NEW YORK—August is officially in full swing, bringing with it the dog days of summer, the back-to-school season, and, of course, National Eye Exam Month. Dedicating an entire month to the importance of eye exams offers a great opportunity to remind clients and patients just how vital their annual exam is—and there’s still plenty of time to get involved. This week, we’re taking a look at how some indies are approaching this month’s cause, focusing on health, fashion and back to school.

Vision Optics by The Vision Council shared a reminder about National Eye Exam Month for ECPs. Image via visionoptionsbytvc on Instagram

Dr. Tavel reminded patients that an eye exam is truly the only way to fully evaluate eye health. Image via drtavel on Instagram

The team at Downtown Tulsa Eyecare shared a trendy photoshoot that explains why eye exams are so important, including how they can affect other health issues. Image via downtowntulsaeye on Instagram

The team at Boling Vision Center in Indiana shared an image from an on-site eye exam, as well as information about the importance of these exams. Image via bolingvision2020 on Instagram

Nothing grabs your attention like a cute dog—which is exactly what the team at Central Florida Retina proved with their National Eye Exam Month post. Image via central_florida_retina on Instagram

The team at Copper View Eye Care in South Jordan, Utah, created a beautiful graphic to help patients get involved in observing National Eye Exam Months. Suggestions include getting your annual exam, encouraging your loved ones to do the same and ensuring your prescription is up to date. Image via coppervieweyecare on Instagram