MILAN—Mido organizers of the international eyewear exhibition to be held at Rho-Pero in Milan Feb. 3-5, 2024, are letting prospective attendees know that there are new special travel packages being offered. In order to assist visitors and exhibitors from the U.S, Central and South America, special discounts on flight rates in economy, premium economy and business class, including baggage, three nights in four-star and five-star hotels are now available, according to an announcement from show organizers.

To find out the best solution for your trip to Mido, click here. For further info, send an email to

Organizers emphasized that a large team is currently working to build the new edition of Mido 2024 and to surprise its exhibitors and visitors with novelties, of all kinds. In addition to travel packages, new communication tools, new topics for the Otticlub’s program and influencers’ engagement are just some of the many new features.

In June, Mido introduced Spheres, the new communication campaign created with artificial intelligence, combining human creativity with the innovative power of Artificial Intelligence, the first trade show campaign to be developed with this technology.

Mido, as a major international event, also feels a sense of responsibility toward its impact on the environment, and organizers will be sharing the path toward ISO 20121:2012 certification, which attests to the sustainable management of large events.

All updates are available online on the event website and the official social channels: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and LinkedIn.