Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

This Says it Best...10 Things Lockdown Has Taught Us

By Marge Axelrad
Monday, June 22, 2020 1:00 AM I’m sure you all, like me, have been “everything” in the last three months—mystified, shocked, overwhelmed, anxious, angry, fearful, moved, inspired, appreciative, grateful! Those are 10 adjectives that only just start to describe the range of emotional ups, downs and everywhere-in between that we all have likely been going through as the weeks go by. Weeks which can seem waaay longer than seven days, am I right?

Learning as We Go, Searching for the Light of a New Day

By Marge Axelrad
Monday, May 18, 2020 12:00 AM Could it be that “safety” will be the new “luxury”? How will the consumer define their priorities? What’s the opportunity to “rediscover” the optometrist and the role they play? How are leaders facing what used to be the theoretical and now is the harsh reality—how do they concurrently balance a multitude of critical—and at times opposing—needs and opinions of multiple constituencies?

Coping With the Unthinkable... But Planning for the Other Side

By Marge Axelrad
Monday, April 20, 2020 12:39 AM We are all getting through it. Somehow. One day follows the next. One virtual conference call or Facetime follows another. The events of the past four of five weeks, as of this writing, are still hard to accept or imagine, even as we are all living it.

Take Part in a Rediscovery of Eyecare Via Specialization

By Marge Axelrad
Monday, February 10, 2020 1:00 AM In this year of 2020, eyecare professionals, retailers and companies of all types in the optical and eyewear space are working to leverage their messages about the essential lifetime value of healthy vision and modern vision correction solutions to consumers, patients, public health decision makers and other healthcare professionals.

Sharing Ways So You, Your Patients and Customers Can Make a Difference

By Marge Axelrad
Monday, January 20, 2020 12:00 AM Today’s changing world is prompting and reflecting new action on the part of all of us. While charity is still so important, today’s social purpose initiatives have more to do with making purchases meaningful, enabling consumers to make a difference in concert with the brands, companies, professionals and organizations with whom they do business.

Sharing Ways So You, Your Patients and Customers Can Make a Difference

By Marge Axelrad
Monday, December 16, 2019 12:00 AM Today’s changing world is prompting and reflecting new action on the part of all of us. While charity is still so important, today’s social purpose initiatives have more to do with making purchases meaningful, enabling consumers to make a difference in concert with the brands, companies, professionals and organizations with whom they do business.

Undetected, Undercommunicated, Underserved. A New Era of Opportunity for Eyecare Specialities

By Marge Axelrad
Monday, November 11, 2019 12:00 AM First, let it be said. There is absolutely nothing wrong with serving the primary eyecare needs of patients, offering a fundamental scope of diagnostic and therapeutic services to reach a wide range of patients with eyecare and eyewear fitting expertise. Optometry has fought long and hard for those privileges.

Using Data to Make Decisions, Ask the Right Questions, Find the Best Answers

By Marge Axelrad
Monday, October 21, 2019 12:00 AM As VM’s Cover Topic this month illustrates, the explosion of data in our business lives, fueled by digital technologies that capture so much, is providing new opportunities to make better decisions—that is, if we look at the patterns and illustrations that data and accompanying “dashboards” provide. Data about your retail business, and your eyecare practice (and the recognition that these are two distinct parts of your business) can identify important business trends, support better business decision-making.

How Are We to Think About Consolidation and Restructuring in the Vision Space..?

By Marge Axelrad
Monday, August 12, 2019 12:00 AM Whatever happened to lazy summer days? The past few months has seen a continuation of a series of practice acquisitions, large and small, by private equity-backed groups, the expansion of new players in the franchise space, and further industry consolidations here and around the world as evidenced by EssilorLuxottica’s announcement of their plans to acquire GrandVision group, the major global optical retailer.

#Achievers #Doers #Go-Getters #Pathfinders

By Marge Axelrad
Monday, July 15, 2019 12:00 AM Yep, I know. People who are all those things, achievers, doers, go-getters and pathfinders are not always women!

Anticipating the Rapidly-Advancing Wave of Ocular Telehealth

By Marge Axelrad
Monday, June 10, 2019 1:00 AM Disruptions. They are facilitated by technology and by inventors taking a fresh look at new business models and professional concepts. They are often shaped by consumers’ dramatically shifting interests and frustrations with the status quo. They are embraced by insiders who sense new potential.

Today’s Important Consideration: It’s Not Big vs. Small, It’s Fast vs. Slow

By Marge Axelrad
Monday, May 13, 2019 12:00 AM Every year that Vision Monday undertakes the task to quantify the largest U.S. optical retailers, the challenges get harder; the numbers get bigger and the reaction to terms like “billions” becomes more pronounced and sharper.

How to Keep Up? Take a Breath, Read, Drink, Sigh ...and Create a Plan that Works for You

By Marge Axelrad
Wednesday, April 17, 2019 2:45 PM Make a pot of good coffee. Or maybe you’d prefer to pour a nice glass of wine for yourself and take a comfortable seat. If we do say so ourselves, all of us at Vision Monday would like you to take the time to read all the particularly information-packed stories, trends and ideas packed into our April edition. Print or digital, or both. not just because we put a lot of effort into writing and building it. But because we want you to process the must-know info housed in two, closely related features.

New Momentum and Power for Personalization

By Marge Axelrad
Monday, March 11, 2019 12:30 AM For many people who work within the optical business, customization has always been part of the history of eyewear, as experienced opticians, knowledgeable doctors, and skilled craftsmen, in factories and laboratories, have long done their part to recommend, suggest and fabricate optical frames and spectacle lenses which are best suited to an individual patients’ vision correction needs and their lifestyle.

Yes, You, Too, Can Redefine the Customer Experience

By Marge Axelrad
Monday, February 11, 2019 12:30 AM Few companies have influenced and wowed consumers with intriguing breakthrough concepts for products, a completely new kind of store environment and the introduction of new notions of customer service as have Apple and Tesla. I mention these companies, so closely associated now with “being different,” because these are two of the companies at which George Blankenship, a long-time retail and real estate strategy veteran helped two dynamic and one-of-a-kind leaders like Steve Jobs and Elon Musk hone their visions into such compelling brand realities.