Yes, We’re Thinking About the Holidays Already

By Gwendolyn Plummer
Thursday, October 29, 2020 9:39 AM NEW YORK—Yes, I know, it’s not even November yet. But I’m a Virgo: I like to be prepared, and I love to have a game plan—and so do small businesses. As we begin to approach what is sure to be a very different holiday season than the ones we’re used to, many small businesses across the country have joined the campaign to Shop Early, Shop Local, which encourages consumers to get their holiday shopping done ahead of time and to support local businesses in the process. This week, we’re taking a look at how different small businesses across the country are promoting this idea—giving you plenty of inspiration to get your practice on board, too.

Social Media Calendars, Tools and Templates Can Help Small Businesses Plot a Marketing Strategy

By Staff
Wednesday, October 28, 2020 3:07 PM NEW YORK—In a recent blog post on HubSpot, marketing guru Sopia Bernazzani outlines 11 ways social media calendars, tools and templates can help small businesses plan their marketing content. Bernazzani said, “By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it's important to stay organized and have a plan for when and what you're going to share on these platforms.” Here are three highlights from Bernazzani’s blog post.

Communication and Creativity Keep Patients Coming Back to Boston’s Envision

By Gwendolyn Plummer
Wednesday, October 28, 2020 10:32 AM BOSTON—When Jaclyn Garlich, OD, FAAO, purchased her practice, Envision, on Jan. 1, 2020, this was definitely not the year she was expecting. A graduate of the New England College of Optometry, Dr. Garlich had been working at Envision, located in Boston’s Financial District, since 2018, before she purchased the practice. Now, as practice owner and optometrist, she and her team are working their way through a pandemic both in-store and online. 

Bright Eyes Vision in Pennsylvania

By Staff
Wednesday, October 28, 2020 8:36 AM The team at Bright Eyes Vision in Hartsville, Pennsylvania shared an image of one of their favorite patients sporting her new sunglasses.  

Blue Light Fashion Isn’t Going Anywhere

By Staff
Wednesday, October 21, 2020 11:37 AM NEW YORK—There’s no doubt about it: screen time has become more or less unavoidable. While this might not be the best news for eye health, one upside has been recently emerging: the popularity of blue light glasses. 

Indies Warn Patients to Beware the Scary Consequences of Halloween Contacts

By Staff
Wednesday, October 21, 2020 9:50 AM NEW YORK—With Halloween quickly approaching, many people are getting their costume plans in order—even if we’re just going to wear them to sit on the couch and watch scary movies this year. For many Halloween lovers, a great costume also involves theatrical contact lenses in order to get the perfectly spooky look—but many consumers don’t realize the dangers involved in purchasing costume contact lenses from unverified sources. As October is also Contact Lens Safety Month, there is no better time than now for ECPs to remind their patients how important it is to ensure their contacts are legitimate and safe.

Lots to Learn from Others: At CO's 'The Big Week for Small Business'

By Staff
Tuesday, October 20, 2020 4:09 PM NEW YORK—For readers of VM's The Independent Eye, every day is a day to focus on small, independent eyewear businesses. But at CO, the special resource created for small businesses in all sectors by the U.S. Chamber of Commerce, last week was special—it was The Big Week for Small Business, a series of videos, speakers and special programs that was designed to inspire and help small businesses "navigate uncertain times." CO, which always has as its mission a range of services, tips, inspiration and help to encourage local business and independent initiatives, offers a range of webinars, e-news updates and programs designed to help people find the resources they need to start or expand their own initiatives.

[Partner Post] Enhanced Flexibility. Elevated Care.

By Staff
Tuesday, October 20, 2020 12:00 AM Among the many new themes in daily life which have emerged in the past months, two stand out: the accelerated shift to digital living, and the resulting need to be flexible. From online groceries to virtual school, from working at kitchen tables and sofas to telemedicine, we're all increasingly using digital devices which require a new level of flexibility.

U.S. Chamber of Commerce Guides Small Businesses Through Challenges of the Pandemic

By Staff
Wednesday, September 30, 2020 12:28 PM NEW YORK—The U.S. Chamber of Commerce is featuring a Coronavirus Small Business guide which can be found here. Their complete coronavirus coverage is updated on a daily basis with new resources to assist small business owners as they try to navigate their way through the challenges of the pandemic. Some of the features on the website include 4 Steps to Reopening Your Business SafelyWill You Owe Taxes on Your Paycheck Protection Loan and 8 Reopening Strategies Businesses are Embracing. In addition, the website offers video marketing tools for small businesses, tips on providing customer service during a crisis as well as strategies for hosting a virtual event. Click here to access more information geared toward small businesses from the U.S. Chamber of Commerce. Read More

For Indie Oxford Eyes, a Grand Reopening Is the Talk of the Town

By Gwendolyn Plummer
Monday, September 28, 2020 11:24 AM ORLANDO, Fla—For the team at Oxford Eyes in Orlando, Florida, it’s been an exciting, bustling two years on Swanson’s Ivanhoe Row in Ivanhoe Village—and now things are about to get even better. This week, the family-owned indie eyewear shop is moving on up—six doors down, that is, to a larger location on “The Row,” in Ivanhoe Village, which will allow the shop to host bigger trunk shows, popups, and other events, as well as carry an expanded eyewear collection and offer other additional services in the future. 

The Fall Frames Are Out

By Staff
Monday, September 28, 2020 10:32 AM NEW YORK—Believe it or not, it’s officially fall—and it’s officially acceptable to pull out the Halloween decorations, the chunky sweaters, the big scarves, and, of course, the autumnal eyewear. As the days get shorter and the nights get colder, independent ECPs across the country are showing off their in-store fall collections, featuring earthy shades, exciting shapes and the coziest of aesthetics. This week, we’re taking a look at how some independents are sharing their 2020 fall flavor on social media.

Project Eyecare in California

By Staff
Friday, September 25, 2020 8:33 AM The team at Project Eyecare in Mission Viejo, California, celebrated one year in business with a socially distanced SALT. trunk show, food, and more. Image via projecteyecare on Instagram.  

Eyes on PCH in California

By Staff
Friday, September 25, 2020 8:30 AM Dr. Cupcake is kicking off her morning with expresso and some stylish Gucci sunglasses at Eyes on PCH in El Segundo, California, where she serves as Chief Executive Fluff. 

[Partner Post] Oct. 6 Webinar Training - EssilorLuxottica 360. Powering Your Practice. Empowering You.

By Staff
Thursday, September 24, 2020 9:12 AM NEW YORK—Join Luxottica and Jonathan Smith, Director of Training, for an exploratory webinar Introducing EssilorLuxottica 360, a new program powered by Essilor, Luxottica and EyeMed that is designed to help ECPs increase practice traffic, visibility and capture rate, improve patient experience, and maximize profitability. Join today and learn how our 360 degrees of support will create a point-of-difference for your practice by getting a head start on understanding the EL360 program.