Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

A Transformation Story: Determination and Focus Rebuilds the New Freestanding Shopko Optical

By Marge Axelrad
Monday, March 16, 2020 1:00 AM GREEN BAY, Wis.—Many businesses have a “back story.” But not too many have a story like the one that has driven the creation of today’s Shopko Optical. One that reflects determination, spirit, investment and the commitment of an entire team of employees and eyecare professionals to not only keep a good business going but to carve out new ways of engaging with patients across a range of Midwestern and Western communities.

Take Part in a Rediscovery of Eyecare Via Specialization

By Marge Axelrad
Monday, February 10, 2020 1:00 AM In this year of 2020, eyecare professionals, retailers and companies of all types in the optical and eyewear space are working to leverage their messages about the essential lifetime value of healthy vision and modern vision correction solutions to consumers, patients, public health decision makers and other healthcare professionals.

MyEyeDr. Widens Paths for Optometrist Training and Leadership Programs

By Marge Axelrad
Monday, January 20, 2020 12:01 AM VIENNA, Va.—While MyEyeDr. has grown and the company’s geographic presence has expanded (and continues to do so), the professional organization has worked to stay ahead of the group’s needs from a leadership and training perspective as well as a philosophy that enables optometrists to pursue specialized areas of interest, share knowledge with peers and elevate their professional capabilities to serve patients. At the start of 2020, there are nearly 990 optometrists within the MyEyeDr. network, spanning 570 offices in 26 states.

Sharing Ways So You, Your Patients and Customers Can Make a Difference

By Marge Axelrad
Monday, January 20, 2020 12:00 AM Today’s changing world is prompting and reflecting new action on the part of all of us. While charity is still so important, today’s social purpose initiatives have more to do with making purchases meaningful, enabling consumers to make a difference in concert with the brands, companies, professionals and organizations with whom they do business.

The Patient Experience, Boosted by New Tech and Investment, Tops MyEyeDr.'s 2020 Plans

By Marge Axelrad
Monday, January 20, 2020 12:00 AM NEW YORK—Beginning its next chapter, armed with the investment and health care perspectives from its new financial partner at Goldman Sachs, MyEyeDr. (MED) is viewing the future as one which will amplify its efforts to put the patient experience front and center. Its leadership team is poised to employ technology in a range of ways, from those that streamline and make patient service more actionable, to an approach that further develops professional paths for its optometrists and raises vision care’s profile and awareness among patients and other provider groups in the health care field.

Sharing Ways So You, Your Patients and Customers Can Make a Difference

By Marge Axelrad
Monday, December 16, 2019 12:00 AM Today’s changing world is prompting and reflecting new action on the part of all of us. While charity is still so important, today’s social purpose initiatives have more to do with making purchases meaningful, enabling consumers to make a difference in concert with the brands, companies, professionals and organizations with whom they do business.

Specialized Optometry

By By Marge Axelrad, Andrew Karp, Mark Tosh and Brian Dunleavy
Monday, November 11, 2019 12:30 AM NEW YORK—We are living in an age of specialization. Today we can get virtually anything we want from a business whose only business is delivering a certain type of product or service, whether it’s a vegan restaurant or Victoria’s Secret. Optometry, like many medical professions, is being reshaped by the specialization trend. Modern living has changed the way we use our eyes, and many optometrists, particularly those in private practice, have responded by developing specialties to address specific patient needs. Some specialties, such as pediatrics and low vision, have been long established in optometry, while others, like dry eye management and neuro-optometry are more recent additions. Yet all seem to be benefitting from the advent of new technologies and treatment methods which are bringing exciting changes to vision care.

Undetected, Undercommunicated, Underserved. A New Era of Opportunity for Eyecare Specialities

By Marge Axelrad
Monday, November 11, 2019 12:00 AM First, let it be said. There is absolutely nothing wrong with serving the primary eyecare needs of patients, offering a fundamental scope of diagnostic and therapeutic services to reach a wide range of patients with eyecare and eyewear fitting expertise. Optometry has fought long and hard for those privileges.

Using Data to Make Decisions, Ask the Right Questions, Find the Best Answers

By Marge Axelrad
Monday, October 21, 2019 12:00 AM As VM’s Cover Topic this month illustrates, the explosion of data in our business lives, fueled by digital technologies that capture so much, is providing new opportunities to make better decisions—that is, if we look at the patterns and illustrations that data and accompanying “dashboards” provide. Data about your retail business, and your eyecare practice (and the recognition that these are two distinct parts of your business) can identify important business trends, support better business decision-making.

The Rush To Blush

By Marge Axelrad
Thursday, October 10, 2019 12:30 AM WHAT: There’s a “new” neutral out there this season and Style.Pages thinks it’s likely to become a standard. The color, which works with so many skin tones, is flattering, feminine and a breath of fresh air from heavier tones and bright colors. Interpreted in mixes of solid and translucent or clear, it is just as prevalent among metals as acetates or thin-gauge plastics. Blush is being featured in suns as well as optical frames, in traditional classic shapes or as a way to enliven fashion-forward pieces.

The Rush To Blush

By Marge Axelrad
Tuesday, September 17, 2019 12:00 AM WHAT: There’s a “new” neutral out there this season and Style.Pages thinks it’s likely to become a standard. The color, which works with so many skin tones, is flattering, feminine and a breath of fresh air from heavier tones and bright colors. Interpreted in mixes of solid and translucent or clear, it is just as prevalent among metals as acetates or thin-gauge plastics. Blush is being featured in suns as well as optical frames, in traditional classic shapes or as a way to enliven fashion-forward pieces.

Made in the USA

By Marge Axelrad
Monday, September 16, 2019 12:45 AM NEW YORK—Eyewear made in the U.S. has been experiencing a resurgence in the past few years, as newer firms and startups as well as older, long-time family companies with deep, historical roots in the sector are committed to furthering their presence in the business. Old and new, each is looking to develop or expand connections to a new generation of customers—and eyecare professionals and optical retailers—who appreciate brand stories and authentic history about how products are made and where they come from.

ArtCraft Optical: The Next Generation Continues and Modernizes a 101-year Eyewear Originator

By Marge Axelrad
Monday, September 16, 2019 12:44 AM ROCHESTER, N.Y.—The third generation is hard at work at ArtCraft Optical, continuing their grandfather’s legacy, one they see defining the company as synonymous with American-made legendary looks, world-class quality and a craftsmanship embedded in its DNA. Family-owned and continuously operated since 1918, ArtCraft is a global leader in the design and manufacture of dress frames, safety and military optical frames.

STATE Optical Co.: Expanding Its Story, Its Factory and Its Approach to American-Made

By Marge Axelrad
Monday, September 16, 2019 12:43 AM VERNON HILLS, Ill.—STATE Optical Co. describes itself is a “first-of-its-kind brand of luxury American eyewear proudly being manufactured in Chicago, USA.” After much investment since the company started as they partnered with then California Frieze Frame founders Marc Franchi and Jason Stanley, to relocate, build and create the new endeavor here, Scott Shapiro, STATE’s CEO recalls, “From a manufacturing standpoint, we have learned so much in five years, including the real obstacles of making eyeglasses in the U.S. without the infrastructure that supports such an endeavor. The machinery, servicing it, the raw materials to bring in, the tools, the training of a workforce is just the beginning.”

Modo Brooklyn Made: Crafting Classics in a Community of Makers

By Marge Axelrad
Monday, September 16, 2019 12:42 AM NEW YORK—Modo’s M Factory in Brooklyn is part of the growing “maker” and creative community within the legendary borough in a center known as Industry City. The company cites its origins in New York City in 1990, its new factory initiative was several years in the planning and concept stages before beginning its production. M Factory focuses on classic shapes and constructions.