NEW YORK and MILAN, Italy—Over 40,000 people headed to Milan this month for the 2024 edition of Mido. The show welcomed visitors from over 160 countries—including many Americans who made the trek across the Atlantic to take a look at Italian eyewear up close and personal. Mido organizers reported a major success this year, with an 11 percent gain in visitors over last year and an active presence overall. Mido president Giovanni Vitaloni said, “Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious goal we had set for ourselves.

“Throughout the exhibit area, we witnessed active sales and keen interest by buyers who were here thanks, in part, to our partnership with ITA-Italian Trade Agency, where Made in Italy is synonymous with quality, excellence and transparency. The presence of the entire supply chain ensured vitality and diversity of supply and demand, validating Mido as the only industry show with this characteristic,” Vitaloni said.

This week, we’re taking a look at how some ECPs spent their time in Milan.

Kristie Nguyen, OD, who practices at See Eyewear in Winter Park, Fla., spent her days at Mido exploring the show floor and trying on new brands. Image via dr.kristienguyen on Instagram

The team from Optyx in New York gathered at Mido to celebrate the launch of the Sergio Cereda Eyewear Design Award, as reported in VMAIL. Image via optyxnewyork on Instagram

Plainview, New York-based Fusion Eyewear team celebrated Mido and a birthday in Milan. Image via fusion_eyewear on Instagram

Optician Autianna Wilson, ABOC, LDO, SLD, shared her positive and inspiring experience at Mido. Image via opticalgoddess_ on Instagram

Adam Ramsey, OD, owner of Socialite Vision in Palm Beach Gardens, Fla., enjoyed the pre-Mido preview of Italian made brands. Image via dradamramsey on Instagram