Every Decoration Has a Story at This Indie Illinois Practice

By Staff
Thursday, September 26, 2019 10:17 AM NORTHFIELD, Ill.—Faye Gamboa, OD, has created a carefully crafted, immersive experience for patients and customers at Wanderlust Eyecare in Northfield, Illinois. She was inspired by her love of traveling—wanderlusting, as she calls it, as well as going on mission trips to help those in need—and each piece of décor has also been placed with great consideration. “Each decoration has a story,” Dr. Gamboa says. There’s pottery from a mission trip in Morroco, teacups from Dr. Gamboa’s honeymoon in the Maldives and a collection of vintage cameras to represent a love of photography.

Pantone’s Colors of the Season May Influence 2020 Eyewear Trends

By Staff
Thursday, September 26, 2019 9:18 AM NEW YORK—Fall may have only just begun, but fashion is always looking forward. While we’re pulling out the sweaters and scarves, the fashion world is already planning for spring and summer—which means the eyewear design world is, too. And when it comes to predicting trends, there’s one authority in particular whose predictions are always eagerly anticipated: Pantone. At the end of every year, Pantone announces a Color of the Year for the coming year—2019’s is Living Coral—but they make trend predictions each season as well. Earlier this month, the company shared their color palette predictions for Spring/Summer 2020: 12 colors and four neutrals that we’ll likely be seeing everywhere next year, from clothes to frames. 

PECAA Launches Office Manager Certification Course

By Staff
Wednesday, September 25, 2019 4:53 PM PORTLAND, Ore.—PECAA, a nationwide doctor alliance group for independent eyecare professionals, has kicked off its Office Manager Certification Course - Leadership Academy, which will begin Oct. 14, 2019. The Office Manager Certification Course (OMCC) was initially developed in 2014 by OD Excellence prior to its merger with PECAA. The course was the first of its kind to feature education, testing, certification and continued enhancement and support to office managers in an independent eyecare practice. Since its launch, over 300 individuals have been certified. 

Village Eyecare in Chicago

By Staff
Wednesday, September 25, 2019 4:14 PM The team at Village Eyecare in Chicago share some points of difference between buying glasses online and visiting an optician

ShopKeep Offers a '101' Guide for Small Businesses

By Staff
Thursday, September 12, 2019 11:29 AM NEW YORK—Brick and click software resource ShopKeep offers a getting-down-to-basics small business guide for startups—but the ideas are useful even for long-term small business owners. The free guide can be downloaded here. In addition, ShopKeep site's Small Business Hub offers a roster of resources that can be helpful on topics ranging from operations to merchandising to learning how to offer gift cards to customers. While the site offers advice and expertise for all types of businesses, retail and small service businesses can learn, too, and connect via text or webinar with experts.

Todd Rogers Eyewear and Urban Optics in Sal Luis Obispo, California

By Staff
Thursday, September 12, 2019 9:10 AM Indie brand Todd Rogers Eyewear shares a little love for independent shop Urban Optics in Sal Luis Obispo, Calif.

Independent Brand l.a.Eyeworks Goes International for 40th Anniversary

By Staff
Wednesday, September 11, 2019 4:03 PM LOS ANGELES, Calif.—This year, independent eyewear brand l.a.Eyeworks is celebrating its 40th anniversary. A staple of the independent eyewear scene for over a generation now, l.a.Eyeworks has spread far beyond its Californian roots. To celebrate 40 years, the brand is leading an international window display campaign, which kicked off on September 9. The campaign art will appear on the facades of more than 80 optical retailers in seven countries, and features a custom graphic design, printed on transparent vinyl. The graphic depicts two signboards which say “Raise Your Glasses!” and “Uncensored Visions Since 1979,” floating above the l.a.Eyeworks logo, which has been modified to add a decorative “40.” L.A.-based artists Nina Palomba designed the placard artwork, and graphic designer Mike Fink created the logo.

Indie Father-Daughter Duo Are a San Diego Staple

By Gwendolyn Plummer
Wednesday, September 11, 2019 4:00 PM SAN DIEGO, Calif.—Independent optometry is part of the Chinn family's DNA. Thirty years ago, Stephen Chinn, OD, opened his very first independent private practice in San Diego, after graduating from U.C. Berkeley School of Optometry in 1972. Throughout his career, Dr. Chinn has had up to three private practices at once—but these days he focuses his attention on one in particular. Today, he and his daughter, Jennifer Chinn, OD, who graduated from the University of Missouri St. Louis College of Optometry in 2015, practice together at Dr. Chinn’s Vision Care, in San Diego’s North Park neighborhood. Their independent practice is a member of the VisionSource Network.

[Partner Post] Nationwide Pledge and Partnership Puts Focus on Single Vision

By Staff
Tuesday, September 10, 2019 10:28 AM Today’s families are facing an eyecare health crisis. Studies1 show nearly half (49 percent) of children with myopia have difficulty in the classroom, and 41 percent of parents with myopic children said their children struggle with everyday activities. To add to this growing issue, many parents are unaware that not all eyeglasses are the same and that there is a difference in lens quality and features that can impact their child’s visual outcome. 

Autumn Colors Take Over Instagram

By Staff
Wednesday, August 28, 2019 8:00 AM Depending on who you are, these late days of summer either inspire you to daydream of cooler days to come, or have you clinging to what’s left of the sunny season. Either way, as of this weekend, summer is (unofficially) over. Fall weather hasn’t quite hit in most of the Northern Hemisphere yet, and we still have a month to go until the seasons officially change, but many of us are beginning to look toward shorter days, cozier evenings and chillier weather.

Indie OD Rajat Shetty Does It All By Himself

By Gwendolyn Plummer
Wednesday, August 28, 2019 8:00 AM ASTORIA, New York—Team work makes the dream work, or so they say. But what if the dream is doing it all yourself? Rajat Shetty, OD, knows what that’s like; his practice, Astoria Park Eyecare, is a one man show. Located in Queen’s trendy, family-oriented Astoria neighborhood, Astoria Park Eyecare sits on the edge of Astoria Park, a large, waterfront park with green space, a public pool, a skate park, a playground, and stunning views of the Manhattan skyline. It’s a prime, peaceful location for a small business—and almost everyone who visits Astoria Park also lives in the neighborhood, so you’re likely to see the same faces—or the same frames—over and over again. That’s what Dr. Shetty, who’s lived in Astoria for six years and grew up just 15 minutes away, likes about it. 

Lauren Van Winkle, OD, of Viewpoint Optometry

By Staff
Wednesday, August 28, 2019 8:00 AM Lauren Van Winkle, OD, of Viewpoint Optometry celebrates her 4,352nd day of "eye doctoring."

[Partner Post] Essilor’s Varilux Challenge Reinforces the Message ‘Good Enough Just Isn’t Enough’

By Staff
Tuesday, August 27, 2019 8:00 AM Essilor designed the “Varilux® Challenge” to reinforce the message that, when it comes to progressive lenses, “good enough” just isn’t enough. The optical dispensary at Frisco Eye Associates in Frisco, Texas took that message to heart. And it’s changed the way the staff recommends and dispenses progressives. According to Steve Osorio, optical manager, the four-location optometric practice in the Dallas Metroplex didn’t have a go-to progressive prior to signing up for the “Challenge” earlier this year. Like all participating practices, Frisco Eye Associates committed to fitting the majority of its presbyopic patients with Varilux® lenses—and they’ve noticed a difference.

FitSmallBusiness.com Offers a Range of Resources for Small-Sized Retailers

By Staff
Tuesday, August 27, 2019 8:00 AM NEW YORK—From a range of articles exploring the best sources to host a terrific Grand Opening event, to features that explain the newest mobile payment trends or tactics for the best store layout and visual merchandising ideas, FitSmallBusiness/Retail is a dedicated resource section with tons of helpful info and pointers for independent retailers.

A Conversation With OD Innovators About Customer Engagement

By Staff
Wednesday, August 14, 2019 7:00 AM NEW YORK—Three innovative independent optometry innovators will discuss the ways they are bringing new ideas to vision care retail and office environments. They'll share best ways to address today’s customers and patients who expect easy, seamless interactions, speedier, more convenient service and new experiences in both retail and health care environments. Brief presentations and a conversation among the three practices will be a featured highlight of Vision Monday's Sept. 18 VM LIVE forum, "Smart Solutions at the Speed of Sight," to be held just prior to the opening of Vision Expo West in Las Vegas.