Quick Take: Ophthalmic lens technology company Hoya Vision Care and eyewear company WestGroupe have launched a new partnership to deliver an all-in-one frame and lens portfolio for complete pairs.
Specifics: ECPs can order Hoya lenses with WestGroupe frame lines from Hoya laboratories without the need to ship frames in. These packages are designed and priced to help ECPs compete with aggressive pricing from online optical sites with the option to upgrade to premium frames and lenses. Frames from WestGroupe include the Superflex lines, Life Italia, Evatik, Fysh, Fysh Sun, Kliik, OTP and OTP Sun. Hoya lenses include single vision, MySVTM, iD Lifestyle 3, Array 2 and Amplitude BKS, among other designs. Hoya’s durable anti-reflective coatings, Sensity Family of photochromics and other lens options are also available. Packages use simplified pricing with Superflex and Superflex Kids frames in single vision with options to upgrade to premium Hoya progressive lenses, anti-reflective coatings and premium WestGroupe frame lines. Lenses qualifying for Visionary Alliance ordered in Spectacular Frame and Lens Packages are eligible for Visionary Alliance points for enrolled accounts. Frames and lenses are backed by Hoya and WestGroupe under their standard policies. There is no need to remove frames from the board. Frame inventories are kept on hand at Hoya laboratories, and orders are delivered, edged and complete for the best possible experience.
Vital Stats: ECPs interested in taking advantage of the frame and lens package should speak to their Hoya or WestGroupe representative or submit a request to be contacted at hoyavision.com.