Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMAIL, e-newsletters, VisionMonday.com and special events including the VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, and research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

#HerStory2021 Marks 19 Years of Achievement and Inspiration Among VM’s ‘Most Influential Women’

By Marge Axelrad
Monday, August 2, 2021 12:00 AM It happens every year. When Vision Monday solicits nominations for women across all sectors of the eyecare and eyewear fields to be considered for recognition in our “Most Influential Women in Optical” feature, our VM editorial team will tell you that three things occur.

The Optics After The Year That Was 2020

By Marge Axelrad
Wednesday, June 23, 2021 1:01 AM There are many lenses with which to examine The Year That Was 2020. VM’s signature Top 50 U.S. Optical Retailers Report is just one of those. But the optics within our 2021 report reflect many stories about what happened among the bigger players and point to several future trends. How you react to them depends on your vantage point.

What Does ‘Modern’ Mean Now..?

By Marge Axelrad
Sunday, April 25, 2021 8:10 AM I wish it didn’t take a pandemic for this to be true, but consumers and patients have embraced a new appreciation for all things “modern.” What is “modern” exactly? Well, characteristics would include descriptions such as “new,” “contemporary,” “recent,” “up to the minute,” “innovative” or “technology oriented.”

Be Open-Minded. Stay Strong. Embrace Resilience to ‘Bounce Forward’

By Marge Axelrad
Tuesday, December 22, 2020 7:00 PM Are we running out of adjectives yet? In a time of crisis (or crises?), as we are all still coming through the pandemic of 2020 and gazing ahead to the New Year, there are a litany of words to describe what we’ve been through, what we’re still going through.

Sustainability Goals Will be Driven By New Types of Communication

By Marge Axelrad
Tuesday, December 1, 2020 12:00 AM In doing some of the research for this month’s cover story, I found a wealth of information supporting the fact that the coronavirus pandemic this year has amplified support among consumers and business leaders for the idea of sustainability. Just as it has for so much of everything else in our lives including new ideas in health care.

Embrace the Recurring Themes Emerging in This Very Special Year

By Marge Axelrad
Wednesday, October 28, 2020 12:00 AM Hopefully all of you, dear readers, like all of us here on the editorial team at Vision Monday/VMAIL, have been having many conversations throughout this unbelievable year, to catch up on how friends, family and colleagues are doing, how business is recovering (or wavering), what’s working, what’s not, what’s still a question mark. And as you exchange ideas about how others are coping—sometimes to gauge how you, personally, are coping with such a large scale of changes—those discussions tend to point in certain directions.

So How Long Does This Year Feel? Like a Lifetime? Sometimes, it Seems That Way

By Marge Axelrad
Monday, September 21, 2020 12:00 AM After the shock of the pandemic in February and mid-March, the closures, the quarantine, the gradual reopenings, we’ve now arrived at what’s “normally” the “start” of a new season—back-to-schools, cultural events, new movies and TV, autumn sports, travel.

Time and Change March On

By Marge Axelrad
Monday, August 10, 2020 12:00 AM First off, I don’t know about you, but I’m a little tired. Time has become elastic, hasn’t it? Did that just happen in the last 10 days or 10 minutes? I’m thinking the last four or five months seem like 24 or 25. The VM team just put together this massive July-August special double issue. We’ve been racing to keep up with ‘what’s going on out there’ since the advent of the pandemic. And like everyone, we comment among ourselves, time is elastic, isn’t it? Either it moves waaay too slow, or way too fast.

This Says it Best...10 Things Lockdown Has Taught Us

By Marge Axelrad
Monday, June 22, 2020 1:00 AM I’m sure you all, like me, have been “everything” in the last three months—mystified, shocked, overwhelmed, anxious, angry, fearful, moved, inspired, appreciative, grateful! Those are 10 adjectives that only just start to describe the range of emotional ups, downs and everywhere-in between that we all have likely been going through as the weeks go by. Weeks which can seem waaay longer than seven days, am I right?

Learning as We Go, Searching for the Light of a New Day

By Marge Axelrad
Monday, May 18, 2020 12:00 AM Could it be that “safety” will be the new “luxury”? How will the consumer define their priorities? What’s the opportunity to “rediscover” the optometrist and the role they play? How are leaders facing what used to be the theoretical and now is the harsh reality—how do they concurrently balance a multitude of critical—and at times opposing—needs and opinions of multiple constituencies?

Coping With the Unthinkable... But Planning for the Other Side

By Marge Axelrad
Monday, April 20, 2020 12:39 AM We are all getting through it. Somehow. One day follows the next. One virtual conference call or Facetime follows another. The events of the past four of five weeks, as of this writing, are still hard to accept or imagine, even as we are all living it.

Take Part in a Rediscovery of Eyecare Via Specialization

By Marge Axelrad
Monday, February 10, 2020 1:00 AM In this year of 2020, eyecare professionals, retailers and companies of all types in the optical and eyewear space are working to leverage their messages about the essential lifetime value of healthy vision and modern vision correction solutions to consumers, patients, public health decision makers and other healthcare professionals.

Sharing Ways So You, Your Patients and Customers Can Make a Difference

By Marge Axelrad
Monday, January 20, 2020 12:00 AM Today’s changing world is prompting and reflecting new action on the part of all of us. While charity is still so important, today’s social purpose initiatives have more to do with making purchases meaningful, enabling consumers to make a difference in concert with the brands, companies, professionals and organizations with whom they do business.