Thursday, August 6, 2020 11:15 AM
NEW YORK—Although it doesn’t quite feel like it, there’s no denying that we are officially in the beginning of the back-to-school season. Heading back to the classroom this year is looking very different from what we’re used to, with many schools sticking to online learning, while others require masks and in-class social distancing, or attempt a combination of the two.
Thursday, July 23, 2020 2:46 PM
TAMPA, Fla.—Any small business owner knows just how important social media can be—and ECPs are no exception. Across the board, independent ODs use Facebook, Instagram, Twitter and sometimes YouTube to get in touch with patients, potentially find new patients and spread important information about eyecare. But there’s a new social media superstar in town, and Nathan Bonilla-Warford, OD, is all over it. Dr. Bonilla-Warford specializes in pediatric and binocular vision at Bright Eyes Vision
, in Tampa, Florida. There is no question that working with children requires a special skill set and a special approach—something Dr. Nate has achieved by delving into the world of TikTok.
Thursday, July 23, 2020 9:30 AM
Essilor of America is doubling down on its support of private practice through expanded and new partnership programs designed to give them the financial freedom to dispense the products they believe are medically and visually best for their patients. Beginning on Sept. 1, 2020, Essilor Experts, Essilor’s flagship partnership program, will be enriched through a new Essilor Preferred Rewards (EPR) points program which increases points based on which brands Essilor Experts prescribe, giving them the financial flexibility to recommend the Essilor brands they believe are best for their patients.
Wednesday, July 8, 2020 2:33 PM
NEW YORK—For many of us, National Sunglasses Day is a sign that summer is well and truly here. Despite this June 27 being markedly different from years past, stay at home orders and extra safety precautions didn’t put a damper on the National Sunglasses Day celebrations—in fact, is there anything better to do on a day at home than take a #SunglassesSelfie?
Tuesday, June 23, 2020 10:00 AM
NORWALK, Conn.—As independents across the country head back to work under new rules and regulations, masks are becoming a familiar, and somewhat comforting, sight. Although it felt a little unusual and perhaps post-apocalyptic to see everyone wearing masks at first, it has now become clear that wearing a face covering is a necessary act of kindness toward others—a way to let the people you interact with know that you care about keeping them safe and healthy.
Wednesday, June 10, 2020 12:42 PM
“We had been open throughout COVID as an essential business. We had furloughed our entire staff (admittedly they were always a phone call away), adjusted the working hours for Dr. Stephen Rozenberg and myself so that we could man the shop, and we applied for the PPP money and government assistance. We were practically the only brick-and-mortar optical open in New York City. But on Sunday night, May 31 at 11:00 p.m. the alarm went off in our shop. The security camera links to my iPhone. I could see hordes of vandals and thieves flooding into 10/10 Optics, destroying our place. By the time we got there 20 minutes later, the looters were gone and the police were there. NYC sounded like a bad movie." Read Ruth Domber's first-person account about 10/10 Optics.
Thursday, May 28, 2020 10:00 AM
NEW YORK—Many ECPs find that independence comes with a lot of space for creativity and freedom, and just as many say that this space is what allows them to stand out amongst competition, to make their practices entirely their own. Along with fun and creative names, signs, and promotions, some ECPs have taken an additional step in their independence: creating their own eyewear collections. To get a grasp on what it’s like to create your own eyewear collection, The Independent Eye
reached out to three independent ODs who created their collections with Your Brand
, which works directly with ECPs to create unique, private label brands.
Thursday, May 14, 2020 10:04 AM
NEW YORK—After a strange and tough few months, independent ECPs across the country are slowly but surely beginning to reopen their doors. Things won’t go back to normal right away—doctors and patients will still have to comply by social distancing rules, wear masks and keep things immaculately clean—but this is a major and important step back in the right direction.
Wednesday, May 13, 2020 7:16 PM
As our economy and industry start to reawaken, it will take a collective effort to reopen, establish enhanced health and safety protocols, and encourage patients to seek eyecare. A large part of being an independent is authoring your own success story. Still, even in the best of times, partnership is a key to success. Essilor is here for you each step of the way—and we know we are stronger together.
Wednesday, April 22, 2020 2:41 PM
ALBERTA, Canada—While we’re all practicing keeping our distance, people all over the world are turning to social media to come together. Social media is full of ways to connect: for fun, for work, and for education. When you think like Rob Kloepfer, OD, does, Instagram provides the perfect platform for all three.
Wednesday, April 8, 2020 11:52 AM
NEW YORK—The COVID-19 pandemic has forced a change in all of our lives, both on a business and personal level. Although everyone is experiencing this change and uncertainty together, navigating this new situation can still feel scary and uncertain. It might feel like no one knows for sure what the best thing to do right now actually is—but it’s always helpful to hear from those in similar situations. As many practices decide to temporarily close, move online or only take emergency patients, knowing what steps to take and what situation everyone else is in can be overwhelming.
Wednesday, March 25, 2020 7:37 PM
NEW YORK—There is absolutely no making light of our current situation. The COVID-19 pandemic is an international tragedy, and there’s no denying that—but in times of extreme unhappiness, it’s important and helpful to be positive where and whenever we can in order to help ourselves and those around us get through an otherwise overwhelming period.
Wednesday, March 11, 2020 10:53 AM
NEW YORK—Last week (March 8—14, 2020) was World Glaucoma Week. A global initiative headed up by the World Glaucoma Association (WGA) and the World Glaucoma Patient Committee (WGP), World Glaucoma Week aims to raise awareness around glaucoma, who it can affect and how it can affect them. Although many of us in the industry feel well educated about glaucoma, that doesn’t mean our neighbors and patients feel the same way—and with more than 3.2 million Americans ages 40 and over affected by glaucoma according to Prevent Blindness
, there can never be too much information about the sneak thief of sight.