Inspirations

Indie Eyewear Designers Celebrate Pride Eyewear Initiative

By Staff
Thursday, June 6, 2024 8:20 AM NEW YORK—This month, seven eyewear designers, many of which are independent, united to launch the third annual edCFDA Pride Eyewear Initiative. The designers Blake Kuwahara (Blake Kuwahara Eyewear), Christian Roth (Christian Roth Eyewear), Gai Gherardi and Barbara McReynolds (l.a.Eyeworks), Jeff Press (PRESS), Patty Perreira (Barton Perreira), Selima Salaun (Selima Optique) and Stirling Barrett (KREWE), are each offering a limited edition sunglass design, with a portion of the proceeds collectively benefiting Bring Change to Mind (BC2M), an organization dedicated to ending stigma and discrimination surrounding mental health.

Getting Inspired for Small Business Month

By Staff
Thursday, May 16, 2024 8:20 AM NEW YORK—May is Small Business Month, an important marker for many independent ECPs who juggle life as both doctors and small business owners. While celebrating yourself and supporting other small business owners this May, it’s also a great moment to reflect on your business, where you’ve been, how far you’ve come and what your next steps might look like. In celebration of Small Business Month, the U.S. Chamber of Commerce put together a list of 11 critical areas for business development, including a number of action items to help business owners get started.

Healthy Vision and Mental Health Awareness Intersect This May

By Staff
Thursday, May 2, 2024 8:20 AM NEW YORK—May is Healthy Vision Month. This year, because it overlaps with Mental Health Awareness Month, the National Eye Institute (NEI) has dedicated Healthy Vision Month to “shining a light on vision loss and mental health—and sharing steps people with a visual impairment can take to thrive in their daily lives.” The NEI noted, “The United States is facing an epidemic of loneliness and isolation with half of adults saying they feel lonely. That’s why Healthy Vision Month 2024 is focused on helping people with a visual impairment know how to access vision rehabilitation services, mental health support and social connection.”

Women’s Eye Health and Safety Month on Social Media

By Staff
Thursday, April 18, 2024 8:20 AM NEW YORK—April is Women’s Eye Health and Safety Month, offering 30 days to focus on the eye health-related issues that women around the world face. As reported in VMAIL, more women than men live with vision loss, and women have a higher prevalence of age-related macular degeneration, cataract, dry eye, glaucoma, refractive error and thyroid eye disease. As always, Prevent Blindness is offering free resources, including fact sheets, shareable social media graphics, educational videos and web pages, on a range of eye health issues that predominantly affect women this month. On the local level, many ECPs use social media to spread important eyecare messages to women.

Preparing for the Eclipse

By Staff
Thursday, April 4, 2024 8:20 AM NEW YORK—Next Monday, millions will turn their eyes to the sky for a solar eclipse. For those in certain areas of Texas, Oklahoma, Arkansas, Missouri, Illinois, Kentucky, Indiana, Ohio, New York, Vermont, New Hampshire and Maine, the eclipse will be total—but a partial eclipse will be visible throughout the entire continental United States. For ECPs throughout the country, reminding patients about the dangers of watching the eclipse unprotected has been a central focus for the past few months, as reported in VMAIL Weekend earlier in March.

Welcome, Spring

By Staff
Thursday, March 21, 2024 8:20 AM NEW YORK—No matter what the weather feels like where you are, Spring is officially here, bringing with it longer days, warmer air, gorgeous florals and that optimistic feel that comes with the change in seasons. As we warm into March and welcome Spring, there’s no better time than now to decorate the office, refresh your practice social media accounts or bring some new, brighter energy into your everyday. This week, we’re taking a look at how some indies are welcoming the start of Spring on social media. Feel free to get inspired for your own Spring celebration.

March Is ‘Save Your Vision Month’ and Here’s How Indies Are Celebrating

By Staff
Thursday, March 7, 2024 8:20 AM NEW YORK—March is Save Your Vision Month, first proposed by the American Optometric Association as a way to remind all of us to keep eye health at the forefront of our minds. With its wide-ranging theme, Save Your Vision Month provides countless opportunities for the optical community to reach out, interact with our local communities, and champion the importance of keeping our eyes healthy and protected. There’s still plenty of time to get involved—and plenty of ways to make a difference.

ECPs Take to Social Media for Age-Related Macular Degeneration and Low Vision Awareness Month

By Staff
Wednesday, February 21, 2024 8:20 AM NEW YORK—Prevent Blindness declared February as Age-related Macular Degeneration (AMD) and Low Vision Awareness Month, encouraging the eyecare community to spread awareness and education about these conditions throughout the month. On their end, Prevent Blindness is offering a variety of free educational resources to the public and professionals, including fact sheets and social media graphics in English and Spanish, dedicated online resources and informative videos, as reported in VMAIL.

Getting Into the Valentine’s Day Spirit

By Staff
Thursday, February 8, 2024 8:20 AM NEW YORK—Valentine’s Day is almost upon us, and no matter how—or with who—you spend it, February 14 provides all of us with a great opportunity to spread love. Ahead of the holiday, many ECPs are taking to social media to share messages about loving your eyes and your eyewear—and finding the perfect pair of frames as a gift for the ones you love this month. There’s still a little time left before the holiday, so feel free to get inspired and create your own social media posts, too.

Some Inspirational New Years’ Resolutions

By Staff
Monday, January 29, 2024 7:20 AM NEW YORK—The New Year is well underway, but it’s never too late to make a meaningful resolution. As we settle into 2024 and take stock of what we want to prioritize this year, we are provided with the perfect moment to remind patients and the public that eyecare should make their 2024 resolution list. Here, we take a look at how some indies have encouraged their followers and patients to resolve to take care of their eyes this year—feel free to get inspired and create your own post, too.

Pantone’s Color of the Year Is ‘Peach Fuzz’

By Staff
Wednesday, December 20, 2023 8:20 AM NEW YORK—This month, Pantone announced “Peach Fuzz” as its Color of the Year for 2024. The warm, gentle peach colorway, also known as PANTONE 13-1023, is easy to love and easy to incorporate into design—and, of course, it is full of meaning. Leatrice Eiseman, the executive director of the Pantone Color Institute, explained, “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace and effortlessly bridges the youthful with the timeless.”

Indies Get Into the Holiday Spirit

By Staff
Wednesday, December 6, 2023 8:20 AM NEW YORK—Holiday season is officially upon us—which means it’s the perfect time to spend a few hours of your day decorating the office for the celebrations. No matter what you and your team celebrate, there are plenty of ways to decorate and bring some holiday cheer into your workspace. Here, we’re taking a look at how some indies have transformed their offices for the holiday season—feel free to take inspiration wherever you find it, and enjoy this special, magical time of year.

Reminding Patients to Use It or Lose It

By Staff
Monday, November 20, 2023 8:20 AM NEW YORK—The end of the year is looming. With the holidays just around the corner, things are picking up steam, and we’re all getting busier. It’s easy to let things fall through the cracks in the end of year rush, which is why now is the perfect time to remind patients to use their flexible spending dollars before the year runs out.

Celebrating Native American Heritage Month

By Staff
Monday, November 6, 2023 8:20 AM NEW YORK—In addition to ushering in the holiday season and bringing on the end of the year, November is also National Native American Heritage Month, a time set aside to “celebrate the traditions, languages and stories of Native American, Alaska Native, Native Hawaiian, and affiliated Island communities and ensure their rich histories and contributions continue to thrive with each passing generation,” as the U.S. Department of the Interior, Bureau of Indian Affairs explained.

Indies Dive Into Fall, in Store and Online

By Staff
Thursday, October 19, 2023 8:20 AM NEW YORK—Fall is in full swing, Halloween is on the horizon, and there’s no better time than now to get into the cozy, autumnal spirit. From lighting your favorite pumpkin scented candle to decorating with orange leaves and green gourds, there are countless ways to bring Fall into your office space or onto your work social media accounts this year—and plenty of time left to do it. We’re taking inspiration from some indies who have already gotten started.