Thursday, October 14, 2021 8:20 AM
NEW YORK—Believe it or not, Halloween season has arrived. Halloween this year is feeling a lot more “normal” than it did in 2020, with kids around the country getting ready to head out for Trick or Treating and Halloween parties once again. We still have a few weeks until the beloved, spooky holiday, which gives plenty of time to decorate the office, plan a group costume and give your patients a heads up about potential dangers to their eyes this Halloween season.
Thursday, September 30, 2021 8:20 AM
NEW YORK—From September 15 to October 15, people all across the U.S. celebrate Hispanic Heritage Month—a time to “recognize the achievements and contributions of Hispanic American champions who have inspired others to achieve success,” according to the government’s official website for the month
. This includes Americans and their ancestors who’ve come from Spain, Mexico, the Caribbean and Central and South America.
Wednesday, September 8, 2021 8:20 AM
NEW YORK—Over the Labor Day weekend, many of us bid summer goodbye and welcomed the unofficial start of fall. We still have a few days until this year’s autumnal equinox on September 22, but things are changing nonetheless, as homes and stores across the Northern Hemisphere bring out their Halloween décor and autumnal collections. Here, we’re taking a look at some of the colors that we’ll likely be seeing everywhere this fall, from muted, earthy oranges and greens to brighter blues and yellows, all of them coming together to make a gorgeous autumnal palette. Let these colors inspire you for in-office frame displays, window setups, or even a little paint change.
Wednesday, August 25, 2021 8:20 AM
NEW YORK—One of the best things about being a small business owner is getting to design and decorate your own space. As exciting and creative as this process can be, though, it can also be daunting and overwhelming, especially if you don’t know where to start. Thankfully, there’s no shortage of store design inspiration online, from Pinterest to Instagram, as long as you know where to look.
Thursday, August 12, 2021 8:20 AM
NEW YORK—A visit to the optometrist’s office is a unique experience in the health care world, because it often means that patients get to come away with something exciting—new glasses. While many patients dread all forms of doctors’ appointments, there’s no denying that the new frame feeling makes any and all time spent in the optometrist’s chair worth it, and, for many ECPs, it’s also part of their job that they want to share with all.
Wednesday, July 28, 2021 8:20 AM
NEW YORK—Owning your own practice is exciting on many levels, from getting to choose what frame lines you stock to ensuring you have the time to establish a meaningful relationship with your patients. It also means you get to design and lay out your own location—something that some may find exciting, while others may find that option daunting or overwhelming. The options for practice design are endless, and you don’t have to go at it alone. Some practice owners choose to hire a service that does the legwork for them, while others have been dreaming of this their whole lives. But no matter how you decide to go about practice design, there’s plenty of inspiration online to help you find your style.
Wednesday, July 14, 2021 8:20 AM
has announced the details for its fourth annual db4k Design Duel, an opportunity for patients to bring the frame of their dreams to life. ECPs can get involved by heading over to Europa’s website and printing off the special db4k Design Duel coloring sheets for the office. Interested patients can bring their designs to life on the page. Then, ECPs can enter the designs by mailing the sheet to Europa, emailing it to firstname.lastname@example.org
, or posting on Instagram and tagging @db4kids.
Thursday, June 24, 2021 8:20 AM
NEW YORK—Summer has officially descended on the Northern Hemisphere, bringing hot and humid weather with it. When the weather gets overwhelmingly warm, we feel the need to cool down on every level—both physically, of course, and in how we look and dress ourselves. In this case, there’s nothing quite like a fresh, light new pair of frames to update your look for the summer—and nothing feels fresh and cool quite like crystal, translucent frames.
Thursday, June 10, 2021 8:20 AM
NEW YORK—Each year, the month of June is set aside for Pride, a time to celebrate and honor the LGBTQ+ community and its history. The Pride movement is a long and storied one, with countless influential people, places and moments, and there are almost infinite ways to celebrate this special month. This week, we’re taking a look at how some indies around the country are gearing up for Pride Month—get ready to take notes and get inspired for your own in-store celebrations.
Wednesday, May 26, 2021 8:20 AM
NEW YORK—Memorial Day is right around the corner, marking the unofficial start of summer all across the United States. Of course, we know how important UV protection is year-round, but there is no better time than the start of summer to remind patients and loved ones to grab their sunglasses before heading out of the house, which makes May the perfect month to celebrate UV Awareness Month. There’s still time to get involved, and the need for UV protection never ends, so this week we’re taking a look at some social media posts that celebrate UV Awareness Month to provide you with some ideas and inspiration to get involved on your own.
Tuesday, May 18, 2021 8:20 AM
NEW YORK—With spring in full swing and summer in sight, right now is the perfect time to think about what’s trending for the warmer seasons, and there’s no better way to keep track of trends than on Instagram. This week, it feels like one color in particular is popping up everywhere on Instagram: a pretty, blush pink. From optical frames to sunglasses, from transparent to bold and bright, pink frames are, without a doubt, trending on Instagram right now—and if they’re trending online, there’s a good chance they’ll start trending in store too, if they haven’t already. This week, we’re taking a look at this pretty pink trend, including gorgeous blush flat lays and bold hot pink style moments. Feel free to get inspired.
Wednesday, April 28, 2021 8:20 AM
NEW YORK—With the days letting longer and warmer, and the sun seemingly getting brighter, there’s no better time than Spring to break out the colorful eyewear. Colorful frames and lenses help brighten up the requisite rainy days in Spring, but also help make the bright days even brighter—plus, there’s nothing like walking down the street in frames that match the blooming tulips. As we settle into Spring, many indies and eyewear brands are focusing on showing off their most colorful, springtime frames. This week, we’re taking a look through Instagram to offer inspiration and excitement for this vibrant season.
Wednesday, April 14, 2021 8:20 AM
NEW YORK—History repeats itself, and trends come, go, and come again. No matter what, vintage fashion will always be cool—it’s just that the period of time fashionistas are in admiration of is in constant flux. Right now, it seems like there’s nothing cooler than leaning into the earthy tones, oversized frames, and long, flowing hair of the 1970s.
Thursday, March 18, 2021 8:20 AM
NEW YORK—It may not feel like it, but Spring has officially arrived. Marking the start of a new season is always a fun excuse for a bit of a celebration—especially when it means rotating out some new spring-appropriate frames, or changing the décor inside and outside the shop. This week, we’re taking a look at how some indies are marking the start of Spring online—there’s still plenty of time to get inspired and celebrate the new season.
Friday, March 5, 2021 8:20 AM
NEW YORK—This year, March is Workplace Eye and Wellness Month at Prevent Blindness
. The goal of Workplace Eye Wellness Month
is to raise awareness of potential damage to the eyes at work—this year, due to the ongoing pandemic and thus the increase in digital screen time for many remote workers, Prevent Blindness is emphasizing the dangers of digital eye strain. So far this month, many ECPs have taken to social media to share the message. Here’s a look at some of the ways ECPs across the country are doing just that—feel free to get inspired.