PADOVA, Italy—Safilo Group S.p.A (SFL.IM), and DOT "Digital on Things," a consulting firm and IT service specialized in the Salesforce ecosystem and recently incorporated in the Lutech Group, have announced the creation of “Digital Force,” Safilo’s Salesforce Academy that aims to seek and train new talents in the digital transformation and Salesforce field. Safilo Group said it will create a true internal Academy which, with the collaboration with DOT, will allow for the identification of new profiles in the digital area, training them on the most requested skills by the market and the methodology of agile working.

“The foundation of the “Digital Force” Academy represents for us an important further step in Safilo’s 360° digital transformation strategy that we have been implementing over recent years,” stated Angelo Trocchia, CEO of Safilo Group. “The research and training of young talents in the Salesforce field will allow us to offer to young people entering the job market the opportunity of positions in digital transformation functions in companies such as Safilo, This initiative is part of our purpose-led strategy based on three sustainability pillars: People, Product, Planet.”
The “Digital Force” academy started on Sept. 5 with a program of hiring, training and onboarding with a duration of eight months. The selection phase will be in carried out through an active collaboration with universities all over Italy, with a focus on the universities of the Veneto region. The smart working method adopted by Safilo will allow the interested young talents to participate independently of their place of residence.
The “Digital Force” team will be progressively integrated into Safilo’s Digital team, encouraging the growth of the “Safilo Trailblazers” who will take part in the development of the digital transformation development that the Group is implementing 360° in every business strategy by following four different key drivers: delivering excellence, scaling innovation, competence academy and cultural change, Safilo's announcement said.
In this first phase, the project will be focused on professional profiles such as Technical Leader, Business Analyst, Release Manager, and Developer. In fact, with this initiative, Safilo aims to increase the value of its company processes thanks to the combined management of people, digital abilities, processes and technology.
“Digital Transformation is a key driver for companies nowadays,"  stated Gianluca Ciminata, CEO of DOT. "Safilo Group opened early in this direction in comparison to its many competitors and this further step of creating an internal excellence center will fasten up its differentiation journey on the market.
"We are enthusiastic about starting to build this project together, not only for the additional value that we will create for both of our companies, but also for the social value that the inclusion of young talents in the job market and in the digital world of the Salesforce ecosystem represents,” Ciminata said.