Biz Tactics

Answers to the Many Questions Surrounding New PPP Business Loans

By Staff
Wednesday, January 20, 2021 2:21 PM NEW YORK—The federal Paycheck Protection Program offers forgivable loans to small businesses, but it has been changed several times. CO, the U.S. Chamber of Commerce’s helpful resource site, posted “23 Frequently Asked PPP Loan Questions, Answered” on its site last week. The article is posted here.

A Super Helpful Guide to 50 Service E-Mail Templates to Connect to Customers and Patients

By Staff
Wednesday, January 6, 2021 1:21 PM NEW YORK—As we kick off the new year, with the learnings of last year top-of-mind, there’s a renewed recognition of the importance of the “right” customer communications. The tone, the wording, the languages pertaining to different customer experience situations may differ but your interactions with patients and customers need to be complete, sincere and authentic. HubSpot, which offers a very deep and expansive range of digital marketing and social marketing tools and services for businesses of all types, has pulled together “50 Customer Service E-Mail Templates.” The guide is a free to download here.

TikTok Launches Small Business Resource Center

By Staff
Tuesday, December 22, 2020 3:30 PM NEW YORK—TikTok has moved way beyond goofy dances, cute fashion drama and music clips. Even though the site’s tone remains light, the fast-growing social media platform is becoming a new way for businesses and health care professionals to connect with patients. It is on track to reach more than one billion users in 2021. As VM has recently reported, a growing number of independent eyecare professionals are expanding their followers on the platform, too. 

7 Pieces of Advice to Ignore in Your Own Social Media Campaign

By Staff
Thursday, December 10, 2020 11:34 AM AUSTIN, Texas—Engagement and the importance of social media for health care professionals has escalated in this year of the COVID-19 pandemic. And VisionWeb has recently addressed what ECPs should be keeping in mind with one of its latest blog posts, “7 Pieces of Advice to Ignore in Your Own Social Media Campaign." With the strong prevalence of social media, more and more businesses in the optical industry have started their own campaigns. Successful implementation of an optical social media campaign can be a challenge, but if done right, can be very beneficial to your business, VisionWeb pointed out.

The Big Week for Small Business Offers Insights, Tactics and Stories From a Range of Indie Businesses

By Staff
Tuesday, November 24, 2020 2:54 PM NEW YORK—CO, the U.S Chamber of Commerce’s special online virtual resource center, which helps businesses “Start, Run and Grow” their operations, is offering a great recap of its recent Big Week for Small Business, a special virtual event marked by interesting speakers, presentations and insights, which brought together successful entrepreneurs and small business experts for advice, networking and practical strategies for business owners. Sponsored by CHASE for Business, the sessions were designed to help small business owners navigate challenging times.

American Express to Feature Eyewear Designers Coco and Breezy in New ‘Built to Last’ Black-Owned Small Business Podcast

By Staff
Thursday, November 12, 2020 6:58 PM NEW YORK—American Express’ #ShopSmall  initiative has taken on new dimensions in this unique year, extending the spotlight on the importance of supporting local small businesses to consumers in a range of categories. Just last month, Amex launched a new podcast, “Built to Last,” a series of conversations with trailblazing Black small business owners. The podcast is hosted by Elaine Welteroth, the former editor-in-chief of Teen Vogue, journalist, producer and New York Times best-selling author. Welteroth said, “I am excited to partner with American Express to shine a light on Black entrepreneurs that are blazing new trails and finding innovative ways to thrive despite unprecedented challenges.”

Social Media Calendars, Tools and Templates Can Help Small Businesses Plot a Marketing Strategy

By Staff
Wednesday, October 28, 2020 3:07 PM NEW YORK—In a recent blog post on HubSpot, marketing guru Sopia Bernazzani outlines 11 ways social media calendars, tools and templates can help small businesses plan their marketing content. Bernazzani said, “By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it's important to stay organized and have a plan for when and what you're going to share on these platforms.” Here are three highlights from Bernazzani’s blog post.

Lots to Learn from Others: At CO's 'The Big Week for Small Business'

By Staff
Tuesday, October 20, 2020 4:09 PM NEW YORK—For readers of VM's The Independent Eye, every day is a day to focus on small, independent eyewear businesses. But at CO, the special resource created for small businesses in all sectors by the U.S. Chamber of Commerce, last week was special—it was The Big Week for Small Business, a series of videos, speakers and special programs that was designed to inspire and help small businesses "navigate uncertain times." CO, which always has as its mission a range of services, tips, inspiration and help to encourage local business and independent initiatives, offers a range of webinars, e-news updates and programs designed to help people find the resources they need to start or expand their own initiatives.

U.S. Chamber of Commerce Guides Small Businesses Through Challenges of the Pandemic

By Staff
Wednesday, September 30, 2020 12:28 PM NEW YORK—The U.S. Chamber of Commerce is featuring a Coronavirus Small Business guide which can be found here. Their complete coronavirus coverage is updated on a daily basis with new resources to assist small business owners as they try to navigate their way through the challenges of the pandemic. Some of the features on the website include 4 Steps to Reopening Your Business SafelyWill You Owe Taxes on Your Paycheck Protection Loan and 8 Reopening Strategies Businesses are Embracing. In addition, the website offers video marketing tools for small businesses, tips on providing customer service during a crisis as well as strategies for hosting a virtual event. Click here to access more information geared toward small businesses from the U.S. Chamber of Commerce. Read More

How One Harlem Fashion Retailer Is Surviving the Crushing Effects of the Pandemic

By Mary Kane
Thursday, September 10, 2020 12:26 PM According to this feature from the National Retail Federation, “Princess Jenkins began her career as a fashion industry intern for Vera Maxwell in New York City’s Garment District in the late 1970s. She went on to sell fashion collections to retailers in Chicago, Dallas and Los Angeles—at the time one of the few Black women selling top designer fashion. Jenkins now owns The Brownstone in New York City’s Harlem neighborhood, an upscale fashion boutique that calls itself ‘Harlem’s crown jewel.’”

Free Back-to-School, Back-to-Learning Guide Helps ECPs Communicate to Parents About Kids’ Vision

By Staff
Wednesday, August 19, 2020 12:53 PM NEW YORK—The major uncertainty and parental anxiety over this season’s back-to-school, back-to-learning is at its highest levels, due to concerns about COVID-19 around much of the country. The folks at EyeCarePro have designed a free downloadable guide for ECPs to use to help parents recognize that “healthy vision for kids is still essential to a life of learning and success.” 

Stand For Small

By Marge Axelrad
Thursday, August 6, 2020 12:07 PM NEW YORK – Powered by American Express and a wide range of well-known companies and service partners, “Stand For Small” is a new multi-faceted resource for small and independent businesses who are seeking help and guidance to overcome the impact of the coronavirus pandemic.

The CO Blueprint: A National Discussion With a Regional Spotlight, Helps Small Businesses Chart a New Path, Rebuild Your Business

By Staff
Thursday, July 23, 2020 2:31 PM NEW YORK—CO is the digital information and resource platform for small and local businesses, from the U.S. Chamber of Commerce. In the challenging environment of the coronavirus pandemic, CO has been offering much guidance and help from experts and peers. On Wednesday, July 29 at 2:00 p.m. CO will be offering a virtual event, the fifth in a series of the CO Virtual community for Rebuilding America’s “Blueprint: Growing an Inclusive Team,” an audience-driven discussion that combines expert advice with practical strategies from business owners. 

'Building an Adaptable Practice' Compiles ODs' Advice in a New E-Book

By Marjorie Axelrad
Monday, July 13, 2020 10:18 AM NEW YORK—Uprise by VisionWeb continues to offer a range of different resources for ECPs to access to help make their practices more efficient and streamlined. The company has just released a new, free e-book, "Building an Adaptable Practice — How to Reset, Fortify and Grow in Any Environment," certainly a topic that resonates with so many independents right now. The new e-book offers advice and stories from ODs with experience handling abrupt change, practice closures, lease changes and demotivated staff, among others. VisionWeb compiled this useful advice for fortifying your practice with communication plans, interviews, and possible growth opportunities into one resource.