Biz Tactics

Social Media Calendars, Tools and Templates Can Help Small Businesses Plot a Marketing Strategy

By Staff
Wednesday, October 28, 2020 3:07 PM NEW YORK—In a recent blog post on HubSpot, marketing guru Sopia Bernazzani outlines 11 ways social media calendars, tools and templates can help small businesses plan their marketing content. Bernazzani said, “By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it's important to stay organized and have a plan for when and what you're going to share on these platforms.” Here are three highlights from Bernazzani’s blog post.

Lots to Learn from Others: At CO's 'The Big Week for Small Business'

By Staff
Tuesday, October 20, 2020 4:09 PM NEW YORK—For readers of VM's The Independent Eye, every day is a day to focus on small, independent eyewear businesses. But at CO, the special resource created for small businesses in all sectors by the U.S. Chamber of Commerce, last week was special—it was The Big Week for Small Business, a series of videos, speakers and special programs that was designed to inspire and help small businesses "navigate uncertain times." CO, which always has as its mission a range of services, tips, inspiration and help to encourage local business and independent initiatives, offers a range of webinars, e-news updates and programs designed to help people find the resources they need to start or expand their own initiatives.

U.S. Chamber of Commerce Guides Small Businesses Through Challenges of the Pandemic

By Staff
Wednesday, September 30, 2020 12:28 PM NEW YORK—The U.S. Chamber of Commerce is featuring a Coronavirus Small Business guide which can be found here. Their complete coronavirus coverage is updated on a daily basis with new resources to assist small business owners as they try to navigate their way through the challenges of the pandemic. Some of the features on the website include 4 Steps to Reopening Your Business SafelyWill You Owe Taxes on Your Paycheck Protection Loan and 8 Reopening Strategies Businesses are Embracing. In addition, the website offers video marketing tools for small businesses, tips on providing customer service during a crisis as well as strategies for hosting a virtual event. Click here to access more information geared toward small businesses from the U.S. Chamber of Commerce. Read More

How One Harlem Fashion Retailer Is Surviving the Crushing Effects of the Pandemic

By Mary Kane
Thursday, September 10, 2020 12:26 PM According to this feature from the National Retail Federation, “Princess Jenkins began her career as a fashion industry intern for Vera Maxwell in New York City’s Garment District in the late 1970s. She went on to sell fashion collections to retailers in Chicago, Dallas and Los Angeles—at the time one of the few Black women selling top designer fashion. Jenkins now owns The Brownstone in New York City’s Harlem neighborhood, an upscale fashion boutique that calls itself ‘Harlem’s crown jewel.’”

Free Back-to-School, Back-to-Learning Guide Helps ECPs Communicate to Parents About Kids’ Vision

By Staff
Wednesday, August 19, 2020 12:53 PM NEW YORK—The major uncertainty and parental anxiety over this season’s back-to-school, back-to-learning is at its highest levels, due to concerns about COVID-19 around much of the country. The folks at EyeCarePro have designed a free downloadable guide for ECPs to use to help parents recognize that “healthy vision for kids is still essential to a life of learning and success.” 

Stand For Small

By Marge Axelrad
Thursday, August 6, 2020 12:07 PM NEW YORK – Powered by American Express and a wide range of well-known companies and service partners, “Stand For Small” is a new multi-faceted resource for small and independent businesses who are seeking help and guidance to overcome the impact of the coronavirus pandemic.

The CO Blueprint: A National Discussion With a Regional Spotlight, Helps Small Businesses Chart a New Path, Rebuild Your Business

By Staff
Thursday, July 23, 2020 2:31 PM NEW YORK—CO is the digital information and resource platform for small and local businesses, from the U.S. Chamber of Commerce. In the challenging environment of the coronavirus pandemic, CO has been offering much guidance and help from experts and peers. On Wednesday, July 29 at 2:00 p.m. CO will be offering a virtual event, the fifth in a series of the CO Virtual community for Rebuilding America’s “Blueprint: Growing an Inclusive Team,” an audience-driven discussion that combines expert advice with practical strategies from business owners. 

'Building an Adaptable Practice' Compiles ODs' Advice in a New E-Book

By Marjorie Axelrad
Monday, July 13, 2020 10:18 AM NEW YORK—Uprise by VisionWeb continues to offer a range of different resources for ECPs to access to help make their practices more efficient and streamlined. The company has just released a new, free e-book, "Building an Adaptable Practice — How to Reset, Fortify and Grow in Any Environment," certainly a topic that resonates with so many independents right now. The new e-book offers advice and stories from ODs with experience handling abrupt change, practice closures, lease changes and demotivated staff, among others. VisionWeb compiled this useful advice for fortifying your practice with communication plans, interviews, and possible growth opportunities into one resource.

New Professional Advisory Board Named for ReopenEyecare.com

By Marge Axelrad
Thursday, June 25, 2020 9:33 AM ALEXANDRIA, Va.— ReopenEyecare.com the recently launched digital platform designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, has announced the establishment of an official advisory board. Comprised of eyecare providers and vision community leaders, the advisory board will provide expert insight and feedback to the ReopenEyecare.com board of directors with the intention of improving the functionality of the website as a resource for eyecare providers navigating the complex journey from shutdown or essential services only back to “new normal” business conditions.

Best Practices to Get You Back to Practice Feature CooperVision Honorees on a Range of Webinar Topics

By Staff
Wednesday, June 10, 2020 11:32 AM NEW YORK—CooperVision’s webinar series, “Best Practices to Get You Back to Practice,” features its Best Practices program honorees. The series, which started in late May, aims to help ECPs get back to work. Each of the webinars features two eyecare professionals from CooperVision’s Best Practices initiative, which recognizes optometric practices that advance the profession through innovation, leadership, and the provision of exceptional patient experience. 

New ReopenEyecare.com Site Designed With Range of Resources and Tools to Help ECPs Through Their Reopening Process

By Staff
Wednesday, May 27, 2020 1:32 PM ALEXANDRIA, Va.—ReopenEyecare is a new digital website and platform which launched last week and is designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses. Featuring content specially curated by a task force of vision community leaders and sponsored by The Vision Council, the website is intended to serve as a comprehensive resource to help eyecare providers navigate the complex journey from shutdown back to "new normal" business conditions with practical insights and a collection of best practices, protocols, tools and tips for reopening a practice and maintaining its health until conditions improve.

HEA’s Six-Part Recovery Reboot Series Helps ECPs Plan to Reopen

By Marge Axelrad
Wednesday, May 13, 2020 6:41 PM NEW YORK—Healthy Eyes Alliance (HEA) has issued a six-part series, Recovery Reboot, which via guides and videos helps to enable ECPs to optimize their reopenings, enhance revenue and diversity in the long term. Available for free download at HEA’s COVID-19 Resource Center here, the resources in the series are set up to offer both tactical and strategic information, offering new checklists each week.

Apply for 'Speed Dating' With Successful Independents at the Virtual EYE2EYE Sessions in May

By Staff
Wednesday, April 22, 2020 1:56 PM NEW YORKVision Expo is hosting a series of "Coffee Talk" and "Happy Hour" Virtual EYE2EYE Sessions this month and next. A full roster of sessions are posted here, on a range of topics, from managing through the COVID-19 Crisis to keeping your business going through the pandemic, to other fun, learning and inspirational events.

A Consumer Psychologist Weighs In: What Businesses Need to Know During COVID-19 Crisis

By Staff
Thursday, April 9, 2020 12:08 PM WASHINGTON, D.C.—The Chamber of Commerce site, CO, offers a wealth of information and resources for small businesses across the country, from marketing advice to practical operation tips. Today, though, the website has a very robust set of articles and tools to help small businesses navigate the current coronavirus pandemic as well, via its Small Business Coronavirus Guide. In particular, a recent article, written by CO’s features editor, Barbara Thau, presents an enlightening discussion with Kit Yarrow, who has consulted with many brands, talks about the nation’s psyche during crises, and what’s critical to reaching consumers who are navigating the pandemic today.