LONDON—Reed Exhibitions, which is a partner with The Vision Council in the Vision Expo East and Vision Expo West shows, announced last week its evolution to RX, with an updated graphic visual identity and updated brand positioning. Building on its flagship events business, the company is leveraging its capabilities in data and technology to create year-round communities that support businesses and help their customers to grow, the company said. Hugh Jones, RX CEO, commented, “The opportunities to combine both digital and face-to-face interactions have a significant part to play in the global economy. These innovative interactions will create better livelihoods for our customers, better careers for our people and profoundly better experiences for our audiences to connect, be that in person, virtually, or in combination."

Jones added, "We are building upon our deep familiarity and passion for the industries we serve. At RX, we know that making a positive impact on society and our customers means being fully committed to an inclusive work environment, so we are putting opportunity for all at the epicenter of everything we do. Our new brand identity and proposition unites us behind a higher-level purpose that embraces this digital transformation to help our customers to grow their businesses.”

Nathalie Haxby, global head of corporate communications and marketing, noted, “We have created a simple but engaging story that unites our event brands, geographies and teams under a common purpose and with a renewed culture that places inclusion and diversity at its core.”

RX is involved in over 400 events in 22 countries across 43 industry sectors. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Shares of RELX Plc, the parent company, trade on the London, Amsterdam and New York Stock Exchanges (NYSE:RELX).