Latest News Safilo Group and Juicy Couture Announce Renewal of Their Licensing Agreement By Staff Wednesday, July 19, 2023 12:18 AM PADUA, Italy and NEW YORK—Safilo Group (SFLG.MI) and Juicy Couture, a global fashion and iconic lifestyle brand, have announced the renewal of a global licensing agreement for the design, manufacturing and distribution of Juicy Couture branded optical frames and sunglasses for women and optical frames for girls and teens until Dec. 31, 2027. “Revered for its embrace of the casual but glamourous L.A.-lifestyle and attitude, Juicy Couture fits within our portfolio strategy of offering locally relevant eyewear brands in key strategic markets like North America that have a broad international reach and unique design point of view,” said Angelo Trocchia, CEO of Safilo Group.“We are pleased to renew our partnership with Safilo Group, a true visionary in the eyewear industry,” said Joseph N. Zarro, executive vice president of Luxe and Classic brands at Authentic Brands Group, owner of Juicy Couture. “Through our shared vision, we will continue to deliver eyewear that captures the Juicy Couture spirit and allows our customers to express their individuality.”Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles and helmets.Juicy Couture is an L.A.-lifestyle brand infused with casual glamor and an irreverent attitude, designed for girls all over the world. Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 14 freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East.