Optical on Main Street

In #FrameOfTheDay, Indies Show Off What’s New and Popular

By Gwendolyn Plummer
Wednesday, September 8, 2021 8:30 AM NEW YORK—There is no shortage of coveted, swoon-worthy eyewear these days, and sometimes all the choices can feel overwhelming for both patients and ECPs alike. Walking into a fully stocked optician’s space can make you feel like a kid in a candy shop, but it can also feel almost impossible to narrow things down and make a choice. For patients, this can lead to indecision and sometimes overlooking the perfect frame, while ECPs might be desperate to show off their favorite eyewear, but might not have the time to do so in every single session.

[Partner Post] Take the Varilux® Challenge

By Staff
Wednesday, September 8, 2021 8:29 AM Ready to see what happens when you insist on the best? When Eyecare Professionals insisted on Varilux lenses with every presbyopic patient for 30 days, not only did they provide sharp, seamless vision so that their patients could truly see no limits, but they also created trust, loyalty and increased profitability. See for yourself and take the Varilux Challenge today at VariluxChallenge.com. Click on the video below to hear what ECPs think about the Varilux Challenge.

Indies Embrace Video Content to Ramp Up Social Media

By Gwendolyn Plummer
Wednesday, August 25, 2021 8:30 AM NEW YORK—There’s no question that maintaining a great social media presence is invaluable for any small business, ECPs included—but there’s also no question that social media can be tricky, fickle and frustrating. Things online are constantly changing, from trends to algorithms to follower counts, and it can feel next to impossible to stay on top of it all. But embracing change doesn’t have to be hard or scary, and sometimes it can lead to fun, exciting new discoveries or hobbies for small business owners.

With Local Artists, San Diego Indie Practice Makes Lens Cloths Cool

By Gwendolyn Plummer
Thursday, August 12, 2021 8:30 AM SAN DIEGO—For independent ECPs, few things are more important than connecting with patients and the local community. The local community is everything to a small business, and each help each other thrive in special ways. For many ECPs around the country, things like local fairs, charity drives and holiday events are a great way to get involved with neighbors, but there’s always space to improve on that connection, and to take things to the next level.

Getting Ahead of the Back to School Rush

By Gwendolyn Plummer
Wednesday, July 28, 2021 8:30 AM NEW YORK—Believe it or not, August is almost here, which means the back to school season really is upon us. Stores around the country are already stocking up their back to school sections, and both parents and kids are starting to think about the academic year ahead. Even though there’s still plenty of summer left, it’s never too early to start encouraging parents to begin planning their children’s back to school eye exams—in fact, it might even be beneficial to get ahead of the game now, before parents get overwhelmed with back to school necessities and when eye exams could fall through the cracks.

[Partner Post] Introducing the Varilux® Challenge

By Staff
Wednesday, July 28, 2021 8:29 AM You’re faced with a variety of progressive lenses to recommend to your patients, but they are not created equal. When Eyecare Professionals insisted on Varilux lenses with every presbyopic patient for 30 days, not only did they provide sharp, seamless vision so that their patients could truly see no limits, but they also created trust, loyalty and increased profitability for their eyecare practices. See for yourself and take the Varilux Challenge today by going to VariluxChallenge.com.

In #MyopiaControl Hashtag, Indies Share Knowledge, Tips and Tricks

By Gwendolyn Plummer
Wednesday, July 14, 2021 8:30 AM NEW YORK—There’s no denying that, for many people around the world, eyewear is as much of a fashion statement as it is a medical device. It’s great to see fashion and the general public embrace eyewear, and even expand on our traditional definitions of it, but we of course don’t want people to forget the important medical and health care purpose eyewear serves too. This can be especially true on social media platforms like Instagram, which are visual-heavy and can focus more on how things look than what they do.

Indies Gear Up for National Sunglasses Day

By Gwendolyn Plummer
Thursday, June 24, 2021 8:30 AM NEW YORK—It’s just a few more days until National Sunglasses Day 2021. This coming Sunday, June 27, people all around the world will take to social media to show off their #SunglassSelfies and their favorite pair of frames for the special day—but those of us in the optical community know there’s so much more to National Sunglasses Day than that. This week, we’re taking a look at how independent ECPs are gearing up for National Sunglasses Day, from special sales to important health and safety reminders. There’s still plenty of time to get geared up yourself—and, as always, The Vision Council has prepared materials including ready-to-use logos, social media images, sample posts, downloadable posters, web banners and more, all available online.

Indies Head Out to Vision Expo East

By Gwendolyn Plummer
Thursday, June 10, 2021 8:30 AM ORLANDO—Last week, ECPs, students, and optical companies across the country headed down to Orlando, Florida, for Vision Expo East—the first in-person Vision Expo event since September 2019. Though slightly, and understandably, smaller than past shows, there was no lack of enthusiasm or excitement at East 2021—in fact, the feeling on the show floor was as electric as ever, full of members of the optical community who were so excited to get back to doing what they love. This week, we’re taking a look at posts from some independent ECPs and students who packed a suitcase and headed to Orlando—all to give you a look at the Vision Expo East 2021 experience.

Optometry’s Next Generation Celebrates Graduation

By Gwendolyn Plummer
Wednesday, May 26, 2021 8:30 AM NEW YORK—With summer on the horizon and the school year wrapping up, graduation season is in full swing. This year’s graduations are not quite the same as they used to be, with many ceremonies still taking place virtually or with capacity caps, but the accomplishment of finishing school and getting that diploma is just as worthy of celebration as it has always been. Across the country, many optometry schools wrapped up this May, and many new ODs headed to Instagram to celebrate their incredible accomplishment. At the same time, many college graduates across the country are gearing up for their next step: optometry school. This week, we’re taking a look at some of those new faces in optometry. Congratulations to all of this year’s graduates!

Indies Celebrate Healthy Vision Month

By Gwendolyn Plummer
Tuesday, May 18, 2021 8:30 AM NEW YORK—At the beginning of the month, the National Eye Institute declared May Healthy Vision Month. This year, the Healthy Vision Month theme is Eye Health on Equity, with a special focus on "the importance of increasing diversity in the eye health field—and how that can help everyone have an equal chance for healthy vision," the NEI said on its website. The NEI is celebrating the month with a variety of healthy vision resources for ECPs, including social media messages and graphics and sample newsletters, as well as resources for patients to find an ECP, pay for eyecare and more. Here, we’re taking a look at some of the ways ECPs are taking note of Healthy Vision Month on social media, and how you can get involved too.

Indies Tackle Allergy Season

By Staff
Wednesday, April 28, 2021 8:30 AM NEW YORK—For many, springtime brings joy. Spring and summer mean longer days, warmer weather, and more outdoor adventures—but, for millions, it can also mean brutal and sometimes debilitating allergies that make this beautiful season unbearable. According to the American Academy of Allergy, Asthma & Immunology, a professional medical membership organization of nearly 6,800 allergist/immunologists and related professionals, roughly 7.8 percent of people 18 and over in the U.S. have hay fever. This week, we’re taking a look at how some ECPs around the country are tackling the dawn of allergy season.

For Indies, #FrameFriday Is the Perfect End to Any Week

By Staff
Wednesday, April 14, 2021 8:30 AM NEW YORK—Running a social media account for your practice isn’t always easy. It can be hard to keep up with regular posting, and sometimes it feels impossible to figure out what to post, when to post, and how often to post. One of the easiest ways to truly get involved on social media, and to up engagement, is to participate in hashtags and challenges, especially those that are specific to your social media niche. For the optical community, #framefriday is a perfect example.

[Partner Post] Introducing Crizal Rock

By Staff
Wednesday, April 14, 2021 8:29 AM Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock.

Indies Celebrate Saint Patrick’s Day on Social

By Staff
Thursday, March 18, 2021 8:30 AM NEW YORK—These days, it’s not uncommon for things to feel a little stagnant. Many people are still spending most of their time safe and at home, and without things like concerts, live sporting events and parties to break up the months, it can feel like every day is the same—which makes holidays even more fun to celebrate. This week, millions of people around the world donned their trusty green T-shirts and headed to the store to buy a can of Guinness to celebrate St. Patrick’s Day, no matter how far away they are from The Emerald Isle. This week, to bring a little joy into the monotony, we’re taking a look at how independent ECPs celebrated March 17, ranging from getting all dressed up to special sales.