Thursday, June 10, 2021 8:30 AM
ORLANDO—Last week, ECPs, students, and optical companies across the country headed down to Orlando, Florida, for Vision Expo East—the first in-person Vision Expo event since September 2019. Though slightly, and understandably, smaller than past shows, there was no lack of enthusiasm or excitement at East 2021—in fact, the feeling on the show floor was as electric as ever, full of members of the optical community who were so excited to get back to doing what they love. This week, we’re taking a look at posts from some independent ECPs and students who packed a suitcase and headed to Orlando—all to give you a look at the Vision Expo East 2021 experience.
Wednesday, May 26, 2021 8:30 AM
NEW YORK—With summer on the horizon and the school year wrapping up, graduation season is in full swing. This year’s graduations are not quite the same as they used to be, with many ceremonies still taking place virtually or with capacity caps, but the accomplishment of finishing school and getting that diploma is just as worthy of celebration as it has always been. Across the country, many optometry schools wrapped up this May, and many new ODs headed to Instagram to celebrate their incredible accomplishment. At the same time, many college graduates across the country are gearing up for their next step: optometry school. This week, we’re taking a look at some of those new faces in optometry. Congratulations to all of this year’s graduates!
Tuesday, May 18, 2021 8:30 AM
NEW YORK—At the beginning of the month, the National Eye Institute declared May Healthy Vision Month
. This year, the Healthy Vision Month theme is Eye Health on Equity, with a special focus on "the importance of increasing diversity in the eye health field—and how that can help everyone have an equal chance for healthy vision," the NEI said on its website. The NEI is celebrating the month with a variety of healthy vision resources for ECPs, including social media messages and graphics and sample newsletters, as well as resources for patients to find an ECP, pay for eyecare and more. Here, we’re taking a look at some of the ways ECPs are taking note of Healthy Vision Month on social media, and how you can get involved too.
Wednesday, April 28, 2021 8:30 AM
NEW YORK—For many, springtime brings joy. Spring and summer mean longer days, warmer weather, and more outdoor adventures—but, for millions, it can also mean brutal and sometimes debilitating allergies that make this beautiful season unbearable. According to the American Academy of Allergy, Asthma & Immunology
, a professional medical membership organization of nearly 6,800 allergist/immunologists and related professionals, roughly 7.8 percent of people 18 and over in the U.S. have hay fever. This week, we’re taking a look at how some ECPs around the country are tackling the dawn of allergy season.
Wednesday, April 14, 2021 8:30 AM
NEW YORK—Running a social media account for your practice isn’t always easy. It can be hard to keep up with regular posting, and sometimes it feels impossible to figure out what to post, when to post, and how often to post. One of the easiest ways to truly get involved on social media, and to up engagement, is to participate in hashtags and challenges, especially those that are specific to your social media niche. For the optical community, #framefriday is a perfect example.
Wednesday, April 14, 2021 8:29 AM
Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock
lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock
, the most scratch-resistant Crizal
No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock
Thursday, March 18, 2021 8:30 AM
NEW YORK—These days, it’s not uncommon for things to feel a little stagnant. Many people are still spending most of their time safe and at home, and without things like concerts, live sporting events and parties to break up the months, it can feel like every day is the same—which makes holidays even more fun to celebrate. This week, millions of people around the world donned their trusty green T-shirts and headed to the store to buy a can of Guinness to celebrate St. Patrick’s Day, no matter how far away they are from The Emerald Isle. This week, to bring a little joy into the monotony, we’re taking a look at how independent ECPs celebrated March 17, ranging from getting all dressed up to special sales.
Friday, March 5, 2021 8:30 AM
NEW YORK—Vontélle Eyewear
was born, at least partially, out of coincidence, when friends Tracy Vontélle Green and Nancey Harris
both lost expensive pairs of eyewear within the same year. While shopping for replacement frames, both women found that they couldn’t find exactly what they wanted, and, so in 2019, Vontélle was born. Vontélle focuses on designs featuring textiles, patterns and colors from the African diaspora. Since the onset of the pandemic, Green and Harris have also been producing masks in the same patterns as their eyewear, and have coined the phrase #FullFaceFashion to describe what they do.
Thursday, February 18, 2021 8:30 AM
NEW YORK—In 1915, Harvard-trained historian Carter G. Woodson and minister Jesse E. Moorland founded the Association for the Study of Negro Life and History (ASNLH), known today as the Association for the Study of African American Life and History (ASALH). In 1926, the association, which “was dedicated to researching and promoting achievements by Black Americans and other peoples of African descent,” according to History.com
, began sponsoring a national “Negro History Week.” Celebrated on the second week of February to coincide with the birthdays of Abraham Lincoln and Frederick Douglass, this week-long event grew into the Black History Month we now celebrate each and every February. President Gerald Ford officially recognized February as Black History Month in 1976.
Thursday, February 4, 2021 8:30 AM
BRANDON, Fla.—When we think of the Super Bowl, we think of lots of things: football, of course; beer, probably; snacks and commercials, naturally—but probably very few people immediately think of eye health when the Super Bowl comes to mind. This year, Etnia Barcelona
is changing that. At Bell Shoals Church in Brandon, Florida, just an hour outside of Tampa, where Super Bowl LV will take place, Etnia Barcelona is teaming up with five local optometrists to provide free eye exams to children and students in need.
Wednesday, January 20, 2021 2:30 PM
NEW YORK—The COVID-19 pandemic has changed much about the way people think and go about their day-to-day business routines. But one thing that hasn’t changed—and indeed it’s become an even more enduring part of life—is the need to reach out to colleagues for support and advice on the best ways to manage during these difficult times. This trend has found a place in many eyecare professional groups and circles of ECP friends and colleagues. Among the groups of ECPs who are trying to use collaboration as an important component of their business practices today are the informal practice groups that have developed via the connections made among the ODs who have been recognized by CooperVision with a “Best Practices” award.
Wednesday, January 20, 2021 1:33 PM
Introducing the perfect match of Ray-Ban’s legendary style and Essilor’s expertise in sight: Ray-Ban Authentic Essilor Special Edition. This latest edition of Ray-Ban Authentic combines the expertise of Essilor and Luxottica, capitalizing on the assets of both to meet consumer needs with the aim of diversifying the single vision category as well as growing the prescription sun category for private practices.
Wednesday, January 6, 2021 1:30 PM
NEW YORK—For many of us in the optical industry, 2020 was supposed to be a year to remember. As it turned out, it will be exactly that—but not for the reasons we hoped it would be. This week, people all around the world welcomed the start of 2021 with open arms—including independent ECPs, who shared New Year’s messages with their patients and followers online. Although 2020 was a tough year, and 2021 will undoubtedly have some tough moments as well, there’s no denying that there is often something special in the air at the start of a new year. Many of us aren’t asking much of 2021—just to be kinder than the year before. This week, we’re taking a look at how some independent ECPs welcomed the new year on social media.
Wednesday, January 6, 2021 1:00 PM
Your patients have carefully chosen you as their eyecare provider, entrusting you with something incredibly precious: their vision. By recommending Varilux® progressive lenses, you help them see their sharpest, which not only validates that trust, but also sends a message that you don’t compromise when it comes to their vision care.
Wednesday, December 23, 2020 1:50 AM
WAYNESVILLE, North Carolina—For many, Elf on the Shelf is a holiday staple that brings laughter, excitement and just a little bit of mystery to every day. For the uninitiated, the Elf on a Shelf is a small elf doll, which parents move every night to surprise their children in the morning. Usually, the Elf on the Shelf is for kids—but at Haywood Family Eye Care, Elf on the Shelf Seymour Clearly has found himself a home inside the office.