiving is not complete without the iconic Macy's Thanksgiving Day Parade. This year, crowds will not be able to gather along New York City streets to watch the parade—but the show must go on. The Parade will be broadcast on NBC on Thanksgiving morning like always, but with a few changes to keep things safe. Head over to the Macy's website to take a look at the plan. 

VM and 20/20 Magazine Announce EyeVote Readers’ Choice Awards for 2020

By StaffL
Tuesday, November 24, 2020 12:27 AM NEW YORK—Vision Monday and 20/20 Magazine are pleased to announce the selections in the 12th annual EyeVote Readers’ Choice Awards, a special survey aimed at identifying readers’ favorite products and companies of the year. Optical retailers and ECP readers of the two Jobson Medical Information publications were asked to identify their “favorite” products in 19 distinct categories.

#VMBrightSpots—Cascadia Eye

By Staff
Monday, November 23, 2020 10:53 AM This week, the team at Cascadia Eye in Washington State is celebrating its 35 year anniversary, and looking back at how things have changed since they first opened up shop in 1985. 

ClearVision Launches Face Mask Design Contest for ECPs

By Staff
Monday, November 23, 2020 10:00 AM HAUPPAUGE, N.Y.—By now, many of us have accepted that face masks will likely be around for a while. One good thing that comes out of accepting that fact is embracing the concept of fashionable face masks—ones that can show off your personality and keep you and those around you safe at the same time. There are countless face masks out there now, from over-the-top high fashion to your basic classics, and, now, ECPs have the opportunity to design their very own. Throughout the month of November, ClearVision Optical is hosting a face mask design contest specifically for ECPs. Read More

20/20 Europe: Danshari Announces Expansion of Global Distribution

By Staff
Monday, November 23, 2020 4:00 AM Danshari, the eyewear brand featuring Japanese made eyewear in acetate and pure titanium, announces further expansion of its global distribution. The brand is now available in Croatia and Slovenia in a collaboration with Miroslav Balaz CEO - Dado Vision. Miroslav Balaz is described as having extensive experience in the optical sector and has worked as a brand ambassador for prestigious labels, as well as having a role previously as country manager for De Rigo. Read More

Embracing a Very Different Thanksgiving

By Staff
Friday, November 20, 2020 1:53 PM NEW YORK—Like almost everything else that’s happened in 2020, this year’s Thanksgiving celebrations are going to be very different from what we’re used to. Although we’ve been battling COVID-19 for months now, the passage of time hasn’t actually made missing out on events and gatherings with our loved ones much easier, and Thanksgiving is no exception. This time of year is associated with spending time with loved ones who we might not get to see otherwise—but this year, experts including the CDC have heavily discouraged travel and gathering with people outside our immediate households. While these sacrifices are imperative for protecting physical health, there’s no question they have an effect on our mental health—positive in some ways, and negative in others.

VM's News Quiz for the Week of Nov. 15: Presidential Pets, Who Will Take the Vaccine and An Eyewear Acquisition

By Staff
Friday, November 20, 2020 12:03 PM Did you follow the optical news this week? Take VM’s News Quiz to see how much you know. This week's quiz takes a look at Presidential pets, who will take the vaccine and a major eyewear acquisition.

November Is Diabetes-Related Eye Disease Month

By Gwendolyn Plummer
Friday, November 20, 2020 12:00 PM NEW YORK—In addition to the many things that have made this month an important one, November is also Diabetes-Related Eye Disease Month, an important month as any for ECPs. Diabetes can make patients two to five times more likely to develop cataract, according to Prevent Blindness, and can lead to a whole host of other eye health issues as well. This year, we’ve seen an impressive collective effort, particularly through the pandemic, to boost awareness about diabetes health threats and the connection of the disease to eye health. As part of that effort, ECPs and organizations have headed online to spread information about diabetes-related eye disease, providing templates and inspiration for all ECPs to help communicate with their patients. Read More

A Long Journey for a Little Owl

By Staff
Friday, November 20, 2020 10:32 AM The Rockefeller Plaza Christmas tree has arrived in New York City—and it brought a friend. While setting the tree up, an employee came across a tiny owl who'd hitched a ride all the way from Oneonta, New York, where the tree originated, to New York City, about a four-hour journey. The owl was dehydrated and hungry, but otherwise fine, AP reports, and was taken to the Ravensbeard Wildlife Center in Saugerties, New York. Head over to AP to learn more about the tiny owl and what's in store for his future. 

Review of Optometry: The Ophthalmic Workhorse

By Staff
Friday, November 20, 2020 4:00 AM Phenylephrine hydrochloride is ubiquitous among all ophthalmic practices. While it is used mostly to perform routine dilations, this readily available drug has a robust roster of ophthalmic uses, some of which might surprise you. But once you understand its mechanism of action, you will be confident when reaching for phenylephrine for far more than dilation; you will also be prepared for any potential side effects. Read More

Zoom With the Royals

By Staff
Thursday, November 19, 2020 10:54 AM Does the new season of Netflix's The Crown have you thinking about the British Royal Family nonstop? You're not alone. Like the rest of us, the Windsors have had to take much of their work online due to COVID-19—and just like everything else, there is very strict etiquitte for joining a video call with the Queen. Head over to The Cut for a fun look at what it's like to Zoom with the Royals.