Indies Head Out to Vision Expo East

By Gwendolyn Plummer
Thursday, June 10, 2021 8:30 AM ORLANDO—Last week, ECPs, students, and optical companies across the country headed down to Orlando, Florida, for Vision Expo East—the first in-person Vision Expo event since September 2019. Though slightly, and understandably, smaller than past shows, there was no lack of enthusiasm or excitement at East 2021—in fact, the feeling on the show floor was as electric as ever, full of members of the optical community who were so excited to get back to doing what they love. This week, we’re taking a look at posts from some independent ECPs and students who packed a suitcase and headed to Orlando—all to give you a look at the Vision Expo East 2021 experience.

Winthrop Eyes Center

By Staff
Thursday, June 10, 2021 8:25 AM Winthrop Eyes Center, opening in Winthrop, Massachusetts this July, is working toward becoming a fully paperless practice.

Launching and Managing Your Business With The Balance

By Staff
Thursday, June 10, 2021 8:15 AM NEW YORK—When you don’t know where to start, there’s usually no better place to begin than the library. For small business owners—new, old, or aspiring—The Balance Small Business is an online library dedicated to your needs, featuring more than 7,000 pieces of content collected over 20 years to help entrepreneurs launch and balance their own business.

Optometry’s Next Generation Celebrates Graduation

By Gwendolyn Plummer
Wednesday, May 26, 2021 8:30 AM NEW YORK—With summer on the horizon and the school year wrapping up, graduation season is in full swing. This year’s graduations are not quite the same as they used to be, with many ceremonies still taking place virtually or with capacity caps, but the accomplishment of finishing school and getting that diploma is just as worthy of celebration as it has always been. Across the country, many optometry schools wrapped up this May, and many new ODs headed to Instagram to celebrate their incredible accomplishment. At the same time, many college graduates across the country are gearing up for their next step: optometry school. This week, we’re taking a look at some of those new faces in optometry. Congratulations to all of this year’s graduates!

Capitol Optometry

By Staff
Wednesday, May 26, 2021 8:25 AM Nichole R. Moos, OD, of Capitol Optometry in Sacramento, appeared on a local news channel to discuss digital eye strain in children.

Getting Involved With UV Awareness Month

By Staff
Wednesday, May 26, 2021 8:20 AM NEW YORK—Memorial Day is right around the corner, marking the unofficial start of summer all across the United States. Of course, we know how important UV protection is year-round, but there is no better time than the start of summer to remind patients and loved ones to grab their sunglasses before heading out of the house, which makes May the perfect month to celebrate UV Awareness Month. There’s still time to get involved, and the need for UV protection never ends, so this week we’re taking a look at some social media posts that celebrate UV Awareness Month to provide you with some ideas and inspiration to get involved on your own.

‘Bold Vision and New Ideas’ From Creative Indie Agency Thinkers

By Staff
Wednesday, May 26, 2021 8:15 AM NEW YORK—Strategy is a creative and comprehensive Canadian service which helps indies in various sectors with “bold vision, and brand new ideas” marketing hacks and strategies from independent agencies who work with their clients on a range of solutions. Recently it posted “THE INDIE LIST” which takes a look at how top independent shops turned the “chaos” of the year into “creativity.” The Indie List post said, “Early on, in the face of unprecedented uncertainty, it was all about battening down the hatches and preparing for what came next. But it wasn’t long before our intrepid indies started to do what they do best, what they always do: adapt.

Indies Celebrate Healthy Vision Month

By Gwendolyn Plummer
Tuesday, May 18, 2021 8:30 AM NEW YORK—At the beginning of the month, the National Eye Institute declared May Healthy Vision Month. This year, the Healthy Vision Month theme is Eye Health on Equity, with a special focus on "the importance of increasing diversity in the eye health field—and how that can help everyone have an equal chance for healthy vision," the NEI said on its website. The NEI is celebrating the month with a variety of healthy vision resources for ECPs, including social media messages and graphics and sample newsletters, as well as resources for patients to find an ECP, pay for eyecare and more. Here, we’re taking a look at some of the ways ECPs are taking note of Healthy Vision Month on social media, and how you can get involved too.

Empire Optical

By Staff
Tuesday, May 18, 2021 8:25 AM The team at Empire Optical in Vaughan, Ontario, Canada, wishes patients and followers Eid Mubarak.

Pretty Pinks Take Over Instagram

By Staff
Tuesday, May 18, 2021 8:20 AM

Survival Tips for Small Businesses in 2021

By Staff
Tuesday, May 18, 2021 8:15 AM “Business success is a tricky thing, with a lot of influential factors involved. In a ‘normal’ year, small business success can be threatened by a wide spectrum of obstacles. But, the combination of a global pandemic with an election year turned 2020 into the American Ninja Warrior of obstacles,” according to Lauren Pearson, a digital marketing expert and writer for a blog titled Sage Advice. Still, Pearson writes, “there are reasons to look out for a brighter future.”

Indies Tackle Allergy Season

By Staff
Wednesday, April 28, 2021 8:30 AM NEW YORK—For many, springtime brings joy. Spring and summer mean longer days, warmer weather, and more outdoor adventures—but, for millions, it can also mean brutal and sometimes debilitating allergies that make this beautiful season unbearable. According to the American Academy of Allergy, Asthma & Immunology, a professional medical membership organization of nearly 6,800 allergist/immunologists and related professionals, roughly 7.8 percent of people 18 and over in the U.S. have hay fever. This week, we’re taking a look at how some ECPs around the country are tackling the dawn of allergy season.

Dr. Chinn’s Vision Care

By Staff
Wednesday, April 28, 2021 8:25 AM The team at Dr. Chinn’s Vision Care in San Diego teamed up with local artist Sarah Ann to design a lens cloth. This is the latest installment in this ongoing series, in which the practice and local artists team up to design unique lens cloths.

Getting Colorful This Spring

By Staff
Wednesday, April 28, 2021 8:20 AM NEW YORK—With the days letting longer and warmer, and the sun seemingly getting brighter, there’s no better time than Spring to break out the colorful eyewear. Colorful frames and lenses help brighten up the requisite rainy days in Spring, but also help make the bright days even brighter—plus, there’s nothing like walking down the street in frames that match the blooming tulips. As we settle into Spring, many indies and eyewear brands are focusing on showing off their most colorful, springtime frames. This week, we’re taking a look through Instagram to offer inspiration and excitement for this vibrant season.