Quick Take: ClearVision’s partner Revo has launched a capsule collection with men’s lifestyle brand johnnie-O, featuring four new sun styles.
Specifics: The new styles are: Pursuit, a versatile sports wrap; Venture, a flattering square; Aspire, a lightweight navigator with rubber temple tips; and Wingman, a classic aviator. The Revo x johnnie-O collection combines Revo’s cutting edge technology with johnnie-O’s East Coast meets Southern California aesthetic.
Selling Point: Cliff Robinson, Revo’s CEO said, “Our brand heritage and leadership in lens technology are what set Revo sunglasses apart, but the opportunity to partner with cool brands like johnnie-O is what really excites us… We couldn’t be happier with how the collection turned out.”
John O’Donnell, johnnie-O founder said, “We are often approached by other bands to do collaborations, but when Revo approached us, it was a no brainer. I have always been a big Revo fan going back to my days at UCLA in the mid 80’s, and to have my very own johnnie-O by Revo sunglasses is very cool.”
www.revo.com