Learning

Thousands of ECPs Step Up Eye Health Education During Diabetes-Related Eye Disease Month

By CLICK Staff
Wednesday, December 4, 2019 8:06 AM NEW YORK—Thousands of eyecare professionals across the country stepped up to help patients and caregivers learn more about how diabetes can affect the eyes. To bring attention to the ways in which diabetes can affect the eyes, Prevent Blindness has put together a series of resources for ECPs and patients, including a "Diabetes and the Eye" toolkit that can help manage the conversations. The no-cost educational toolkit, “Diabetes and the Eyes,” includes fact sheets, shareable infographics for social media, and financial assistance resources to increase access to eyecare. 

Social Media Content and SEO Can Help ODs Leverage Their Specialty Expertise

By CLICK Staff
Wednesday, November 20, 2019 8:06 AM NEW YORK—EyeCarePro, which works with optometric practices on their web and digital presence, started ODSpecialty because the digital media company was working with clients who more and more weren’t being served by the company's general marketing format. They were less interested in general care patient growth and had specific medical services they wanted to make a larger part of their practices. 

AOA Releases Second Edition of Diabetes Clinical Practice Guidelines

By CLICK Staff
Wednesday, November 20, 2019 8:00 AM ST. LOUIS—Citing the significant public and economic burden posed by diabetes in the United States, the American Optometric Association (AOA) has issued its revised, evidence-based clinical practice guidelines on the disease for doctors of optometry and other health professionals who deliver care to patients with diabetes. 

EyeCarePro.net Offers New On-Demand Webinars

By CLICK Staff
Wednesday, November 6, 2019 8:00 AM NEW YORK—EyeCarePro, the digital marketing company that helps optometric practices manage their online presence, has posted a new resource center on its updated website, displaying its many instructional webinars on a range of topics. As Daniel Rostenne, CEO of EyeCarePro points out in the group's blog this month, "We've posted lots of webinars over this past year with several leading optometry experts and partners. 

Think About Your Eyes Encourages Individuals to Contribute Stories and #SeeBeyond2020

By CLICK Staff
Thursday, October 24, 2019 8:06 AM ALEXANDRIA, Va.—On Oct. 23, Think About Your Eyes launched a new initiative, #SeeBeyond2020, to collect stories from individuals about a comprehensive eye exam that changed their lives. The goal is to emphasize that vision health means more than just 20/20, that an annual comprehensive eye exam can not only help people see more clearly, but can also detect health problems. 

Lighthouse Guild and AOTA Offer New eLearning Course on Pediatric Vision Loss

By CLICK Staff
Thursday, October 24, 2019 8:00 AM NEW YORK—Lighthouse Guild in partnership with American Occupational Therapy Association (AOTA), is now offering a 90-minute program for occupational therapists, titled “The Impact of Visual Issues on Child Development.” The program provides an overview of the visual system and describes the varied impact of visual impairment on children’s achievement of developmental milestones and their function in daily activities. It also provides tools and strategies for occupational therapists to develop therapeutic interventions for children of all ages with varying types of vision loss and comorbidities.

EyeMedsNow Provides Pharma Data for Ophthalmic Medications

By CLICK Staff
Wednesday, October 9, 2019 8:00 AM COLUMBUS, Ohio—EyeMedsNow is a new, free resource for doctors who treat ocular diseases. Designed by eye doctors for eye doctors, EyeMedsNow is the only comprehensive pharmaceutical information database specifically designed for prescribers of ophthalmic medications. Simply click on one of 100+ ophthalmic conditions and gain immediate access to vital information on all prescribing options, including OTC products.

Catch Up on Digital Marketing Tips Webinar With This Video

By CLICK Staff
Tuesday, July 9, 2019 8:57 AM NEW YORK—A new webinar, from Review of Optometric Business (ROB) and EyeCarePro explains how ECPs can update and prioritize what's needed to amp up their digital presence. In case CLICK readers missed it, we post a link to it here, where viewers can watch it at their leisure. All ECPs need to do is fill out a form to watch the webinar for no charge.

For Cataract Awareness Month, Alcon Shows How Color Can Come Back to Life

By CLICK Staff
Tuesday, July 2, 2019 9:00 AM FORT WORTH, Texas—Alcon launched a new art-focused campaign in honor of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing color and encourages those diagnosed with cataracts to understand the benefits of cataract surgery. The campaign is part of Alcon’s continued commitment to educate patients about cataracts and treatment options, the company said.

For Cataract Awareness Month, Alcon Shows How Color Can Come Back to Life

By CLICK Staff
Wednesday, June 26, 2019 9:00 AM FORT WORTH, Texas—Alcon launched a new art-focused campaign in honor of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing color and encourages those diagnosed with cataracts to understand the benefits of cataract surgery. The campaign is part of Alcon’s continued commitment to educate patients about cataracts and treatment options, the company said.

Presby-What? Alcon Survey Shows That Patients Are Fuzzy About Presbyopia

By CLICK Staff
Tuesday, April 30, 2019 2:45 PM FORT WORTH, Texas—Alcon has initiated a program to educate consumers about presbyopia, a condition that is expected to impact 123 million U.S. residents by 2020. Most ECPs know that presbyopia is the inability of the eye to focus on things up close, a natural part of aging that usually happens around age 40. However, new survey findings from Alcon show this common condition has a name people often do not recognize, symptoms they do not understand, and a lack of knowledge of vision correction options other than reading glasses that many see as inconvenient.

Visioneering Technologies, Inc. Creates Educational Series for ECPs

By CLICK Staff
Tuesday, April 30, 2019 2:40 PM ATLANTA—Visioneering Technologies, Inc. (ASX: VTI) has announced the creation of a new educational video series for eyecare practitioners featuring some of the world’s leading researchers and clinicians. Visioneering Technologies is a U.S. medical device company and producer of the NaturalVue (etafilcon A) Multifocal 1 Day Contact Lenses.

Healthy Eyes Working for You Is a New Education Resource about Vision Benefits from Transitions

By CLICK Staff
Wednesday, April 3, 2019 10:50 AM NEW YORK—Healthy Eyes Working for You is a new education program from Transitions which aims to increase awareness of the value of vision benefits through education. Transitions Optical said the new website that aims to increase awareness of the importance of regular eye exams and premium eyewear option is available through a comprehensive vision benefit.

New Partnerships Help Zeiss Vision to Raise Awareness of Full-Face UV Protection

By CLICK Staff
Tuesday, March 26, 2019 11:13 AM SAN DIEGO—Through a series of partnerships, Carl Zeiss Vision is working to build awareness of the importance of UV protection for patients and has also amplified the message through new digital communications and tools to help practitioners explain, evaluate and recommend solutions to patients.

March Is Workplace Eye Wellness Month

By CLICK Staff
Thursday, March 7, 2019 10:06 AM CHICAGO— Prevent Blindness has declared March to be Workplace Eye Wellness Month, in an effort to help protect vision at work. Many occupations present hazards to the eyes, including extended use of computers and screens, and exposure to liquids, particles or flying debris, making protecting the eyes vital to keeping vision healthy. According to research by The Vision Council, about 80 percent of American adults use digital devices for more than two hours every day, and nearly 67 percent use two or more devices simultaneously.