Good News About the Flu Shot

By Staff
Tuesday, November 28, 2023 8:54 AM Based on information from around the world, this year's flu shot is very effective in preventing severe cases and hospitalization, WebMD reports. Head over to the WebMD website for more on why this year's shot is working so well. 

VM and 20/20 Magazine Announce EyeVote Readers’ Choice Awards for 2023

By Staff
Monday, November 27, 2023 4:18 PM NEW YORK—Vision Monday and 20/20 Magazine are pleased to announce the selections in the 15th annual EyeVote Readers’ Choice Awards, a special survey aimed at identifying readers’ favorite products and companies of the year. Optical retailers and ECP readers of the two Jobson Medical Information publications were asked to identify their “favorite” products in 22 distinct categories: optical frames, spectacle lenses, sunglasses, Rx sun lenses, contact lenses, optical equipment for wholesale prescription labs, optical supplies/consumables/tools, ECP/retail in-office lab equipment, diagnostic instruments, practice management software, EHR software, dispensing/measuring fitting systems, patient engagement systems, online ordering website, social purpose missions, online and social media marketing services, PPE, telehealth solution, virtual/ omnichannel sales tool, sustainable eyewear materials for frames, sustainable eyewear materials for sunwear, and low vision and assistive technology. Read More

Women In Optometry: OD Deposits Hope for Her Future in Renovated Bank Building

By Staff
Monday, November 27, 2023 4:15 PM When Samantha Hornberger, OD, opened her box of Halloween decorations, she realized she was going to need a whole lot more. In February, Dr. Hornberger moved her practice, Bright Family Eye Care, from a second-floor, 1,400-square foot location to a one-level brick building about three miles away, still in West Harrison, Indiana. She tripled her space, and now has an entire wall of windows, compared to one small second-floor window before. She recently had a conversation with her staff about decorating the office for the Christmas holidays. With a much larger optical and a separate, comfortable waiting room, she’s thinking she may well need two trees. Read More

Keeping Your Pups Safe

By Staff
Monday, November 27, 2023 12:12 PM A somewhat mysterious respiratory illness is spreading among dogs in the U.S., and could spike due to holiday travel. Head over to WebMD for more on what we know about this illness, where cases have been reported and how you can help keep your pup safe. 

Services to Be Held for Standard Optical’s CEO Aaron Schubach, 47

By Staff
Wednesday, November 22, 2023 11:47 AM SALT LAKE CITY—Services will be held here on Friday, Dec. 1 for Standard Optical's CEO, Aaron Schubach, 47, who passed away unexpectedly on Nov. 16. Aaron Richard Schubach was the fourth generation in the role of CEO at the optical company, one of the largest retailers and eyecare services providers in the state of Utah and the U.S. Standard Optical was started by his great grandfather in 1911. Schubach joined the company as VP marketing in 1999 and became CEO in 2017, succeeding his father, Stephen Schubach, who himself had followed in his father Richard's footsteps.Stephen Schubach told VMAIL, "There were so many ways that Aaron developed relationships with the staff, his managerial team, the doctors at Standard. When I experienced health issues in 2017, he took on the CEO position and he was a visionary, developing new ideas and direction for the business." Read More

20/20 Magazine: Eyes on Sustainable Eyewear

By Staff
Wednesday, November 22, 2023 11:44 AM In 1987, the United Nations Brundtland Commission defined sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” In other words, it’s our society’s ability to exist and develop without depleting all of the natural resources needed to live in the future. Natural disasters, such as storms, wildfires and floods, have prompted even more attention to the environment and scrutiny of how everyday items are made, used and disposed of, including eyewear. Across the industry, eyewear companies are adopting and advancing sustainable practices for materials, production and packaging for their part in securing a healthy world future. Read More 

Peeking Into the Holiday Retail Landscape

By Gwendolyn Plummer
Wednesday, November 22, 2023 8:30 AM NEW YORK—Thanksgiving has come and gone and there’s no denying it anymore: we are officially in the holiday season. Holiday shopping has already kicked off, and this year is shaping up to be one of the biggest yet, according to the National Retail Federation (NRF). In early November, the NRF reported that holiday spending was expected to reach record levels throughout November and December, growing between 3 percent and 4 percent over 2022. Spending is expected to reach between $957.3 billion and $966.6 billion. Although consumers are expecting to spend more this year, most are still making sure they get some serious bang for their buck.

Insta-Pick for 11-25-23

By Staff
Wednesday, November 22, 2023 8:25 AM

Angel Eyes Vision's Tweet for 11-25-23

By Staff
Wednesday, November 22, 2023 8:15 AM

Houston Eye Associates' Tweet for 11-25-23

By Staff
Wednesday, November 22, 2023 8:14 AM

WeShareIt 11-25-23

By Staff
Wednesday, November 22, 2023 8:10 AM Want to get in on the friendship bracelet trend? This “build an optometry bracelet stack” is the perfect place to get started. You can choose your bracelets on Etsy here. #WeShareIt

World Council of Optometry Launches the WCO Pediatric Resource for Optometrists

By Staff
Tuesday, November 21, 2023 4:17 PM ST. LOUIS—The World Council of Optometry (WCO) is celebrating World Children’s Day 2023 with the official launch of its Pediatric Resource, a clinical resource for optometrists as they deliver accessible, quality eyecare to children across the globe. The resource is available to the public and includes clinical information, assessment tools and references for clinicians to use to help children and their families in accessing the best eyecare possible. Resource sections on the WCO website include WCO key media messages for pediatric eyecare, pediatric equipment resource list, clinical practice guidelines surveys, materials for patient education and links to pediatric eyecare textbooks. Read More

20/20 Europe: Rolf Receives Further Recognition for Sustainable Collection

By Staff
Tuesday, November 21, 2023 4:14 PM Rolf Spectacles has received the Materialica Design + Technology Award for their new 3D printed Wire collection, produced from rapidly renewable castor beans. The brand took first place in the “Product” Category. Rolf managing director Roland Wolf expressed his delight with the achievement: “Materialica is all about sustainability, and that makes it the perfect fit for us and our corporate values. In combination with our fastidious design requirements, with Wire we have been able to create a product that blends closeness to nature with a contemporary feel. Made in Austria, naturally.” Read More

Get Your Home Winter Ready

By Staff
Tuesday, November 21, 2023 2:20 PM It's getting cold out there. Head over to the CDC for a checklist that will help you ensure you and your home are ready and safe for the winter months. 

The North East Optical Show (NEOS) Gears Up to Host Independent Optical Collections in Spring of 2024 and Beyond

By Staff
Tuesday, November 21, 2023 12:18 AM BRIGHTON, Mass.—The North East Optical Show (NEOS) is poised to become a premier gathering of independent optical collections, not only in New England but from the Mid-Atlantic to Maine, according to an announcement from show organizers.