Thursday, March 26, 2020 10:43 AM
NEW YORK—Amidst everything else that’s happening, this Monday, March 23, was World Optometry Day. Although there is so much going on in the world right now, it’s still nice to take a moment to celebrate optometrists worldwide, and all they do to keep patients healthy. On Monday, many independent optometrists took to Instagram to share what World Optometry Day means to them—both in our current climate, and in other times.
Thursday, March 12, 2020 4:01 PM
NEW YORK—Instagram provides us with a platform to share things about our own lives, sure, but the real magic of social media lies in the ways it allows us to connect with others. Within the optical community, Instagram is a place to share news, products, ideas and inspirations for everything from store design to signage to styling
Tuesday, February 25, 2020 4:52 PM
NEW YORK—Last week, millions of people around the world headed out to celebrate Mardi Gras. Whether you go all out in New Orleans, or adopt the more chilled out British tradition of Pancake Day, Mardi Gras is a universally fun, decadent holiday that encourages us to live life to its fullest before some choose to make important sacrifices for Lent.
Wednesday, February 12, 2020 4:45 PM
NEW YORK—Taken, single, or somewhere in between, there’s plenty of love to go around this time of year. Although it can be easy to feel cynical—or to not want to play into the consumerism and wastefulness surrounding a holiday like Valentine’s Day—there’s also no question that we all need the little boost of brightness, love, and sugar-induced happiness, that Feburary 14 brings. When it comes down to it, celebrating Valentine’s Day doesn’t have to mean an expensive dinner at a stuffy, crowded restaurant. It can also mean spending time with your friends and family, or taking your dog out for an extra-long walk, or—as many independents are doing—getting in the spirit by decking out the office in more hearts than Kim Kardashian’s Instagram notifications.
Thursday, January 30, 2020 10:42 AM
NEW YORK—Saturday, January 25, 2020 marked the beginning of a new year on the traditional Chinese calendar, which also marks the beginning of a Lunar New Year. This time, we’re celebrating the Year of the Rat. According to chinesenewyear.net
, the rat is the first of the zodiac animals, and can represent the beginning of a day, wealth and surplus.
Wednesday, January 15, 2020 10:02 AM
MUNICH, Germany—The first trade show of the year, opti is always a fantastic place to get a feel for what might be trending in eyewear over the course of the next 12 months, and this year’s show was no exception. Packed with 28,000 visitors and 605 exhibitors, opti 2020 offered a landscape of trends, from new and exciting eyewear shapes to celebrity-inspired designs. While the trend forecast for 2020 is as expansive and varied as always, one particular trend seemed to stand out across the board: color.
Friday, December 27, 2019 9:22 AM
NEW YORK—Earlier this month, The Pantone Color Institute announced their 2020 color of the year: Classic Blue
. Pantone describes the color as “a timeless and enduring blue hue elegant in its simplicity.” According to Pantone, it makes the perfect choice for 2020’s Color of the Year because, “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Pantone 19-4052 Classic Blue highlight our desire for stability.”
Wednesday, December 11, 2019 1:13 PM
NEW YORK—Last week, Giving Tuesday
gave people all around the world the opportunity to give back and help others with donations of time, money, food, or anything else. Many large companies and non-profits in the eyecare and eyewear industries get involved with Giving Tuesday through large-scale fundraisers, volunteering efforts, or charitable initiatives to donate proceeds and products to those in need.
Tuesday, November 26, 2019 12:00 AM
NEW YORK—By this time tomorrow, many of us will be camped out on a couch, stuffed to the brim with turkey and mashed potatoes, dreaming about pumpkin pie. But right now, people across the country are gearing up for Thanksgiving—and that includes ECPs, who are using Thanksgiving as inspiration for in-office decorations, special events and even educational moments. As you—hopefully—settle down for a long weekend and a whole lot of food, let’s take a little scroll through how the optical community is celebrating Thanksgiving this year. After all, is there any better way to get in the spirit?
Wednesday, November 13, 2019 1:54 PM
NEW YORK—Inspiration for frame design can strike from anywhere. We’re no strangers to terms like “vintage inspired,” or “travel inspired,” or “music inspired,” in this industry—but what about “bug inspired?” For independent brand Vuliwear
, beauty is in the eye of the bug-holder. Vuliwear founder Dionne Ellison says she was struck by a magnified photo of a bug’s eyes, and began to design eyewear inspired by the colors and patterns of insects’ compound eyes. Working with Essilor Sun Solution, Ellison’s initial launch features six sun styles: BLKnBLU, Deuces, Zag, Flatliner, Pearl and Siren. Three featured styles, BLKnBLU, Deuces and Zag are lightweight unisex metal aviator styles inspired by the Blue Damselfly, Striped Horsefly and African Twig Mantis respectively.
Tuesday, October 29, 2019 4:24 PM
Depending on how you define it, “making a difference” can feel a little daunting. Most of us don’t have the net worth, or networks, to change the world—but that doesn’t mean we can’t change the small world around us. This past month, independents across the country have done their bit to help bring attention to Breast Cancer Awareness Month. Through special sales, donations, charity events, parties, special edition T-shirts, and more, independent practices have proven the age-old adage that every little bit counts. As October comes to a close, so does Breast Cancer Awareness Month--but that doesn’t mean we should write it off. This week, we’re taking a look at just a few of the ways independents have done their part this October; go ahead and take some inspiration from these ideas—it doesn’t have to wait until next year.
Wednesday, October 16, 2019 9:59 AM
NEW YORK—With Halloween on the horizon, there’s no shortage of inspiring ideas for a little office spruce up. Last weekend, we took a look at some of the ways ECPs are getting excited for Halloween on social media, and independents are no exception. In fact, being independent might just mean a little more freedom to have some spooky, creepy fun in the office this October. When it comes to dressing up and decorating the office for Halloween, it’s pretty easy for ECPs to stay on brand. Eyeballs are a staple of Halloween décor, and some of the best Halloween costumes don’t just lend themselves to wearing glasses—they demand it. Imagine trying to dress up as Harry Potter, or Velma from Scooby Doo without the perfect pair? It just wouldn’t work.
Thursday, September 26, 2019 9:18 AM
NEW YORK—Fall may have only just begun, but fashion is always looking forward. While we’re pulling out the sweaters and scarves, the fashion world is already planning for spring and summer—which means the eyewear design world is, too. And when it comes to predicting trends, there’s one authority in particular whose predictions are always eagerly anticipated: Pantone. At the end of every year, Pantone announces a Color of the Year for the coming year—2019’s is Living Coral
—but they make trend predictions each season as well. Earlier this month, the company shared their color palette predictions for Spring/Summer 2020
: 12 colors and four neutrals that we’ll likely be seeing everywhere next year, from clothes to frames.
Wednesday, September 11, 2019 4:03 PM
LOS ANGELES, Calif.—This year, independent eyewear brand l.a.Eyeworks
is celebrating its 40th anniversary. A staple of the independent eyewear scene for over a generation now, l.a.Eyeworks has spread far beyond its Californian roots. To celebrate 40 years, the brand is leading an international window display campaign, which kicked off on September 9. The campaign art will appear on the facades of more than 80 optical retailers in seven countries, and features a custom graphic design, printed on transparent vinyl. The graphic depicts two signboards which say “Raise Your Glasses!” and “Uncensored Visions Since 1979,” floating above the l.a.Eyeworks logo, which has been modified to add a decorative “40.” L.A.-based artists Nina Palomba designed the placard artwork, and graphic designer Mike Fink created the logo.