Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMAIL, e-newsletters, VisionMonday.com and special events including the VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, and research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

At 40, Marchon Turns a Global Eye Toward Modern Systems, Sustainability and Brands

By Marge Axelrad
Sunday, May 14, 2023 2:30 AM NEW YORK—Marchon Eyewear is viewing its 40th anniversary as an occasion to look ahead. As Thomas Burkhardt, president, describes it, the milestone is a chance to capture the spirit and vision of its original founders—which was to be an American-based frame company redefining the notions of sales and service in the optical industry when the company debuted in 1983—to one that is now a global leader, employing modern digital systems, new approaches to multiple brands of eyewear and sunwear, product technology and international relationships with leading manufacturers and designers to provide 21st century notions of service to ECPs and retail partners around the world.

Private Equity and Practice Transitions in 2023

By Marge Axelrad and Daniel Breeman
Thursday, April 27, 2023 1:00 AM NEW YORK—2023’s vision care space will see a more measured pace of new deals and practice acquisitions. At the same time, in many cases, internal investments in infrastructure, systems and support will accelerate for both private equity-based groups and practice transition facilitators in the U.S. optical market this year.

Groups Pursue Investment Strategies for Long-Term Practice Growth

By Marge Axelrad and Daniel Breeman
Sunday, April 23, 2023 12:59 AM AEG Vision finished calendar year 2022 with 350 practices, and “we are on track to eclipse 400 practices this year,” noted CEO Eric Anderson. “We have grown consistently over the past three years and expect to continue to do so in 2023 and the foreseeable future. We are confident in our approach and have not experienced any material challenges in how we operate.”

Navigating Complex Practice Transition Decisions

By Marge Axelrad and Daniel Breeman
Sunday, April 23, 2023 12:58 AM Innumerable objective and subjective factors can influence a practitioner or an independent optical owner’s decision to pursue acquisition possibilities, or determine if other types of practice transition and practice exits are better for themselves, their associates, staff and practice. These are two groups which offer advice and options.

EyeXam Optometry Brings State-of-the Art Eyecare, Aesthetic Care and Luxury Eyewear to Southern California’s Upscale Newport Beach

By Marge Axelrad
Thursday, February 23, 2023 8:30 AM NEWPORT BEACH, Calif.—A leading optometric innovator has brought several elevated eyecare and patient experience concepts to her newest location in Southern California. Nikki Iravani, OD, the founder and CEO of eyeXam Optometry in Silicon Valley’s Santa Clara, Calif. opened a bright, bold second luxury practice in the Crystal Cove Shopping Center in upscale Newport Beach in Orange County last fall.

Shining a Spotlight on Diversity, Equity & Inclusion

By Gwendolyn Plummer and Marge Axelrad
Friday, November 4, 2022 11:30 AM NEW YORK—Long term societal issues, like those of diversity, equity & inclusion, have been fighting the hard fight for many years. With the escalation of the disruption unleashed by the global pandemic, the brighter spotlight on the topic from media, and a groundswell among individuals and organizations that more vocal and active commitment was needed, DE&I initiatives continue to expand. Voices from within health care, business, family, politics and culture are starting to join with those in structured organizations along with more assertive storytelling from groups victimized or impacted by the lack of inclusion in hiring, in receiving or accessing fair and equitable business or health care services and more. Individuals, groups and organizations across the optical industry and vision care profession, are stepping up to support these as part of an expanding commitment.

Embracing the Differences

By Gwendolyn Plummer and Marge Axelrad
Monday, October 17, 2022 1:00 AM NEW YORK—Long term societal issues, like those of diversity, equity & inclusion, have been fighting the hard fight for many years. With the escalation of the disruption unleashed by the global pandemic, the brighter spotlight on the topic from media, and a groundswell among individuals and organizations that more vocal and active commitment was needed, DE&I initiatives continue to expand. Voices from within health care, business, family, politics and culture are starting to join with those in structured organizations along with more assertive storytelling from groups victimized or impacted by the lack of inclusion in hiring, in receiving or accessing fair and equitable business or health care services and more.

VM's 2022 Top 50 U.S. Optical Retailers Report: Recovery and Recalibration

By Marge Axelrad and Mark Tosh
Wednesday, June 29, 2022 1:00 AM NEW YORK—After the shock of the 2020 pandemic and the slow build back to some semblance of stability by the end of that year, the leading U.S. optical retailers and companies, both national and regional groups, came back in 2021 with a solid mid-to-high double digit performance overall. While the 2020 year was characterized as working past store and office closures to “craft a comeback,” as VM noted in our 2021 Top 50, the 12 months of 2021 were marked by tightening up operations, accelerating new digital technologies to power operations and to demonstrate new ideas to consumers and patients. Companies reconsidered initiatives like more online sales choices or remote eyecare.

A 2021 Sales Comeback, Combined With Acquisitions and New Entrants, Shape VM’s 2022 Top 50

By Marge Axelrad and Mark Tosh
Wednesday, June 29, 2022 12:59 AM NEW YORK—In contrast to the harrowing year that was 2020, when the COVID-19 pandemic shook the world and forced many stores to close in the U.S for many weeks, the 2021 business year saw a comeback for the U.S.’s Top 50 Optical Retailers and groups, Vision Monday has learned. Based on submissions from companies as well as VM’s own estimates, the collective Top 50 Retailers’ sales for the 12 months ending 2021 ended up higher by some 21 percent from the previous year.

Mass Merchants and Clubs Saw a Healthy 2021 Optical Sales Performance

By Marge Axelrad and Mark Tosh
Wednesday, June 29, 2022 12:56 AM NEW YORK—Mirroring their overall companies’ sales performance in 2021, which saw the U.S.’ mass merchants and warehouse clubs reflect strong consumer buying activity and a healthy return to business after the initial pandemic year of 2020, those operations with optical departments experienced healthy gains as well. Collective revenues from this sector of the market rose some 16 percent for the year, reaching $3.86 billion in calendar year 2021, according to their reports and VM estimates.

Growing Green

By Marge Axelrad and Gwendolyn Plummer
Tuesday, May 24, 2022 2:00 AM While sustainability and environmental concerns are not new, during the pandemic, people have become more sensitive to the environmental impact of their shopping decisions. In fact, much of the world’s recognition of the perils of climate change and accompanying social responsibility combined with shifting consumer priorities have led companies, executives, organizations and private citizens to dub this an era of a “global eco-awakening.”

Eastman’s Initiatives Propel a Range of Sustainable Eyewear Plastics

By Marge Axelrad
Tuesday, May 24, 2022 1:59 AM NEW YORK—Much progress continues to be made in developing new sustainable materials options for eyewear and sunwear manufacturers via the initiatives and collaborative efforts of Eastman (NYSE:EMN), one of the world’s largest plastics producers. Through the company’s multi-year efforts to create a more sustainable, circular approach to the system of recycling plastics into partnerships aimed at limiting the environmental impact of acetate frames and by using what they describe as “eco-responsible” formulas of recycled content and bio-sourced materials, a series of announcements have continued through 2021 and into 2022, “with more to come,” executives told VM.