“When retailers are able to identify their shoppers, they put themselves in a position to influence high-value behaviors that not only drive repeat purchases but also set the stage for long-term customer relationships."

Jason Grunberg, CMO of Bluecore, commented on findings from Bluecore's eighth annual 2024 Customer Growth Benchmark report on how retailers are performing when it comes to identifying anonymous visitors and turning them into buyers. The report found that retailers only know 15 percent to 27 percent of their visitors, on average.