Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

Specialized Optometry

By By Marge Axelrad, Andrew Karp, Mark Tosh and Brian Dunleavy
Monday, November 11, 2019 12:30 AM NEW YORK—We are living in an age of specialization. Today we can get virtually anything we want from a business whose only business is delivering a certain type of product or service, whether it’s a vegan restaurant or Victoria’s Secret. Optometry, like many medical professions, is being reshaped by the specialization trend. Modern living has changed the way we use our eyes, and many optometrists, particularly those in private practice, have responded by developing specialties to address specific patient needs. Some specialties, such as pediatrics and low vision, have been long established in optometry, while others, like dry eye management and neuro-optometry are more recent additions. Yet all seem to be benefitting from the advent of new technologies and treatment methods which are bringing exciting changes to vision care.

Undetected, Undercommunicated, Underserved. A New Era of Opportunity for Eyecare Specialities

By Marge Axelrad
Monday, November 11, 2019 12:00 AM First, let it be said. There is absolutely nothing wrong with serving the primary eyecare needs of patients, offering a fundamental scope of diagnostic and therapeutic services to reach a wide range of patients with eyecare and eyewear fitting expertise. Optometry has fought long and hard for those privileges.

Using Data to Make Decisions, Ask the Right Questions, Find the Best Answers

By Marge Axelrad
Monday, October 21, 2019 12:00 AM As VM’s Cover Topic this month illustrates, the explosion of data in our business lives, fueled by digital technologies that capture so much, is providing new opportunities to make better decisions—that is, if we look at the patterns and illustrations that data and accompanying “dashboards” provide. Data about your retail business, and your eyecare practice (and the recognition that these are two distinct parts of your business) can identify important business trends, support better business decision-making.

The Rush To Blush

By Marge Axelrad
Thursday, October 10, 2019 12:30 AM WHAT: There’s a “new” neutral out there this season and Style.Pages thinks it’s likely to become a standard. The color, which works with so many skin tones, is flattering, feminine and a breath of fresh air from heavier tones and bright colors. Interpreted in mixes of solid and translucent or clear, it is just as prevalent among metals as acetates or thin-gauge plastics. Blush is being featured in suns as well as optical frames, in traditional classic shapes or as a way to enliven fashion-forward pieces.

The Rush To Blush

By Marge Axelrad
Tuesday, September 17, 2019 12:00 AM WHAT: There’s a “new” neutral out there this season and Style.Pages thinks it’s likely to become a standard. The color, which works with so many skin tones, is flattering, feminine and a breath of fresh air from heavier tones and bright colors. Interpreted in mixes of solid and translucent or clear, it is just as prevalent among metals as acetates or thin-gauge plastics. Blush is being featured in suns as well as optical frames, in traditional classic shapes or as a way to enliven fashion-forward pieces.

Made in the USA

By Marge Axelrad
Monday, September 16, 2019 12:45 AM NEW YORK—Eyewear made in the U.S. has been experiencing a resurgence in the past few years, as newer firms and startups as well as older, long-time family companies with deep, historical roots in the sector are committed to furthering their presence in the business. Old and new, each is looking to develop or expand connections to a new generation of customers—and eyecare professionals and optical retailers—who appreciate brand stories and authentic history about how products are made and where they come from.

ArtCraft Optical: The Next Generation Continues and Modernizes a 101-year Eyewear Originator

By Marge Axelrad
Monday, September 16, 2019 12:44 AM ROCHESTER, N.Y.—The third generation is hard at work at ArtCraft Optical, continuing their grandfather’s legacy, one they see defining the company as synonymous with American-made legendary looks, world-class quality and a craftsmanship embedded in its DNA. Family-owned and continuously operated since 1918, ArtCraft is a global leader in the design and manufacture of dress frames, safety and military optical frames.

STATE Optical Co.: Expanding Its Story, Its Factory and Its Approach to American-Made

By Marge Axelrad
Monday, September 16, 2019 12:43 AM VERNON HILLS, Ill.—STATE Optical Co. describes itself is a “first-of-its-kind brand of luxury American eyewear proudly being manufactured in Chicago, USA.” After much investment since the company started as they partnered with then California Frieze Frame founders Marc Franchi and Jason Stanley, to relocate, build and create the new endeavor here, Scott Shapiro, STATE’s CEO recalls, “From a manufacturing standpoint, we have learned so much in five years, including the real obstacles of making eyeglasses in the U.S. without the infrastructure that supports such an endeavor. The machinery, servicing it, the raw materials to bring in, the tools, the training of a workforce is just the beginning.”

Modo Brooklyn Made: Crafting Classics in a Community of Makers

By Marge Axelrad
Monday, September 16, 2019 12:42 AM NEW YORK—Modo’s M Factory in Brooklyn is part of the growing “maker” and creative community within the legendary borough in a center known as Industry City. The company cites its origins in New York City in 1990, its new factory initiative was several years in the planning and concept stages before beginning its production. M Factory focuses on classic shapes and constructions.

Randolph USA: Extends its Manufacturing Expertise from the Military to Contemporary Eye Style

By Marge Axelrad
Monday, September 16, 2019 12:41 AM RANDOLPH, Mass.—From start to finish, Randolph USA has been building frames in America, at its facility outside of Boston, since 1973. Today, the company’s consistent investment, its strong relationships with all branches of the U.S. armed forces, and embarking on new innovations in specialties like precision sports and expansion into lifestyle sun and ophthalmics, is transforming the family-run firm. Randolph has added to its in-house manufacturing experts by augmenting its management team with new product development, marketing and sales expertise to reach new customers and a new generation of wearers.

Thema’s Virtual Eyewear Assistant Uses Modern Digital Tools to Build a Custom Frame

By Marge Axelrad
Monday, September 16, 2019 12:40 AM MIAMI—The Valmassoi family of Thema are using their history of Italian frame making to bring new capabilities to the company’s U.S. factory in Miami, and, most recently, are applying new digital technology to the company’s work on 3D acetate production. For some time, Thema has been offering customization options for its iGreen and O-Six lines as well as for the new Black Label collections debuting this fall.

Lowercase: Embracing Locally-Made Frame Design and Know-How

By Marge Axelrad
Monday, September 16, 2019 12:39 AM NEW YORK—Lowercase NYC launched in Brooklyn’s Army Terminal in January 2017. But founder Gerard Masci’s path to eyewear actually started in 2015. He’d been working in the financial sector, as an investment analyst. But he was intrigued by the makers who were already working in the field, like Randolph and California’s Kala eyewear, and he started to research more. He literally also started to Google “how to” videos about framemaking, but then learning about materials, found Mazzuchelli and met with their representatives in downtown NYC not far from where he’d grown up.

Hilco Vision Debuts First Made in the USA Rx Safety

By Marge Axelrad
Monday, September 16, 2019 12:38 AM PLAINVILLE, Mass.—Hilco Vision this year introduced a 100 percent made in the USA Rx safety frame, from its OnGuard Industrial Safety Eyewear division.

Dom Vetro: A Luxury Eyewear Label Brings Italian Expertise to L.A.

By Marge Axelrad
Monday, September 16, 2019 12:37 AM LOS ANGELES, Calif.—After spending nearly half a decade training with master eyewear makers in the Italian Alps, Ashley Bezamat, founder of the luxury eyewear label Dom Vetro, returned to his native Los Angeles and in 2017 opened the city’s first vertically-integrated eyewear workshop adjacent to Culver City. There, he and his team of artisans use the same machinery, materials, and fabrication techniques as the Italian experts who taught him, to create unique and timeless eyewear that can be enjoyed for generations.

Test Patterns

By Marge Axelrad
Tuesday, August 20, 2019 12:00 AM WHAT: This season’s optical eyewear choices for kids make the most of both inside and outside surfaces to achieve print and pattern treatments to amp up back-to-school fashions. New accessories often use transfer prints or appliques combined with contemporary shapes. The treatments often take the place of logos to communicate about a brand’s signature details and licensed characters’ symbols and insignias.