NEW YORK—Having sustainable eyewear offerings in your practice is becoming a nonnegotiable these days—many patients are looking specifically to make purchases that are kinder to the planet, and sustainable eyewear has become just as fashionable and varied as traditional collections. But getting those sustainable collections into your practice is only half the battle—patients need to know that you have them available. One of the best ways to show off your in-office eyewear offerings is on social media—specifically apps like Instagram, TikTok and Facebook, which prioritize image and video sharing.

Using hashtags on these apps is an important way to make sure your posts are searchable, and that they are put in front of the people who are likely to be most interested in them. With that in mind, many ECPs are sharing their sustainable eyewear collections on Instagram specifically with the hashtag #EcoFriendlyEyewear making their posts easy to find and identify.

This week, we’re taking a look at how ECPs use this hashtag to show off their sustainable collections—and how ECPs everywhere can do the same, making sure eco-friendly collections are at the forefront of the eyewear conversation.

The team at ForSight in Savannah, Georgia, was excited to showcase Andy Wolf’s wildflower meadow recultivation initiative. Image via forsighteye on Instagram

Edge Optics in Fort Collins, Colorado, added Neaubau Eyewear to its office, and took to Instagram to share some exciting information about the brand’s sustainability practices. Image via edgeoptics on Instagram

A Sight for Sport Eyes in West Linn, Oregon, encouraged patients to head to the practice’s website to learn more about the sustainable sports eyewear available. Image via asightforsporteyes on Instagram

The team at Slone & Co. Styling Opticians in Hale, England, shared information about new-in sustainable eyewear brand David Green Eyewear—and showcased the incredible and evocative merchandizing that accompanies the eyewear. Image via sloaneandco_hale on Instagram

After noticing more customers showing an interest in switching to eco-friendly eyewear choices, the team at Respectacle showcased a stunning style from eco-friendly brand Coral Eyewear. Image via respectacle on Instagram

Sustainable brand Sea 2 See has been a hit at Liverton Opticians in Newport, Wales. Image via livertonoptics on Instagram

Clarke & Roskrow Opticians in Market Harborough, England, shared the exciting addition of Substance by Rolf to the office. In a detailed post on Instagram, the team described the sustainable elements of the collection. Image via harboroughopticians on Instagram