(CX) Customer+Patient Experience

ADO Practice Solutions Debuts Marketing REBOUND to Help ECPs Implement Grand Reopening Rebound Program

By CLICK Staff
Thursday, May 7, 2020 8:27 AM NEW YORK—ADO Practice Solutions, a Walman division, has debuted a new marketing program, REBOUND powered by DONE4YOU Marketing. This new program was designed to extend a helping hand to independent eyecare providers as they try to counter the effects of COVID-19 and implement a successful Grand Reopening plan. 

For March Save Your Vision Month, The American Optometric Association Partners With Lyft to Offer Free Rides to Get a Comprehensive Eye Exam

By CLICK Staff
Wednesday, March 4, 2020 8:15 AM NEW YORK—The American Optometric Association (AOA), representing more than 30,000 doctors of optometry, announced that it is working with Lyft, the transportation network, to offer free rides to people in select cities in an effort to make it easier to get their #2020EyeExam with a doctor of optometry. For a limited time only, the AOA is offering a free roundtrip ride (up to $25) with rideshare partner Lyft to anyone traveling to the optometrist beginning March 2, while supplies last.

Eyefinity, Kno2 Team Up to Streamline Health Care Experience

By CLICK Staff
Wednesday, March 4, 2020 8:10 AM NEW YORK—Kno2 a company that provides interoperability as a service to health care providers, and Eyefinity, a VSP Global company and industry leader in practice management and electronic health record software, announced they have developed a “seamless integration experience between vision care practices and electronic health record platforms in the larger medical ecosystem.” 

Transitions Launches Facebook Virtual Try-On Experience

By CLICK Staff
Wednesday, August 7, 2019 9:00 AM PINELLAS PARK, Fla.—There's a new way for patients to experience an augmented reality, virtual try-on experience via a new partnership between Transitions Optical and Facebook, using the Facebook camera. The first-of-its-kind social media experience allows users to see themselves in all 13 Transitions lens colors, including Transitions Signature lenses style colors and Transitions XTRActive style mirrors.

Think About Your Eyes Partners With Airstream for Influencer Family’s Road Trip and Promo Campaign This Summer

By CLICK Staff
Tuesday, July 9, 2019 9:00 AM ALEXANDRIA, Va.—Think About Your Eyes, a national public awareness campaign presented by presented by The Vision Council and the American Optometric Association, will partner with travel company Airstream in August to send a YouTube influencer family on a road trip though the Western United States. Airstream’s brand is “focused on a life well-lived through adventure, making them a natural tie-in for TAYE’s campaign, ‘Seeing is a Gift,’” according to the TAYE announcement.

Major League Baseball Star Bryce Harper Named ‘Ambassador’ for New Acuvue Oasys With Transitions

By CLICK Staff
Tuesday, July 2, 2019 8:57 AM NEW YORK—Johnson & Johnson Vision Care is collaborating with professional baseball player Bryce Harper in an arrangement that calls for Harper to serve as an “ambassador” for the new Acuvue Oasys with Transitions contact lenses. The new photochromic lenses launched to consumers this spring.

Major League Baseball Star Bryce Harper Named ‘Ambassador’ for New Acuvue Oasys With Transitions

By CLICK Staff
Saturday, June 22, 2019 10:33 AM NEW YORK—Johnson & Johnson Vision Care is collaborating with professional baseball player Bryce Harper in an arrangement that calls for Harper to serve as an “ambassador” for the new Acuvue Oasys with Transitions contact lenses. The new photochromic lenses launched to consumers this spring.

RAZ Mobility Debuts Lucia, an Accessible Mobile Phone

By CLICK Staff
Tuesday, June 11, 2019 11:11 AM TYSONS CORNER, Va.—RAZ Mobility, a provider of mobile assistive technology, is launching the Lucia phone. Lucia is an easy-to-use basic mobile phone specifically designed to address the unique needs of people who are blind, have low vision or are hard of hearing. Someone who is completely blind can use Lucia just as fully and effectively as someone who is sighted, according to RAZ Mobility.

Transitions Optical's Eyeglass Guide Is Revamped With Customizable Tools for Patients

By CLICK Staff
Friday, April 19, 2019 1:35 PM PINELLAS PARK, Fla.—Transitions Optical has just released a new Eyeglass Guide, with a new tool customizable to each eyecare practice that allows patients to create their own pair of eyeglasses based on their vision needs, eyeglass style and lifestyle preferences.

Eye-DNA’s Compact Kiosk, New Collections and Software Update

By CLICK Staff
Tuesday, March 26, 2019 11:07 AM NEW YORK—Eye-DNA has debuted a new interactive kiosk available in a smaller version which holds 10 frames, and a touchscreen computer running their design app. Two new 3DNA frame collections join the existing four in the shape library.

Shamir Releases Augmented Reality Mobile App on Apple and Google Play Stores

By CLICK Staff
Wednesday, December 5, 2018 12:15 PM SAN DIEGO—Shamir Insight, Inc., an innovative leader of premium Freeform progressive and single vision lenses, has announced the release of its Shamir Augmented Reality mobile application, now available for download on the Apple and Google Play stores. The new app is described by Shamir as “a fun, interactive app which brings 3D animations and optical education to life through the camera lens of a mobile device.”

ECPs Are Bringing Digital Experience and New Choices to Patients via My Frame Gallery Installations

By CLICK Staff

Friday, September 28, 2018 2:26 PM NEW YORK—ECPs interested in using digital tools to enhance their patients’ experience and engagement in their dispensaries are showcasing the advantages of My Frame Gallery, a recent program launched from Frames Data (Frames Data is a service and division of the Jobson Optical Group).

New Launch Kit for ECPs Helps Explain Transitions’ New Signature Lens Style Colors and EXTRActive Style Mirrors

By CLICK Staff
Wednesday, August 8, 2018 2:45 PM PINELLAS PARK, Fla.—To help eyecare professionals (ECPs) build excitement and educate patients on the new brand and lens offerings, like Transitions Signature lenses style colors and Transitions EXTRActive style mirrors, there is a new custom launch kit which ECPs can order.

RightEye Debuts Computer-Based Vision Rehab Program, EyeQ Trainer

By CLICK Staff

Wednesday, June 27, 2018 10:05 AM RightEye unveiled the EyeQ Trainer computer-based vision rehabilitation program last week at Optometry‘s Meeting 2018 in Denver, Colo. EyeQ Trainer gives optometrists a tool their patients can use at home to rehabilitate eye-movement issues.

Morel Launches ‘Frame Hero,’ an App for ECPs To More Easily Order Replacement Parts

By CLICK Staff

Thursday, June 14, 2018 10:40 AM WYCKOFF, N.J.—Morel Eyewear is continuing to develop business solutions to help alleviate unnecessary overhead and improve everyday practices for its business partners. To that end, Morel has just launched Frame Hero, a new digital tool developed to service frames with necessary replacement parts.