Quick Take: Safilo has announced Building an Unconventional Practice, a six part webinar series from Joseph Day, OD.
Specifics: The webinar series aims to help practices build a better future for independent optometry. Dr. Day, practicing optometrist for over 30 years at East Main Vision Clinic in Puyallup, Washington, will lead the virtual series, sharing resources, strategies and experiences to help ECPs increase profitability, diversify revenue streams, balance managed care business, improve overall efficiency and more. The series will take place over five consecutive Thursdays at 6pm PST, starting October 22 and concluding, after a two-week break, on Thursday, December 10.
Selling Point: The webinar topics will range from leadership, business strategy and independence to marketing, patient and team loyalty and specialty eyecare, and will be moderated by DezaRae Hedrick-Fortson, regional manager - northwest region, Safilo USA. Interested ECPs can sign up online or through mysafilo.com.