BUSINESS: The Independent Eye: Optical on Main Street Indies Welcome in a New Year By Staff Wednesday, January 6, 2021 1:30 PM NEW YORK—For many of us in the optical industry, 2020 was supposed to be a year to remember. As it turned out, it will be exactly that—but not for the reasons we hoped it would be. This week, people all around the world welcomed the start of 2021 with open arms—including independent ECPs, who shared New Year’s messages with their patients and followers online. Although 2020 was a tough year, and 2021 will undoubtedly have some tough moments as well, there’s no denying that there is often something special in the air at the start of a new year. Many of us aren’t asking much of 2021—just to be kinder than the year before. This week, we’re taking a look at how some independent ECPs welcomed the new year on social media.The team at Binyon Vision in Bellingham, Washington, shared an honest post about what they had hoped for 2020 and how things actually turned out. Image via binyonvision on Instagram. The team at Trendz Optical in Sherwood Park, Alberta, Canada, has quite a bit to look forward to in 2021, including their 19th anniversary in business. Image via trendzoptical on Instagram.For Copper View Eye Care in South Jordan, Utah, the new year is a time to “pick up the pieces and move on.” On Instagram, the team asked patients and followers what they’re looking forward to in the new year. Image via coppervieweyecare on Instagram. Allise Markowski, OD, who practices at Connecticut Vision in Suffield, Connecticut, welcomed the new year and what it will bring. Image via connecticutvision on Instagram.The team at Wink Optometry in Calgary, Alberta, Canada made the joke we’ve all been thinking about: hindsight is finally 2020. Image via wink.optometry on Instagram. At Great Spectacles in Stockton, California, a new year is a perfect time to update the display in the front of the practice. This year, they’re going with the art of coffee—something many of us will be indulging in throughout 2021. Image via greatspectacles on Instagram.