NEW YORK—This week, the "Barbie" movie officially made over $1 billion at the box office. Director Greta Gerwig has become the first and only woman with sole director’s credit for a billion dollar movie, NPR reported, and the film’s popularity has taken the world by storm. On social media in particular, the "Barbie" movie has generated countless trends that users are enjoying—from meme templates to full-hearted reminiscing on childhood memories with Barbie dolls. And, of course, the optical community has found space in these new trends, too. This week, we’re taking a look at how indies celebrated the release of the widely loved "Barbie" movie—and how Barbie and eyecare intersect.

To celebrate the release of the movie, the Association of Schools and Colleges of Optometry (ASCO) and a number of optometry schools took to Instagram to urge Mattel to bring back the eye doctor Barbie doll. Image via optometriced on Instagram

Many practices have their own optometrist Barbie, which they keep on display in the office, like the team at Visualeyes Optometry in Sherman Oaks, California. Image via visualeyesla on Instagram

Barbie stopped by Dr. Chinn’s Vision Care in San Diego, California, to get her eyes checked before the movie came out. Image via drchinnvisioncare on Instagram

Cheryl G. Murphy, OD, in Holbrook, New York, showed off her own Barbie look to celebrate. Image via murphyod on Instagram

The team at Bond 07 by Selima in New York City showed off some frames that would work perfectly for Barbie and Ken. Image via bond07byselima on Instagram

Bespoke Vision in Edmond, Oklahoma, recapped opening weekend and showcased their own eye doctor Barbie. Image via bespokevisionok on Instagram

Spectacles of Great Neck teamed up with other local businesses for a fun recreation of the "Barbie" trailer. Image via spectaclesgn on Instagram

The team at Eye Candy in Delafield, Wisconsin, also recreated the trailer while showing off some perfect Barbie-themed frames. Image via eyecandywi on Instagram