Coronavirus BRIEFING

Jobson Tracker: Optical Sales Bounce Back to Pre-Labor Day Holiday Levels

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NEW YORK—Nationally, optical sales returned to their levels prior to the Labor Day Holiday during the most recent week for which metrics have been tracked (Sept. 14 – Sept. 20). Following substantial decreases resulting from the Labor Day holiday for the previous week tracked (Sept. 7 – Sept. 13), overall optical sales in all categories bounced back to where they had been on a national level during the week of Aug. 31 to Sept. 6. Regionally, although all four Census regions being monitored (Northeast, Midwest, West, South) had states reporting increases in cases of COVID-19 (according to the CDC COVID Data Tracker), this had little to no impact on optical sales, according to the tracker. With every state in the West and nearly every state in the Midwest and South reporting increasing numbers of cases of COVID-19 over the past week, optical sales returned to the same level or within at least 1 or 2 index points of where they had been during the week prior to the Labor Day weekend.

Overall, gross revenue at ECP locations was up 16 index points. The number of eye exams/refractions, frame units sold, lens pairs sold, and contact lens pairs sold at ECP locations all saw healthy gains in index points for the week of Sept 14 – Sept. 20.

The Jobson COVID-19 Practice Performance Tracker data is compiled by Jobson Research from GPN and ABB Analyze data. Another element of the report illustrates Consumer Sentiments about the COVID-19 response and purchasing intentions, with data supplied by The Vision Council.

This index baseline was developed by Jobson Research from total sales from an average 7 days in the first quarter of 2019.