Check.Out: Coachella Valley Optometry

By Gwendolyn Plummer
Monday, August 12, 2019 12:44 PM Coachella Valley Optometry was founded in 2016, and we’ve had Ray-Ban on board since day one. Our top-sellers are the classic cult models embedded in history—the Clubmaster and the Wayfarer. We place all Ray-Ban product together, display product by segments to make it easier for the consumer to shop in store, ensure that the display is fully stocked, and position product according to levels of importance and best visibility, shapes and materials, and balance of colors to avoid duplication.

Test Patterns

By Marge Axelrad
Monday, August 12, 2019 12:45 AM WHAT: This season’s optical eyewear choices for kids make the most of both inside and outside surfaces to achieve print and pattern treatments to amp up back-to-school fashions. New accessories often use transfer prints or appliques combined with contemporary shapes. The treatments often take the place of logos to communicate about a brand’s signature details and licensed characters’ symbols and insignias. 

What Are You Wearing?: Dean Optical, Chicago, Illinois

By Gwendolyn Plummer
Monday, August 12, 2019 12:43 AM Dennis has been working in the optical industry for 46 years. He developed an interest in the industry during his first summer home from college, when he used hard contact lenses and had to visit his OD every day.

Lustrous Whites

By Marge Axelrad
Thursday, August 8, 2019 8:00 AM WHAT: Eyewear aficionados embrace dimensional acetates and colorations that look different from different angles. We’re liking the shimmery tones of “white tortoise” and embrace the unexpected vibrancy of the many hues that can be found in pale opalescents or unexpected acetate combinations lightened up by white.

Safilo’s Polaroid Celebrates Pride in New York City

By Gwendolyn Plummer
Thursday, August 8, 2019 8:00 AM NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route.

Lustrous Whites

By Marge Axelrad
Monday, July 15, 2019 12:45 AM WHAT: Eyewear aficionados embrace dimensional acetates and colorations that look different from different angles. We’re liking the shimmery tones of “white tortoise” and embrace the unexpected vibrancy of the many hues that can be found in pale opalescents or unexpected acetate combinations lightened up by white.

Check.Out: Spectacles of Great Neck

By Gwendolyn Plummer
Monday, July 15, 2019 12:44 AM Founded by Pascal Jaulent and Nadine Roth in 1995, French eyewear brand Face a Face focuses on creating modern and creative frames. Now part of Design Eyewear Group, Face a Face is part of a broad selection of international brands.

Saflio’s Polaroid Celebrates Pride in New York City

By Gwendolyn Plummer
Monday, July 15, 2019 12:43 AM NEW YORK—On June 30, the official host of WorldPride 2019, honored the 50th anniversary of the Stonewall Uprising with NYC Pride. This year, Safilo’s Polaroid Eyewear was a sponsor of NYC Pride, which involved the brand taking part in a number of pride related activities throughout the month of June, all culminating in Polaroid’s very own float making its way along the Pride March route.

G Is for Glasses, Winnipeg, Manitoba, Canada

By Jamie Wilson
Monday, June 10, 2019 1:00 AM Jessie has been in the optical industry for 10 years since her graduation from the Illinois College of Optometry in 2009.

Underlined

By Jamie Wilson
Monday, June 10, 2019 1:00 AM A partially rimless style that features the rim at the bottom of the frame front with the top of the style remaining rimless or one that shows off the rim’s construction in an unconventional manner.

[Partner Post] 30 Years in the Making

By Staff
Thursday, May 30, 2019 12:58 PM Celebrating 30 years of American Glam, Badgley Mischka has released their latest optical frames for men and women. "We are honored to celebrate this wonderful milestone and introduce the fashion world to our newest collection—an homage to our history and nod to today's steadfast, confident and captivating woman," said Mark Badgley. Shop the entire collection at mcgeegroup.com.

Best Makeup Looks for Almond-Shaped Eyes

By Staff
Thursday, May 23, 2019 11:15 AM There’s so much experimentation to be had when playing around with makeup looks. But when it comes to our eyes there are certain tips and tricks for various eye colors and shapes. Take a look at this article from Byrdie.com to see what the best makeup tips are for individuals with almond-shaped eyes.

Summer 2019 Trending Styles

By Staff
Thursday, May 23, 2019 11:12 AM With a new season comes another chance to change your look up and what better way to do that than with accessories. While you should be wearing sunwear year-round no matter the weather, summer is definitely a time to experiment with different sunglass trends and WhoWhatWear.com has a roundup of what’s in and what’s out for Summer 2019. Take a look here.

Ideal Sunglasses for Each Face Shape

By Staff
Thursday, May 23, 2019 11:09 AM While there is such a wide range of sunglass styles in the market, finding the perfect pair or pairs might seem a bit daunting. Take a look at this article from Marie Claire as they break down the perfect styles for each face shape.