NEW YORK—The national average for gross revenue at ECP locations decreased for the week of April 4-10 at a rate of -2 index points. That places gross revenue at a level 5 index points above where it was at this point in time (Week 15) when compared with last year and 14 points above 2019. During 2020, however, with pandemic-related, mandated shutdowns still in effect, gross revenue had reached a low of 14 index points. That’s 100 points below Week 15 of this year, according to Jobson’s most recent Practice Performance Tracker.
All optical sales categories decreased last week, ranging from -2 index points for gross revenue, frame units, and lens pairs to -6 index points for contact lenses. Exams/refractions decreased at a rate of -3 index points.
Although all optical sales decreased last week, three of five categories are at levels above an average week in 2019—the index baseline assigned a value of 100 for this Optical Business Tracker. Gross revenue, frame units, and lens pairs are above an average week in 2019, while contact lenses and exams/refractions are below that benchmark.
Jobson Optical Research selected 1,500 optical locations that have been operating and reporting their sales to its partners, GPN and ABB Analytics, since 2019. The index has been rebased to an average week in 2019. Going forward, this new index base will be used as an arbitrary benchmark and assigned a value of 100.
Click here to view the complete Jobson COVID-19 Performance Tracker