Top Line: Hoya Vision Care has launched the iD LifeStyle 4 with 3D Binocular Vision technology, the newest progressive lens in its award-winning iD LifeStyle family. 
Close Up: Building upon Hoya’s long-standing reputation in the progressive lens category, the addition of 3D Binocular Vision technology delivers faster adaptation thanks to three times less peripheral distortion. “We’re excited to once again upgrade our award-winning iD LifeStyle progressive lens brand with new technology that advances our company’s culture of lens innovation and helps our ECPs gain patient loyalty,” said Eduardo Martins, president of Hoya Vision Care, North America. “With the addition of new 3D Binocular Vision technology, patients will enjoy a much better visual experience from the outset. Eyecare providers can confidently prescribe iD LifeStyle 4 knowing they will have happier patients who can adapt to their progressive lenses faster.”
Vital Stats: The iD LifeStyle 4 is 3D Binocular Vision technology, which reduces unwanted prismatic effects in the near-range peripheral vision. This break-through technology results in more comfortable, stable vision. All three of Hoya’s patented binocular technologies have been combined in iD LifeStyle 4’s lens design to help patients experience faster adaptation, comfortable vision and easier focusing. The binocular design of iD LifeStyle 4 particularly benefits patients with different left and right eye prescriptions by reducing unwanted prism in both horizontal and vertical axes. This reduces swim and peripheral distortion that can make adaptation challenging. The iD LifeStyle 4 has personalization features and larger blank sizes that facilitate performance in larger frame styles and allows consistency in lens designs between a patient’s clear and sun pair. The lens is available to order on March 13.
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