In #FrameOfTheDay, Indies Show Off What’s New and Popular

By Gwendolyn Plummer
Wednesday, September 8, 2021 8:30 AM NEW YORK—There is no shortage of coveted, swoon-worthy eyewear these days, and sometimes all the choices can feel overwhelming for both patients and ECPs alike. Walking into a fully stocked optician’s space can make you feel like a kid in a candy shop, but it can also feel almost impossible to narrow things down and make a choice. For patients, this can lead to indecision and sometimes overlooking the perfect frame, while ECPs might be desperate to show off their favorite eyewear, but might not have the time to do so in every single session.

[Partner Post] Take the Varilux® Challenge

By Staff
Wednesday, September 8, 2021 8:29 AM Ready to see what happens when you insist on the best? When Eyecare Professionals insisted on Varilux lenses with every presbyopic patient for 30 days, not only did they provide sharp, seamless vision so that their patients could truly see no limits, but they also created trust, loyalty and increased profitability. See for yourself and take the Varilux Challenge today at VariluxChallenge.com. Click on the video below to hear what ECPs think about the Varilux Challenge.

Cascadia Eye

By Staff
Wednesday, September 8, 2021 8:25 AM The team at Cascadia Eye in Washington is showing off their newly opened Stanwood, Washington location.

Welcoming the Colors of Fall

By Staff
Wednesday, September 8, 2021 8:20 AM NEW YORK—Over the Labor Day weekend, many of us bid summer goodbye and welcomed the unofficial start of fall. We still have a few days until this year’s autumnal equinox on September 22, but things are changing nonetheless, as homes and stores across the Northern Hemisphere bring out their Halloween décor and autumnal collections. Here, we’re taking a look at some of the colors that we’ll likely be seeing everywhere this fall, from muted, earthy oranges and greens to brighter blues and yellows, all of them coming together to make a gorgeous autumnal palette. Let these colors inspire you for in-office frame displays, window setups, or even a little paint change.

Much Helpful Info for ECPs Within the Multi-Faceted 'See Tomorrow Now' CLI Campaign and Research

By Staff
Wednesday, September 8, 2021 8:15 AM NEW YORK—The multi-faceted "See Tomorrow Initiative," undertaken this summer by the Contact Lens Institute (CLI) has many downloadable resources for ECPs to use to communicate with their patients about the value of comprehensive eyecare, infographics and other components which will help them build new types of dialogs in these challenging times. Along with a "See Tomorrow Now Sweepstakes," which is now underway, there is much to be mined from a visit to the See Tomorrow website. In fact, just this week, the CLI reported that one month into the consumer phase of its See Tomorrow initiative, the campaign has already reached millions of U.S. residents.

Indies Embrace Video Content to Ramp Up Social Media

By Gwendolyn Plummer
Wednesday, August 25, 2021 8:30 AM NEW YORK—There’s no question that maintaining a great social media presence is invaluable for any small business, ECPs included—but there’s also no question that social media can be tricky, fickle and frustrating. Things online are constantly changing, from trends to algorithms to follower counts, and it can feel next to impossible to stay on top of it all. But embracing change doesn’t have to be hard or scary, and sometimes it can lead to fun, exciting new discoveries or hobbies for small business owners.

Clear Eye + Optical

By Staff
Wednesday, August 25, 2021 8:25 AM The team at Clear Eye + Optical in Stephenville, Texas wishes a happy first day of school to their patients and community, and reminds parents how important back to school eye exams are.

Store Inspiration Abounds In #SharingAWorldofShops

By Staff
Wednesday, August 25, 2021 8:20 AM NEW YORK—One of the best things about being a small business owner is getting to design and decorate your own space. As exciting and creative as this process can be, though, it can also be daunting and overwhelming, especially if you don’t know where to start. Thankfully, there’s no shortage of store design inspiration online, from Pinterest to Instagram, as long as you know where to look.

How to Manage Your Financial Stress During Trying Times

By Staff
Wednesday, August 25, 2021 8:15 AM Financial uncertainty can be stressful, especially when combined with recent inflation, long-term unemployment, and the economic disruption caused by the pandemic. The experts at Bankrate, a consumer financial services company based in New York City, have created a guide that provides consumers and business leaders with ways to manage financial stress. It includes tips such as prioritizing what you can control, earning extra money, paying essential bills, and more. Here are seven ways that you can manage your financial stress during trying times, according to a recent feature from Bankrate. 

With Local Artists, San Diego Indie Practice Makes Lens Cloths Cool

By Gwendolyn Plummer
Thursday, August 12, 2021 8:30 AM SAN DIEGO—For independent ECPs, few things are more important than connecting with patients and the local community. The local community is everything to a small business, and each help each other thrive in special ways. For many ECPs around the country, things like local fairs, charity drives and holiday events are a great way to get involved with neighbors, but there’s always space to improve on that connection, and to take things to the next level.

Insight Vision Care

By Staff
Thursday, August 12, 2021 8:25 AM The team at Insight Vision Care in Eden Prairie, Minnesota has been working with some wonderful student employees all summer, and shared a sweet post on Instagram to thank them for all their work as the season wraps up.

A Special Spot to Show Off New Frames

By Staff
Thursday, August 12, 2021 8:20 AM NEW YORK—A visit to the optometrist’s office is a unique experience in the health care world, because it often means that patients get to come away with something exciting—new glasses. While many patients dread all forms of doctors’ appointments, there’s no denying that the new frame feeling makes any and all time spent in the optometrist’s chair worth it, and, for many ECPs, it’s also part of their job that they want to share with all.

Do You Have an Effective Approach to Diversity and Inclusion in Your Messages to Patients and Customers?

By Staff
Thursday, August 12, 2021 8:15 AM NEW YORK—Given the rise in awareness of commitments to diversity & inclusion from many businesses and cultural institutions over the past two years, it’s important to be sensitive and attuned to how an independent ECP or optical business communicates to current and prospective patients and customers. “Truly diverse and inclusive content—the kind that resonates consciously and subconsciously with your audience—requires far more than an image,” writes @AnnGynn via CMI (Content Marketing Institute) which advises communicators in all types of fields about how they communicate and issue marketing messages. 

Getting Ahead of the Back to School Rush

By Gwendolyn Plummer
Wednesday, July 28, 2021 8:30 AM NEW YORK—Believe it or not, August is almost here, which means the back to school season really is upon us. Stores around the country are already stocking up their back to school sections, and both parents and kids are starting to think about the academic year ahead. Even though there’s still plenty of summer left, it’s never too early to start encouraging parents to begin planning their children’s back to school eye exams—in fact, it might even be beneficial to get ahead of the game now, before parents get overwhelmed with back to school necessities and when eye exams could fall through the cracks.

[Partner Post] Introducing the Varilux® Challenge

By Staff
Wednesday, July 28, 2021 8:29 AM You’re faced with a variety of progressive lenses to recommend to your patients, but they are not created equal. When Eyecare Professionals insisted on Varilux lenses with every presbyopic patient for 30 days, not only did they provide sharp, seamless vision so that their patients could truly see no limits, but they also created trust, loyalty and increased profitability for their eyecare practices. See for yourself and take the Varilux Challenge today by going to VariluxChallenge.com.