Sunday, September 27, 2020 1:13 PM
NEW YORK—How do consumers feel about the leading social networks and how trustworthy they are in the minds of users? This is what eMarketer / Insider Intelligence attempted to find out in a recent survey asking consumers whether they believe the leading social networks do a good job protecting users’ personal information and providing a safe online environment.
According to Insider Intelligence’s annual “US Digital Trust Survey,” LinkedIn ranked as the most-trusted social platform overall. (The survey defined digital trust as the confidence users have in a social media platform to protect their information and to provide a safe environment for them to create and engage with content, according to a recent post about the survey results on the eMarketer site.
The 2020 “U.S. Digital Trust Survey” evaluated consumer perceptions of the major social networks within five categories of trust: security, legitimacy, community, ad experience, and ad relevance. The resulting ranking of the nine popular platforms — Facebook, Instagram, LinkedIn, Pinterest, reddit, Snapchat, TikTok, Twitter, and YouTube was based on how respondents perceived these networks along those five pillars of digital trust.
A majority (53 percent) of U.S. Facebook users at least somewhat agreed that the platform protects their data and privacy, but this was the lowest share of respondents among all platforms measured.
LinkedIn and Pinterest ranked highest when it came to confidence in their ability to provide security. Nearly three-quarters (73 percent) of LinkedIn users and 66 percent of Pinterest users at least somewhat agreed that the respective platforms protect their privacy and data. LinkedIn and Pinterest have each received very little media attention related to data privacy issues, which likely contributes to their more positive perceptions among users, according to the eMarketer analysis.
Digital trust is important for brands and advertisers to consider because U.S. social users say it impacts whether they will interact with the ads they see on social platforms. In fact, 79 percent of respondents said whether a platform protects their privacy and data was either extremely or very impactful when it comes to their decision to engage with ads, according to the eMarketer post.
Friday, September 25, 2020 4:41 PM
We have never really thought of ourselves as selling contacts. We have always thought of ourselves as selling customer service, and we just happened to deliver a box of contacts.
Friday, September 25, 2020 1:57 PM
NEW YORK—For those of us in the Northern Hemisphere, fall has officially… fallen. Autumn is usually a pretty exciting season—it means bringing the cozy sweaters out of the back of the closet, breaking out the scented candles, gorgeous foliage, and gearing up for the holiday season. Of course, things are looking a little different this year, and the holiday season we’re all so used to celebrating is shrouded in uncertainty. But that doesn’t mean we can’t celebrate and welcome the start of fall, or enjoy long walks outside in the crisp autumn air. To celebrate safely, we’ve searched high and low for some of the strangest fun facts about the autumnal season.
Friday, September 25, 2020 10:32 AM
Yes, we're in the midst of global pandemic and yes, these are, as they say, unprecedented times—but love doesn't wait for things to calm down. If anything, more time at home means some people are spending more time on dating apps and websites, and maybe even falling in love
. But is it safe to meet up with someone right now for a date? And should you even get close enough to kiss? Head over to WebMD
to listen to this week's episode of the Health Now podcast to hear what the experts have to say.
Friday, September 25, 2020 10:00 AM
NEW YORK—Nationally, optical sales returned to their levels prior to the Labor Day Holiday during the most recent week for which metrics have been tracked (Sept. 14 – Sept. 20). Following substantial decreases resulting from the Labor Day holiday for the previous week tracked (Sept. 7 – Sept. 13), overall optical sales in all categories bounced back to where they had been on a national level during the week of Aug. 31 to Sept. 6. Regionally, although all four Census regions being monitored (Northeast, Midwest, West, South) had states reporting increases in cases of COVID-19 (according to the CDC COVID Data Tracker
), this had little to no impact on optical sales, according to the tracker. With every state in the West and nearly every state in the Midwest and South reporting increasing numbers of cases of COVID-19 over the past week, optical sales returned to the same level or within at least 1 or 2 index points of where they had been during the week prior to the Labor Day weekend. Read More
Friday, September 25, 2020 5:00 AM
The frequency of retinal detachments (RD) is estimated to be approximately one per 10,000 people per year.1 The most common risk factors include myopia (especially high myopia), aphakia, trauma, retinal detachment in the fellow eye and a family history of retinal detachment. In addition, a variety of peripheral retinal abnormalities are associated with an increased risk of a retinal detachment. While you cannot lower a person’s absolute risk of developing a retinal detachment, by prioritizing patient education on RD signs and symptoms, your patients will know to call your office as soon as symptoms present. Seeing these patients early is imperative, as early intervention has a better chance of limiting visual loss from RD. Read More
Friday, September 25, 2020 12:45 AM
Transitions Academy to mark 25th anniversary next June in Orlando, ECPs optimistic as business increases, optical sales bounce back to pre-Labor Day holiday levels, Bausch Health to acquire option to purchase assets of Allegro Ophthalmics, and Sen. Boozman introduces Contact Lens Rule Modernization Act all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
Friday, September 25, 2020 12:42 AM
PINELLAS PARK, Fla.—Typically held in February, Transitions Academy will celebrate its 25th year as one of the industry’s most well-recognized educational events from June 13 – 16, 2021 at the JW Marriott Grande Lakes in Orlando, Fla, the company announced late yesterday. The submission dates for the Transitions Innovation Awards are also being extended. The awards are open to optical industry professionals, educators, retailers, optical laboratories and independent eyecare professionals and practices. The Transitions Innovation Awards categories include: 2020 Transitions Brand Ambassador (individual-only award), Retailer of the Year, Eyecare Practice of the Year, Best in Training and Best in Marketing.
Friday, September 25, 2020 12:39 AM
has released the first selections of nominations for the 27th Silmo D’Or awards
. The awards ceremony gives prizes to recognize the creativity of the optical products for design, innovation and technology.
Friday, September 25, 2020 12:36 AM
has been awarded a seven-year contract to provide dental and vision benefits through the Federal Employees Dental and Vision Insurance Program (FEDVIP).
Friday, September 25, 2020 12:30 AM
BASEL, Switzerland—As part of its commitment to developing innovative resources and relevant educational opportunities for ECPS Novartis
(NYSE: NVS) has announced that Dr. Whitney Hauser will join its eyecare team as director, peer education for U.S. Ophthalmics.
Friday, September 25, 2020 12:27 AM
ST. LOUIS—The American Optometric Association
(AOA), moving to follow-up on its earlier statement
on the national dialogue around diversity following the death of George Floyd, has taken the opportunity to look inward and assess how the organization can be even more impactful and focus on advocacy for doctors, patients and as a profession. One of the results has been the effort to develop a board-level Diversity and Inclusivity Task Force appointed by AOA president William T. Reynolds, OD.
Friday, September 25, 2020 12:25 AM
The 8th edition of DaTE, the showcase event for eyewear of the future, closed on September 21 in Florence. 1,000 pre-registered professionals and select buyers visited the show, meeting organizers’ expectations and confirming the importance of in-person events.