Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

New Professional Advisory Board Named for ReopenEyecare.com

By Marge Axelrad
Tuesday, June 30, 2020 11:00 AM ALEXANDRIA, Va.— ReopenEyecare.com, the recently launched digital platform designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, has announced the establishment of an official advisory board. Comprised of eyecare providers and vision community leaders, the advisory board will provide expert insight and feedback to the ReopenEyecare.com board of directors with the intention of improving the functionality of the website as a resource for eyecare providers navigating the complex journey from shutdown or essential services only back to “new normal” business conditions. Read More

Review of Myopia Management: Two ARVO Papers Provide New Insights for Contact Lens-Based Myopia Management With Children

By Marge Axelrad
Tuesday, June 30, 2020 10:00 AM SAN RAMON, Calif.—Two scientific papers being presented as part of the ARVO (Association for Research in Vision and Ophthalmology) 2020 virtual conference proceedings provide eye care professionals (ECPs) with new insights to aid contact lens-based myopia management with children. Both can be accessed from the ARVO Media library catalog within ARVOLearn. Abstracts will be published in Investigative Ophthalmology & Visual Science next month. Read More

New Professional Advisory Board Named for ReopenEyecare.com

By Marge Axelrad
Thursday, June 25, 2020 9:33 AM ALEXANDRIA, Va.— ReopenEyecare.com the recently launched digital platform designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, has announced the establishment of an official advisory board. Comprised of eyecare providers and vision community leaders, the advisory board will provide expert insight and feedback to the ReopenEyecare.com board of directors with the intention of improving the functionality of the website as a resource for eyecare providers navigating the complex journey from shutdown or essential services only back to “new normal” business conditions.

This Says it Best...10 Things Lockdown Has Taught Us

By Marge Axelrad
Monday, June 22, 2020 1:00 AM I’m sure you all, like me, have been “everything” in the last three months—mystified, shocked, overwhelmed, anxious, angry, fearful, moved, inspired, appreciative, grateful! Those are 10 adjectives that only just start to describe the range of emotional ups, downs and everywhere-in between that we all have likely been going through as the weeks go by. Weeks which can seem waaay longer than seven days, am I right?

Standard Optical's CEO Aaron Schubach: VM's Conversations With Top 50 Retail Leaders

By Marge Axelrad
Thursday, June 18, 2020 12:24 AM NEW YORK—A major re-examination of its business in mid year of 2019 and subsequent investments in several new technologies, new types of communications with patients, and a rebranding which included its physical stores and its overall marketing and social media, helped Utah's optical retail leader, Standard Optical, as last year was ending and 2020 was beginning. Then the coronavirus pandemic hit.

Learning as We Go, Searching for the Light of a New Day

By Marge Axelrad
Thursday, June 4, 2020 3:30 PM Could it be that “safety” will be the new “luxury”? How will the consumer define their priorities? What’s the opportunity to “rediscover” the optometrist and the role they play? How are leaders facing what used to be the theoretical and now is the harsh reality—how do they concurrently balance a multitude of critical—and at times opposing—needs and opinions of multiple constituencies? As Vision Monday’s team was going through the process of reaching out to leading national and regional players in our optical retail world for our signature VM Top 50 U.S. Optical Retailers Report, we were still getting used to the process you are all coping with—living and working through a global pandemic. Read More

Preparing for a Retail Reset

By Marge Axelrad and Mark Tosh
Thursday, May 21, 2020 12:30 AM How does a leader prepare for a never-known-before challenge? Pause. Breathe. Rely on colleagues. Get the real facts. Make a plan. Be prepared to change it. Do the right thing for your team, your employees, your company, your patients. As we examine the 2019 year past, VM asked a few of our Top 2020 U.S. Optical Retailer executive leaders about the pandemic and what it could mean for the future. 
- The Editors

2019’s Consolidation Impacted in Mid to Upper Tier, Growth of Value Sector

By Marge Axelrad and Mark Tosh
Monday, May 18, 2020 12:29 AM NEW YORK— Calendar sales of optical services and products at retail were healthy. In a market that grew to nearly $37.5 billion in the U.S., according to The Vision Council’s VisionWatch tracking, sales grew at a nice pace over the prior year, for all ECPs, regional and national companies. Business was solid, for companies large and small.

VM's Top 50 Sales Concentration Grows

By Marge Axelrad and Mark Tosh
Monday, May 18, 2020 12:28 AM NEW YORK—Comparable to prior VM Top 50 reports, there was a concentration of sales among the 2020 VM Top 50 U.S. Optical Retailers, accounting for an estimated $15.7 billion of a $37.5 billion total U.S. market for the 12 months ending Dec. 2019. The Top 10 optical retailers collectively comprise 85.4 percent of the Top 50’s collective U.S. optical retail sales, meaning that retail groups ranked numbers 11 through 50 comprise just under 15 percent of that remaining Top 50 group.

Learning as We Go, Searching for the Light of a New Day

By Marge Axelrad
Monday, May 18, 2020 12:00 AM Could it be that “safety” will be the new “luxury”? How will the consumer define their priorities? What’s the opportunity to “rediscover” the optometrist and the role they play? How are leaders facing what used to be the theoretical and now is the harsh reality—how do they concurrently balance a multitude of critical—and at times opposing—needs and opinions of multiple constituencies?

HEA’s Six-Part Recovery Reboot Series Helps ECPs Plan to Reopen

By Marge Axelrad
Wednesday, May 13, 2020 6:41 PM NEW YORK—Healthy Eyes Alliance (HEA) has issued a six-part series, Recovery Reboot, which via guides and videos helps to enable ECPs to optimize their reopenings, enhance revenue and diversity in the long term. Available for free download at HEA’s COVID-19 Resource Center here, the resources in the series are set up to offer both tactical and strategic information, offering new checklists each week.

Bright Eyes Family Vision Care Kicks Off Facebook #LegoGlassesChallenge to Stay Connected With Patients During the Crisis

By Marge Axelrad
Thursday, April 23, 2020 8:30 AM TAMPA, Fla.—Like many optometric practices around the country in the midst of the COVID-19 crisis, Bright Eyes Family Vision Care and Bright Eyes Kids based here, have been open only for urgent and emergency patient eyecare needs, closed for routine eyecare since the start of the coronavirus pandemic. Dr. Nathan Bonilla-Warford owns and operates Bright Eyes with his wife, Cristina Bonilla-Warford. Dr. Beth Knighton joined the team in 2014. As busy as the team is in dealing with the business issues and human side of the crisis, Bonilla-Warford said that staying in touch with patients during this time is very important. 

Coping With the Unthinkable... But Planning for the Other Side

By Marge Axelrad
Monday, April 20, 2020 12:39 AM We are all getting through it. Somehow. One day follows the next. One virtual conference call or Facetime follows another. The events of the past four of five weeks, as of this writing, are still hard to accept or imagine, even as we are all living it.

A Transformation Story: Determination and Focus Rebuilds the New Freestanding Shopko Optical

By Marge Axelrad
Monday, March 16, 2020 1:00 AM GREEN BAY, Wis.—Many businesses have a “back story.” But not too many have a story like the one that has driven the creation of today’s Shopko Optical. One that reflects determination, spirit, investment and the commitment of an entire team of employees and eyecare professionals to not only keep a good business going but to carve out new ways of engaging with patients across a range of Midwestern and Western communities.

Take Part in a Rediscovery of Eyecare Via Specialization

By Marge Axelrad
Monday, February 10, 2020 1:00 AM In this year of 2020, eyecare professionals, retailers and companies of all types in the optical and eyewear space are working to leverage their messages about the essential lifetime value of healthy vision and modern vision correction solutions to consumers, patients, public health decision makers and other healthcare professionals.