Biz Tactics

Much Helpful Info for ECPs Within the Multi-Faceted 'See Tomorrow Now' CLI Campaign and Research

By Staff
Wednesday, September 8, 2021 8:15 AM NEW YORK—The multi-faceted "See Tomorrow Initiative," undertaken this summer by the Contact Lens Institute (CLI) has many downloadable resources for ECPs to use to communicate with their patients about the value of comprehensive eyecare, infographics and other components which will help them build new types of dialogs in these challenging times. Along with a "See Tomorrow Now Sweepstakes," which is now underway, there is much to be mined from a visit to the See Tomorrow website. In fact, just this week, the CLI reported that one month into the consumer phase of its See Tomorrow initiative, the campaign has already reached millions of U.S. residents.

How to Manage Your Financial Stress During Trying Times

By Staff
Wednesday, August 25, 2021 8:15 AM Financial uncertainty can be stressful, especially when combined with recent inflation, long-term unemployment, and the economic disruption caused by the pandemic. The experts at Bankrate, a consumer financial services company based in New York City, have created a guide that provides consumers and business leaders with ways to manage financial stress. It includes tips such as prioritizing what you can control, earning extra money, paying essential bills, and more. Here are seven ways that you can manage your financial stress during trying times, according to a recent feature from Bankrate. 

Do You Have an Effective Approach to Diversity and Inclusion in Your Messages to Patients and Customers?

By Staff
Thursday, August 12, 2021 8:15 AM NEW YORK—Given the rise in awareness of commitments to diversity & inclusion from many businesses and cultural institutions over the past two years, it’s important to be sensitive and attuned to how an independent ECP or optical business communicates to current and prospective patients and customers. “Truly diverse and inclusive content—the kind that resonates consciously and subconsciously with your audience—requires far more than an image,” writes @AnnGynn via CMI (Content Marketing Institute) which advises communicators in all types of fields about how they communicate and issue marketing messages. 

Do You Use a Marketing Calendar?

By Staff
Wednesday, July 28, 2021 8:15 AM NEW YORK—Anyone running a small business knows that hundreds of tasks are required in the course of a week, thousands in the course of month. One task that can be managed with a better sense of control and efficiency is a Marketing Calendar. There are many online resources that can help in the organization of what’s done, so that programs and projects have planning components as well as implementation and even ROI components. One resource is CoSchedule, which helps organize all of your marketing in one place and from any place, which can streamline things.

A Handy Pocket Guide to Using Social Media for Your Business

By Staff
Wednesday, July 14, 2021 8:15 AM NEW YORK—Ever feel that the world of social media has expanded so much that you and your team might need a refresher course on it? A new, handy Social Media Pocket Guide for business is available for download at no charge from Khoros, the company that helps others with digital customer experience and engagement. The company works with some of the world’s largest brands but the Pocket Guide has great advice for businesses of all sizes and its site offers resources for many aspects of enhancing customer relationships.

Launching and Managing Your Business With The Balance

By Staff
Thursday, June 10, 2021 8:15 AM NEW YORK—When you don’t know where to start, there’s usually no better place to begin than the library. For small business owners—new, old, or aspiring—The Balance Small Business is an online library dedicated to your needs, featuring more than 7,000 pieces of content collected over 20 years to help entrepreneurs launch and balance their own business.

‘Bold Vision and New Ideas’ From Creative Indie Agency Thinkers

By Staff
Wednesday, May 26, 2021 8:15 AM NEW YORK—Strategy is a creative and comprehensive Canadian service which helps indies in various sectors with “bold vision, and brand new ideas” marketing hacks and strategies from independent agencies who work with their clients on a range of solutions. Recently it posted “THE INDIE LIST” which takes a look at how top independent shops turned the “chaos” of the year into “creativity.” The Indie List post said, “Early on, in the face of unprecedented uncertainty, it was all about battening down the hatches and preparing for what came next. But it wasn’t long before our intrepid indies started to do what they do best, what they always do: adapt.

Survival Tips for Small Businesses in 2021

By Staff
Tuesday, May 18, 2021 8:15 AM “Business success is a tricky thing, with a lot of influential factors involved. In a ‘normal’ year, small business success can be threatened by a wide spectrum of obstacles. But, the combination of a global pandemic with an election year turned 2020 into the American Ninja Warrior of obstacles,” according to Lauren Pearson, a digital marketing expert and writer for a blog titled Sage Advice. Still, Pearson writes, “there are reasons to look out for a brighter future.”

42 Ideas for Your 2021 Marketing Strategy, Courtesy of HubSpot

By Staff
Wednesday, April 14, 2021 8:15 AM NEW YORK—A robust resource and service for all types of businesses trying to get a handle in the digital/social/marketing world, HubSpot is one of the most popular collection of assets that can be harnessed by small and indie businesses. This year, among its many initiatives and programs, HubSpot took much of its expertise and put together a special guide to help remind folks with 42 Ideas for Your 2021 Small Business Marketing Strategy, found here on the HubSpot blog, to which you can subscribe for free.

Main Street America Is a ‘Movement’ and an Upcoming Virtual Meeting

By Staff
Thursday, March 18, 2021 8:15 AM NEW YORK—Even before the advent of the pandemic, there have been supporters, advisors, and passionate business and service commitments to main street America. There is also an official association for this cause, now further energized because of the coronavirus’ impact on local businesses. It’s called Main Street America, which said it has been helping revitalize older and historic commercial districts for 40 years. Today, it is a network of more than 1,600 neighborhoods and communities, rural and urban, who share both a commitment to place and to building stronger communities through preservation-based economic development. Main Street America is a program of the nonprofit National Main Street Center, Inc., a subsidiary of the National Trust for Historic Preservation.

Small Business Advice Is Focus of 'Roadmap for Rebuilding,' New Webinars and Resources from CO— By the U.S. Chamber of Commerce

By Staff
Friday, March 5, 2021 8:15 AM NEW YORK—CO— by the U.S. Chamber of Commerce continues to add to its series, “Roadmap for Rebuilding,” webinars which can be viewed live or on demand and are geared to the challenges being faced by small business owners. The next event will be held March 25 at 12:00 pm. ET. Called “Roadmap for Rebuilding: Managing Your Team,” the event was pulled together with event partner, ADP. The discussion will give business owners strategies and insights to effectively build a cohesive and productive team, even in this new normal of remote work.

Will You Owe Taxes on Your PPP Loan?

By Staff
Thursday, February 18, 2021 8:27 AM

New UPS Express Packages Design Supports Black-Owned Small Businesses During Black History Month

By Staff
Thursday, February 4, 2021 8:15 AM NEW YORK—UPS is celebrating Black History Month this year with a special design on Express delivery packages, part of a campaign to support Black-owned small businesses. UPS has commissioned art for any of its delivery boxes, and the design was created by 25-year-old Sophia Yeshi, a graphic illustrator who is Black and southeast Asian and owns Yeshi Designs, a Brooklyn-based small business.

Answers to the Many Questions Surrounding New PPP Business Loans

By Staff
Wednesday, January 20, 2021 2:21 PM NEW YORK—The federal Paycheck Protection Program offers forgivable loans to small businesses, but it has been changed several times. CO, the U.S. Chamber of Commerce’s helpful resource site, posted “23 Frequently Asked PPP Loan Questions, Answered” on its site last week. The article is posted here.