Biz Tactics

Facebook Offers Business Hub With COVID-19 Impact Resources

By Staff
Wednesday, March 25, 2020 3:54 PM For the unprecedented coronavirus pandemic, many independent retailers and ECPs are reeling from painful decisions to temporarily close their businesses or process what to do in the case of a prolonged shutdown and the COVID-19 impact on sales. With social media an essential communication and marketing tool for all businesses, Facebook has amped up several COVID-19 resources on its own Business Resource Hub. The special site is designed to help small business “manage through and build resilience” during the COVID-19 outbreak.

AI-Powered Hello Alice Launches 'Business for All' Movement to Aid Start-Ups

By Staff
Thursday, March 12, 2020 3:24 PM NEW YORK—Hello Alice, an AI-powered virtual accelerator that helps start-ups with raising capital and HR needs, recently launched Business for All to draw attention to helping small businesses succeed. “Business for All is a movement to lift up small business owners, supporting you through access to resources, mentorship, opportunities, and the chance to be awarded $200,000 in grants,” the company said.

Time to Get Into a 'Street Fight'

By Staff
Monday, March 2, 2020 12:30 PM A well-thought out resource for small businesses of all kinds is Street Fight which offers a combination of newsletters, podcasts, webinars, special themed content and more to help folks better compete on a local level. Street Fight follows the disruption taking place in the local marketing ecosystem. Users can find everything from articles on ad tech, to surveys on effective marketing tools, and case studies to inform your marketing strategy.

SmallBizDaily Specializes in Tips for Keeping Small Businesses in the Game

By Staff
Thursday, February 13, 2020 11:01 AM NEW YORK—SmallBizDaily is an excellent resource for independents who are looking for “ideas, insights, information and inspiration for entrepreneurs,” according to the company’s tagline. Information on sales and marketing, technology, startups, management, money and other retail trends for small businesses are available via SmallBizDaily.com. Co-founders Rieva Lesonsky and Maria Valdez Haubrich, formerly of Entrepreneur Magazine, combine their decades of experience reading and writing about entrepreneurship enabling the duo to share their unique take on the world of small business. Here are a few examples of features that can help independents run a profitable and efficient business with an eye toward growth.

Membership Organization Retail Merchants Serves Local Businesses

By Staff
Wednesday, January 29, 2020 11:56 AM NEW YORK—Retail Merchants is a membership organization designed to serve local businesses, of all types. Yearly membership includes access to resources that serve owners and team members to enable them to capitalize on their independents, build relationships and visibility in their communities and find inspiration from others in the "local business" space. In fact, “THINK. SHOP. BUY. LOCAL” is a registered trademark of the group.

Start 2020 With Successful Advice From 9 ODs in This Uprise New eBook

By Staff
Wednesday, January 15, 2020 3:40 PM AUSTIN, Texas—Optometrists and eyecare professionals are equal amounts excited and curious about the future of the industry. The team at VisionWeb is keen to help ECPs better understand how new technology can help transform everyday workflow. 

The Balance Small Business Offers Some Seriously Doable New Year's Resolutions

By Staff
Friday, December 27, 2019 12:06 PM NEW YORK—Yep, New Years is approaching. Time to look back, appreciate the wins, remember the misses and resolve to move forward. The people behind The Balance Small Business which offers such a rich and diverse range of resources for independents of all types, have posted their Top New Year's Resolutions for Business Success. It's striking how much independent businesses really do have in common. Check out these top resolutions and think of many ways that you can apply any of them to running a successful independent optical boutique and professional eyecare office that makes meaningful connections with customers and patients. And, the post points and links to the ways that "success" is a work/life balance.

Hootsuite’s Resource Center Offers Guides and Special Reports About Social Media

By Staff
Wednesday, December 11, 2019 9:34 AM NEW YORK—When most people think of Hootsuite, tasks like managing, tracking and scheduling digital and social media posts are usually top of mind. But did you know that Hootsuite has a very helpful Resource Center with many step-by-step guides and informative, easy to digest reports. Here is a brief rundown of some of their most popular resources, which are free and designed to help you succeed in social media. 

Clever Ideas to Market Your Business Before and After Small Business Saturday

By Staff
Wednesday, November 27, 2019 10:24 AM NEW YORK—Small Business Trends, a great resource for all types of independent businesses, in an updated post this month, suggests 50 Clever Ways to Market Your Business Before and After Small Business Saturday, a post by Annie Pilon. 

Independents Can Navigate Challenges With The Merchant Map

By Mary Kane
Wednesday, November 13, 2019 10:48 AM You’re inspired and passionate as an independent optician or eyecare practice, but you might also want to be inspired and glean successful ideas from others. If so, you can check out The Merchant Map, a different and resource-rich site that describes itself as “The exact blue print to build your retail confidence and gain creative control….by prioritizing the right work at the right time so you can grow your business in your own way.” The site and its programs are run by Chris Guillot, the designer of The Merchant Map and founder of Merchant Method, a boutique consulting agency. She was named a 2019 (and 2018) retail industry influencer by Vend and featured on Business Insider, among others, for her retail insights.

Guillot explains that The Merchant Map and Method offers a signature planning process and workshops for retailers of all types, geared to those with “inventory-based businesses.” The Merchant Method and its blog offers other resources and tactical tips.

EyeCarePro’s Optometry Marketing Ebooks Now Available for Download

By Mary Kane
Wednesday, October 30, 2019 10:10 AM NEW YORK—For ECPs who are looking to grow their practice, increase online presence and enhance revenue, EyeCarePro is offering their complete collection of ebooks, all available for free. These in-depth guides feature everything from how to shoot great practice videos to developing your practice brand and more. “Our mission is to give every eyecare practice the tools and strategies needed to truly grow. Now, we’re one step closer to that cause,” EyeCarePro said. As part of the library of Optometry Marketing ebooks, EyeCarePro continuously writes about and develops the most advanced marketing strategies, articles on best-practices, as well as guides for those practices that want to do-it-themselves.

Ebook titles include Beginner’s Guide to Online SEO, Guide to Practice Branding, Responding to Goggle reviews and more. Click here to peruse and download their library of ebooks. 

Do You Know About Google’s Retail Resources?

By Staff
Tuesday, October 15, 2019 8:00 AM NEW YORK—So it turns out there are a range of resources which Google offers to small businesses. On a special section of its site, Google for Retail shows you how to make best use of Google’s tools. Currently, a Playbook for Holiday Sales illustrates and explains how retailers can drive both in-store and online contact from consumers. There are multiple step-by-step guides, which you can also download, such as the Merchant’s Beginner’s Guide and one on Getting Started with Google Shopping Campaigns which tells users how to maximize their Google search dollars.

PECAA Launches Office Manager Certification Course

By Staff
Wednesday, September 25, 2019 4:53 PM PORTLAND, Ore.—PECAA, a nationwide doctor alliance group for independent eyecare professionals, has kicked off its Office Manager Certification Course - Leadership Academy, which will begin Oct. 14, 2019. The Office Manager Certification Course (OMCC) was initially developed in 2014 by OD Excellence prior to its merger with PECAA. The course was the first of its kind to feature education, testing, certification and continued enhancement and support to office managers in an independent eyecare practice. Since its launch, over 300 individuals have been certified. 

ShopKeep Offers a '101' Guide for Small Businesses

By Staff
Thursday, September 12, 2019 11:29 AM NEW YORK—Brick and click software resource ShopKeep offers a getting-down-to-basics small business guide for startups—but the ideas are useful even for long-term small business owners. The free guide can be downloaded here. In addition, ShopKeep site's Small Business Hub offers a roster of resources that can be helpful on topics ranging from operations to merchandising to learning how to offer gift cards to customers. While the site offers advice and expertise for all types of businesses, retail and small service businesses can learn, too, and connect via text or webinar with experts.

FitSmallBusiness.com Offers a Range of Resources for Small-Sized Retailers

By Staff
Tuesday, August 27, 2019 8:00 AM NEW YORK—From a range of articles exploring the best sources to host a terrific Grand Opening event, to features that explain the newest mobile payment trends or tactics for the best store layout and visual merchandising ideas, FitSmallBusiness/Retail is a dedicated resource section with tons of helpful info and pointers for independent retailers.