Thursday, February 13, 2020 11:01 AM
is an excellent resource for independents who are looking for “ideas, insights, information and inspiration for entrepreneurs,” according to the company’s tagline. Information on sales and marketing, technology, startups, management, money and other retail trends for small businesses are available via SmallBizDaily.com
. Co-founders Rieva Lesonsky and Maria Valdez Haubrich, formerly of Entrepreneur Magazine
, combine their decades of experience reading and writing about entrepreneurship enabling the duo to share their unique take on the world of small business. Here are a few examples of features that can help independents run a profitable and efficient business with an eye toward growth.
Wednesday, January 29, 2020 11:56 AM
NEW YORK—Retail Merchants
is a membership organization designed to serve local businesses, of all types. Yearly membership includes access to resources that serve owners and team members to enable them to capitalize on their independents, build relationships and visibility in their communities and find inspiration from others in the "local business" space. In fact, “THINK. SHOP. BUY. LOCAL” is a registered trademark of the group.
Wednesday, January 15, 2020 3:40 PM
AUSTIN, Texas—Optometrists and eyecare professionals are equal amounts excited and curious about the future of the industry. The team at VisionWeb is keen to help ECPs better understand how new technology can help transform everyday workflow.
Friday, December 27, 2019 12:06 PM
NEW YORK—Yep, New Years is approaching. Time to look back, appreciate the wins, remember the misses and resolve to move forward. The people behind The Balance Small Business
which offers such a rich and diverse range of resources for independents of all types, have posted their Top New Year's Resolutions for Business Success
. It's striking how much independent businesses really do have in common. Check out these top resolutions and think of many ways that you can apply any of them to running a successful independent optical boutique and professional eyecare office that makes meaningful connections with customers and patients. And, the post points and links to the ways that "success" is a work/life balance.
Wednesday, December 11, 2019 9:34 AM
NEW YORK—When most people think of Hootsuite, tasks like managing, tracking and scheduling digital and social media posts are usually top of mind. But did you know that Hootsuite has a very helpful Resource Center
with many step-by-step guides and informative, easy to digest reports. Here is a brief rundown of some of their most popular resources, which are free and designed to help you succeed in social media.
Wednesday, November 13, 2019 10:48 AM
You’re inspired and passionate as an independent optician or eyecare practice, but you might also want to be inspired and glean successful ideas from others. If so, you can check out The Merchant Map
, a different and resource-rich site that describes itself as “The exact blue print to build your retail confidence and gain creative control….by prioritizing the right work at the right time so you can grow your business in your own way.” The site and its programs are run by Chris Guillot, the designer of The Merchant Map and founder of Merchant Method, a boutique consulting agency. She was named a 2019 (and 2018) retail industry influencer by Vend
and featured on Business Insider
, among others, for her retail insights.
Guillot explains that The Merchant Map and Method offers a signature planning process and workshops for retailers of all types, geared to those with “inventory-based businesses.” The Merchant Method
and its blog offers other resources and tactical tips.
Wednesday, October 30, 2019 10:10 AM
NEW YORK—For ECPs who are looking to grow their practice, increase online presence and enhance revenue, EyeCarePro is offering their complete collection of ebooks
, all available for free. These in-depth guides feature everything from how to shoot great practice videos to developing your practice brand and more. “Our mission is to give every eyecare practice the tools and strategies needed to truly grow. Now, we’re one step closer to that cause,” EyeCarePro said. As part of the library of Optometry Marketing ebooks, EyeCarePro continuously writes about and develops the most advanced marketing strategies, articles on best-practices, as well as guides for those practices that want to do-it-themselves.
Ebook titles include Beginner’s Guide to Online SEO, Guide to Practice Branding, Responding to Goggle reviews and more. Click here
to peruse and download their library of ebooks.
Tuesday, October 15, 2019 8:00 AM
NEW YORK—So it turns out there are a range of resources which Google offers to small businesses. On a special section of its site, Google for Retail
shows you how to make best use of Google’s tools. Currently, a Playbook for Holiday Sales
illustrates and explains how retailers can drive both in-store and online contact from consumers. There are multiple step-by-step guides, which you can also download, such as the Merchant’s Beginner’s Guide and one on Getting Started with Google Shopping Campaigns
which tells users how to maximize their Google search dollars.
Wednesday, September 25, 2019 4:53 PM
, a nationwide doctor alliance group for independent eyecare professionals, has kicked off its Office Manager Certification Course - Leadership Academy, which will begin Oct. 14, 2019. The Office Manager Certification Course (OMCC) was initially developed in 2014 by OD Excellence prior to its merger with PECAA. The course was the first of its kind to feature education, testing, certification and continued enhancement and support to office managers in an independent eyecare practice. Since its launch, over 300 individuals have been certified.
Thursday, September 12, 2019 11:29 AM
NEW YORK—Brick and click software resource ShopKeep
offers a getting-down-to-basics small business guide for startups—but the ideas are useful even for long-term small business owners. The free guide can be downloaded here
. In addition, ShopKeep site's Small Business Hub offers a roster of resources that can be helpful on topics ranging from operations to merchandising to learning how to offer gift cards to customers. While the site offers advice and expertise for all types of businesses, retail and small service businesses can learn, too, and connect via text or webinar with experts.
Tuesday, August 27, 2019 8:00 AM
NEW YORK—From a range of articles exploring the best sources to host a terrific Grand Opening event, to features that explain the newest mobile payment trends or tactics for the best store layout and visual merchandising ideas, FitSmallBusiness/Retail
is a dedicated resource section with tons of helpful info and pointers for independent retailers.
Wednesday, August 14, 2019 7:00 AM
NEW YORK—Three innovative independent optometry innovators will discuss the ways they are bringing new ideas to vision care retail and office environments. They'll share best ways to address today’s customers and patients who expect easy, seamless interactions, speedier, more convenient service and new experiences in both retail and health care environments. Brief presentations and a conversation among the three practices will be a featured highlight of Vision Monday's
Sept. 18 VM LIVE forum, "Smart Solutions at the Speed of Sight," to be held just prior to the opening of Vision Expo West in Las Vegas.
Wednesday, July 31, 2019 8:00 AM
NEW YORK—With over 10,000 apps built to date and some 10 million users, BuildFire
describes its mission as "empowering the business professional to solve complex problems with elegant mobile solutions that are simple to build, easy to manage and available to everyone." A Software-as-a-Service (SaaS) platform that "does for mobile apps what WordPress did for websites" enables non-technical professionals to rapidly build mobile apps with a minimum of custom coding or development. Anyone can operate, manage and administer the applications, no special training needed. Organizations from Fortune 500 companies to neighborhood community associations have used BuildFire to develop, publish and maintain thousands of apps that reach millions of users every day.
Wednesday, July 17, 2019 10:00 AM
NEW YORK—Plant shops? Bakeries? Interior furnishings? Jewelry? Eyewear retailers who are always in search of novel ways to display and design their presentations of frames, sunwear and other optical accessories and would be well-served to find inspiration and design ideas from The Shopkeepers. A beautiful website
, The Shopkeepers also manage a distinctive and expansive social media presence, showcasing shops and vignettes from the U.S. and around the world
and a range of amazing and colorful boards on Pinterest