NEW YORK—Each year on the Saturday after Thanksgiving, people across the country come together to Shop Small, and support their local businesses. American Express coined the first Small Business Saturday in 2010, but, this year, things looked a little different, of course. To celebrate shopping small in 2020, independent ECPs took to social media both to share information about their own promotions for the holiday and to spread the love to fellow small, local businesses. As always, Small Business Saturday is a day that showcases the power of community support—no matter if we’re together or apart.

The team at Specs Optical in Saratoga, California celebrated Small Business Saturday with a gorgeous in-store display. In addition, they rounded out the weekend by sharing some other local businesses worth supporting. Image via specs_optical on Instagram.  

After Small Business Saturday, The Chang Eye Group in Pittsburgh took to Instagram to thank their patients for all their support. Image via chang_eye on Instagram. 

The team at Urban Optics in San Luis Obispo, California, encouraged patients to stop by on Small Business Saturday—and to do their part to support other local businesses as well. Image via urbanopticsslo on Instagram. 

The West Valley Optometry team in West Hills, California, used Small Business Saturday as a way to thank their patients for their valuable support over the years. Image via westvalleyoptometry on Instagram.

South Jordan, Utah-based Copper View Eye Care put together a holiday gift guide to celebrate Small Business Saturday, featuring some other small businesses in their local area. Image via coppervieweyecare on Instagram.  

Brooklyn’s Luxeye Optical pointed out just how important community support is now, more than ever. Image via luxeyeoptical on Instagram.  

Eyewear designers Coco and Breezy appeared on American Express’ Built to Last podcast, where they spoke about being Black entrepreneurs in the optical business. Image via shopsmall on Instagram.