(CX) Customer+Patient Experience

Transitions Launches Facebook Virtual Try-On Experience

By CLICK Staff
Wednesday, August 7, 2019 9:00 AM PINELLAS PARK, Fla.—There's a new way for patients to experience an augmented reality, virtual try-on experience via a new partnership between Transitions Optical and Facebook, using the Facebook camera. The first-of-its-kind social media experience allows users to see themselves in all 13 Transitions lens colors, including Transitions Signature lenses style colors and Transitions XTRActive style mirrors.

Think About Your Eyes Partners With Airstream for Influencer Family’s Road Trip and Promo Campaign This Summer

By CLICK Staff
Tuesday, July 9, 2019 9:00 AM ALEXANDRIA, Va.—Think About Your Eyes, a national public awareness campaign presented by presented by The Vision Council and the American Optometric Association, will partner with travel company Airstream in August to send a YouTube influencer family on a road trip though the Western United States. Airstream’s brand is “focused on a life well-lived through adventure, making them a natural tie-in for TAYE’s campaign, ‘Seeing is a Gift,’” according to the TAYE announcement.

Major League Baseball Star Bryce Harper Named ‘Ambassador’ for New Acuvue Oasys With Transitions

By CLICK Staff
Tuesday, July 2, 2019 8:57 AM NEW YORK—Johnson & Johnson Vision Care is collaborating with professional baseball player Bryce Harper in an arrangement that calls for Harper to serve as an “ambassador” for the new Acuvue Oasys with Transitions contact lenses. The new photochromic lenses launched to consumers this spring.

Major League Baseball Star Bryce Harper Named ‘Ambassador’ for New Acuvue Oasys With Transitions

By CLICK Staff
Saturday, June 22, 2019 10:33 AM NEW YORK—Johnson & Johnson Vision Care is collaborating with professional baseball player Bryce Harper in an arrangement that calls for Harper to serve as an “ambassador” for the new Acuvue Oasys with Transitions contact lenses. The new photochromic lenses launched to consumers this spring.

RAZ Mobility Debuts Lucia, an Accessible Mobile Phone

By CLICK Staff
Tuesday, June 11, 2019 11:11 AM TYSONS CORNER, Va.—RAZ Mobility, a provider of mobile assistive technology, is launching the Lucia phone. Lucia is an easy-to-use basic mobile phone specifically designed to address the unique needs of people who are blind, have low vision or are hard of hearing. Someone who is completely blind can use Lucia just as fully and effectively as someone who is sighted, according to RAZ Mobility.

Transitions Optical's Eyeglass Guide Is Revamped With Customizable Tools for Patients

By CLICK Staff
Friday, April 19, 2019 1:35 PM PINELLAS PARK, Fla.—Transitions Optical has just released a new Eyeglass Guide, with a new tool customizable to each eyecare practice that allows patients to create their own pair of eyeglasses based on their vision needs, eyeglass style and lifestyle preferences.

Eye-DNA’s Compact Kiosk, New Collections and Software Update

By CLICK Staff
Tuesday, March 26, 2019 11:07 AM NEW YORK—Eye-DNA has debuted a new interactive kiosk available in a smaller version which holds 10 frames, and a touchscreen computer running their design app. Two new 3DNA frame collections join the existing four in the shape library.

Shamir Releases Augmented Reality Mobile App on Apple and Google Play Stores

By CLICK Staff
Wednesday, December 5, 2018 12:15 PM SAN DIEGO—Shamir Insight, Inc., an innovative leader of premium Freeform progressive and single vision lenses, has announced the release of its Shamir Augmented Reality mobile application, now available for download on the Apple and Google Play stores. The new app is described by Shamir as “a fun, interactive app which brings 3D animations and optical education to life through the camera lens of a mobile device.”

ECPs Are Bringing Digital Experience and New Choices to Patients via My Frame Gallery Installations

By CLICK Staff

Friday, September 28, 2018 2:26 PM NEW YORK—ECPs interested in using digital tools to enhance their patients’ experience and engagement in their dispensaries are showcasing the advantages of My Frame Gallery, a recent program launched from Frames Data (Frames Data is a service and division of the Jobson Optical Group).

New Launch Kit for ECPs Helps Explain Transitions’ New Signature Lens Style Colors and EXTRActive Style Mirrors

By CLICK Staff
Wednesday, August 8, 2018 2:45 PM PINELLAS PARK, Fla.—To help eyecare professionals (ECPs) build excitement and educate patients on the new brand and lens offerings, like Transitions Signature lenses style colors and Transitions EXTRActive style mirrors, there is a new custom launch kit which ECPs can order.

RightEye Debuts Computer-Based Vision Rehab Program, EyeQ Trainer

By CLICK Staff

Wednesday, June 27, 2018 10:05 AM RightEye unveiled the EyeQ Trainer computer-based vision rehabilitation program last week at Optometry‘s Meeting 2018 in Denver, Colo. EyeQ Trainer gives optometrists a tool their patients can use at home to rehabilitate eye-movement issues.

Morel Launches ‘Frame Hero,’ an App for ECPs To More Easily Order Replacement Parts

By CLICK Staff

Thursday, June 14, 2018 10:40 AM WYCKOFF, N.J.—Morel Eyewear is continuing to develop business solutions to help alleviate unnecessary overhead and improve everyday practices for its business partners. To that end, Morel has just launched Frame Hero, a new digital tool developed to service frames with necessary replacement parts.

Transitions Optical Offers a Snapchat Augmented Reality Try-On Experience

By CLICK Staff

Thursday, May 31, 2018 11:50 AM PINELLAS PARK, Fla.—In conjunction with the launch of the new “Light Under Control” campaign to consumers, Transitions Optical has partnered with Snapchat to create an interactive augmented reality try-on experience. This Snapchat lens enables users to experience the adaptability of Transitions lenses on a platform relevant to them and their lifestyle.

New CLX Automated Contact Lens Subscription Service Is Customizable

By CLICK Staff
Tuesday, May 22, 2018 12:30 PM ST. LOUIS—The CLX System, a comprehensive contact lens management and marketing solution, recently released a customizable contact lens subscription service available to the system’s premium users.

Contentlinq Is Enabling ECPs to Bring Digital Experience to the Optical Boutique

By Marge Axelrad
Thursday, March 15, 2018 10:21 PM SOLANA BEACH, Calif.—Having recently celebrated their first year of nationwide deployment, Contentlinq has significantly expanded its presence in the optical industry and is poised for significant growth in 2018.  An SaaS  (software-as-a-service) business, the Contentlinq platform provides optical vendors and retailers with a cloud-based “digital asset management and distribution service” which is designed to enhance the optical retail experience.