John Acosta.
DAYTONA BEACH, Fla.—Costa Sunglasses has appointed industry veteran John Acosta as its vice president of marketing. Acosta has more than 20 years of experience in the outdoor and fishing industries, and will oversee Costa’s global marketing efforts to create a consistent brand experience in every channel of business. He joins the team as Costa comes off a year of record growth and looks ahead to a year of continued commitment to support its core community of anglers and water enthusiasts while also growing the brand globally and in the outdoors market.

Before joining Costa, Acosta worked as vice president of marketing and business development at Major League Fishing (MLF), where he was responsible for brand building and strategic partnerships. Prior to MLF, Acosta spent 12 years as the director of marketing for Bass Pro Shops.

In that role, Acosta was responsible for all broad-reach marketing initiatives—media, sports, entertainment, partnerships, sponsorships, brand marketing and content—helping to elevate the national profile of the Bass Pro Shops brand as it became an industry-leading outdoor retailer. He also spent time in various leadership positions at ad agencies in Chicago, Los Angeles, Newport Beach, Boston and Springfield.

Justin Cupps, senior vice president at Costa, said, “We’re looking forward to working with John to not only continue expanding our brand globally, but to engage more directly with our core fans—the anglers, adventurers and explorers who live to be on the water. Of course we’ve joked about how fitting his last name is (Acosta), but honestly, having John come on board—with his considerable talent, energy and industry reputation—is a huge win for Costa.”

Acosta said, “Costa is such an incredible brand. Their commitment to building the best products, topped with their widespread efforts to protect waterways, fisheries and coastal communities, makes it a dream opportunity. With interest and participation in fishing growing right now, it’s an exciting time for the industry and brand. I’m honored to jump in amongst such a talented team.”

Casey Ashley, professional bass fisherman and Costa pro, said, “At first I was bummed to hear Acosta was leaving Major League Fishing. He was a big part of the team. I was kind of thinking ‘who stole our guy?’ Then, I heard he was going to be a part of the Costa team and I couldn’t have been happier. I’ve been a part of the Costa team for a long time and it’s a family of hard working people that are passionate about what they do. I think he will fit right in.”