Stand For Small

By Marge Axelrad
Thursday, August 6, 2020 12:07 PM NEW YORK – Powered by American Express and a wide range of well-known companies and service partners, “Stand For Small” is a new multi-faceted resource for small and independent businesses who are seeking help and guidance to overcome the impact of the coronavirus pandemic.

Indie ODs Prepare For A Very Different Back-To-School

By Gwendolyn Plummer
Thursday, August 6, 2020 11:15 AM NEW YORK—Although it doesn’t quite feel like it, there’s no denying that we are officially in the beginning of the back-to-school season. Heading back to the classroom this year is looking very different from what we’re used to, with many schools sticking to online learning, while others require masks and in-class social distancing, or attempt a combination of the two.

‘Black Is King’ Is a Show-Stopping Love Letter to Eyewear, Too

By Gwendolyn Plummer
Thursday, August 6, 2020 9:04 AM NEW YORK—Last weekend, everybody was talking about the same thing: Black Is King. Beyoncé’s newest visual album, which released on Disney+ on Friday, July 31, is a stunning, important piece of artwork that “centers on ideas of Black belonging and regality,” NPR reports. The film is visually stunning, from dramatic panoramic landscape shots to makeup, fashion, and, in no small way, eyewear. 

Great Spectacles in California

By Staff
Tuesday, August 4, 2020 8:21 AM Great Spectacles, in Stockton, California, is celebrating being voted Best Designer Eyewear Store in San Joaquin in a local magazine.

With 11,000 Followers, Indie OD Finds a New Niche on TikTok

By Gwendolyn Plummer
Thursday, July 23, 2020 2:46 PM TAMPA, Fla.—Any small business owner knows just how important social media can be—and ECPs are no exception. Across the board, independent ODs use Facebook, Instagram, Twitter and sometimes YouTube to get in touch with patients, potentially find new patients and spread important information about eyecare. But there’s a new social media superstar in town, and Nathan Bonilla-Warford, OD, is all over it. Dr. Bonilla-Warford specializes in pediatric and binocular vision at Bright Eyes Vision, in Tampa, Florida. There is no question that working with children requires a special skill set and a special approach—something Dr. Nate has achieved by delving into the world of TikTok.

The CO Blueprint: A National Discussion With a Regional Spotlight, Helps Small Businesses Chart a New Path, Rebuild Your Business

By Staff
Thursday, July 23, 2020 2:31 PM NEW YORK—CO is the digital information and resource platform for small and local businesses, from the U.S. Chamber of Commerce. In the challenging environment of the coronavirus pandemic, CO has been offering much guidance and help from experts and peers. On Wednesday, July 29 at 2:00 p.m. CO will be offering a virtual event, the fifth in a series of the CO Virtual community for Rebuilding America’s “Blueprint: Growing an Inclusive Team,” an audience-driven discussion that combines expert advice with practical strategies from business owners. 

Taking to Instagram for UV Awareness

By Staff
Thursday, July 23, 2020 11:48 AM NEW YORK—Warm summer weather brings more time spent outdoors, so it makes sense that we celebrate UV Safety Awareness Month in July, at the height of the season. Although many associate UV safety with skin and sunscreen, we also understand how important it is to protect the eyes from harmful UVA and UVB rays. Last month, many ECPs have taken to Instagram to remind their patients just how important this is—and give them tips and tricks to keep their eyes safe in the sunny, summer months. There’s still plenty of time to spread the word—so here’s a look at how some ECPs are using social media for UV Safety Awareness Month. 

[Partner Post] Essilor Supporting Private Practice With Expanded Partnerships to Deliver Financial Freedom

By Staff
Thursday, July 23, 2020 9:30 AM Essilor of America is doubling down on its support of private practice through expanded and new partnership programs designed to give them the financial freedom to dispense the products they believe are medically and visually best for their patients. Beginning on Sept. 1, 2020, Essilor Experts, Essilor’s flagship partnership program, will be enriched through a new Essilor Preferred Rewards (EPR) points program which increases points based on which brands Essilor Experts prescribe, giving them the financial flexibility to recommend the Essilor brands they believe are best for their patients. 

My Optic in Portland

By Staff
Thursday, July 23, 2020 8:18 AM The team at My Optic in Portland shared an image of their trendy new decal, which shows off their hometown pride. 

'Building an Adaptable Practice' Compiles ODs' Advice in a New E-Book

By Marjorie Axelrad
Monday, July 13, 2020 10:18 AM NEW YORK—Uprise by VisionWeb continues to offer a range of different resources for ECPs to access to help make their practices more efficient and streamlined. The company has just released a new, free e-book, "Building an Adaptable Practice — How to Reset, Fortify and Grow in Any Environment," certainly a topic that resonates with so many independents right now. The new e-book offers advice and stories from ODs with experience handling abrupt change, practice closures, lease changes and demotivated staff, among others. VisionWeb compiled this useful advice for fortifying your practice with communication plans, interviews, and possible growth opportunities into one resource.

#MaskFashion Proves That Staying Safe Can Be Super Chic

By Gwendolyn Plummer
Thursday, July 9, 2020 8:55 AM NEW YORK—Wearing a face mask is a part of life that we’re all beginning to settle into. While there’s no question that wearing a mask isn’t the most comfortable or fun thing in the world, there’s also no question that it’s a vital way to help keep those we interact with—and ourselves—safe and healthy.

Indies Ring In the Summer With National Sunglasses Day

By Staff
Wednesday, July 8, 2020 2:33 PM NEW YORK—For many of us, National Sunglasses Day is a sign that summer is well and truly here. Despite this June 27 being markedly different from years past, stay at home orders and extra safety precautions didn’t put a damper on the National Sunglasses Day celebrations—in fact, is there anything better to do on a day at home than take a #SunglassesSelfie? 

Honolulu Eye Clinic in Hawaii

By Staff
Wednesday, July 8, 2020 8:15 AM Rupa Wong, MD, an eye surgeon at Honolulu Eye Clinic, shared a sweet story about a patient who was finally able to come in for a surgery that helped her eyes stop “going silly.” Image via Dr. Rupa Wongon Instagram.

New Professional Advisory Board Named for ReopenEyecare.com

By Marge Axelrad
Thursday, June 25, 2020 9:33 AM ALEXANDRIA, Va.— ReopenEyecare.com the recently launched digital platform designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, has announced the establishment of an official advisory board. Comprised of eyecare providers and vision community leaders, the advisory board will provide expert insight and feedback to the ReopenEyecare.com board of directors with the intention of improving the functionality of the website as a resource for eyecare providers navigating the complex journey from shutdown or essential services only back to “new normal” business conditions.

Indies Celebrate Father’s Day Online

By Staff
Wednesday, June 24, 2020 11:11 AM NEW YORK—On Father's Day weekend, many independents across the industry took to social media to show some love to their dads. In honor of Father’s Day, many shared stories of how their dads inspired their personal decision to join the industry, or just shared sweet, touching photos with the men in their lives. Although not everyone could be with their father, there was no shortage of love and sweetness, despite social distancing. Here’s a look at some of the independent ECPs who took a moment to celebrate Dad.