Marchon’s Dragon Eyewear Intros XP Cross-Performance Sunglasses Collection


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Quick Take: Marchon’s Dragon Eyewear has announced the launch of a new premium XP Cross-Performance sunglasses collection.
Specifics: Dragon Eyewear’s XP Cross-Performance collection includes six styles designed for adventure, discovery, and exploration. It also includes three sub-categories: Terra, Hydra, and Glacia, which are designed to adjust to demanding outdoor conditions on land, water, or snow. The Terra collection, which features frames called Tracer X and Ridge X, are designed for outdoor activities such as mountain biking and trail running, and feature clear and brown bonus lenses for varying light conditions. The Hydra collection, which features frames called Mariner X and Equinox X, are created for water activities like boating, fishing, paddle boarding, and more. The frames eliminate the sun’s glare and enhance colors and contrasts. Finally, the Glacia line features frames called Excursion X and Latitude X, and is crafted to block the UV light associated with high altitude.
Selling Point: XP Cross-Performance features frames optimized for all outdoor activities. Professional athletes Chris Benchetler (skier), Shane Dorian (surfer), and Danny Davis (snowboarder) star in the campaign. The line will be available worldwide on September 1.