BUSINESS PERC Offers the Benefits of Collaboration and Buying Power By Mark Tosh Friday, May 20, 2022 1:22 AM RELATED CONTENT Alliances Bulk Up Acquios Alliance: Working to Help Indie Practices ‘Remain in Control’ CECOP USA Sets Goal of Becoming ECP’s ‘Trusted Partner’ IDOC Rolls Out a Suite of Services to Support Indie ODs The Eye Consortium’s Message Around ‘Independents’ Resonates With Members ADO Sets Itself Apart With Unique Lens, Frames and Marketing Services PECAA, Delivering More With HEA Adds New Resources, Tools Opti-Port Strives to Provide the ‘Right Community’ and Resources In Busy 2021, Vision Source Adds Members and Expands ‘Next’ Program Founded in 2008, PERC is a doctor alliance designed to ensure member practices greatly improve their bottom line by harnessing collective buying power to negotiate advantageous terms with vendors. The group’s no charge, risk-free membership model is open to all private practices and its low-burden to entry setup has unlocked rapid growth for the alliance, which recently surpassed 7,000 members, according to the alliance’s executives. To continue providing savings and resources greater than those of competing no- or low-cost alliances while driving incremental value for members, PERC is concentrating efforts in several key areas, the executives noted: • Delivering the best no- or low-cost alliance savings from industry leading vendors in the key member spend categories of spectacle lab and lens, contact lenses and frames. • Offering a suite of private label contact lenses to members—the only no- or low-cost alliance group to do so. • Evolving the PERC Advantage frame supply program with new brands and savings opportunities. “The past few years have been a time of exceptional growth and learning for PERC, as we rallied to answer the needs of our 7,000-plus members,” said Jason Lake, OD, PERC’s general manager. “We expect to continue growing as more and more private practice owners realize the benefit of collaboration to achieve advantageous cost of goods and services pricing.” PERC will continue to remain very focused on helping members save money in their largest spend categories. The group noted that it aims to be the obvious alliance choice for private practices seeking a streamlined path to saving the most money outside of a high-touch, high-service alliance model. “Savings have always been the foundational benefit of PERC membership and the value we bring members has never been more obvious than during the last several challenging years,” Lake said. “The pandemic brought the strength of our collective buying power into sharp relief as cost containment became even more critical to the private practice owner. “For PERC, success is in attracting, engaging and retaining members in our easy-to-join, high-savings model alliance,” Lake added. “Our member community is the foundation of our strength, and we are honored they have trusted us to create value for their practices.” PERC is a part of Essilor of America, which is a division of EssilorLuxottica.