Mark Tosh, Senior Editor

Mark covers news and feature coverage of national and regional optical retailers, managed vision care organizations, software systems and technology. He works closely with other members of the VM editorial staff to monitor developments in online optical retailing and other industry issues. Mark is a contributor to dba, a twice monthly e-newsletter profiling successful local and regional retail/optometric businesses while addressing their decision-making needs. Contact Mark at mtosh@jobson.com.

During the Pandemic, ECPs Find Themselves Reaching Out to Colleagues for Ideas, Advice and Support

By Mark Tosh
Wednesday, January 20, 2021 2:30 PM NEW YORK—The COVID-19 pandemic has changed much about the way people think and go about their day-to-day business routines. But one thing that hasn’t changed—and indeed it’s become an even more enduring part of life—is the need to reach out to colleagues for support and advice on the best ways to manage during these difficult times. This trend has found a place in many eyecare professional groups and circles of ECP friends and colleagues. Among the groups of ECPs who are trying to use collaboration as an important component of their business practices today are the informal practice groups that have developed via the connections made among the ODs who have been recognized by CooperVision with a “Best Practices” award.

During a Pandemic, Data and Analytics Rise to the Occasion

By Mark Tosh
Wednesday, December 9, 2020 11:30 AM NEW YORK—Battling the coronavirus pandemic throughout 2020, ECPs and optical professionals have tried to pull out all the stops to manage their businesses effectively and to operate under some of the new restrictions related to social distancing and capacity limits. During this time, most professionals have turned to data and analytics as a way to tackle these new business challenges and look for ways to guide their decision-making. Read More

During a Pandemic, Data and Analytics Rise to the Occasion

By Mark Tosh
Monday, November 30, 2020 1:03 AM NEW YORK—Battling the coronavirus pandemic throughout 2020, ECPs and optical professionals have tried to pull out all the stops to manage their businesses effectively and to operate under some of the new restrictions related to social distancing and capacity limits. During this time, most professionals have turned to data and analytics as a way to tackle these new business challenges and look for ways to guide their decision-making

During a Pandemic, Data and Analytics Rise to the Occasion

By Mark Tosh
Monday, November 30, 2020 1:00 AM NEW YORK—Battling the coronavirus pandemic throughout 2020, ECPs and optical professionals have tried to pull out all the stops to manage their businesses effectively and to operate under some of the new restrictions related to social distancing and capacity limits. During this time, most professionals have turned to data and analytics as a way to tackle these new business challenges and look for ways to guide their decision-making

#ShopSmall and Small Business Saturday Take on More Meaning in 2020

By Mark Tosh
Wednesday, November 25, 2020 12:00 AM NEW YORK—This has been a difficult year for many businesses, but perhaps small businesses have been hurt more than most. This is one reason many small-business owners are looking forward to the annual Small Business Saturday event that takes place today, Nov. 28, sandwiched in between Black Friday (which won’t look the same this year) and Cyber Monday, which is projected to be another boon for retailers with an online presence.

B2B Ordering and Tech Services for ECPs Help Boost VisionWeb’s 2020 Business

By Mark Tosh

Wednesday, November 11, 2020 12:30 PM AUSTIN, Texas—As it turns out, 2020 is certainly going to become a memorable year for many companies and people across the optical sector. VisionWeb, based here in Austin and the leading provider of cloud-based technology services to the optical industry, is no exception. In addition to being the company’s 20th anniversary year, 2020 is turning out to be to one of the best years in terms of operational performance and account services in VisionWeb’s history, notwithstanding the lingering coronavirus pandemic that has disrupted plans of most optical firms this year. Yes, the coronavirus outbreak had “a big impact” on VisionWeb’s business, but only for a short period of time, chief executive officer Tom Loveless said in a recent interview with Vision MondayRead More

B2B Ordering and Tech Services for ECPs Help Boost VisionWeb’s 2020 Business

By Mark Tosh

Thursday, October 29, 2020 12:00 AM AUSTIN, Texas—As it turns out, 2020 is certainly going to become a memorable year for many companies and people across the optical sector. VisionWeb, based here in Austin and the leading provider of cloud-based technology services to the optical industry, is no exception.

VM’s Summit Examines Seismic Changes in Optical Landscape Due to Pandemic

By Mary Kane and Mark Tosh
Tuesday, October 13, 2020 9:00 AM For the first time since its inception 14 years ago, Vision Monday held the opening session of its Global Leadership Summit on a virtual platform due to the pandemic. So it was only fitting that the theme of the four-part, month-long Summit, titled "AFTERSHOCKS: Remaking Healthcare's Future, Vision Beyond 2020," took “attendees” on a quest for answers to the many business challenges and urgent questions facing ECPs and vision care decision makers in light of the virus. If the first session was any indication, Vision Monday more than delivered on its promise to serve up a thought-provoking program and bring together a wide range of noted experts to address big trends and practical tactics in the face of COVID-19. Here is a top-line look at some of the messages. Read More

Billie Jean King’s 50 Years of Leadership, Activism and Style. From the ‘Original 9’ to Advocating for ‘Seeing Clearly’

By Mark Tosh
Tuesday, October 6, 2020 3:30 PM NEW YORK—We’re not one to throw in the towel on a regular basis, but there’s just no topping this recent Glamour headline: “No One Plays the Game Like Billie Jean King.” So true, as anyone who remembers the legendary tennis star’s career—or even follows her very active and outspoken Twitter account—can attest. King, and several of her women’s tennis contemporaries, have been in the news recently because it’s the 50th anniversary of the “Original 9.” Read More

VM’s Summit Examines Seismic Changes in Optical Landscape Due to Pandemic

By Mary Kane and Mark Tosh
Monday, October 5, 2020 12:45 AM For the first time since its inception 14 years ago, Vision Monday held the opening session of its Global Leadership Summit on a virtual platform due to the pandemic. So it was only fitting that the theme of the four-part, month-long Summit, titled "AFTERSHOCKS: Remaking Healthcare's Future, Vision Beyond 2020," took “attendees” on a quest for answers to the many business challenges and urgent questions facing ECPs and vision care decision makers in light of the virus. If the first session was any indication, Vision Monday more than delivered on its promise to serve up a thought-provoking program and bring together a wide range of noted experts to address big trends and practical tactics in the face of COVID-19. Here is a top-line look at some of the messages.

Billie Jean King’s 50 Years of Leadership, Activism and Style. From the ‘Original 9’ to Advocating for ‘Seeing Clearly’

By Mark Tosh
Friday, October 2, 2020 11:40 AM NEW YORK—We’re not one to throw in the towel on a regular basis, but there’s just no topping this recent Glamour headline: “No One Plays the Game Like Billie Jean King.” So true, as anyone who remembers the legendary tennis star’s career—or even follows her very active and outspoken Twitter account—can attest. King, and several of her women’s tennis contemporaries, have been in the news recently because it’s the 50th anniversary of the “Original 9.”

Reconfiguring the Plan

By Mark Tosh
Wednesday, September 23, 2020 11:30 AM A few weeks ago, I sent an email to people across the optical community asking if they could share a “good news” story. The idea was to collect these positive narratives and put them into a VMAIL Weekend feature. I called it a search for the “silver lining,” basing this on the assumption that there really is “good” sprinkled around and within the dark clouds of the coronavirus pandemic. Sure enough, the responses I received were great. Darren Horndasch, president and chief executive of Wisconsin Vision, had a great story about a surprise birthday party organized and kept secret by the management team and ownership at the optical retailer. Truly evidence that people enjoy doing good things for others. Read More

Reconfiguring the Plan

By Mark Tosh
Monday, September 21, 2020 12:00 AM A few weeks ago, I sent an email to people across the optical community asking if they could share a “good news” story. The idea was to collect these positive narratives and put them into a VMAIL Weekend feature.

A Search for the ‘Silver Lining’ Uncovers Surprise Parties, Fish Stories and Long Runs

By Mark Tosh
Wednesday, September 9, 2020 1:50 PM NEW YORK—One of life’s adages is that if you look hard enough there’s always a silver lining inside the black cloud. Such a cliché, right? So, to put this theory to the test, Vmail Weekend asked an array of people within the optical sector if, indeed, they could identify any silver linings that they have experienced over the past six months during this coronavirus pandemic dark storm. As the glass-half-full among us would expect, we received a quite a few cheerful, surprising and upbeat stories that will put a smile upon even the dourest face among us. So, read on to hear about a surprise birthday party, a first fish and even a 39-mile ultra run. Read More