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Community Voices

The 9th Edition of DaTE Closes With a 55 Percent Increase in Buyers and 130 Italian and International Brands on Hand

By Staff
Tuesday, September 21, 2021 12:02 AM The 9th edition of DaTE, an event focused on the eyewear of the future, closed last week at the Stazione Leopolda di Firenze. Almost 1,500 eyewear professionals and select buyers visited the show, exceeding expectations and emphasizing the importance of in-person events for the industry.

Experts to Explore the Metaverse and New Retail Concepts at Oct. 27 Virtual VM Summit

By Staff
Monday, September 20, 2021 12:24 AM NEW YORK—Three leading technology experts will share their insights about the metaverse and the opportunities it offers brands at the virtual Vision Monday Leadership Summit on October 27. Robin Raskin, founder of the Virtual Events Group and a leading observer of consumer technology trends, will kick off the session by giving Summit attendees a peek inside the metaverse, including a brand experience, an event experience, a game experience for advertising and a fully immersive open-ended experience.

WO Women’s Leadership Conference Live Event Is Scheduled for Tuesday, Nov. 2

By Staff
Thursday, September 16, 2021 12:18 AM BOSTON—The third annual Women In Optometry Women’s Leadership Conference will feature ideas and a hands-on series of short workshop sessions to help attendees transform themselves from “leaders” to “thought leaders.” The conference, titled “Expanding Your Spheres of Influence,” will be held in conjunction with the American Academy of Optometry meeting, Tuesday, Nov. 2, 2021 from 2:00 – 6:00 p.m. Keynote speaker Denise Brosseau, sponsored by EssilorLuxottica, CEO of the Thought Leadership Lab and author of the best-seller Ready to Be a Thought Leader?, will deliver a dynamic keynote with workshop sessions to help attendees explore their spheres of influence, whether that sphere is at work, in the community or in advocacy for the profession.

Women In Optometry: An OD Volunteers in Vaccine and Booster Trial to Share Her Experience With Her Patients

By Staff
Thursday, September 9, 2021 10:15 AM Karen Kopiko, OD, FAAO, has been an active volunteer with local and state optometric organizations as well as other service projects from homeless shelters in her area to as far as Tijuana, Mexico. Her interest in humanitarian efforts led to her participation in the Pfizer vaccine trial in August 2020 and the booster shot trial. After receiving an email about Pfizer’s vaccine trail in her area, Dr. Kopiko completed an application form that included questions about her health, demographics, race and if she was previously diagnosed for COVID-19. Why she was selected for the trial—and her OD husband was not—is not clear to her, she said. The vaccine trial requested several in-person visits and weekly symptom write-ups. Read More

Welcoming the Colors of Fall

By Staff
Wednesday, September 8, 2021 8:20 AM NEW YORK—Over the Labor Day weekend, many of us bid summer goodbye and welcomed the unofficial start of fall. We still have a few days until this year’s autumnal equinox on September 22, but things are changing nonetheless, as homes and stores across the Northern Hemisphere bring out their Halloween décor and autumnal collections. Here, we’re taking a look at some of the colors that we’ll likely be seeing everywhere this fall, from muted, earthy oranges and greens to brighter blues and yellows, all of them coming together to make a gorgeous autumnal palette. Let these colors inspire you for in-office frame displays, window setups, or even a little paint change.

Pearle Vision Introduces ‘Maya,’ the Latest Installment in its 'Small Moments' Campaign and Debuts Social Media Web-Series

By Staff
Tuesday, August 31, 2021 12:24 AM NEW YORK—Pearle Vision has launched the latest installment in the award-winning Small Moments campaign, a cinematic mini-movie titled “Maya,” in which a young Indian girl goes from feeling like an outsider to a more confident young woman with the help of a Pearle Vision eyecare expert. “Maya” continues Pearle Vision's strategy to showcase the “small moments” that form trusting relationships between the brand's eyecare experts and their patients.

Pressure Mounts Over COVID Vaccines for Kids; Docs Warn Against Off-Label Use

By Staff
Friday, August 27, 2021 12:04 AM We need to get the information and data on uses in younger children. They are not just small adults, and we've learned that time and time again.

Vision Expo West 2021 to Host the Career Zone-Student Lounge on Saturday, Sept. 25

By Staff
Wednesday, August 25, 2021 12:24 AM ALEXANDRIA, Va.—The organizers of Vision Expo, The Vision Council and RX, today announced that the Career Zone-Student Lounge will return to Vision Expo West 2021 on Saturday, Sept. 25 from 9:30 a.m. to 5:00 p.m.

Show Organizers Report Momentum Builds for Vision Expo West 2021 as They Reaffirm Commitment to Safe, In-Person Show

By Staff
Friday, August 20, 2021 12:30 AM Momentum builds for Vision Expo West, ECPs express pandemic concerns in Jobson survey, Alcon reports strong 2Q sales, CLI opens See Tomorrow sweepstakes and VM Summit session explores changes in retail landscape all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.

Show Organizers Report Momentum Builds for Vision Expo West 2021 as They Reaffirm Commitment to Safe, In-Person Show

By Staff
Friday, August 20, 2021 12:27 AM ALEXANDRIA, Va.—The Vision Council and RX, co-organizers of Vision Expo, today reaffirm their commitment to hosting an in-person Vision Expo West in Las Vegas at the Sands Expo & Convention Center next month. The Show’s educational program, together with OptiCon®@Vision Expo, will open Wednesday, Sept. 22 and exhibits will open Thursday, Sept. 23. To register for Vision Expo West 2021, click here. “We are excited to host a vibrant, productive and safe Show in Las Vegas next month,” said Ashley Mills, CEO of The Vision Council, co-organizer of Vision Expo.

VM Summit’s ECP Panelists Share How They Adapted to New Patient Experiences and Mindset Amid COVID Pandemic

By Staff
Friday, August 20, 2021 12:24 AM NEW YORK—Adapting and pivoting were two of the key actions eyecare professionals said they took over the past 18 months as they looked for ways to respond effectively to the ongoing COVID pandemic. These comments were expressed during the latest Vision Monday Leadership Summit session, held virtually on Aug. 11. The session, titled “Capturing the Imagination and Loyalty of Today’s Patients,” was moderated by Matt Alpert, OD, owner of Alpert Vision Care in Los Angeles. Alpert led four panelists in an in-depth discussion covering the different approaches  the four distinct practices took, and are still taking, to manage their business and adapt to changing consumer and patient priorities.

Show Organizers Release Schedule of Programming and Special Events Planned for Vision Expo West 2021

By Staff
Wednesday, August 18, 2021 12:18 AM ALEXANDRIA, Va.—The organizers of Vision Expo, The Vision Council and RX, today announce the schedule of programming and events set to take place at Vision Expo West 2021, taking place at the Sands Expo & Convention Center in Las Vegas, Nevada from Sept. 22-25, 2021.

VM Summit Session Explores Changes in Retail Landscape and Shopper Trends, Online and In-Person

By Staff
Monday, August 16, 2021 12:27 AM NEW YORK—Consumer trend experts offered attendees of the latest Vision Monday Leadership Summit session detailed analyses of how the global pandemic has changed shopping habits. Speaking at the Aug. 11 Summit, John Dick, founder and CEO of CivicScience, and Stephanie Clarke, SVP, practice head-consumer and lifestyle at Red Havas looked at how shopping behaviors and retail as a whole have changed in the past year and a half and discussed the trends they predict will carry over into 2022 and beyond.

Meet the Barbies Honoring Front Line Workers

By Staff
Tuesday, August 10, 2021 12:15 PM Mattel has announced the release of six very special Barbie dolls, modeled after real-life frontline workers who have had a major, positive impact on the fight against COVID-19. As Mental Floss reports, the dolls honor "Amy O’Sullivan, a New York emergency room nurse who treated Brooklyn’s first COVID-19 patient, contracted the virus herself, and continued to care for patients after a harrowing recovery; Dr. Audrey Sue Cruz, a Las Vegas doctor who’s used her social media platform to combat disinformation and racism against the AAPI population; Dr. Chika Stacy Oriuwa, a University of Toronto psychiatry resident raising awareness about systemic racism in healthcare; vaccinology professor Sarah Gilbert, who spearheaded the creation of the University of Oxford’s vaccine; Dr. Jaqueline Goes de Jesus, a Brazilian biomedical researcher who, with others, sequenced the genome of a COVID-19 variant; and Dr. Kirby White, an Australian doctor who helped invent a washable surgical gown during the PPE shortage." Head over to Mental Floss to learn more about these special Barbies.

Mask Mandates Make a Return—Along With Controversy

By Staff
Monday, July 26, 2021 12:04 AM The best protection everybody has is masks. … While delta numbers are going up—and if I’m in a crowded outdoor location with lots of people yelling—I would be wearing a mask.